# The Secret Behind Every Video You Can't Stop Watching

An episode of [Unscripted with Raygan](https://invisiblenetwork.ai/podcast/1729903319), 13 May 2026, 1 h 36 min.

Audio: https://anchor.fm/s/b38f1ed0/podcast/play/119914972/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-13%2F424053275-44100-2-39f99a2b4133c.mp3

Shaun skipped university to pursue storytelling marketing. Two and a half years in, his videos on everyday objects have racked up millions of views across TikTok, Instagram, and Twitter. His BIC pen video alone crossed 1 million views on Twitter and took him to 10K YouTube subscribers overnight. In this episode, we sit down with Shaun to break down exactly how he thinks about content, storytelling, and the creative process behind going viral. This one is a masterclass. Take notes.

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