# 2025 Business Game-Changers: What You Must Know Now

An episode of [Unscripted with Raygan](https://invisiblenetwork.ai/podcast/1729903319), 21 Aug 2025, 2 h 27 min.

Audio: https://anchor.fm/s/b38f1ed0/podcast/play/107136581/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-21%2F406064373-44100-2-15eae24e7e95f.mp3

What really happens when powerhouse women gather around a table to talk about careers? In the second edition of the Unscripted Roundtable Discussion and our very first all-ladies session, you’ll meet Keni Ribeiro, Adwoa Noella, Patty the Strategist, and Jannice Tagoe. These inspiring leaders get real about what it takes to build a fulfilling, meaningful career - no sugarcoating, just a brutally honest conversation about emotional hurdles, unexpected pivots, and lessons you won’t hear anywhere else.Are you ready to stop overthinking and actually move forward in your career?Subscribe for more candid conversations with people rewriting the rules of business, branding, and professional growth.CONNECT WITH KENIInstagram: https://www.instagram.com/keni.ribeiro/LinkedIn: https://www.linkedin.com/in/keniribeiroX:https://x.com/KeniRibeiroTiktok: https://www.tiktok.com/@keni.ribeiroFacebook: https://www.facebook.com/keniribeiroblogYouTube: https://www.youtube.com/@KeniRibeiroTubeCONNECT WITH PATTY THE STRATEGISTInstagram: https://www.instagram.com/pattythestrategist/LinkedIn: https://www.linkedin.com/in/pattythestrategist/X: https://x.com/_thisispattyTiktok: https://www.tiktok.com/@keni.ribeiroYouTube: https://www.youtube.com/@PattyTheStrategist CONNECT WITH JANNICE TAGOELinkedIn: https://www.linkedin.com/in/jannicetagoecoach/Instagram: https://www.instagram.com/jannicetagoe/X: https://x.com/TagoejanniceCONNECT WITH ADWOA NOELLAInstagram: https://www.instagram.com/adwoa.noella/X: https://x.com/AdwoaNoellaTiktok: https://www.tiktok.com/@adwoaaaa20CONNECT WITH RAYGAN:Instagram - https://www.instagram.com/rayganofficialTwitter - https://twitter.com/rayganofficialLinkedIn - https://www.linkedin.com/in/reaganmarfo/Tiktok - https://www.tiktok.com/@rayganofficial?_t=ZM-8tHBftDyYdx&_r=1CreditsHost & Co-Producer - Reagan MarfoCo-Producer - Attuquaye Korley Director - Orville OcanseyPhotographer - Barima JonesColorist - Kwesi DicksonTeaser Editor: Matthew YuorfongSocial Media Manager - Sharon Ikwue Community Manager - Ivy Akpotosu-NarteyVideographer - Emmanuel Peter AmexoOperations and Logistics - Yvonne MensahVisual designer - Theophilus DeitehVideo editor - Oliver KaviSound Engineer - Michael AffulProduction Company - Ville Films & Raygan Studio🎵 Music in this video is from Epidemic Sound: Sign up: https://share.epidemicsound.com/gu55sw📌 Don’t forget to like, comment, and subscribe for more inspiring interviews!

## Transcript

[0:00] I've lost my business, I've lost this thing.
[0:03] But the brain you have and the power you have can rebuild
[0:08] whatever it is. And one key trait everybody must
[0:12] have is resilience. Not every business idea is for
[0:15] you to execute, as you know. Sometimes it's just for
[0:18] somebody. Aside that it's OK to
[0:21] understeady people. Is there a problem being multi
[0:24] talented? There's no problem with being
[0:26] multi talented or being a creative hub, but there's a
[0:29] problem where you I don't know how to combine or when to pivot.
[0:33] Balancing everything and laying everything down flat.
[0:36] Why not prioritize? I want to add something from the
[0:39] perspective of an employer. OK, the CV is fantastic.
[0:43] When you came to stand in front of me, there's no substance
[0:46] because there are no skills that you're actually developing.
[0:49] We're in an era where society is looking for rewarding and
[0:54] awarding not aspects, not even, but they are awarded people who
[1:02] are being invested. People do not come to social
[1:05] media to show that's not the prime reason.
[1:08] There's a reason it's called social.
[1:10] Welcome to the scripted Roundtable edition.
[1:11] This is an all ladies edition because they have very beautiful
[1:15] ladies with me and for the very first time we have live audience
[1:18] people from our community. Thank you guys for coming.
[1:20] I really appreciate when I saw them, I was like, wow, this is a
[1:25] surprise. And there's one guy that came
[1:26] from Kumasi. I want to give shout outs.
[1:27] Thank you so much for coming. But I want us to get right into
[1:31] this conversation. I know the four ladies city are
[1:34] very surprised, but there are four key things we're talking
[1:36] about today. And I think I mentioned to you
[1:38] guys, No 3, so there's going to be media, there's going to be
[1:42] business and there's going to be branding.
[1:44] And I mean, in today's war since 2010 for coming to 1010, five,
[1:48] these are things that we're talking about in the media
[1:50] series. We have traditional, we have
[1:51] digital media, people are talking about creating context,
[1:54] people are talking about personal branding.
[1:56] I remember last year, middle, middle last year, it became
[1:59] annoying to me because everywhere you pass it here
[2:01] creates a personal brand, creates a personal brand.
[2:03] And when I said on YouTube, I had to learn more about this.
[2:06] I want us to talk about it and getting towards the end of the
[2:09] conversation, I want us to speak to the ladies because it's an
[2:12] all in this edition. We did all men, even though it
[2:15] was not intentional last year, which was very, very good.
[2:18] So sits back. You really, really enjoy this
[2:20] one. If you're here too, please sit
[2:22] back and enjoy this one. My very first question, I'm
[2:27] laughing because it's like you did through questions.
[2:30] But my very first question is, since you started your career,
[2:33] right was being the journey that's one and was one thing you
[2:39] wish someone told you or one thing you wish you knew, like
[2:43] maybe you made a certain mistake.
[2:44] And I was like, wow, I wish someone told me this.
[2:46] I'll give an example. When I started this whole
[2:48] YouTube journey, I misused money at the beginning and it was
[2:57] because I wanted to get a certain kind of quality, certain
[3:00] kind of size. I just don't know.
[3:01] Let me just point, you know, push the money into it.
[3:03] But after a couple of months, I realized that I mean, we can do
[3:07] better. I understand.
[3:08] So when you started your career, your gender was one thing.
[3:12] There was someone told you. Hi everyone.
[3:13] My name is Kenny and my career started with a law trajectory
[3:21] because I thought I was going to become a lawyer and then work in
[3:25] the UN as US Secretary General, very specific and I went into
[3:31] uni with that plan. I did political science and
[3:34] French, again in line with with that.
[3:38] But interestingly during National Service, which I did
[3:41] with a law firm, I had just started writing and writing
[3:45] became an active part of my life.
[3:47] So from then I got pitched to join an advertising company.
[3:55] There I learned how to write the ads.
[3:57] You hear the TV scripts, you watch all of those things.
[4:01] And then I realized there was more to just like the art of
[4:05] taking a pen and writing. I could use that to, to path
[4:09] like chat a different path from my life.
[4:11] From there I went to work in government communications and I
[4:15] worked in former President Akufares and comms team for a
[4:21] while. And then from there I moved into
[4:24] corporate comms. As you can see, there's no legal
[4:26] anything in there. And then I moved into corporate
[4:30] comms. I worked in Incorporate Ghana
[4:34] for about two years and then I went into nonprofits.
[4:37] I've been moving a lot. My lesson is motion comes like
[4:42] clarity comes with motion. I think for me, if I hadn't
[4:47] started doing the things I was doing, I wouldn't have realized
[4:50] what would even, you know, what would resonate with me, what
[4:55] I'll find fulfillment in and for a lot of the things that I
[4:58] wanted. So I wanted in the law frame, I
[5:03] wanted that recognition of, you know, Esquire due respect to you
[5:07] and all of that. But I didn't need to become a
[5:09] lawyer to have that. I once had a certain kind of
[5:12] income, but I also realized I didn't need to do that.
[5:16] And finding fulfilment of what I was doing by writing, creating
[5:19] Community is what has landed me here today.
[5:23] Now I use that experience from all those places to advise
[5:27] people on how to build their brands for themselves and for
[5:30] their companies. So that's what I mean by
[5:33] clients. It comes in motion.
[5:34] I would have thought I would probably be in a low film by
[5:36] now. I wouldn't be here.
[5:37] I'll probably be working on a Saturday trying to close my
[5:41] billable hours. But clarity does come in motion.
[5:44] So especially for the young people who listen to this, I, I
[5:48] find that a lot of people are under pressure to figure out
[5:50] what to do immediately. If you like, I'm 23, I should
[5:53] know what I want to do, whether I'm going to do my masters,
[5:56] whether that pressure robs you of the joy of enjoying what is
[5:59] happening now. And most of the time you look
[6:02] back and realize, like Reagan said, you wasted time or you
[6:04] wasted money or wasted opportunities.
[6:07] So for me, clarity comes emotion.
[6:09] Just give yourself time. I think I'm one of the oldest
[6:12] people in the room and really I'm not even that old.
[6:17] So give yourself time, Things will unfold and you will enjoy
[6:21] your life. Wow, thank you so much.
[6:23] I just want to add something to that.
[6:25] Stephen Bartlett has this concept of experimenting and
[6:28] feeling right. And he has in his team, he
[6:32] awards people who failed a lot or who experiment a lot.
[6:34] And when I heard the face, I'm like, this doesn't make sense.
[6:36] But then it just connected to that.
[6:38] If you do more things, you'll learn more from it.
[6:40] But if you're sitting, you're not doing anything, you're not
[6:42] going to get anything at all. Thank you so much for that.
[6:45] OK, So my lesson would write off is which is mastery comes from
[6:51] motion because when I was starting marketing, I was very
[6:58] the way I can sit and have I can literally have a consultation
[7:02] with somebody without having to check anything and we can break
[7:05] the things down. But prior to this, I would be
[7:09] scared to even go into a pitch, the same pitch that I created
[7:12] myself. I'm scared to go into meetings
[7:15] with brand managers and all these people, these big people
[7:19] because I feel like they are expects or they have a lot more
[7:23] experience. But I've come to realize with
[7:26] anything and everything at all, the more you do it, the better
[7:30] you become at it. So the more you feel, the more
[7:32] you pick lessons, the more you get clarity, the more you're
[7:35] able to refine what it is that you're doing.
[7:38] So certain, there are certain things you want to do, You want
[7:42] to become a content creator, but you're waiting to get to a
[7:45] certain point before you actually rule it out.
[7:48] But it's in the showing up every day and learning from what
[7:52] you're learning, what you're, that gives you the much you are
[7:56] looking for to be able to earn that money.
[7:58] So you would see somebody blew up from nowhere, but they've
[8:05] probably been doing 10 years of underground work and it's been
[8:09] an exponential progress. So if you're not showing up,
[8:13] you're not going to get that mastery you need for that money
[8:17] or that career, that thing that you're looking forward.
[8:20] So that's that's that for me. Thank you.
[8:23] I think I can relate a lot to Kenny's story.
[8:27] Yeah, Because I was also that typical person who had like a
[8:34] life plan. Like I have journals still
[8:37] dating back from junior high, like from 20/14/2015.
[8:41] Like even now, I still go back to go and check if I'm doing
[8:44] what I wrote or what stopped where, where we're moving to and
[8:47] all of that. But what I wish somebody had
[8:50] told me earlier was that statement that life is what
[8:53] happens when you're busy making other plans.
[8:56] I wish I had heard that statement earlier because
[9:01] there's one thing about me. I think when a drug was standing
[9:03] on his shoe, I think somewhere last year, I mentioned that I
[9:07] have been more of a professionist, like, you know,
[9:10] some time back in my life. And I'm working on that.
[9:13] Yeah. So you can tell for me, right.
[9:15] And I want to do this. Forensic psychology, politics,
[9:20] global governance and all of that, prime and proper.
[9:23] That's what I wanted. But I mean, life hurts you in so
[9:27] many ways or roller coaster. You go through marketing, you go
[9:31] to digital marketing, a bit of entrepreneurship.
[9:34] And as party said, I got to a point I have conversations and
[9:39] discussions with experts who's been there for like 10 years, 15
[9:43] years, and we're speaking. The same language.
[9:45] So I'm like. You know the thing.
[9:49] So like you know it. So maybe all you have to do is
[9:52] theoretically, I mean, going to school professionally and all of
[9:54] that's to top up. And so did all those bits and
[9:58] pieces. I have bosses who call me
[10:00] Janice. You're so good.
[10:02] I know it's not your food by camp.
[10:03] So I have experienced in sustainability, exports, trade,
[10:07] so many things. And then that is what has built
[10:10] me. So today if I sit with someone
[10:11] and I'm saying, OK, let's go through your small business plan
[10:14] or whatever you're doing, it is this tiny experiences that
[10:17] builds me, not all those I was. Writing my I think it's very
[10:24] relatable. Every single thing that he said
[10:26] with regards. I mean, when you're starting
[10:28] off, every single person has an idea of what they want to do,
[10:32] how it's going to look like from here.
[10:34] From junior high, I'm going to this Senior High School, I'm
[10:36] going to study this from there. And it's OK to have that.
[10:40] But also, I mean, we spoken about motion and how that, you
[10:43] know, helps in bettering yourself every single time.
[10:48] I love the fact that she mentioned showing up because for
[10:51] me, what I'm doing now is as a result of me just deciding to
[10:55] show up every single time and using every opportunity that I
[10:57] had the best way that I could. Because being in the media, like
[11:03] I said earlier on the the interview that we had, it's
[11:06] something I fell into. And so for now, for people to
[11:10] see me now. And a lot of people also saw the
[11:12] progress. I think I grew in people's
[11:15] faces. And so a lot of people saw that.
[11:17] OK, from here she went to this point, she went to that point,
[11:19] she went to that point, and at every point in time I just
[11:23] decided to do my best and just take the opportunity and grab it
[11:27] and be open minded. I think that's also another
[11:29] thing that people close themselves off Once I said I'm
[11:34] going to do low. I am not moving anywhere.
[11:36] If you but what if you try just try What do you have to lose?
[11:40] Really? If you are not good at it, you
[11:42] move it away. You know, you tried it and you
[11:44] you found out that you are not good at it.
[11:46] But if you never try it would be on what if?
[11:48] It would be a what if, what if, what if and you'll never get the
[11:50] answer to that. So it's OK to try, keep trying,
[11:53] explore, allow yourself to, you know, just even if it doesn't
[11:58] have anything to do with what you're doing, just go in that
[12:01] space and just find out how it looks like.
[12:03] I mean, there's nothing wrong with having that experience.
[12:06] You know what I wish someone told me earlier, it would
[12:11] definitely have to be a little bit on the on the back of your
[12:16] your story about the fact that you know, and also in Dennis is
[12:19] the fact that you want everything to be perfect for you
[12:22] to the next point. And you always want to make sure
[12:24] that the first start is like a blow when you launch when I
[12:28] come, you see that I'm coming. You know, sometimes you just you
[12:31] actually find out that once you once you just start the way it
[12:35] is, you're able to build on it. You're able to learn from the
[12:37] mistakes that you're making and then you just move.
[12:39] You want to start content case you're waiting to get an iPhone
[12:42] 16 and the best camera person is saying that Canon this is this
[12:45] Canon that's that's a special. It starts with the phone that
[12:48] you have you know, you start from there.
[12:50] You realize that OK, I can edit it to make it look like it was
[12:53] an iPhone 16 that I short of or, you know, there's some way
[12:56] somehow you could just work with what you have to get what you
[12:59] want. And so for that, I think that
[13:02] yeah, be just starting is is I mean, I just wish that someone
[13:06] had just said, you know, just go just do it even though I sort of
[13:09] did that one way or the other, but just, you know, go and
[13:12] you'll be fine. I.
[13:13] Mean, just to add to what you're saying, sometimes you just need
[13:15] to explore. I didn't see myself doing
[13:17] podcasts, to be very honest, last year, last two years, I
[13:20] guess I was just then I was like, you know, I want to tell
[13:22] stories. I want to bring people.
[13:24] Let's let's impact generations. So sometimes you just need you
[13:27] just need to go into it. You just need to go into it.
[13:29] You don't have to think about it too much, but just I don't want
[13:33] to say what you said. I will say a question for
[13:36] everything you guys have said, looking at all these things,
[13:38] definitely there'll be some kind of emotion.
[13:41] It'll be that feel like I was saying, I spend so much money at
[13:43] the bikini. Sometimes I'm just alone and I'm
[13:46] like, why did I do this? But I've already done it.
[13:49] It's a learning experience. There are people that when
[13:51] things like that happen to them, will take a while for them to
[13:53] come back on their feet, right? Because business, having a
[13:56] skill, working somewhere, it's difficult.
[13:58] Like we make it sound like, oh, just that.
[13:59] But then when you get into it, it's tough.
[14:02] It's tough, like very tough. So how do you handle the
[14:04] emotions that come with it? My heart is Jesus.
[14:09] I'm sorry I can't give you 5 steps.
[14:12] Five in the is Jesus. I keep saying.
[14:17] Interestingly, we keep preferencing podcasts and shows,
[14:19] but I was on parties podcast and I told her about vest that
[14:26] comforts me that says that when the waters when you pass through
[14:32] deep waters, they will not drown.
[14:34] And I said, for me, it reminds me that you will go through the
[14:37] deep waters, but I will navigate those deep waters and heels and
[14:42] you will not know that it's a something that can drowning.
[14:45] And it's not because I know how to walk in heels.
[14:47] It's because I'm working with somebody who can count that
[14:50] storm. And I say that because I have
[14:52] been through deep waters. I'm see, I'm looking directly.
[14:57] I, I have been through deep waters, but I'm, I'm sure I
[15:01] don't think I'm drowning. So yes, that's, that's really
[15:03] it. I'm talking self doubt.
[15:07] I'm talking struggles with trying to navigate things in the
[15:12] workplace. I'm talking I'm even on the
[15:15] right life path. Like all those questions come
[15:18] sometimes you're like, is this is this choice I've made a
[15:22] sensible 1? Is this what I need to do?
[15:25] And it might look like people are doing stuff and it looks
[15:29] like they're born to do it. I can tell you that even to be
[15:33] their questions. I have their their doubts.
[15:35] I have, but I walk with someone who lifts up my head and so it
[15:39] doesn't matter. I'm not going to say that they
[15:40] don't happen. I, I cry, I, I'm down.
[15:44] I question myself. I doubt myself.
[15:46] But once I go and assist my Jesus, so me, that's my heart.
[15:50] I don't know easy. I'm I'm sorry if you're not
[15:52] Christian. If you are Christian, you can
[15:53] come in, come in. Let's talk about being
[15:55] Christian. But me, that's my heart.
[15:57] I I can't, I'm sorry. You know, I was going to say
[16:02] that mine is cry if you want to cry because.
[16:07] This is me. Who come inside this podcast,
[16:09] Maybe I'll go something to show, but I'll just go and cram my
[16:11] back to my face. Short work.
[16:14] Like even today, I suppose at 6:00 AM, right?
[16:20] I tried to rebrand the projects of mine that I've been working
[16:22] on from 2022. And the whole thing is it's it
[16:27] gets hard. It gets hard, it gets tough,
[16:30] especially when you have an initiative that not everybody
[16:33] understands. I mean, you tell them and
[16:36] they're like, oh, yeah, yeah, yeah.
[16:37] Oh, solid, great. Like it comes to execution.
[16:39] They're like, it's not a Viagra. So it's just you trying to
[16:45] navigate you. How do I do this, do that, do
[16:47] that, do that. Partnerships, collaborations.
[16:49] It's not easy for me. I cried.
[16:53] Like when you see me be calling, you cry baby.
[16:54] You know, when we come out, we show out, speak up, confidence
[16:58] and all of that. When it comes to the emotions,
[17:01] God and cry. If you put my airports here and
[17:04] I start playing Simi, start playing Joe Metal, it's
[17:07] critical. You know.
[17:08] I'm calling on God. And I mean, he does come for all
[17:11] of us all the time. So yeah.
[17:14] Party. I'm sure we all know party's out
[17:17] there. Well, yeah, that's that's that's
[17:24] very important because I believe that.
[17:27] So a lot of us spoke about, oh, I have this plan, I wanted to do
[17:32] this, but what is God saying you should do?
[17:35] So you end up falling into what God has orchestrated, right?
[17:39] So what I believe is if the road map you're following or whatever
[17:45] it is you're pursue, you know that I hid from God or God asked
[17:49] me to do this. God put this in my spirit to do
[17:52] this. Then when it's going wrong,
[17:55] where do you go to? Right?
[17:57] This is my thinking. We are governed by God.
[18:01] God gave us a mandate to take care of the things that He's
[18:04] called us to do. So it's been delegated to you.
[18:08] So if your boss gives you work to do and you hit a roadblock,
[18:12] what do you do? You go back to your boss, right?
[18:15] So that is mine. I go back.
[18:19] Am I not doing something right? Am I?
[18:22] Sometimes it's, you know, it's difficult, but you have this
[18:26] sense of peace because you know that there's somebody holding
[18:29] your hand through. It's like Kenny said, right?
[18:32] But one key thing that I also have noticed, I've dealt with a
[18:36] lot of entrepreneurs. I listen to a lot of
[18:38] visionaries, builders. And one key trait everybody must
[18:43] have is resilience, the ability to bounce back.
[18:49] I've falling down. I've my, I've lost my business.
[18:54] I've lost this thing. But the brain you have and the
[18:58] power you have can rebuild whatever it is.
[19:01] Whatever problem you have, you can solve it.
[19:05] It's probably a knowledge gap that is causing you to go
[19:08] through whatever it is that you're going through.
[19:10] So sit down, evaluate what it is sometimes call errands, I call
[19:15] call kidney Charlie, this team, I'm struggling with this.
[19:19] I'm I'm having a hard time with these.
[19:22] If you have people also in which is it's great to have people
[19:26] that have gone ahead of you and can tell you that I've been
[19:30] through this to stop, do stop doing this and focus on this.
[19:34] All these things can help you navigate the difficulties that
[19:38] come with doing life. Yeah.
[19:45] I don't want to be the one to say They've also said the
[19:51] emotions will not run away. The emotions will come.
[19:56] You will feel like asking all the questions.
[20:00] Am I doing this right? What am I been doing this in the
[20:03] 1st place? There's so many times I'm like
[20:05] don't even have to go to work. Like why am I working?
[20:08] Like why? You know, you ask every single
[20:11] question and. And it is very valid that you're
[20:13] asking all those questions. Don't beat yourself down if you
[20:15] get into that point. But like Patty said, you know,
[20:19] the ability to bounce back is very important.
[20:21] I'm not even going to lie about the Christ factor, you know,
[20:26] because there's so many verses in this particular verse and
[20:28] sounds that also talks about the fact that by my God, I leap over
[20:32] a shoop. They didn't say that you walk.
[20:34] Why didn't he say you walk? It means that there's a point
[20:37] where you have to leap. And at that point, you have to
[20:40] know that that she said that someone that sent you on this.
[20:43] Like we said, we're all having things that we're writing down
[20:45] to be a lawyer. I want to be a doctor, I want to
[20:47] do this, I want to do that. But what if this is how you and
[20:53] even the journey to what God even wants you to know is also
[20:55] another thing that we talk about in the 1st place.
[20:57] You know, because the end goal is one thing, but you have to go
[21:01] through this person and this person will be wicked to you.
[21:03] You will not understand or say stay there, don't move, you
[21:06] don't. You're asking all the questions.
[21:08] You want to just give up and just sleep and don't do
[21:11] anything. But really and truly, when you
[21:13] find out that there's someone or there's, there's, there's a
[21:16] being that you, you know, you speak to in your, in your own
[21:19] space, you know, you could just go to that point.
[21:22] You cry it out. A lot of times that crying has a
[21:25] lot of things though, because we're in that point and you cry
[21:28] it out. It just feels like everything is
[21:30] just gore. You know, you have a different
[21:33] perspective of what you want to do.
[21:36] So it's OK to cry, you know, just cry in your own space.
[21:38] Go back to God and say God, I, I, you sent me, you know, I
[21:44] didn't say myself, I am back. Come back and clear this room
[21:47] for me. And really and truly like it
[21:49] wouldn't work magic and you wouldn't even know that this is
[21:53] even what it is. I mean, sometime later on, you
[21:55] just go back and say, ah, so this is what it was.
[21:58] And then went this way and that way and that way.
[22:00] So the Christ factor is important, you know, acknowledge
[22:05] the emotion and act on the emotion.
[22:08] You know, I'm not acting on the emotion, like taking decisions
[22:10] like that, but cry it out if you need to.
[22:12] And also the people that you have around you is very, very
[22:15] important. If you're able to circle
[22:17] yourself with people that are like mine and I should say
[22:20] people that have been ahead of you, you're able to pick a few
[22:22] things. They say, OK, I went this way, I
[22:24] made this mistake, you know, OK, I'm not going this way.
[22:27] And then you ask the questions. What did you do?
[22:30] Make sure that you're asking the right questions at the right
[22:32] time. I don't like to ask lots of
[22:33] questions, but when I have to ask the question, I you would
[22:36] ask the question because why should I suffer?
[22:39] Someone was there, someone is just there.
[22:41] Let me just go and ask the person what nothing would
[22:43] happen, you know, so surround yourself with people that you
[22:46] can learn from. Surround yourself with people
[22:48] that are not scared to correct you.
[22:51] You know when you do it and be very, very OK with this.
[22:55] You know, you have friends that will say, listen, I hear you,
[22:58] but I don't think what you're doing is right.
[23:00] And you have to, in fact, you have to appreciate those kind of
[23:03] people that can openly just tell you their mind and you trust
[23:07] their judgement and you trust what they're saying, you know?
[23:09] So having those people around you acknowledging your emotions
[23:14] and, you know, acting the right way, definitely the God fucked
[23:16] up. Please keep him somewhere nice.
[23:22] Yeah, wow. To the guys, the tears, please
[23:25] allow them. Don't.
[23:29] Cry, don't cry. It doesn't let anyone see.
[23:31] Some don't cry sometimes. I used to be like that, right?
[23:35] Please allow them because I'm living like last two weeks.
[23:37] Like I cry. Let's talk to God.
[23:38] Because even yesterday evening, because I just wanted this to be
[23:42] perfect. Yeah, I sat down for you.
[23:43] I wanted this to be perfect. And you for you.
[23:46] Never mind. Let's focus on the conversation.
[23:52] This guy doesn't sleep so I'm just checking.
[23:57] So please allow the tears. My next question is, is there a
[23:59] problem being multi talented? I don't think there's a problem
[24:03] with being multi talented at all at all.
[24:06] I think it's tall, but it's not at fault.
[24:09] It's really not at fault. In 2022, working with future
[24:13] scrubbing poker brothers down to a car.
[24:16] We had like a private monster class where he left to Ghana and
[24:19] then we're talking about creative hubs, including
[24:23] different types of personalities and all of that.
[24:25] And he said, for instance, me and the creative hub, when I'm
[24:27] staying up one AM, 2:00 AM, two AMI have different ideas, ideas
[24:31] that I cannot execute alone. So sometimes I think about it
[24:34] and I'm like, I wish somebody combined.
[24:35] So they should just take it. Like, I mean, I was blessed to
[24:38] have the idea, but I don't necessarily have to execute it.
[24:41] So there's no problem with being multi talented or being a
[24:44] creative hub, but there's a problem where you don't know how
[24:47] to combine or when to pivot. OK, because you can be standing
[24:53] here, so many things around you, how to juggle, how to position,
[24:57] how to even move even in a sequence, how to make everything
[25:02] follow and make sense at the same time, then how to move on
[25:05] to the next thing. So I was the program and
[25:07] somebody told me, when do you know when it's time to play?
[25:09] What's on to the next thing? Because Chinese is like, you do
[25:12] this the best time, you realize you've moved on to the next
[25:14] thing. Like it's so.
[25:15] And I said it's not planned though.
[25:17] Like, I mean, you know, you planned though, but sometimes
[25:20] it's not always planned, you know, professionally or as an
[25:25] expert on experienced person, what you do.
[25:28] Time matters in all of these things.
[25:31] There are errors. There are seasons.
[25:33] So if you're doing this, you acknowledge the fact is this for
[25:36] this season. Is this a timeless piece?
[25:41] Where am I journalist and me time matches in all of these
[25:44] things. If you're able to recognize the
[25:46] time, if you're able to recognize what you want to make
[25:49] out of what you're doing at that moment, then you can arrange
[25:52] everything. That OK, Janice?
[25:55] I'm an entrepreneur trying to make money.
[25:58] I've been running Asherford out of experience for the past five
[26:00] years. It's cool, it's calm.
[26:02] It got to a point I realized that, Janice, you can't be doing
[26:05] Asherford all by yourself. Get somebody marketing officer,
[26:09] whatever they want to call themselves and it's time to
[26:11] invest. You need to pay that person a
[26:13] salary to handle that events section of your life then is
[26:17] running the CEO of blah, blah, blah, blah, blah.
[26:19] Now there's a digital part of you where you advise people,
[26:22] help them build their brand and all of that.
[26:24] So that is personal because it has to do with you directly.
[26:27] So set up something in a form of a consultation, you understand
[26:30] me, and let that one progress. Now the part where you have
[26:35] bosses who call on YouTube and help them with personal project
[26:38] and it's a set time apart for all of those things as well.
[26:41] Move your assets. And there's a part where you
[26:43] need to be a content creator to be like, that's the part where I
[26:47] was trying to run away from it Instagram.
[26:50] And then I moved to LinkedIn and I'm like, you know, it's still
[26:54] there. I mean, after getting this, we
[26:56] still have to be consistent. After visibility, there's that
[27:00] part where you have to sustain whatever you have built.
[27:03] After sustainability, then legacy, because if there's no
[27:06] legacy, then you're forgotten. That was the sense of everything
[27:08] that you built. So for me, timing matters and
[27:12] understanding what you're doing, That's for me.
[27:15] If you understand, you know how to place them.
[27:17] There's a difference if the pieces you need to put them
[27:20] together are not working. I've been there before.
[27:23] This is the right time for me. I need to move, but I need ABCD
[27:27] for it to work and I don't have ABCD.
[27:28] I get frustrated during those, you know, but still, you find a
[27:32] way to make it work. It's either you pause, you
[27:34] collaborate, your partner make it work, or you put it aside,
[27:38] let something move on. It's just the same way I
[27:40] mentioned that this one, I was rebranding an initiative I'm
[27:44] working on since 2022 because the digital has been there.
[27:47] I'm like tennis, you know, we've got into an era where as you
[27:51] said, everything is all about personal branding, personal
[27:53] about realistic calls of conflict, you understand.
[27:56] But within this moment I've gotten like a different
[27:59] perspective. It's not just about one person.
[28:02] I'm building an ecosystem. Whatever I'm doing should make
[28:05] sense altogether. So if you're doing personal
[28:08] branding, you have the women bit, then you have to increase
[28:11] the women economic part into the branding and make everything
[28:14] less together. So that surprise you guys to see
[28:16] it later. So understand whatever you're
[28:18] doing, understand whatever you're doing, and make use of
[28:23] the time with us. That would definitely work.
[28:26] Wow, yeah. Is he good question for you?
[28:29] Perfect. To add on to what Janice said, I
[28:32] would say again, give yourself time to develop this.
[28:40] A lot of us, I, I don't think I've finished discovering all
[28:45] the things I'm supposed to do in my life.
[28:47] But for each of them, when they do come on board, I would need
[28:52] to see how it fits into what is currently on my plate, when what
[28:56] I'm doing currently, how it's adds on or subtracts.
[29:00] She said something very important about pivoting.
[29:03] And you've heard from my story that I pivoted quite a bit.
[29:06] And every time there's always a sense, but by the time that
[29:10] sense comes, it's because I have something in my hand that I'm
[29:14] using that usually opens the door to that next phase or that
[29:19] next season. So I know I said in the video
[29:23] that it's not wrong to have multiple things, but just make
[29:27] sure that this is on the same head.
[29:29] Keep you as the pivot like that, keep you as the main thing.
[29:33] So yes, maybe you are an artist, you're a fashion designer,
[29:36] you're a content painter and you have YouTube and you have this
[29:39] and you have that no problem. But keep that you the whoever it
[29:43] is as that sense. I don't not stop.
[29:45] And every time when you when you look at what you have in your
[29:50] hand, every now and then ask yourself, does this still serve
[29:53] a certain purpose? Because for me, and I know this
[29:57] would break my writing communities heart.
[30:00] When I started, I used to write a short story every single
[30:04] Wednesday. That was the thing.
[30:06] I don't remember the last time it was a story for me.
[30:08] Now the writing has pivoted into other things.
[30:11] So now I I see that I'm scripting stuff for maybe
[30:15] speeches for somebody or like a strategy document for something,
[30:19] or I'm blasting the government on something I'm writing.
[30:22] It's just not a fictional short story.
[30:24] I may come back to writing for for fiction, depending on
[30:31] whatever season I'm in at that point.
[30:33] But one, take what is in your hands and make sure that you're
[30:37] using as much of what you have now, because the truth is again,
[30:42] I'm I'm going to pull out the Bible.
[30:43] If you don't handle what you have well, when the master
[30:47] comes, it's going to take out what you have no deeds and give
[30:50] it to somebody else who's using what they have.
[30:52] So, so use what you have. For me, it's I'm always talking
[30:57] about some discovery because it's in that using, it's in
[31:00] that, oh, I do well with this. I don't do really well with
[31:03] managing people, but I'm good at finance.
[31:05] Then you add it, put this in your pockets for whatever will
[31:08] come up. But if you don't use all the
[31:10] things in your hand, maybe you're on campus and you are in
[31:13] this group where you're doing stuff, you don't exercise your
[31:16] leadership there to understand that I struggle with leadership.
[31:19] So there's a knowledge that they need to work on.
[31:21] You will need that when you become CEO some Sunday, because
[31:24] I'll tell you, CEO is really struggle with getting everyone
[31:27] on the same table to deliver on their own their results.
[31:29] So no problem with being more passionate.
[31:32] Just make sure you're using what you have in your hands now and
[31:35] you are paying attention to the seasons, because that's one
[31:41] thing. Before I did my most recent
[31:43] devotes, I had a conversation with party and I said I just get
[31:46] this sense all sorts of things that were fine start started
[31:49] rubbing me all the wrong way because it was plenty.
[31:52] It's time to move and if you don't make the most of what you
[31:57] have in your hand when it's time to move, you'll be starting from
[32:00] around 0 and you don't want that.
[32:02] But if I hadn't started putting out the content I was putting
[32:05] out, doing the things I was doing, people would not believe
[32:08] that I can do the things that I'm telling them that I I'll do
[32:12] for them today. So that's it for me.
[32:14] Pay attention to the seasons and use what you have in your hand.
[32:17] Yes. I think I'm just, I just like to
[32:21] add to what she said. I think another thing that makes
[32:24] people everything be multi talented is a problem is when
[32:28] you're trying to balance. I want to do everything at the
[32:32] same time. Why not prioritize?
[32:35] So at this point in time, like she said, at this time in this
[32:38] season, this is what I am doing. That is the hit.
[32:41] If there's any other thing that's going to come in the way,
[32:44] just make sure it's not affecting what you're doing at
[32:46] that point in time. So instead of trying to do
[32:49] everything at the same time and you know, the same day, have a
[32:53] priority in the time and the season that you're in for now.
[32:57] So. For example, myself, I mean, the
[32:59] times I do content patient, I have days I have that currently
[33:04] I am working at inner space. Whatever I'm going to do on the
[33:07] side must not affect the, the, the work that I'm doing at this
[33:12] point in time. And so if I know that what I'm
[33:15] doing now is what is my priority for now, and that means every
[33:18] other thing can hold on when I come home on a weekend, I can do
[33:22] other things, I can focus on other things.
[33:24] You know, there are times where you have deadlines, you know, as
[33:26] a content page, they're working with a branch.
[33:28] You have to deliver by this. You have to deliver.
[33:29] By this, I'm telling you that as of Monday to Friday, this is
[33:34] where I have to be. So if you would get whatever you
[33:37] need from me, you would get it on this day.
[33:39] I am the one controlling. It's because at this point in
[33:41] time, this is my priority and I'm not going to let any other
[33:45] thing affect it. When I move from that side,
[33:47] another thing becomes a priority.
[33:48] So instead of balancing everything and laying everything
[33:51] down flat, why not prioritize in the time and the season that
[33:54] you're in? And then when you move to the
[33:56] other side, you could just always you're the, you're the,
[33:59] you're the architect. You're the one controlling on to
[34:01] this. Yeah, but you don't want to
[34:04] alienate them to it. And you've said everything.
[34:06] I want to add something from the perspective of an employer.
[34:09] OK. Because I find a lot of,
[34:12] especially young people who, yes, I'm in school, I want to be
[34:16] able to do this. I still want to do this.
[34:18] I want to handle many things at the same time.
[34:21] That's great. I admire that ambition.
[34:24] However, I find that because you're spreading yourself thing,
[34:30] nobody's getting your best. Yeah, right.
[34:33] I want to be able to bank on you for the thing that I'm hiring
[34:38] you for. Do you understand?
[34:40] So it's OK to have that ambition and know that I have the
[34:43] capacity to do all of these things.
[34:45] But once you've committed, make sure that you are delivering on
[34:48] what it is you've committed to. That's that's what's key for me
[34:52] because then it becomes a thing of I have to, to now try and
[34:57] manage you, Jonathan, like I'm hiring you for, let's say,
[35:03] content and I need you to come with me to unscript it because
[35:07] let's cover, let's capture BTS or something.
[35:10] And you're saying I can't come because there's something I
[35:13] can't follow you or come bank on you in that season.
[35:17] So if you're choosing to do that, yes, your timing is also
[35:21] very important. How are you navigating all of
[35:24] these things and making sure that the people or the things
[35:26] you've committed to are getting a certain level of excellence
[35:29] from you? Yeah.
[35:31] One thing the most people struggle with is coming up with
[35:35] the idea because that's the first time you need the idea to
[35:38] even start a business. Now, one of the project we
[35:41] recorded, I think was with Derek.
[35:42] One guy left the comments. That was very funny.
[35:45] I was like, if everyone starts a business, we'll buy from home.
[35:48] And I was wondering how he was thinking right.
[35:52] And I kind of agree with him. Not totally because not
[35:54] everybody can become an entrepreneur.
[35:56] That's absolutely fine. But that's that's also not true.
[35:58] Because definitely even if you're selling bags, you might
[36:01] buy bags from someone depending on how can someone who wants to,
[36:05] maybe they just finish school, they want to start a business,
[36:08] otherwise a service based business want to do buying and
[36:10] selling something. That's how can they start for my
[36:14] addition. If you ask.
[36:16] Me. If you ask me from my
[36:19] perspective, the reason and purpose was different, to
[36:23] monetize OK, to make my OK, to make a living, OK to end a
[36:27] living and to survive understanding.
[36:30] So two things here. If you're a creative person, I
[36:36] mean, ideas flow in the house now to the pathway.
[36:40] I needed money. I started thinking I'm on campus
[36:45] level 200 tennis, what can I do? What people buy a lot on campus
[36:52] and then, you know, there are certain things that people buy a
[36:54] lot that even if you decide to make it beautiful, they will not
[36:57] buy yours. They will buy the branch.
[36:58] They already know. They understand me.
[37:00] Yeah. Because of quality and a whole
[37:02] lot of stuff. I started thinking I'm like ice
[37:04] kinky. These boys buy it too.
[37:06] Ice kinky and bread ice kinky and this on my floor.
[37:10] I feel like you want everybody ice kinky, but me too.
[37:13] I don't take ice KK outside. I want to do it myself because
[37:15] I'm kind of how they mash it and all of that.
[37:17] I'm like, OK, let me do ice kinky.
[37:20] My colleagues, I can give it to them.
[37:22] The shops in the halls, I can give it to them.
[37:24] Then at a cone glow, I can have it there as well.
[37:28] I didn't know I had that branding, but in me from level
[37:31] 200, because a part of me said I will not call it ice kinky.
[37:35] I will not call it Mashki. I want something, you know, nice
[37:39] with the flair. I was like, OK, I'll call it the
[37:41] corn smoothie and and it worked. It was beautiful.
[37:44] I had a friend who had a car in a careful who go.
[37:47] That's the first time I went to the blue shit.
[37:50] Now he even gave me the idea because I wanted to have
[37:53] equipments like you always want to do our things.
[37:56] I wanted to buy my equipments, my blender, everything.
[37:58] He was like Janice, There are people who neatly blend ice,
[38:01] kinky, attackable, blushing. Just go and give them what you
[38:05] have. If it's your kinky, your milk,
[38:06] granite or everything, do like bag it beautifully.
[38:09] Go and give it to them. The place is so neat.
[38:11] Do blend everything your day and they put it into whatever you
[38:14] wanted to bring it. Then you just come and do Boston
[38:16] and packaging. OK, why not?
[38:20] So I was commuting, I was mission to East Lagoon.
[38:23] I was mission to East Lagoon, bringing it.
[38:25] We just come in, bottle pack and all of those things.
[38:28] We have to manage how milk was going in and out because
[38:30] sometimes it will get sports fermented and all of that.
[38:32] Then we secured a spot at a pool group only we're using the cup.
[38:36] You, I mean pour it into the cup for you, give you a straw, give
[38:40] you a spoon, and then that one. We add the milk when we pour it
[38:43] out of the bottle for you because it doesn't ferment.
[38:45] Then engineering department as well.
[38:49] There's a woman who was selling their going to give it to her.
[38:51] My colleagues were buying some tender holes.
[38:54] But when I even stopped my question, tell us, where did you
[38:57] stop? I say you look fun.
[38:58] I mean, I do engineering usually.
[39:00] And I should say like, yeah, because it was.
[39:03] It was getting tiring. It was getting tiring.
[39:06] I mean, I had made something small out of it.
[39:08] It was no bad. I'm like, OK, tell us, let's
[39:10] move on to the next thing. And it was within that period
[39:13] that I had met Futurist, who I was learning a lot from in terms
[39:17] of the store marketing, digital trainings and all of that.
[39:21] And I'm like telling this, this bit can't wait, you know, move
[39:25] to the one that comes to you Easy.
[39:27] Even there was not easy like that.
[39:28] Because as I said, if you're asking me for my point, it was
[39:31] to make money. So all of comfort vibes, leaving
[39:35] Lego to dance, someone to go and shoot.
[39:38] As a presenter with Prudence, shout out to Prudence.
[39:41] I think he's at Amex today or something.
[39:46] I got your point on my Janice who sent you.
[39:48] I'll be on TV is a lecture is looking for you at the time.
[39:51] You shouldn't stress my life. Do you understand me?
[39:57] But back to the conversation we're having now.
[39:59] I was like OK, in as much as there's money I'm looking for
[40:02] which of them is coming to me easily?
[40:04] Because if I'll get the money and I'll spend it on transport
[40:07] to go back to down Suman, No, If I'm going to make ISK and K
[40:11] which is going to stress me fatigue.
[40:12] I can't even go to class and go and study after cross out.
[40:16] But moving with futurist is not going to take anything from me.
[40:19] Sometimes it's virtual, sometimes you need, sometimes
[40:22] stabbing can give you better. Go and do whatever you want to
[40:25] do today. Let me move with that one.
[40:26] That 1 is really going to help me.
[40:28] You understand me. So for someone who wants to
[40:31] start something, why do you want to start something?
[40:34] Is it from my perspective where you want to make money?
[40:36] And if you want to make money pass the strategist, it has to
[40:40] be from a problem solving point of view and be strategic about
[40:44] it. If it's that you want to start a
[40:46] business and going to make money, understand.
[40:49] But if it's out of passion, whatever you want to do, I mean
[40:53] just that it's get into the to dos of your business, you know
[40:56] what you have to do and then that's it.
[40:59] That's the little I can say, yeah.
[41:06] I think Janice has captured almost everything.
[41:09] But yes, again from what's the problem, right?
[41:14] Yes, you're passionate about something that you want to do,
[41:17] but it should still solve a problem, right?
[41:20] Let's say you want to go into content creation.
[41:24] What problem are you coming to solve for us that will make us
[41:27] want to consume your content? So in this case, let's say you,
[41:31] you know, you identify that you're a funny person and so
[41:35] you're the problem you are solving for us on the Internet
[41:37] is to help us ease off our stress.
[41:40] Jonathan. So the same comes to the
[41:43] business perspective. You want to make money, you want
[41:47] to and more you want to. What is the problem for Janice?
[41:51] She saw a demand for something and she saw a gap, which is we
[41:56] don't know how clean or how hygienic this is.
[42:01] I she also saw the gap with brand in it because it's, you
[42:04] need people, they have a certain expectation and all of that.
[42:08] So identify the gaps. The idea you have may not be
[42:12] completely new. Mashke is not a novel idea, but
[42:16] what she did differently was identifying this, the gap in
[42:20] distribution, she identified the gap in branding and then she
[42:24] filled that gap. So that's what I would say in
[42:27] your everyday encounters, there are things you go through that
[42:30] frustrate you. So can you fill that gap and how
[42:35] can you fill it using what other people are not using, right?
[42:41] Don't don't back down for my an idea because all this industry
[42:45] is saturated. It's I don't believe in that.
[42:48] I believe that there are loopholes.
[42:51] So we could all be selling double drone hair, but the
[42:55] loophole is in service delivery. Jonathan.
[42:59] So you find that place that's that's sports the gap and that's
[43:04] where you innovate. Where's the gap?
[43:06] What can I do to improve this? And then you are good to go.
[43:09] So think from think from that perspective.
[43:13] And I think that that would be a great way to come up with ideas
[43:16] with whatever it is you want to monetize.
[43:18] Yeah, all. Right.
[43:19] Thank you guys so much for that perspective.
[43:21] Mamma threw up question. You said you started the ICK
[43:24] business. Of course you wanted to make
[43:25] money. Yeah.
[43:26] Is the point of business not to make money?
[43:28] There's a point where you want to do something out of passion,
[43:30] not without passion. You make money, and then there's
[43:34] survival where you need to make money.
[43:37] So with that, thank you. Emphasis on poverty.
[43:42] You need the money, right? So for me, in as much as I
[43:46] needed the money, it was not about just jumping into
[43:48] anything. I had to do it right so that it
[43:52] would sell, right? So yes, the whole point of
[43:55] business is not just money. Strategies will tell you we are
[43:59] solving a problem, we are solving providing people
[44:02] whatever they need and all of that.
[44:03] So it's not just money all the time.
[44:05] But if whatever you're doing indeed works, it's not an NGO,
[44:09] some form of, you know, information will come out of it.
[44:12] I just finished journey, I'm not doing necessarily have to solve
[44:15] a problem. How long till they make the
[44:17] money? But if you're going to solve a
[44:20] problem, my darling, it does not mean you're going to make money
[44:23] ASAP starting from even starting that business.
[44:27] Investment capital, advertisement, marketing,
[44:30] promotion and all of that. How much are you even put into
[44:33] their business? I want to benefit.
[44:35] Right now. Am I making sense?
[44:38] How much are you putting into it right now that you want the
[44:41] proof of? And then I think even in
[44:43] business, there's a period where you're going to break even.
[44:46] It's not even right at the starting point.
[44:48] No, I'm just throw everything to party, right?
[44:54] Is the point of business not to make money?
[44:55] Yeah, that's primarily OK, right.
[44:58] You should. You should get a return and
[45:01] sometimes the return is not money.
[45:05] Sometimes we can look at it. If we're saying if you're
[45:08] calling it business, if you're labeling it's business, then it
[45:12] should bring money in. So if you are, you're right out
[45:18] of uni, you're doing your national service.
[45:22] I honestly do not recommend you go into business with your sole
[45:25] motive to make money, OK? Because you are going to, you're
[45:30] going to have some days where you are, there's nobody
[45:33] bringing, there's nobody patronizing you.
[45:36] And then you enter that loop of frustration and you deal with so
[45:42] many things that you know you don't need to deal with.
[45:44] So yes, primarily you want to make money, but solve a problem.
[45:48] When you solve a problem, the people who have the problem will
[45:50] find you, and they will give you something in return for what
[45:55] you're giving them. Right, I asked this question
[45:58] because I think most people the moment they finish school, this
[46:02] is as an example, because maybe now parents will probably not be
[46:05] taking care of you like they were taking care of you in
[46:07] school. The ones who start making some
[46:09] crazy think, no, let me start selling this thing and start
[46:12] making. So the moment they're going in
[46:13] the first maybe one week too much, they're not making money,
[46:15] then it becomes a problem. At the beginning we spoke about
[46:18] how you need to have resilience and that's something that most
[46:20] people don't have in mind because for me like this, like I
[46:24] said, I'd be nice. I misused money a lot.
[46:27] Anytime I spend money, me DC car, anytime I open, I know she
[46:33] more than I see the wow, nobody taught me this.
[46:36] I thought if I put this in, I'll get a return first.
[46:39] But I had to now sit down, relax and understand what right I went
[46:43] in to make impact. But like you all said, I didn't
[46:45] believe mine, right? There's a statement.
[46:47] I think they making business cash's game.
[46:49] You need cash at every point in time.
[46:51] Cash needs to be flowing. So if cash is not flowing and
[46:54] there's a there's a big problem, right?
[46:56] Most people go into business and I think I've noticed that this
[46:59] guy opens my house if he happens to work, I'm sorry, that's I
[47:03] mean, he keeps talking to me sometimes Charlie, I won't do
[47:05] something. I won't make money.
[47:07] And I'm trying to tell him that you need to invest in yourself
[47:09] because the consequence stay in school is not something that you
[47:11] can just go out there and get a job.
[47:14] I mean, fortunately for there's some of us that if you're a
[47:17] content creator, you can shoot one video for a brand and get
[47:19] some thousand CD. But there's certain things that
[47:21] will probably take care of. And I'm like, you know what?
[47:23] Pick up the skill, do the feels like you don't have that time.
[47:26] It hasn't. Like it has a long way to go,
[47:28] you understand? I think there is a country, but
[47:32] if if that's the case, then if yours is, you need to make the
[47:35] money, you're frustrated. If the money is not coming, then
[47:38] you need to understand the business of business.
[47:41] How is that? You understand the business of
[47:50] business that she was even pointing them out that if you're
[47:54] started, there are going to be days that nobody's patronizing.
[47:57] So yeah, that's part of business.
[47:59] The fact that you're doing business, you're selling that to
[48:01] me. Somebody who come and buy every
[48:02] day now even added the burden of social media.
[48:05] You know, just sit at one place and say, oh, I'm selling bags,
[48:08] I'm selling jewels and people come and buy.
[48:10] Need to invest by creating content, get a good food, get
[48:13] whatever it is, create our content.
[48:15] And that is somebody that is how it is.
[48:18] Do you understand me? So if you started and people are
[48:21] not fraternizing as you wanted, then come back and sit.
[48:24] Now the business of this, am I doing it how it's supposed to be
[48:27] done? Am I falling short somewhere?
[48:30] If not, and it's just business accidents.
[48:32] Even with that scale business strategies.
[48:34] That's why I was passing until today.
[48:36] It is you right now understand even with that there are
[48:39] strategies that will help you skill aside that you need to
[48:42] understand that the fact that I'm selling, I've put 100 loafs
[48:45] of birthday. Everybody needs to come and buy
[48:47] that loaf that everyone was going by pancake and you
[48:52] understand. So if it's all about the money
[48:54] and you should go back and understand the business.
[48:57] But he doesn't have the patience.
[48:59] He. Doesn't want to invest the time
[49:02] and effort to reap. So.
[49:05] He's looking for a quick fix. That's it.
[49:07] So if there's. No.
[49:10] Business that you need to go and see if you're looking for a
[49:12] quick fix yeah, you. Need a lot of.
[49:19] Yeah, I actually just wanted to add, I think the first question,
[49:22] then this one so as well. And for the first one, I I mean,
[49:25] I start to be provided there are business people.
[49:27] Not every business idea is for you to execute, execute.
[49:31] You know, it's not, it's not everyone that's for you.
[49:34] I don't know. I'm supposed to do everything,
[49:36] you know, like she said, started Asha Fords, now she's giving it
[49:38] to somebody to handle and you'll sometimes it's just for somebody
[49:42] aside that it's OK to understeady people.
[49:46] People don't want to intent. People don't want to learn with
[49:51] somebody, you know, go because like you said, they're looking
[49:53] for quick money. Yeah, sometimes they just just
[49:57] understudy somebody. You know, if there's somebody in
[50:00] the in the line that you want to do in the space that you want to
[50:02] go into, they have a little vacancy for an intent and an
[50:07] intent, go there and learn from them.
[50:09] We don't like learning from people.
[50:11] We think that we have it all. And we know I've seen this
[50:13] percentage of social media. That's what they did and they
[50:15] feel me find ways I can do it better, but you don't know the
[50:18] insurance and outs. Once you're able to go and
[50:21] understudy these people, there's so many things that you end up
[50:23] learning from them. And then you really find
[50:25] yourself in the space where you have all the things that you
[50:28] needed that you didn't even know to start the business that you
[50:31] want to start. So you finish national service
[50:33] you want to go into because you've seen that people like
[50:35] when I'm the CEO from the single, everybody's the same.
[50:39] Maybe that's not the time for you to be the CEO and it's so
[50:42] key. Go and learn from somebody.
[50:45] Nothing will happen to you. We are mostly less of a person.
[50:48] Again, not everybody is supposed to be an entrepreneur.
[50:52] You know there's some people that are great supporters, like
[50:55] if they're your right hand man, the other runners, if you put
[50:58] them in charge on the CEO, you. Know.
[51:00] This is, I want to do this, I hand it over to you and they
[51:04] will run with it like never before.
[51:06] They're supposed to be that. That's the 14.
[51:08] So give it to them. Find yourself maybe you're not
[51:10] supposed to be the CMU, you're supposed to be a runner.
[51:12] So just go there, stay there, be that person and be the best.
[51:16] That's it. Not everybody is supposed to be
[51:18] the one win the CEO. We are quick to add it to our.
[51:21] I don't, I don't, I can't make it out.
[51:25] I don't know if it's Don Jazzy or 1 of this music.
[51:28] Sit down to Nigeria, I think on and then somebody was asking
[51:32] that you should show them the way they want to make money.
[51:37] You. Need money to make money?
[51:39] We understand that, Paru. But he made a profound comment
[51:42] to the person. He said you don't always need
[51:44] money to make money. Look for somebody who needs the
[51:48] value you're carrying or the talent you have.
[51:51] Go and sell, go and work, make money, and then come and make
[51:54] yours. I want to address the thing of I
[51:58] want to make money, right? Business is not duly expression,
[52:02] right? But the mindset I want everybody
[52:05] to have is that you are the commodity, right?
[52:10] So whether you find yourself in corporate, whether you find
[52:14] yourself in content creation, wherever you find yourself in a
[52:17] commodity, right? So Noella has what she has,
[52:22] which is why she's in the she's she's in the media company,
[52:25] she's in Janice, what she has, which is why she has businesses
[52:30] and then she has people that she's supporting with the
[52:32] expenses that she has. Kenny has what she has from all
[52:36] that she does. I have what I have.
[52:39] I can thrive in corporate, I can thrive when I start my business,
[52:43] I can thrive when I decide to sell courses or create an e-book
[52:48] and all of that. Jonathan So first of all, who
[52:53] are you and what value? Do you have?
[52:55] If you do an audit and you realize that there isn't really
[52:58] something I have that can add anything, like check your
[53:03] circles. What are people constantly
[53:05] saying you are good at? Like, oh, can you help me with
[53:08] this? Somebody, somebody has an event
[53:10] and they're calling you because they think you are really good
[53:13] at organizing stuff. You should pay attention to
[53:16] those things, right? So this guy, I'm concerned about
[53:19] this guy, he has to check what he has because on the other
[53:28] side, which is the customer or the audience, their employer,
[53:33] whoever it is that is going to exchange money in XM for what
[53:36] you have. If you put yourself in that
[53:38] position, will you give money for rubbish?
[53:42] No. Will you pay a content creator
[53:45] that you know, like the editor? I'm not saying so you understand
[53:50] you're, you're paying somebody for ads, but you you can't
[53:54] really tell if you will get the visibility you are looking for,
[53:57] the conventions you are looking for.
[53:59] There's always something we are looking for in exchange for the
[54:01] money that you are looking for. So find that thing that people
[54:05] that people are looking for, where does your strength fall in
[54:09] that category? And that's where you can
[54:11] monetize, yeah. All right, I asked Derek a
[54:14] certain question on the poet and he gave a very good answer.
[54:16] I want to hear from some of you once again if you can add to it,
[54:19] please, today. Yes, Kenny, I'm coming at you.
[54:22] Yes. I know.
[54:24] Let's see, the president has figured out what they want to
[54:26] do. Maybe they want to do ice cream
[54:28] cake. If you do ice cream cake for you
[54:30] have to come and give all of us. Maybe it's ice cream they want
[54:34] to do right on a larger scale. They've got the idea won't be
[54:39] like the blueprints. What would you tell them to do?
[54:40] OK and I have the idea. She mentioned that she went to
[54:43] Abu blue sheet to go and get this know this.
[54:45] How do you get pricing and what those do you need to do You get
[54:47] what I'm trying to say like something someone can follow to
[54:50] invest in business? You have the idea.
[54:53] What's the first thing you do? You do your markets research,
[54:57] find how viable it is, see how the the industry supports.
[55:03] Are there any regulations? You have to make sure.
[55:06] So I'll give you an example that somebody who has an idea, a skin
[55:11] care brand and how she got the formulation is crazy.
[55:15] She she got it in a dream. Yeah.
[55:19] So she has a, she has a, yeah, you need to sleep more.
[55:23] She has a head. She and her baby have a skin
[55:26] condition. And she's tried so many things,
[55:28] also working. And then she had a dream about
[55:31] that formulation and she went to try it and it's been working
[55:34] perfectly. And now she wants to help other
[55:38] people that are going through it.
[55:41] Maybe you do not have expertise in the idea.
[55:44] So what do you do? You need to go and have get that
[55:47] certification, get trained and get certification, especially if
[55:52] there are regulations in that industry that require that.
[55:56] Because for you to be able to go to FDAGSE and all of that, you
[56:00] need that. Jonathan, again, what is FDA
[56:04] asking for when it comes to production?
[56:06] So do your market research and then find out what is required
[56:12] of you to make your business viable and easy for people to
[56:16] accept this the start page. Then count your costs.
[56:20] How much is it going to cost you to run this thing in terms of
[56:27] developing the products packaging, if it's a physical
[56:30] products packaging and even with your packaging, are you going to
[56:35] be sourcing locally, right? Or are you going to go out
[56:39] internationally and find a solution to that?
[56:43] And that's again also comes with its own challenges because you
[56:46] do not want to be changing your packaging every three months and
[56:51] explaining why. You know so.
[56:53] Longevity is very important when it comes to doing something like
[56:56] this. So plan have like a 10 year plan
[57:00] in the next 10 years. This is what I'm looking to
[57:02] become. And then you break it down into,
[57:05] I'm not asking that starts taking the big leaps because
[57:10] that would require like a big budget and all of that.
[57:12] But when you have the bigger image, it's able to guide you
[57:15] into. What you want to?
[57:17] What you want to start focusing on, so finances is very
[57:20] important financial analysis. What what do we usually do is to
[57:27] give you do a forecast. So this is how much it's going
[57:31] to cost us. This is how much we can possibly
[57:34] sell over the next three years, over the next five years.
[57:37] This is how much profits we would likely make.
[57:40] So that influences how much capital you're putting into the
[57:43] business, right? And how much you plow back, how
[57:47] much you save and all of that, then we will we have to look at
[57:51] it's very important. The leadership part of the
[57:54] business, which is how the business is governed is very
[57:56] important. So I mentioned if you need any
[57:58] certifications, it's go get that.
[58:01] But you also need to learn how to manage a business because
[58:05] having a great idea alone is not enough.
[58:08] You need to learn how to oil the machine that is moving the
[58:12] business. Do you understand?
[58:14] So have that gets training, whatever it is that you need to
[58:19] get. Then the next thing I would see
[58:21] would be customer, customer research, understanding the
[58:27] people that you're going to save.
[58:30] Do you need to do focus groups? If you don't have a big budgets,
[58:34] these things may not work, but social media is the best place
[58:37] for you to do customer research, have conversations with people,
[58:41] pick up on comment. People are living under similar
[58:47] products and services. If you see that service on the
[58:51] port that if you see me scrolling on Instagram, I'm not
[58:56] just catching vibes, I'm picking insights, right?
[58:59] So if by the time a campaign lands on my lap, I already know
[59:03] what's the thoughts process of the consumers are and we're able
[59:07] to craft marketing around that. So when you understand, spend a
[59:10] lot of time understanding the people that you're looking to
[59:13] save and that influence influences your marketing, your
[59:16] sales strategy, Jonathan. So I think these key things
[59:20] would help. Now when you have all of these
[59:22] things have a launch plan, how are we going to markets, right?
[59:26] And that influences, is it going to be just an online thing or
[59:31] are we also going to go offline And there you can have your step
[59:36] by step plan on how we are going into the markets.
[59:41] I mean, I mentioned that the people talk about personal
[59:42] branding, right? All right, I had a question.
[59:44] I was searching the video, so I'll come back today.
[59:46] And it's about can a brand stand without a personal brand in the
[59:51] sense that can you start a business and honestly deal with
[59:54] a personal brand? Because I saw a video where
[59:55] we're talking about, well, in other way people are following,
[1:00:00] let's say Elon Max more than they're following Tesla or
[1:00:03] they're following this place more than they're following the
[1:00:04] business. So can you start a business
[1:00:09] without? Building a personal brand.
[1:00:10] Yes. Can you stand without a personal
[1:00:12] brand? Do you really need to have a
[1:00:12] personal brand when you want to start a business?
[1:00:15] Absolutely you can, but you will be limiting the impact of your
[1:00:21] business. So I'm just, I've actually had
[1:00:25] this conversation in my DMS and in the comment section from time
[1:00:31] to time. So I hear people saying that I
[1:00:33] have a business and I feel like if I show my face, it will make
[1:00:38] people attack me or I'll now become are now become the focus.
[1:00:45] And I said no. If you make yourself the centre
[1:00:48] of a business, then maybe that's what the challenge is.
[1:00:51] Make yourself you and The Who you are is I am all these
[1:00:56] things, including the fact that I own this business.
[1:00:59] If you do it well, what it does is it gives your business extra
[1:01:03] credibility. It gives people a sense and
[1:01:07] sense of connection with your product.
[1:01:10] So like she's saying with the lady whose skin care thing is
[1:01:13] she can just do a productions and show the lights hitting the
[1:01:17] the share batai and so so and so and the oil and you buy it.
[1:01:22] But if she comes on camera and says this is a picture of what
[1:01:25] my skin looked like, my son and I did this and this and this,
[1:01:28] mothers are more likely to say no.
[1:01:31] I want this product because I can connect with a story.
[1:01:34] Most mothers who have newborns will tell you they are skin
[1:01:37] issues with their baby. So if this is a mother who has
[1:01:41] found a solution that was not already on the market, I'm more
[1:01:46] likely. To say.
[1:01:47] I want to try this so honestly you can sell your products and
[1:01:51] be faceless. Nobody will know it's you, but
[1:01:53] you're limiting their the impact that the the business would
[1:01:58] have. The thing is most people think
[1:02:01] most people haven't done the work of figuring out what their
[1:02:03] personal brand is. So they would come on to the
[1:02:06] business page and you people, if you are coming to ask me at
[1:02:09] least before you come in here, that is what will affect your
[1:02:13] business. That's where business will go
[1:02:14] down. But if you do the work of
[1:02:17] building a personal brand, when you launch the business, it
[1:02:20] literally is because Patty has built her personal brand that we
[1:02:24] are all turning to for the business ideas.
[1:02:25] So I'm sure that people with MBS in the world have more ideas
[1:02:29] than him, but they've not built their personal brand.
[1:02:30] So it's part of their strategies.
[1:02:31] You know, you understand. So when she is launching a
[1:02:35] product and she says, John, may be you will join the wizard
[1:02:38] because she has demonstrated it by building a brand and it's
[1:02:42] obviously paying for him. If somebody decides I don't want
[1:02:46] anybody to know that it's me, honestly, there's no problem
[1:02:49] with it. You can be in your corner, but
[1:02:51] you'll be limiting the impacts of your your, your products, the
[1:02:55] visibility of your product, even the kind of opportunities that
[1:02:59] will come to you. Because for business owners,
[1:03:01] sometimes it's even by being at a round table like this or
[1:03:04] someone who watches and say, oh, she can't do this.
[1:03:06] Let me reach out to it. But you're in your corner and no
[1:03:08] one knows you, so Reagan will know you as someone there who
[1:03:11] should come in interview. So build the personal brand.
[1:03:15] Then when you attach it to your business, it will fly.
[1:03:19] It will it? It's literally like party is
[1:03:21] always talking about how a business is like an airplane and
[1:03:25] there are different parts that need to work.
[1:03:28] If if this was like a bed, think of it like the wind behind your
[1:03:33] your wings. It makes you fly high.
[1:03:36] It makes things easier when you walk into a room to pitch.
[1:03:38] It's easier because you've already sold them a pitch subtly
[1:03:42] online even before they meet you.
[1:03:44] So they answer them and they're like, oh, I know you.
[1:03:47] That's that. That's that opens the door for
[1:03:50] you. So that's what I would tell
[1:03:52] every business owner. You don't need to develop a
[1:03:55] personal brand, but you're shooting yourself in the foot
[1:03:57] and reducing the amount of money you can walk away with if you
[1:04:00] don't build 1. I have a question.
[1:04:05] I have a question. I mean on the on the same thing
[1:04:07] that you spoke about that. So for me, let me use myself as
[1:04:10] an example and people know me as you know on air.
[1:04:14] I do this and I do that and I want to start a business.
[1:04:17] What would you advise? Would you advise that, you know,
[1:04:20] I build the business also, I'm asking this also because as a
[1:04:23] person, as the media person, you'd already have your people
[1:04:26] that like you for why I didn't like you, people that don't like
[1:04:28] you for why I don't like you. I don't like you.
[1:04:31] But if you're starting a business and you're carrying the
[1:04:33] same people to that side, doesn't also limit it one way or
[1:04:36] the other. Because it's going to be people
[1:04:38] that like me that are going to want to buy the things that I'm
[1:04:42] going to, you know, and maybe the people that I really want to
[1:04:45] reach out to other people that maybe don't like me as a person
[1:04:48] on TV. So for me, if I want to start
[1:04:51] something like that, how would you advise?
[1:04:53] Would you advise that even though I have a personal brand,
[1:04:55] I can do that and hide behind it and say OK, I am wearing this or
[1:04:59] I am using this from this brand and eventually I show my face
[1:05:02] and say this is it? Or.
[1:05:04] What would you advise on that kind of situation?
[1:05:06] Let. Me add something to the
[1:05:07] question. Sorry, no, no, no.
[1:05:09] My question is still. It's kind of like you mentioned
[1:05:13] that you don't need to make yourself the centre of the
[1:05:16] business, which means that the business should be able to run
[1:05:18] without you, which is kind of what she's saying.
[1:05:20] Because with her face, if she starts a business, she will
[1:05:23] probably get people buying at the beginning.
[1:05:25] But for how long? Which is at a point in time.
[1:05:28] But they put I don't know how I'm not going to come.
[1:05:30] And what happens if Adrenala is no longer on TV?
[1:05:33] Yeah, OK. So the first thing is Adrian
[1:05:39] Moeller's brand is not TV. One part of Adrian Wella is that
[1:05:45] she speaks on TV. But if, for instance, they, God
[1:05:49] forbid, my boss, I'm not saying you suck it.
[1:05:51] Like if you walk into the, if you walk into the office and
[1:05:54] they say you're fired, do you think that instantly your
[1:05:59] Instagram following is going to like, promise to like you?
[1:06:03] Why? Because they are following you
[1:06:05] because you're TV according to you, they're not.
[1:06:08] They're following you. They're following you because
[1:06:11] you are you and a part of that is on TV.
[1:06:16] So I don't think you should limit it to Ajwa the the media
[1:06:21] personality who is launching a business.
[1:06:23] It's Ajwa who's launching a business.
[1:06:26] They are parts of it. I can understand why you think
[1:06:30] that people who like me and that people who don't like,
[1:06:32] Newsflash, everyone has that. So yeah, I keep saying that for
[1:06:36] me, I have people who like me so much that it makes me wonder
[1:06:39] why. And then I have people who can't
[1:06:41] stop me so much. That makes wonder, hey, that is
[1:06:44] fine. Everyone has that.
[1:06:47] The The thing is to keep navigating your life and
[1:06:51] presenting value. Your people will find you.
[1:06:53] They will gravitate to what you have.
[1:06:55] The question of whether or not and it will affect you is if one
[1:07:03] you are actually solving a problem because if your product
[1:07:05] is ingrained, everybody will drag you.
[1:07:08] Yeah, that drug always on TV is always talking to see.
[1:07:10] I was, I think it was. Yeah, it was.
[1:07:11] Yeah. So make sure that you're
[1:07:14] actually delivering value in the products that you are, you are.
[1:07:19] Whatever it is you're going to do, if you're doing that, then
[1:07:22] your pest of mine is a plus because even the people who hate
[1:07:26] you can't deny it. Yeah, they'll say OK, yeah, I
[1:07:29] don't like the ballet key. The loaf is nice.
[1:07:31] So so just deliver value. If you deliver value, your
[1:07:36] personal brand is a plus for whatever it is that you're
[1:07:39] doing. I don't think you should look at
[1:07:41] it as it's limiting you and the people are following you for
[1:07:44] this. So if I pivot to this, of course
[1:07:47] they would come. Even on my TikTok, I sung like
[1:07:50] twice since then, every time I put up like every time I put up
[1:07:55] like a branding video, someone comes into my comments.
[1:07:59] I followed you for musical. I actually, they plan to like
[1:08:05] response to his comments and release as a singing video
[1:08:08] because I haven't signed in a while.
[1:08:09] But it's not because of him that I will suddenly stop pushing out
[1:08:13] the content because I have an objective for the contents I'm
[1:08:16] pushing out. Yeah.
[1:08:19] So don't think that it's I have to please the people who are
[1:08:22] following me because the truth is after a while you become a
[1:08:25] puppet. Yeah.
[1:08:26] OK. The people want me to always
[1:08:27] dance. So I'll be dancing.
[1:08:29] The people want me. No Be you and be on the path
[1:08:32] that you want to be. Consistently deliver value.
[1:08:36] Show your personality. Show me where the people who
[1:08:38] gravitate to us, even those who hate you, question.
[1:08:43] Answer, I want to ask, Oh yeah. So that's, I think one of the
[1:08:48] things we are missing is that she's saying you should be
[1:08:52] intentional about your personal brand.
[1:08:54] That's not mean that you're not also going to build a compelling
[1:08:57] corporate brand for the business.
[1:08:59] So you should tell the story so well and putting the value that
[1:09:04] business is creating so well, that's in itself.
[1:09:08] It's also attracting its own audience, the people who love it
[1:09:11] and all of that. Your personal brand becomes a
[1:09:14] plus, an addition and establishing a certain level of
[1:09:17] credibility for for the organization.
[1:09:20] Yeah. OK, we're going to stick on my
[1:09:23] feet. The question is I want to hear
[1:09:24] from you kind of brand stand without a personal brand.
[1:09:27] So I. I I think everything Kenny said,
[1:09:31] yes, it is. But I would also say that it
[1:09:34] depends on the kind of business you're trying to build.
[1:09:39] I've said this countless times that things are happening.
[1:09:44] I mean, it's so dangerous on the streets.
[1:09:45] Now it's so scary. A lot is happening.
[1:09:48] I mean even when the like this Accra that we cannot mention
[1:09:53] here. You just be there, stray.
[1:09:55] Bullets. A business going down the drain,
[1:09:58] it's no problem. But for me, I would say it
[1:10:00] depends on the kind of business you want to do.
[1:10:01] Because my experience when I started Asha Ford, I didn't put
[1:10:07] it out there that I was the CEO of Asha Ford.
[1:10:10] Asha Ford was running as an ushering business on its own.
[1:10:14] Nobody. Knew though I can never forget
[1:10:17] this because also there I posted on my WhatsApp status about
[1:10:19] Asha. Somebody said, hey, if you work
[1:10:21] in this room for a very long time, pound, they are paying you
[1:10:24] well. You don't know?
[1:10:26] Yeah, the boss. I did not be you.
[1:10:32] Oh no, I. Mean I Yeah, when it started.
[1:10:33] All right, really. And that brought me some kind of
[1:10:37] joy because in as much as people, I mean, Lucas will say
[1:10:41] that I'm building a beautiful brand.
[1:10:43] I love it that whatever I'm doing is being patronized for
[1:10:46] the uniqueness of that service. Service and not because she like
[1:10:50] Janice because today if my mother Pi like all my 200 and
[1:10:55] whatever 1000 followers become haters yeah well I mean to
[1:10:58] become people who are judging you for whatever that happens
[1:11:01] you understand So me I believe that look at whatever you are
[1:11:04] doing right from the foundation of the business.
[1:11:07] Is this something we are doing for life.
[1:11:09] Is this something we are doing for generations?
[1:11:11] Is this something we are doing for the time being in a stand.
[1:11:14] If I'm doing something for generations, if I'm doing
[1:11:17] something that I want to build a legacy on for status me I, I
[1:11:22] will not start with my name. Not because I don't trust in the
[1:11:25] brand I've built, but trust me, I don't want to bet on anything.
[1:11:29] I don't know what's going to happen.
[1:11:30] I'm still finding myself. I'm still developing myself.
[1:11:33] I'm still trying to get to know myself.
[1:11:34] I will not start with that. But as she said, my brand will
[1:11:38] push it further, ship it and make it look beautiful.
[1:11:41] But if whatever you're going to do for started for started,
[1:11:44] sorry, needs you to make a stand, then show your face as it
[1:11:49] is because I think when it comes to something for fashion
[1:11:53] fashion, right, you need a figure.
[1:11:55] Imagine I'm beautiful. I have boobs.
[1:11:56] I have imagine please. I'm.
[1:12:00] Beautiful. I'm beautiful.
[1:12:01] What you want to say? Say so let me say thank you for
[1:12:03] that compliment. Yeah.
[1:12:03] Beautiful. Yeah.
[1:12:05] So I'm beautiful. I have ass, I have boobs and all
[1:12:08] of that. I won't get into a fashion
[1:12:10] space. Why would I hire a model?
[1:12:13] Why would I pay a model? Why would I pay muses and all of
[1:12:16] that? I am here.
[1:12:17] It might be hard, but that will be my sacrifice and investment
[1:12:20] into the business. I have to be my own muse, model
[1:12:23] the clothes, model everything, be my own, whatever.
[1:12:26] And then, you know, be, be the dummy and then do whatever I've
[1:12:30] got to do. So for me, I'll say it depends
[1:12:32] on the type of business you're trying to build.
[1:12:35] Understand. All right, so now this person
[1:12:38] has got the idea. They took parties, blueprints,
[1:12:41] they vote. The business they had from you,
[1:12:43] they had from me, they have a personal brand.
[1:12:46] Now there's a question someone asked today as a follower.
[1:12:48] This person has done all this thing, they're making money.
[1:12:50] And let me read the question. What advice would party there
[1:12:55] was suggested party give to a business owner?
[1:12:58] What's first or in terms of revenue and a good name, which
[1:13:01] is where the personal brand comes in and has to start from
[1:13:04] brand zero. So the person that everything
[1:13:06] did everything and maybe a year later will not be a question,
[1:13:09] which is estimate in a year later something was strong and
[1:13:14] they'll lose everything. What advice would you give to
[1:13:16] that person? If you built it once, you can
[1:13:21] build it again. So let's evaluate what's caused
[1:13:28] that. What caused you losing
[1:13:30] everything that is your revenue and then the good name.
[1:13:37] I had a session yesterday and I used a brand as a case study.
[1:13:43] It's a beauty brand that is shutting down for about 7 years
[1:13:46] of being in existence. And it's not, it's not a problem
[1:13:50] that the it's a funding problem, right?
[1:13:54] The business is in my opinion is heavily reliant on funding.
[1:13:58] That's now that funding is not coming.
[1:14:01] It's just some way. So find out what went wrong.
[1:14:07] Is there a problem? Is there a products problem?
[1:14:10] Is there a financing problem? Is there knowledge?
[1:14:13] Is there a leadership problem? Can you mention the airplane?
[1:14:16] And if a pilot is not trained, there's no way they're not,
[1:14:21] they're going to allow him to fly the plane, right?
[1:14:24] So there's no way you should run your business.
[1:14:27] You should run your airplane without being certified as a
[1:14:30] pilot. So guess that expertise of like
[1:14:34] Janice horses and the business of business get that expertise
[1:14:37] so evaluates what's caused this. Now the good name parts, you're
[1:14:42] going to have to do 10 times more work because your
[1:14:47] credibility is in the mud at the moment.
[1:14:49] So you have to do a lot more work for people to trust you.
[1:14:53] But bottom line is, if you've built something once and you saw
[1:14:57] success with it, the fact that it has ended or the fact that
[1:15:01] it's you team is as as failed, that's not mean that there
[1:15:06] weren't other success points. Do you understand?
[1:15:09] So pick that the lessons and the expertise you've gotten out of
[1:15:14] what you built and then find the next phase.
[1:15:18] Are you going to rebuild it? That can even be your new
[1:15:21] narrative that I built this once.
[1:15:23] These are the loopholes I found and this is what we are doing to
[1:15:27] make it better for you. And then I think you're you're
[1:15:29] good to go. So we've all spoken about
[1:15:32] personal branding and I think one thing we didn't do was
[1:15:35] explain what it is to them. But I wanted to take it from a
[1:15:37] different perspective. What do you think people
[1:15:39] understand? Lonely misconception?
[1:15:41] What? What?
[1:15:42] What's wrong ideas that have about personal brand cause me to
[1:15:45] be honest 20 Oh yeah 2020 64 no personal brand new or just me.
[1:15:50] Wake up, pick my phone, record a video, post it.
[1:15:53] Yeah, I'm shame for my life, but it looks like there's more to
[1:15:55] that than we know. They think it is just when
[1:16:01] people think, OK, I'm taking a headshot and, and then and you
[1:16:10] know, I went to scripted and I did a VTS video and I posted it.
[1:16:14] And so people know that I know Regan and I know the people
[1:16:17] here. For most of us, we just, I think
[1:16:22] it's one of the reasons why person running gets a bad rap is
[1:16:26] because for a lot of people it just looks like settings and
[1:16:30] aesthetics. She came, she has done here, she
[1:16:33] has sat down, she has talked, OK, she has done a video working
[1:16:36] on me. OK, she has done this.
[1:16:37] That's it. The, the, the main point of of
[1:16:44] the person band is the person, that person, who are you?
[1:16:50] What are you good at? What kind of value can you
[1:16:53] deliver? Who's your target audience at
[1:16:58] every setting, at every point in time?
[1:17:01] Does that audience seem and the value you are giving, which is
[1:17:04] why I said you've put out the video.
[1:17:07] What's the video saying? Is the video showing you
[1:17:09] speaking so that people know that she's a public speaker and
[1:17:12] the video is showing you that you shot it?
[1:17:14] OK, maybe your angle is fashion. If it is fine, let's all do get
[1:17:18] ready with me. But there should be purpose for
[1:17:23] whatever it is you're doing. It should be in line with the
[1:17:26] values you have, the skills you have and the the one thing that
[1:17:32] I think most people miss out on why he wants to get you there
[1:17:35] should be a destination. There should be a purpose for
[1:17:38] that. That post every single thing you
[1:17:41] see on my socials, on my YouTube, on my website, on my
[1:17:46] WhatsApp status is is not just vibes because every single time
[1:17:52] that you interact with my content, I'm sowing a seed in
[1:17:55] your head about who I am. You're getting an idea of who I
[1:17:59] am, the kind of values that so there are parts of my life you
[1:18:02] will not see on my socials because I'm not using that,
[1:18:05] pushing the agenda for you so you won't see it.
[1:18:10] I'm showing you the things that show my skills, that show you
[1:18:14] the values I'm interested in, that shows you the kind of place
[1:18:18] I want to go to. And I'm making sure that I'm
[1:18:21] putting it in ways that demonstrates all of that value
[1:18:25] in places that my target audience will see it.
[1:18:28] So for most of us, we forget about who was supposed to see
[1:18:32] this thing. Who are the people who are
[1:18:34] supposed to see my value? Who are the people that need to
[1:18:37] know about my skills? Who are the people I need to
[1:18:39] network with and learn from? So that and it even added extra
[1:18:43] layer credibility for me. Most of us just think it's the
[1:18:46] photos. I've done a video and I was at
[1:18:50] this event, OK, I took a selfie with the president.
[1:18:56] There must always be an intention and that's what most
[1:19:00] of us miss. And that's why a lot of CEOs and
[1:19:03] employers would say CV is fantastic.
[1:19:07] But you came to stand in front of me.
[1:19:08] There's no substance because you haven't shown that there are no
[1:19:12] skills that you're actually developing.
[1:19:14] Yes, the packaging looks great. Yes, I've sent you my stuff.
[1:19:18] You looked online. You know, these days you can ask
[1:19:21] AI to say who is this person to give you a nice digits of
[1:19:23] footprints. But if you miss the test and the
[1:19:26] skills don't match where they've put out that layer of
[1:19:29] authenticity, if it's if it's missing, it won't help you to
[1:19:34] get to the destination you say you want to get to.
[1:19:37] So for most of us, we miss it. We don't think about the
[1:19:40] intention for putting out the content.
[1:19:42] We don't think about what kind of story we are telling with the
[1:19:45] with the content we are putting out.
[1:19:47] We don't think about who needs to see it, who needs to know us,
[1:19:50] Who do we need to know? You don't think about that.
[1:19:52] It's just vibes. And then the the last thing is
[1:19:55] constant evaluating. Constant evaluating because
[1:19:59] sometimes you put out something and OK, the feedback that you
[1:20:02] get from that target audience is not what you're expecting.
[1:20:06] Go back, evaluate. So that's all when is work,
[1:20:09] cool. It is work.
[1:20:11] And I think most people just think.
[1:20:15] You know, it's vibes once we do it, it opens doors for you.
[1:20:18] So let's just keep doing it. But if you open the door and you
[1:20:21] get to that point and you're not delivering value, one, your
[1:20:25] reputation is in the mud 2 it closes the door for other people
[1:20:29] who are genuinely doing the work because a CEO would say, no, I
[1:20:32] don't don't bring me anybody that's has says dig it out for
[1:20:35] spring because they obviously can't do the work.
[1:20:38] You don't want that. And The thing is, people always
[1:20:43] carry on the message to one person or another, and you have
[1:20:45] to do the work to rebuild. But don't think of it as just
[1:20:49] aesthetics. Always have an intention.
[1:20:51] Have a destination at night and you use that to to to chat that
[1:20:56] path. If you don't do that, you would
[1:20:58] be all over the place and you will not be delivering anybody.
[1:21:02] I think this is similar to what you said to Derek about people
[1:21:07] are PS they think about I and in person they're different.
[1:21:10] Someone can be in person where they see you, hello.
[1:21:13] But then on social media they are coming off us.
[1:21:15] And it has to do with being authentic, being yourself.
[1:21:18] So people are coming on social media to fake it and taking that
[1:21:22] personal branding. Anyways, I'll still ask that
[1:21:24] question to you before. Before you pivot the fake it to
[1:21:28] make it. We also hear that asking
[1:21:31] personal branding, especially because I was spoken about
[1:21:35] authenticity. I carry myself in a way that
[1:21:41] reflects where I want to get to know where I am now.
[1:21:44] So there is a layer of fake it until you make it, but it
[1:21:48] shouldn't be empty faking. Do you understand me?
[1:21:53] So I'm not where I want to be, but I'm carrying myself like I'm
[1:21:57] already there so that I can prepare myself, I can attract
[1:22:00] opportunities because when it comes, I better be ready.
[1:22:03] So that's my take on figurative. You make it.
[1:22:06] But if it's just Chapel, but there's nothing.
[1:22:09] And I yeah, that one is snow. Can you say a lot?
[1:22:15] I don't know if I saw it somewhere, but I'm sure I
[1:22:17] learned it from somewhere. Then let's change the way and
[1:22:19] let's say we are fitting it. We are facing their faith in
[1:22:22] it's tired me let's speakers and so we we still.
[1:22:25] Mention the fake you look as if for those who don't really
[1:22:29] understand whatever we are doing, those who like looking at
[1:22:32] trailers before they watch the movie, those think we are still
[1:22:35] endorsing that. But yeah, let's say we are
[1:22:37] fitting it to remake it. And yeah, people think personal
[1:22:40] brand. It's just about aesthetics,
[1:22:42] mutual identity. But funny enough, it's just a
[1:22:45] part of it. It's just a visibility part of
[1:22:47] it that pushes you. OK.
[1:22:49] Because regardless, you know, you still need to be visibility.
[1:22:53] We I feel, no, I feel, but the experience and all of that.
[1:22:59] We're in an era where society is looking for rewarding and
[1:23:04] awarding not aspects, not even timeless authorities, but
[1:23:10] they're rewarding people who are being visible.
[1:23:13] They're rewarding people who are sharing their thoughts and
[1:23:17] knowledge on whatever. They will understand me.
[1:23:20] And that should tell you that. OK, then personal branding is
[1:23:23] playing a role. Because I got to a point I
[1:23:26] started wondering. I'm like, OK, not to say it's
[1:23:30] not fair. I mean, I love the opportunities
[1:23:32] that some of us get. Yes, let me see you at our age,
[1:23:36] the punches that some of us are getting, all of that.
[1:23:38] And we know there are people who have done it way before us, who
[1:23:43] have so much experience, who have so much education,
[1:23:47] professionally handsome, like you feel like somebody deserves
[1:23:52] it more than you. But why are you getting it?
[1:23:57] It's just that visibility. And so then they think, OK, the
[1:24:00] invisibility or the visual status and all of that is what
[1:24:04] personal brandedness. But it goes way beyond me when
[1:24:09] it comes to personal brand. If you ask me, we're going to go
[1:24:12] into the inner self and outer self dilemma.
[1:24:17] It's, it's a lot getting to know who you are.
[1:24:20] That's a whole book on its own even before finding your niche.
[1:24:24] Because if you go to my socials now, I think I've, I've, I've
[1:24:30] reduced the time I spend on, I mean, trying to create content
[1:24:35] and all of that for people to understand what I'm doing
[1:24:37] because I feel that we will do virtual, even virtual.
[1:24:41] You have a feel of me. We're talking all of that in
[1:24:43] person. You have a feel of me and all
[1:24:45] that. Now we'll meet in person.
[1:24:47] What you said you can do it. And let's see.
[1:24:50] Say it and let's. See, so no matter what, people
[1:24:54] will identify this person, whether I'm showing up or not.
[1:24:57] We're not saying this is not important, but whether I'm
[1:24:59] showing up or not, I have grounded or established or built
[1:25:03] something in the minds of people that didn't know who I am and
[1:25:06] what I do didn't know what I believe in.
[1:25:09] They know why do come to me. I think one guy made my head so
[1:25:12] recently he owes me something on I don't know how to tame it.
[1:25:17] Let me say it has to do with aeronautics or you know, all of
[1:25:21] that thing that to do with flights and all that.
[1:25:23] And he came to me and I was like, I mean, what experience do
[1:25:27] I have? I did my service at the airport.
[1:25:29] Doesn't mean I really think about flights and all that.
[1:25:32] Then he was like he was having a meeting with his team and when
[1:25:36] it came to the Brandon bit of it, they were mentioning Janice.
[1:25:39] He didn't want them to know that he knew Janice and he said who
[1:25:42] doesn't need Janice? My head was like swollen a bit
[1:25:46] in a way. I was like, OK, then that means
[1:25:48] your name is definitely being mentioned in places where
[1:25:51] they've either experienced or they've heard what you're
[1:25:53] capable of doing. So this is to say that the
[1:25:56] visuals, yes, it would push you, make you fly in all of that
[1:26:00] that. But when you get there and you
[1:26:02] are not whether you of whatever you're talking about before
[1:26:05] that, yeah. So first not branding, it's just
[1:26:08] not about aesthetics. It's way deeper than that.
[1:26:11] Yeah, I like what you said about visibility because there are a
[1:26:13] lot of people that can do things like you said, sometimes you the
[1:26:16] the projects will come to you, but you know that there's
[1:26:18] definitely someone better. Yeah, but they're not be putting
[1:26:22] themselves out there now in a social media era, How can a
[1:26:26] business be intentional about social media and using the team
[1:26:30] advantage? We need to find the people that
[1:26:33] have the money, right? The people that have the money
[1:26:37] we are looking for in exchange for whatever it is we are
[1:26:39] selling. There are so many different
[1:26:42] avenues to reach them. You can reach them in the open
[1:26:45] market. You can reach them at an event,
[1:26:48] whatever it is. Social media happens to be one
[1:26:51] of the channels, right? Let me take us a little bit
[1:26:55] back. Something like the personal
[1:26:58] branding. Social media is a channel to
[1:27:01] amplify your personal brand, right?
[1:27:05] So there has to be an understanding of this is what I
[1:27:10] have. Even outside of social media,
[1:27:13] people love it. It means that when I add the
[1:27:16] elements of technology, I can reach a lot more people.
[1:27:21] Do you understand? So that I can save more and then
[1:27:24] make more money. So that's that's I think it's a
[1:27:27] good foundation to have. Now people do not come to social
[1:27:32] media. That is not their primary reason
[1:27:36] for going to on social media to show that's not the primary
[1:27:39] reason. There's a reason it's called
[1:27:41] social. The primary reason people are
[1:27:44] usually coming on social media is to entertain themselves, ease
[1:27:49] of stress before finding information, looking for
[1:27:54] something to buy and all of that.
[1:27:56] Now we've been trained to look for.
[1:27:58] If you're looking for a product, the likelihood that you go to
[1:28:01] Instagram or tech talk shop is higher than even going to
[1:28:04] Google. So now it's become like a thing.
[1:28:06] It's become part of the culture. But the primary reason people
[1:28:09] are coming there is to find something that makes them happy,
[1:28:14] find a solution like I mentioned.
[1:28:16] So how can you present the solution in a way that fits into
[1:28:21] what they're looking for? So you're yes, you have your
[1:28:24] physical products or your services, but how can I present
[1:28:28] the solution this products is selling in a way that appeals to
[1:28:33] what they're already? Looking.
[1:28:34] For so I am online, I'm probably looking for a way to de stress
[1:28:40] and I'm thinking that, oh, let me go find a funny video from
[1:28:43] somebody to watch. But then there's probably a spa
[1:28:47] business that is teaching me or telling me how I can de stress.
[1:28:51] And one of the ways I can do that is by booking a certain
[1:28:54] massage or booking a certain service.
[1:28:58] So yes, you are selling the solution in a way, but you are
[1:29:01] not actively putting the products in the faces of the
[1:29:06] people. Then it will make it easy for
[1:29:08] them to say, let me just go, I don't need this now.
[1:29:10] But if you come from the perspective of solution, it's
[1:29:13] easier for you to get the attention.
[1:29:15] That does not mean that you should also eliminate the
[1:29:18] elements of hard selling where you talk about what you're doing
[1:29:21] and how it can benefit us. Yeah, I think that that is my
[1:29:25] two cents. I want to come back to personal
[1:29:27] Brandy. We've mentioned it's not just 5%
[1:29:31] lag and all that, right? But is there kind of like a road
[1:29:34] to it? Because I feel like, I mean,
[1:29:36] when we take business, there are certain things you don't have to
[1:29:38] do in the business, even though you can't experiment and all
[1:29:40] that. So when we take personal brand
[1:29:42] and it's that kind of like certain rule book, let me say
[1:29:46] that people need to follow, people need to have their mind.
[1:29:49] My tools of thumb would be be consistent and I'm sure if you
[1:29:58] ever watch these kind of videos, you'd see that a drop of water
[1:30:03] can only do so much, but if that same water keeps hitting the
[1:30:08] exact same sports, it can literally custom it out.
[1:30:12] I find that for a lot of us, we are not being consistent with
[1:30:15] what value we bring. We are not being consistent what
[1:30:18] we can be associated with and that's why it looks like we're
[1:30:22] all over the place or we are projecting something that we are
[1:30:25] not. So be consistent of what you're
[1:30:28] putting out. It should be so not so that in
[1:30:32] my case, when I started talking about governance comms, I didn't
[1:30:36] think I was doing it as and when then I think towards last year,
[1:30:39] I started doing it every now and then.
[1:30:42] And then the president, the the change of government happened
[1:30:48] and the president was going to get his acceptance speech.
[1:30:50] And four people on Twitter tagged me said what do you think
[1:30:53] he's going to see? And then after he spoke, someone
[1:30:56] asked me, what did you think about what he said?
[1:30:57] And like, it has worked because I didn't think that there were
[1:31:03] this many people taking notice of me consistently talking about
[1:31:06] governance comes to the extent that they are asking me what I
[1:31:09] think he will talk about. And then now that he has
[1:31:12] cooking, they asked me what I think about what the president
[1:31:14] of the Republic has said. I was like, OK, then it means
[1:31:18] that it's working. The second thing is be
[1:31:21] authentic. Because we are girls on the
[1:31:24] table. I'm sure we all know how when
[1:31:26] you're wearing something because we are girls on the table, I'm
[1:31:30] sure we all know. About how in this one.
[1:31:34] How it feels when we're wearing something.
[1:31:36] And it doesn't sit right. So when it's not your size or
[1:31:39] maybe the shoe is not, maybe it's small, it's tighter or or
[1:31:44] you get it. Yeah.
[1:31:45] OK. So be authentic.
[1:31:49] If you don't fit into what it is, we can tell when you're
[1:31:52] walking in the shoe and it's tight, we can also they are
[1:31:55] hobbling a bit. If the the sket is short, so
[1:31:58] you're shifting it every 5 seconds can tell.
[1:32:00] So be authentic. Don't, don't present something
[1:32:05] that you're not don't. So if I came to say I'm sending
[1:32:09] a financial course, that's very inauthentic.
[1:32:12] I know, please, I that's, that's not my strength.
[1:32:17] So be consistent and be authentic.
[1:32:19] That's I find that if you do that in all the things, whether
[1:32:23] it's in putting out content or networking or and leveraging
[1:32:28] connections, whatever it is, that's how you build it for it
[1:32:31] to be foolproof. That's that's why I.
[1:32:34] Believe you're asking then what is personal Brandon all about
[1:32:38] right. Yeah, conceptions.
[1:32:41] I, I don't think, I don't think there's a, there's a certified
[1:32:47] blueprint to doing the whole personal branding thing.
[1:32:51] There really isn't right when it comes to the visual part of it,
[1:32:56] when it comes to the amplification part of it and all
[1:32:59] of that, then we can invest certain systems from other
[1:33:02] places to make it happen. But as to what personal branding
[1:33:06] itself it is, you are the products, OK?
[1:33:10] You are the products. And what's the whole concept of
[1:33:13] personal branding? For us to say something unique
[1:33:16] about him, for you to leave a mark or a dent on us, for you to
[1:33:21] leave an impression that when you ask me who Reagan is, the
[1:33:25] attributes I'll give about Reagan ripple effect on other
[1:33:29] people saying the same thing. That shows you the unique
[1:33:33] qualities or attributes that Reagan has.
[1:33:35] And that is what we'll be looking forward to every time we
[1:33:39] engage with him. And that is what personal
[1:33:41] Brandon is to me. So you go back to knowing
[1:33:44] yourself. I had an argument with one man.
[1:33:48] I'm very surprised when he got that expert.
[1:33:50] He's an architect. I think he had he, he does a lot
[1:33:53] of marketing and all of that. And that day I was even hot
[1:33:57] because we were talking about first now branded.
[1:33:59] He saw me drafting, setting things, and he threw a question
[1:34:02] to me. I answered.
[1:34:03] Then he mentioned one of our public figures in Ghana, those
[1:34:07] images are always used for like advertisement, blah, blah, blah.
[1:34:11] Then he threw a question to me that does this person have a
[1:34:15] very good personal brand? Hey, that didn't mean to you.
[1:34:18] And I was like, Oh yeah, personal brand.
[1:34:20] He was like, why? I could not answer.
[1:34:22] I'm like, why? He said, what can you say about
[1:34:27] that person? So the person doesn't have a
[1:34:29] personal brand. The person's face is being
[1:34:32] bought to advertise, so that person in actual sense doesn't
[1:34:39] have a personal brand. He or she is a model being paid
[1:34:42] to model for the brand or the company.
[1:34:47] So that is personal brand. Maybe.
[1:34:51] Do you understand that person is being paid to model for the
[1:34:55] company paid, that's it. But what are we getting from
[1:34:59] that person? What do you have to say about
[1:35:01] that person? Any comments?
[1:35:03] No comments then. There's no personal brands.
[1:35:05] Architects and. I'm saying I keep the architect
[1:35:08] to branch there. I was like, wow.
[1:35:10] So it goes back. Know yourself.
[1:35:13] As Kenny said, you can't use one day to know yourself.
[1:35:16] That is why I'm keeping generals for when I was 15 years.
[1:35:19] You can't use one day to know yourself.
[1:35:21] But it's a journey, it's a process and there are ways to
[1:35:24] help you keep intact and in touch with yourself to know
[1:35:28] that. Am I still in line and in tune?
[1:35:30] What you want to do is different from what you want the world to
[1:35:33] know you for, or what you're capable of doing is different
[1:35:36] from what you want than words to know you for.
[1:35:38] I'm capable of doing so many things, but as I'm sitting here,
[1:35:42] all I want the world to know me for is for my philosophy work.
[1:35:47] That's why I'm still building my Alliance for Women economic
[1:35:50] development. Like that's my baby for life.
[1:35:52] That's what I want the world to know me for.
[1:35:54] Because as I said in the beginning, I had a thing for
[1:35:57] governance and UN was like one of the places that I was such a
[1:36:00] place, like UN Secretary General Kofi Annan was my person.
[1:36:05] You understand me. So it comes back in as much as
[1:36:08] I'm still women, I'm making sure I'm still aligned as to what I
[1:36:13] still want to do. So knowing yourself, inner and
[1:36:15] outer self, it's not that you're speaking nicely to us on the
[1:36:18] camera because the camera is set and you're going to come.
[1:36:21] We're meeting the person in between tantrums doing this,
[1:36:23] doing that, doing that. We'll go back to our business.
[1:36:26] If you you are selling, I will not buy.
[1:36:29] And no matter how good your food tastes, they'll get to a point
[1:36:33] that that service delivery party was talking about.
[1:36:35] It will affect that good food and no matter how good it is, we
[1:36:38] will still know by it. You understand?
[1:36:42] So, personal brand, my darlings, know yourself, understand
[1:36:47] yourself, know what you want to do, know what you want the world
[1:36:51] to know you for put, how do I say it, a demarcation between
[1:36:56] the two so you know how to move. And when you come out, we'll see
[1:37:00] you as Dennis as you are. We'll see you as armor as you
[1:37:02] are. And when you are working, we
[1:37:04] still see you as whatever you are and not as a different
[1:37:07] person. That's the fun.
[1:37:08] Wow. Thank you so much.
[1:37:10] The party's moving. I want to be sure how she wants
[1:37:12] to. She doesn't say something.
[1:37:14] No, they said. They said the tone.
[1:37:15] OK. No, it's interesting how all
[1:37:18] these things are tied together. Social media first number
[1:37:20] business like it's like you just said, if you don't need to all
[1:37:24] you see in person, you're just talking anyhow or affect the
[1:37:26] personal bonding, affect the business you're holding that
[1:37:28] even the face of it. Let's take the guitar and
[1:37:30] traditional media, the media space in general, if you have
[1:37:34] the power, what do you think you'll change?
[1:37:36] What do you think is going wrong?
[1:37:37] And I'm asking this question because we don't know what
[1:37:39] happened recently in Ghana. And I think some of the
[1:37:43] bloggers, some of the media platforms didn't really do a
[1:37:45] good job. And I was in my room that I was
[1:37:46] thinking, I never, I never went to school for anyone to give me
[1:37:49] media training that or if this happened, do this, you do this,
[1:37:51] you get another question of whether it's a real personal
[1:37:53] banner. Because sometimes, and I like
[1:37:55] what Kenny is also doing about dragging the government, then
[1:37:58] you have the power to drag armed forces power.
[1:38:03] Please, I didn't drag anymore, I was just teaching a lesson on
[1:38:07] crisis course. Right.
[1:38:12] I feel like nobody, it's not being taught, so people don't
[1:38:14] know what to do. You can't blame them.
[1:38:17] I feel like I think this comes to setting power because it
[1:38:19] hasn't been taught. They're just doing certain
[1:38:21] things. So if you have the power, let's
[1:38:22] just think their social media space that they did talk, sorry,
[1:38:25] the traditional media space. If you have the power, what
[1:38:28] would you change? This is also saying that they
[1:38:31] don't move in the year. I think before we ask, I want to
[1:38:36] ask and we're like in your industry, in your space, you
[1:38:41] guys have ethics. You.
[1:38:44] Guys, you would also talk to see it, but I was trying to hear
[1:38:45] this. Wow, why are you in this space?
[1:38:49] What's? In your face.
[1:38:52] Why? You no.
[1:38:53] Good question. No, because.
[1:38:54] As you were saying, I was frustrated.
[1:38:57] I'm like, wait, how'd you guys do it?
[1:39:01] I mean, in as much as everybody wants to break the news first,
[1:39:05] are there any guiding principles to it that these things is how
[1:39:09] we handle it? These things is how we go
[1:39:11] across? Because I have not lived in the
[1:39:14] United States for years or whatever.
[1:39:16] But as I always say, like we can learn from every points we are.
[1:39:20] There's certain movies I've watched and I've realized that
[1:39:22] in the States, in the Europe, in Europe.
[1:39:25] Sorry, if you go against media ethics, see your license and
[1:39:30] everything can be taken away from me.
[1:39:32] I hear everybody free Bondo like everybody just like, you know,
[1:39:38] we do whatever we want to do. There's no organization.
[1:39:42] It's like everybody just comes up with their idea.
[1:39:45] Recently, one of the media, I mean, he was like he threw a
[1:39:50] shot at one of the media presidents and he's just so
[1:39:52] uniform for his his team. Like that's just by the way, But
[1:39:58] how, how do we go about it? If I were to be in position, I'm
[1:40:02] saying it if you make me minister of media, God damn it,
[1:40:08] If you post where you're not supposed to post, your license
[1:40:10] will be taken that wherever you at, we will find you.
[1:40:14] I mean, it's not going to be like J JS time where he will
[1:40:17] hunt you like that. But whatever you do, you'll be
[1:40:20] held accountable for it. Let's practice some ethics
[1:40:23] because every industry has its ethics.
[1:40:26] Yeah. I mean, that's my my.
[1:40:28] My little thing. I mean, there are ethics for
[1:40:35] everything, but you find yourself in a very difficult
[1:40:39] position when you try to follow the ethics clashes with what
[1:40:46] people are looking for or what flies.
[1:40:48] Because again, social media and what you put out there, it fires
[1:40:52] on lamas, you know, it fires on who has its face.
[1:40:55] I want to see, you know. So sometimes you don't have the
[1:40:59] time to stop and think and say, OK, I have this picture, I have
[1:41:04] this picture, I have that picture.
[1:41:06] Am I supposed to post this now? Is this supposed to go out even
[1:41:11] though I want to be the first to break the news?
[1:41:13] Which of these am I supposed to pose?
[1:41:15] What situation are we talking about?
[1:41:17] You know, all these kind of thinkings and things.
[1:41:19] It also goes again to structure, because if, if there are no, if
[1:41:24] there are no structures in place to say, OK, maybe there's a
[1:41:27] group, for example, maybe there's a, there's a group that
[1:41:30] these things are taken to before you post it.
[1:41:32] So you go on the scene, you take the pictures, you drop all the
[1:41:35] pictures in the group. The person's supposed to post
[1:41:37] it. There are different, different
[1:41:38] people that would be say, OK, post ABC, don't post D.
[1:41:42] If all these things are not in place, then you'll find yourself
[1:41:45] finding people who just as soon as it comes, they're just.
[1:41:47] Posting it all those things I. I mean, luckily for me, there
[1:41:52] are a lot of structures when it comes to social media and what
[1:41:55] goes out and all of those kind of things.
[1:41:58] I know it's used as an example. That was recently that something
[1:42:01] that was supposed to, something that wasn't supposed to go out
[1:42:04] went out. I mean, eventually, I mean, we
[1:42:06] think about it. So it's not the person's fault,
[1:42:09] but it went out and it caused a problem and the people in charge
[1:42:12] were penalized. Now it won't happen like that in
[1:42:15] every space. Some people, like I say, they're
[1:42:18] fighting on numbers. I'm the first person that go to
[1:42:20] the reason the the recent situation as an example.
[1:42:23] I got their face. I have the exclusions.
[1:42:25] I want to post it so everybody see that I am the one and I
[1:42:28] again, credibility. Everybody's looking for
[1:42:30] credibility, trust me. I can post for you book.
[1:42:33] Me, I can be there, you know. So when when you're you're not
[1:42:38] able to look at all the things that you have to go through
[1:42:43] before delivering what you're supposed to deliver, then you
[1:42:46] have a clash because again, it's media.
[1:42:50] There's a lot of freedom on social media.
[1:42:52] I can post whatever I want to post.
[1:42:54] I can do whatever I want to do. But you have to consider the
[1:42:58] space that you're in. If it was your own personal
[1:43:01] page, you could have posted whatever you wanted to post, but
[1:43:04] now you're an organization. The organization stands for
[1:43:07] something. If you're trusted for something,
[1:43:09] they know you're in the space for something.
[1:43:11] Just because you have the pictures first doesn't mean that
[1:43:14] you're just supposed to post it because there's so many people
[1:43:17] in that circle that is going to affect and behave.
[1:43:20] I will see this and say, Ah, these people, I'm not going.
[1:43:23] They need to call me for an interview.
[1:43:24] Someone just decided they call me for an interview because why
[1:43:29] anything that happens that they're just going to post.
[1:43:31] They don't think about me. If I'm sitting here, like for
[1:43:34] example, if I'm sitting here and maybe a hair stranded, my hair
[1:43:37] is falling. I'm looking a certain way.
[1:43:39] Nobody cares about me. Everybody wants to show that you
[1:43:42] guys look at this girl. She can sit here and then her
[1:43:43] hair is falling off and she's leaving.
[1:43:45] You get it. So it's, it's a lot of things
[1:43:48] that are, you know, that that has to be considered ethics are
[1:43:52] there, but also you're fighting with credibility, you're
[1:43:55] fighting with numbers, you're fighting with, I want to see
[1:43:58] this first because again, I see it first and then it is.
[1:44:01] Everywhere. You know, this person posts this
[1:44:04] first and people don't even take time to even look through one of
[1:44:07] the pictures that were posted on the that day that you can see a
[1:44:10] lot of people saying they should put down all of those things.
[1:44:14] I didn't even think, I didn't even get time to look through
[1:44:17] properly until it got to a point where I'm looking at it and I'm
[1:44:19] like. Oh.
[1:44:21] This is not supposed to be here like you.
[1:44:24] You. I know you're supposed to take
[1:44:25] the picture. You get it.
[1:44:27] But not everybody has that inner, you know, correction to
[1:44:31] tell you that you need to be careful about what you.
[1:44:35] Yeah, even take. Why?
[1:44:36] Why are you even taking? Why are you even taking the
[1:44:38] picture? Like what do you want to what do
[1:44:41] you want to do with the picture? No, I mean all these things, you
[1:44:45] know, there are different people and they're different home
[1:44:46] trainings and they're different ethics that personally you have,
[1:44:50] but you have to align those ones with the space that you're in
[1:44:52] and all do so the ethics they are day plenty.
[1:44:56] But when it comes to putting out again, what people, what are
[1:44:59] people looking for, are people looking for the person who will
[1:45:02] tell the story the right way and give you the facts and the
[1:45:05] figures. Or they're looking for the
[1:45:07] person that will just say it as it is and not just do anything
[1:45:10] and they're saying it anyhow in which way you're fighting your,
[1:45:13] your, your, you know, credibility with what they're
[1:45:17] looking for. So it's a very dicey space to be
[1:45:20] very honest. But you have to be guided, very,
[1:45:23] very guided, with a fear of. Good, I want to say something.
[1:45:28] Please go ahead. I think that we have a
[1:45:31] fundamental problem in this country and that's what has
[1:45:34] seeped into data, media interests from India.
[1:45:38] The culture in this country is energy.
[1:45:41] Nothing matters, it's OK, anything goes and that is why we
[1:45:46] are where we are. If we were a.
[1:45:49] Country that took first of all, you don't do this.
[1:45:53] If you do it, there are percussions for it.
[1:45:55] It's not just repercussions. There are consequences that even
[1:45:58] effects people who are associated with you.
[1:46:01] Everyone will come correct, because yes, yesterday and a
[1:46:06] number of in in a number of instances, you'd hear people say
[1:46:11] this will never happen in in China.
[1:46:14] This would never happen in the US.
[1:46:16] This would never because they've put the structures in place.
[1:46:20] If I know that even if I take a picture and, and I put it up,
[1:46:25] there will be direct precautions that will impact my work.
[1:46:29] That will impact like even like if people hear my name, they'll
[1:46:32] say, are you related to the person who did that?
[1:46:35] It will whip people in line because as human beings, we
[1:46:38] naturally do what works for us until you put restrictions and
[1:46:42] rules. And so I, I find this, the
[1:46:45] situation we're discussing is a failing on the part of all of us
[1:46:50] who are supposed to be custodians for culture in this
[1:46:52] country. People who hold their stories,
[1:46:55] the right thing to do. They die without their stories
[1:46:58] being documented. So everyone just does vibes.
[1:47:00] We do what works for us. Then when you do it, everyone
[1:47:03] just does and yesterday and we move on.
[1:47:05] So we reinforce there, it's OK to get away with doing whatever
[1:47:09] it is. That's why our politicians steal
[1:47:11] our money, do all the corrupt things that they do, repackage
[1:47:16] every two and half years and come back and we vote for them.
[1:47:18] Because initially if they know that once my name is associated
[1:47:22] with a scandal, that's the end of the route for me.
[1:47:25] You would see how there would be efforts to make sure that I'm
[1:47:29] not caught in a certain place because I won't do politics.
[1:47:32] Unfortunately, there are no rules and that is what is
[1:47:35] seeping into everything. It's that's why we pour rubbish
[1:47:38] into gutters. That's why we force the road
[1:47:41] wherever we want to. That's why the church, that's
[1:47:44] why we come to work late. It's seeping into everything.
[1:47:47] And that is why it's it's also manifest online.
[1:47:51] If I go into a place and I take a picture, by all means I should
[1:47:55] have an inner witness telling you this is not appropriate to
[1:47:57] post anyway. If I post it, my bosses should
[1:48:01] give me the no, you shouldn't post this.
[1:48:03] People on social media should drag me for posting it.
[1:48:07] But what do we see? The person who posts first goes
[1:48:10] viral and then you see that they are seeing the the, the most
[1:48:14] posts. That's why today we have
[1:48:15] bloggers that go into every single space holding a camera in
[1:48:19] everybody's face because that's what will give them the value.
[1:48:23] We are embedding that culture. And very soon we'll get to a
[1:48:26] point where there's literally no privacy because we've made it
[1:48:29] OK, if we, we got to the point where it's like, no, you should
[1:48:33] know what your basis is by now. The GJ should have like rules of
[1:48:39] how bloggers should navigate content creation, especially in
[1:48:43] the public space. I tweeted about this yesterday,
[1:48:46] 2 days ago. I don't understand where this
[1:48:48] new face of wherever politician goes, there's a Blogger
[1:48:52] reporting live of what they're doing because there's so many
[1:48:55] angles with whatever you're presenting that you need to
[1:48:58] create, especially in the the space of public service.
[1:49:03] Well, we don't have everything is that's why I will constantly
[1:49:08] drag there NCC, because they are the ones supposed to the
[1:49:11] National Commission on Civic Education.
[1:49:13] They're supposed to teach us This is wrong, this is right.
[1:49:16] But we don't hear any at least I don't hear anything.
[1:49:18] So we we go with the vibes. That's why we are where we are
[1:49:23] with digital media and traditional media.
[1:49:25] If we put in the rules, everyone will follow the rules.
[1:49:28] It's not because anyone wants to be a school prefect, but there
[1:49:31] are no. Rules like society will
[1:49:33] collapse. Even the.
[1:49:36] US that you're saying that they would never do this or it's
[1:49:39] because they put it in the culture even if it's not being
[1:49:42] taught like hi, if you see something, don't take it even in
[1:49:46] the movies, they find a way to see in the culture of what is
[1:49:49] what should be done. So when there's a situation you
[1:49:51] do the right thing. I'm sorry this has been coming
[1:49:53] around so. No, but for me to add up to what
[1:49:57] you're saying, all right, I'm I'm lacking a word in like
[1:50:01] policy making, governance, regulations and all of that, but
[1:50:04] it's just the way we lack maintenance culture.
[1:50:08] So a certain the one in this country, even when it comes to
[1:50:11] policies, regulations and all of that.
[1:50:13] I mean, after the I'm I'm going to you because you understand
[1:50:16] that. But after all of that, they said
[1:50:18] we need to see to implementation, right?
[1:50:20] Exactly. We need to see to it.
[1:50:22] But it's like here even when it comes to security, right?
[1:50:25] So we tell you that I'm gonna manage to.
[1:50:29] What's that? Where is it?
[1:50:31] What's that? No, I understand that, but I
[1:50:34] don't know what's happening. Yeah.
[1:50:36] Do you understand? Why does he have to get that
[1:50:39] far? Should we be held accountable
[1:50:42] assets when each and every time, each and every point, it's
[1:50:45] gotten to a point where nowadays when bloggers even post certain
[1:50:48] things, people record. Is this news?
[1:50:51] Yeah, true. Like, I've seen it on, I've seen
[1:50:54] it on, I've seen it on so many bloggers.
[1:50:57] There's one that allow me to mention post Ghana.
[1:51:01] There are certain comments I've seen under some of their posts
[1:51:03] recently. People are like, are you guys,
[1:51:04] don't you have content? It should tell you something
[1:51:08] from the people that they're expecting more from you.
[1:51:11] Not this what you were saying right now with the government's
[1:51:15] personal or something. Fine, you're posting the person,
[1:51:18] but what's in the caption? I'm not bored.
[1:51:22] And then then then they're walking to you off in the
[1:51:24] office. And So what if you are telling
[1:51:28] me about what he's doing that day, purpose, where he is,
[1:51:31] whatever he's getting done, everything, then I can find
[1:51:34] value in whatever you've posted because you're communicating to
[1:51:37] us whatever he's doing in office and all of that.
[1:51:39] But you just posting his going, holding his back when his shoe,
[1:51:42] then we'll be capturing from his shoe after whatever he's
[1:51:45] wearing. And then I don't think that's
[1:51:51] why you're acquainted. So as, as she was saying, if
[1:51:55] there's a way content comes being regulated to let them know
[1:51:59] that this is what's supposed to go out.
[1:52:01] Even if you want to put this out, this is how it should be
[1:52:03] communicated. I it would it really make some
[1:52:06] sense when it comes to that. What I think some of us will
[1:52:08] become very emotional and they're very protruded to sense
[1:52:11] because we really have problems with that topic.
[1:52:14] Sorry, sorry. I think that there's also an
[1:52:18] education problem where because these media rules, a lot of them
[1:52:24] are not regulated. Anybody can just get in there
[1:52:27] because sitting in one comms class, I know that's when
[1:52:31] there's a crisis, There's there's a way that information
[1:52:34] has to be put out, right? And so if you went to school for
[1:52:37] it, then you should know how it's done.
[1:52:39] Maybe you've forgotten. But there's also the problem
[1:52:42] with our educational system where we are going to school to
[1:52:46] write and pass. And so we are not actively
[1:52:49] picking the things that we need to pick to apply to the
[1:52:51] professions that we are in. So if we take something like the
[1:52:55] bloggers, right, if you think that starting A blog is, yeah,
[1:52:59] it's very easy. You need your phone and then
[1:53:02] consistently putting out news updates and all of that.
[1:53:05] You start getting followers and then you established as a
[1:53:08] Blogger, you recruit people and they show them how to go viral,
[1:53:13] how to get views without being educated.
[1:53:17] So I think that the fundamental problem, apart from all the
[1:53:21] other things mentioned, is the education bit of things that if
[1:53:25] you choose to go into this space, then go and get official
[1:53:30] education on it and you can do it properly.
[1:53:32] For us to be able to live as a nation in a way that
[1:53:38] communication, especially when it comes to things like grief,
[1:53:42] can be communicated in a way that is ethical.
[1:53:47] That's, that's all I wanted to add.
[1:53:49] Education is very important. We need more of this.
[1:53:51] I mean, we've spoken about personal brand.
[1:53:53] We need more people to come out to attention about some of these
[1:53:56] things. Like I said, I like what Kenny
[1:53:58] was doing on that and I was like, this is a very good
[1:54:01] content because this is not something that was teaching in
[1:54:02] school. Maybe they can because I mean
[1:54:05] you don't need thermals to educate people on these things.
[1:54:08] So I think like before I said the government even can you do
[1:54:12] those are so muted intentional about small business with what
[1:54:14] we are doing. Because I think when I was
[1:54:16] talking to Kenny in our friendship or mother and son
[1:54:20] relationship, trying to put it that way, she was telling me
[1:54:23] about having a voice and wherever you went.
[1:54:25] I think everybody sitting on this table has a voice, someone
[1:54:29] watching. I think he said something on
[1:54:31] connected mind that not everybody is an influencer, but
[1:54:36] everybody can be an influencer And I think people need to be.
[1:54:39] You don't have to have the numbers.
[1:54:40] You can talk about some of these things because when it when it
[1:54:42] comes to the conversation, they'll be like, is this news?
[1:54:45] This is, I mean, some of them have comments or opinions they
[1:54:49] can share about these things. So thank you guys so much.
[1:54:51] There's one last question I have, but we'll go to the
[1:54:53] community, we'll ask few questions and then we'll come
[1:54:57] back to the question and. So my question is on
[1:55:00] authenticity. A lot of people or I've had
[1:55:03] conversations with people, when they ask me what's authenticity,
[1:55:06] I tell them. But some way, somehow people
[1:55:09] seem to think authenticity is putting every aspect of your
[1:55:13] life online means that you're authentic.
[1:55:17] So I want you guys, any of you, to tell us what authenticity is.
[1:55:23] Does it mean putting all your life on social media or putting
[1:55:28] what you want people to see? Pay the brand how you want
[1:55:31] people to perceive you online, but doing that truthfully?
[1:55:36] OK. So it's it's not about putting
[1:55:41] out everything when for me, when even comes to personal brand
[1:55:44] storytelling, it's not about putting everything about your
[1:55:47] life out there. It's about putting one matters
[1:55:50] out there because I'm someone who wants to make an impact.
[1:55:53] I don't see the essence of God making me go through all the
[1:55:55] things I went through, not to share the testimony.
[1:55:58] So I'm sharing the testimony for you to know what's happened to
[1:56:02] me and how have they redeemed through God through my efforts,
[1:56:06] through work it all. You understand me.
[1:56:09] So it's not about sharing everything.
[1:56:11] If there's a part that matters to you that you think when I
[1:56:14] share this story, I want to encourage somebody.
[1:56:17] I want to tell somebody something, you say it.
[1:56:20] Authenticity is just about being real.
[1:56:22] That's all. We've been discussing this from
[1:56:24] the onset. Just be real and that's what
[1:56:27] authenticity is all about. Me, I don't.
[1:56:32] It's OK. Just be real.
[1:56:35] Just be. Real all.
[1:56:37] Right. Anybody.
[1:56:38] Else it's more of she asks 2 questions.
[1:56:40] It's more of the latter, which is putting what you want to put
[1:56:43] out there truthfully. So whatever you, whatever
[1:56:45] personal brand you want to build, like we said, whatever
[1:56:48] you think is necessary to put out there, just put it out there
[1:56:51] the way it is. You know, so much so that you
[1:56:53] don't find yourself in a point where they come they, they, they
[1:56:56] like the brand that they see they come and then it's all the
[1:56:59] same value they're getting on the other side.
[1:57:01] So it's putting what you want to put out there, but in the very.
[1:57:04] Truthful. And you know the the best way
[1:57:07] that it's supposed to. Yeah.
[1:57:10] I want to top up to this, but from the point of what Janice
[1:57:15] said about I've been through things and so I want to share
[1:57:20] the testimony, I think that it's very true that authenticity
[1:57:26] sells. So you realise that if you watch
[1:57:30] on Tiktok, someone will do a story time of when one time I
[1:57:33] was abused by a minister. Everybody will follow the story,
[1:57:36] even if it's like 10 parts because people can connect to
[1:57:40] the story and people feel like, OK, then I must also open my
[1:57:45] secrets and come and say something so that I will get the
[1:57:48] following and get that tag of authenticity.
[1:57:52] But I really like what you said about being deliberate about the
[1:57:58] kind of impacts that you want to make.
[1:58:00] And I think that should be a North star when it comes to
[1:58:03] determining what's to put out there because they have been
[1:58:07] placed. When I worked in in, in
[1:58:10] governance, I didn't make it public knowledge that I worked
[1:58:13] there because of the field I was working in and because of the
[1:58:17] things that I was known for doing personally.
[1:58:20] But now that I'm out of the space, I carry the that value
[1:58:26] and that experience into what I do today.
[1:58:29] That's my way of carrying it. Because in governance, I can't
[1:58:34] while I'm working in comms, actively be cheating and saying
[1:58:37] why have they not put out? No, you don't do that.
[1:58:41] So there's a place and time for knowing when a certain
[1:58:46] experience, or let me just give you this experience is relevant
[1:58:53] for a certain audience. And you have to be careful with
[1:58:56] how you present that information because you never know, you may
[1:59:02] expose something you shouldn't have exposed in your
[1:59:05] authenticity that will open up certain things for other people.
[1:59:09] You may have ended up exposing a part of yourself that will give
[1:59:13] a certain deception about you to other people.
[1:59:17] So by all means, yes, be authentic, but be circumstance
[1:59:20] and what you're doing. Think about it.
[1:59:23] I always say that if someone takes a screenshot of what I've
[1:59:27] said or what I've done and puts it up against my name and puts
[1:59:30] on a. Billboard.
[1:59:31] Will I be embarrassed? In any way, if I will be the no,
[1:59:35] then there's something I need to edit, there's something I need
[1:59:37] to change. So yes, you're authentic, you're
[1:59:40] angry, so you're insulting somebody.
[1:59:42] If I take a screenshot of that and one day you're running for
[1:59:44] MP and someone post it up and you are like insulting women and
[1:59:49] today I see you are the champion for women.
[1:59:52] Do you understand? So by all means be authentic,
[1:59:55] but be circumspect. Think about the impacts on who
[1:59:59] on the person, your person when you're done sharing and
[2:00:01] everyone's like, oh, helpful and they go you would have to deal
[2:00:05] with the. Precautions of what you've
[2:00:06] shared, so that's what I'll add. That's nice.
[2:00:10] Take the second question my. Name is Kingsley Council, Call
[2:00:13] me Creative Key and my question is directed to the topic of
[2:00:19] personal branding. Where do you actually draw the
[2:00:22] line between the past, your personal brand and your
[2:00:26] business? Asking this question based on an
[2:00:29] experience where a coach of an NGO is he's a life code, that's
[2:00:37] his personal brand and he's actually a president of an
[2:00:40] organization where a cat has mainly shoots and he's also
[2:00:46] moving like his brand is also moved towards youth.
[2:00:50] So how does he actually draw the line between his brand relating
[2:00:55] to youth and also the business he's also running also catering
[2:00:59] to youths? Yes, that's my question.
[2:01:01] So when it comes to the youth, what does he do?
[2:01:05] Like the youthful? He actually has a coaching
[2:01:08] program for them where he actually like guides them
[2:01:11] through like their own journey and also the NGO also has a
[2:01:16] part. He also plays with programs they
[2:01:19] have and other things they do. So the NGOs for their youths.
[2:01:22] Yes, and he. Youthful programs and he has a
[2:01:25] passing. He's into life coaching.
[2:01:29] And he's actually the president of the NGO.
[2:01:31] Of the NGO, yes, the youth, don't we need life coaching?
[2:01:34] We really need this. But then what he's saying is.
[2:01:36] There's like a conflict of interest, sort of.
[2:01:38] I don't necessarily think it's a conflict.
[2:01:40] That's what I'm trying to say, that the example you are giving
[2:01:43] us, there's no conflict. It can even be clearly synced.
[2:01:49] So for me, in this instance, there's no, there's no.
[2:01:55] So top of mind, I'm thinking that that he noticed that he
[2:01:59] still wants to be able to make impact, but there are people who
[2:02:03] can't afford his services because if he's a life coach,
[2:02:06] I'm sure his rates are pretty expensive.
[2:02:09] With the kind of impact you need to see in your in in your life,
[2:02:13] maybe you need to book a three months coaching package and
[2:02:16] that's usually it's pricey. So establishing the NGO gives
[2:02:21] him the ability to reach more people and also get some funding
[2:02:25] from other organizations. It's easier for sponsors to fund
[2:02:30] a company than fund a person, Jonathan.
[2:02:34] So I think that is what happened, that he created the
[2:02:36] NGO to serve a specific audience that cannot afford him directly.
[2:02:41] And there's somebody funding that side, that side.
[2:02:44] Are you answered? Yeah, but the main, the main
[2:02:47] point is people, the people in the organization who are
[2:02:50] literally ambassadors of the organization relates to him more
[2:02:54] like they see him as the forefront.
[2:02:58] They don't really see the like maybe if we are to do something,
[2:03:01] they rather look at him. They don't really relate to the
[2:03:05] organization as they should. Look, I think I I.
[2:03:09] Think I, I want to understand your question right?
[2:03:11] In bringing leadership to you and bringing and applying it to
[2:03:16] you. Like how do you want to apply
[2:03:19] this to you so that it will help us recommend.
[2:03:24] To me, to me personally, because, OK, so The thing is
[2:03:28] we're trying to make a rebrand of how things run in the
[2:03:34] organization. We found that as the NGO and we
[2:03:38] found out that people listen to the president more.
[2:03:42] As. In Do you work in this NGO?
[2:03:44] Yes. Yeah, and they listen to him
[2:03:48] more because like if we are trying to do something, we are
[2:03:51] not getting the energy from the people to get the things done.
[2:03:54] The team members. Yes.
[2:03:56] So like the ambassadors wholly. Yeah, this is not, this is not
[2:04:01] abandoned. Yeah.
[2:04:04] I've had issues with what you're talking about.
[2:04:06] There are people that find it hard to see themselves as CEOs
[2:04:12] and delegates work to people. So if they are not there, people
[2:04:17] cannot do their work. If they are not on field, people
[2:04:20] can't do their work. When they leave, everybody is
[2:04:23] just relaxing. And I think that's what you're
[2:04:26] talking. I think that's what you're
[2:04:27] talking about. So how then do we separate get
[2:04:30] that separation? That one, that one is not your
[2:04:34] your job. It has to do with him.
[2:04:38] Yes, it has to do with him. He needs to find.
[2:04:41] He needs to find. How do I say it?
[2:04:43] He needs to draw the line you were talking about.
[2:04:46] The. Line and understand the lies.
[2:04:50] He needs to draw the line as the head of whatever and when it
[2:04:54] comes to the organization, we're whole team, we're whole
[2:04:57] organization. So I can be president, I can
[2:05:00] delegate, I can do this, give advice and all of that, but I
[2:05:03] need to give people the opportunity equally well.
[2:05:06] Because when you do it, when you don't do that to the other team
[2:05:09] members, don't get respect. Yeah, if you give them work, say
[2:05:12] this, take care of this, handle this, do not respect them unless
[2:05:15] boss is there to handle it. So it's that issue.
[2:05:18] It's a huge issue. Yeah.
[2:05:21] Thank you. Thank you so much.
[2:05:22] Take a third one. I'm Caleb and on social media
[2:05:26] I'm Ellie Kim, Kimberly. So my question is somewhat
[2:05:29] related to what's the guy just asked?
[2:05:32] So I'm a designer, I work with different brands and then
[2:05:37] usually when I'm working with a clients, I tried to be like put
[2:05:42] myself in the shoes of the business owner.
[2:05:46] So there are times where like people call me like the Musk
[2:05:50] example what you were talking about.
[2:05:52] I've worked with this person who sells Musk in case he has
[2:05:55] flavors and all that. So people see me like mascara
[2:06:00] because I even though I'm just a designer, I tried to put myself
[2:06:04] in the shoes of that person. I forget other people.
[2:06:07] And then it's like people see me like you like maybe at the
[2:06:12] business, you know, you work like I identify as that's and
[2:06:16] then it brings the problem where it's like another my skill
[2:06:20] seller wants to work with me. But the fact that I put myself
[2:06:24] out there for the first person, now that's that money.
[2:06:29] I'm not getting it. Yes.
[2:06:32] Interesting. How?
[2:06:33] Do I go about that because the second person who is coming
[2:06:37] since like, oh, you are associated with this person and
[2:06:41] I like the way you did that work.
[2:06:42] So I want you to do the same thing for me.
[2:06:44] But now it's like you're selling two different masks.
[2:06:47] So how would I go about that and.
[2:06:49] You're a designer. Yes.
[2:06:52] So maybe even though I'm designing for the person, I'm
[2:06:54] posting about it and everybody knows I know it is.
[2:06:58] And it's like I have the one, some people, I'm the one.
[2:07:03] Yeah. So people, I'm the one who owns
[2:07:11] the the business. I.
[2:07:19] Have a question? How far do you go?
[2:07:22] How far? In terms of like pushing them?
[2:07:24] Pushing, pushing the president. Band which is so I see in myself
[2:07:29] people see like I'm always it's not very it's not out there like
[2:07:34] because marriage. Right, So on your social media,
[2:07:38] how far do you go? How far do?
[2:07:40] I you just just put the fly out of what you've done on the
[2:07:44] story. So I'm advertising my work,
[2:07:47] guys, see what I've done. And I'm also like, this mask is
[2:07:49] very nice, yeah. That's.
[2:07:51] Yeah. It's a communication thing.
[2:08:01] How you position it is very important.
[2:08:03] Again, we spoke about what's the purpose of this post that you're
[2:08:06] doing? Is it to promote?
[2:08:09] Is it to become a promoter or to attract other people who would
[2:08:14] believe that you can do this for them?
[2:08:16] So that influences the kind of content you put out.
[2:08:19] So if you want to show us your expertise, then you're telling
[2:08:22] us, OK, this was the client's brief.
[2:08:24] This is what's my thoughts processes and that's what we
[2:08:27] came up with and based on this she maybe every in the last four
[2:08:32] months since we rebranded she sold 1000 bottles of musket.
[2:08:35] Yeah. So it's easier for me to trust
[2:08:37] you. It it it doesn't feel like you
[2:08:39] are so loyal to this brand that you may sabotage my Wick for
[2:08:44] that person. I have another question is.
[2:08:46] There the the. Musket they give you does it at
[2:08:49] any point? It's tattoo.
[2:08:51] How much charge them? Is it like a batter?
[2:08:54] No, So she's like, oh, thank you for your work, even though the
[2:08:57] money aspect is. So they saw your food?
[2:09:00] Yes. Yeah.
[2:09:01] OK. But she's.
[2:09:01] Just grateful for the. Fact that so he's supporting
[2:09:04] extra OG leave the grateful dish that.
[2:09:08] Giving it to you? Yes.
[2:09:09] Keep it in your house and drink. All right.
[2:09:11] Don't go on social media and tell people like because that's
[2:09:14] where that's why the problem is coming because now you are
[2:09:17] drinking and you are banking your whole life.
[2:09:20] On that much on. That much skin yes, when you
[2:09:22] haven't been paid to do that if you're an influencer and that's
[2:09:25] what you're doing that's different people know that okay
[2:09:27] influence different brands. So even with that, if we if you
[2:09:30] influence 1 Mashki and another Mashki was to come to you have
[2:09:34] to so now that you're a graphic designer, you don't have any
[2:09:39] business advertising this. I mean I know that it's your own
[2:09:44] small way of you know, but you can do it on the on the other
[2:09:47] side of recommending here to people other than putting
[2:09:50] yourself inside and posting it out there.
[2:09:52] So if you just push your flyer collect it say thank you too and
[2:09:56] then tell this person they support.
[2:09:57] I think this girl's much case. Nice try it.
[2:09:59] Let them be the ones to do that. Don't be the ones to do.
[2:10:02] That OK, so my job is to design, not to.
[2:10:07] And I thought about your work. Yeah, so.
[2:10:09] How colorful your designs were like, she said.
[2:10:12] She was able to sell me the 1000 bottles in a day.
[2:10:14] So come to me, I can design something like pool like.
[2:10:18] So just as Patty said, I'm I don't know a few content I did
[2:10:23] or Christopher and collect my money from me.
[2:10:25] So you're a designer, right? So you've done your work instead
[2:10:28] of talking about the Mushki talk about the type of work done on
[2:10:32] that at work. Maybe this person's, this logo
[2:10:35] was a text logo before and after emblem.
[2:10:40] This you know there are different types of logos, right?
[2:10:42] Yeah. How you did the work, alignment,
[2:10:44] I mean, your principles of designing.
[2:10:45] Yeah. That way you are now showing us
[2:10:47] that you're a leader on authority in your designing
[2:10:51] industry. Then I can understand that
[2:10:54] you're a designer. Thank you so much.
[2:10:58] Thank you very much. All right, we'll take the 4th
[2:11:02] question. I like how you've answered for
[2:11:03] his questions. You ask them questions to answer
[2:11:06] all. Right, so my name is Devine, but
[2:11:10] she says something that struck me.
[2:11:12] She said the purpose of business is to get a return, and
[2:11:16] sometimes a return is not always money.
[2:11:19] I want to know what other kind of returns should I expect as
[2:11:22] someone who conducts business, then also as a creative myself.
[2:11:28] So I create the guitar experiences for brands.
[2:11:32] And if I want to, if I want to collaborate with a brand, let's
[2:11:37] say just to get my name out there to build myself, I'll try
[2:11:40] to maybe work for free. So if I'm trying to provide
[2:11:45] fewer to them, what should I expect of them?
[2:11:48] So for instance, I just recently partnered with Dinosaurs bike
[2:11:52] sharing company. If I wanted to collaborate with
[2:11:55] them for free, would I expect maybe unlimited rights for the
[2:11:59] rest of my life? Or is there like some sort of
[2:12:05] quantifiable way of asking for everything that is not exactly
[2:12:10] money thinking? That's awesome.
[2:12:13] I think you have to identify what you need in that moment and
[2:12:19] that will help. You.
[2:12:21] Ask for whatever it is. So you know how people say
[2:12:26] exposure doesn't pay the bills, but exposure also does a great
[2:12:30] level of work for the brand. So where wherever you are,
[2:12:33] whatever organization it is, when you look at the leverage
[2:12:37] they have, what can they give you and retain?
[2:12:40] So maybe they have, let's say, a wide reach when it comes to
[2:12:45] audience. So what you're asking for would
[2:12:48] be publicity to your audience, right?
[2:12:53] Let's say you are doing something for a finance
[2:12:55] organization and you know that you need finance consulting.
[2:13:00] What you're asking for in exchange is that, so it's not
[2:13:04] money, but you're getting something in return.
[2:13:07] So I will always ask that what do?
[2:13:09] You. Think you need at the moment?
[2:13:12] Do you need content? So if you're collaborating with
[2:13:17] them, then it means that whatever media team is coming
[2:13:20] on, they're giving you leverage as well, and you're getting
[2:13:24] content after the event has ended.
[2:13:25] So you can look at it from that perspective.
[2:13:28] What do I need? And that will help you ask for
[2:13:30] that. Thank you.
[2:13:32] So based on that doesn't mean I specifically have to choose the
[2:13:36] brands I want based on what I can get from them, yes.
[2:13:40] So I can't just take maybe a random person just because maybe
[2:13:44] they are they are popular or they are big or I just admire
[2:13:48] that person specifically. No, what can they give you?
[2:13:51] Because then you have certain expectations they will not be
[2:13:54] able to meet it. And then you say that this
[2:13:57] partnership was not beneficial. Whatever partnership has to be
[2:14:01] mutually beneficial, Jonathan. So what can this person offer
[2:14:05] me? Sometimes it's not even giving
[2:14:07] you access to their audience, but endorsing your service.
[2:14:11] They you being able to say I did this for Reagan is great.
[2:14:16] So then what you're asking for. So there are people that I would
[2:14:19] previously do one on ones for and it's not because I want any
[2:14:23] I want a testimony. I want you to be able to
[2:14:25] implement see results. And I can say that I've been
[2:14:28] able to help X number of people achieve this, Jonathan.
[2:14:31] So I'm not going into, they're not going to post me, but I can
[2:14:36] say that I give you this results.
[2:14:38] Yeah. Thank you.
[2:14:39] Thank you very much. You're most welcome.
[2:14:42] All right, so we have a very final question and then we have
[2:14:45] done this is from the community that I'm not here.
[2:14:47] It is in a world that often tries to define women.
[2:14:51] How have you defined yourself? Party.
[2:14:58] OK, so like I say, I'm a full time Jesus girly and a part time
[2:15:04] strategist. So everything that I do is
[2:15:07] governed by the word of God. And so the word of God says do
[2:15:12] not be conformed to this world. So the first part of the
[2:15:16] question says that in the world that women are defined, by what
[2:15:20] standards are we being defined? You know, so for me personally,
[2:15:26] if I, if I want to know who I am, what have been called, which
[2:15:30] I'm still learning to be as as a woman, then let's go into the
[2:15:37] Bible and find the reason why the woman was created.
[2:15:42] I believe that woman was created to offer solutions.
[2:15:47] To. Aid.
[2:15:48] In or being a catalyst for something to happen and so that
[2:15:53] is how I define myself personally.
[2:15:55] I am a catalyst to things. I equip people to best of the
[2:16:00] things that you've been called to do.
[2:16:03] I look at myself through the lens of God specially designed
[2:16:07] me and has given me the dominion to subdue.
[2:16:11] So yeah, that's how I have to find myself.
[2:16:15] Thank you. I think I'll start by saying
[2:16:19] that not even though I have mentioned Jesus quite a bit and
[2:16:24] not everyone may feel as though they they, they know where to
[2:16:29] find this God-given identity. And so they would be actually
[2:16:33] dealing with people trying to condabel something to say you're
[2:16:38] a woman, you can't go into this kind of field.
[2:16:42] You're a woman by 35, you should be married, you're a woman,
[2:16:45] don't weigh and buy a piece of land, etcetera.
[2:16:49] And those are all very real constraints, culture, religion
[2:16:53] and patterns in the bloodline and all of those.
[2:16:58] And what I would say is take the lessons from the definitions
[2:17:06] that they give, but don't let that put you in a box.
[2:17:11] And so there are things in culture that have been handed
[2:17:14] down that have been experienced by multiple people.
[2:17:18] Yes, we are in a very different time.
[2:17:20] There are a lot of different opportunities.
[2:17:23] But at the baseline, nothing is new.
[2:17:25] Another sign. So you may be experiencing it
[2:17:27] differently, but what you have is the gifts of hindsight or you
[2:17:31] have the the gift of someone else's lived experiences.
[2:17:35] So if you come and say they are saying a woman shouldn't get she
[2:17:41] shouldn't get a third masters at 35.
[2:17:43] Why are they saying that there may be an experience that
[2:17:47] someone has had and that is why they are confirmed that the
[2:17:50] invitation in him. Don't say because of that I'm
[2:17:53] going to get a masters. But take the lesson from what
[2:17:57] that is. Is the lesson that one, perhaps
[2:18:01] your choice of a husband should be someone who's comfortable
[2:18:04] with someone who is that educated.
[2:18:08] Or it could be that maybe there's actually something in
[2:18:13] your bloodline or in the race that you're in that has
[2:18:19] influenced certain things like use the weight of those
[2:18:23] experiences and those limitations to make informed
[2:18:25] choices. I find that too many of us just
[2:18:27] do there. You can't tell me what to do.
[2:18:29] Then that's where it ends. But there's there's history
[2:18:33] behind that story. Understand that history.
[2:18:36] Then you can make an informed decision with all the access you
[2:18:39] have, with all the information and all the.
[2:18:41] Education you have today, so that means.
[2:18:43] It I see myself as someone who's still in the process of figuring
[2:18:50] out all the things that God has placed in the arts.
[2:18:53] And like I keep saying, my thing is to make sure that I don't
[2:18:58] die. Like.
[2:18:59] To make sure that I die. And so if I'm supposed to do 10
[2:19:04] things and by the time I'm dying, I've only done 2.
[2:19:08] And the reason why I have done 2 is because people will say I'm
[2:19:11] doing too much or women don't do too much, or as a mother, you
[2:19:14] shouldn't do this. I have to die empty.
[2:19:18] So I have to accomplish everything that God tends me
[2:19:22] here to accomplish. So I just started from the
[2:19:24] culture angle because there may be people who may not be
[2:19:27] grounded in religion that may still be looking for some source
[2:19:31] of yeah. So in that instance, please take
[2:19:36] the knowledge but use that to chat a path because today we are
[2:19:41] able to have conversations like this because women in the past
[2:19:46] decided to take those constraints, break the gates and
[2:19:50] then do certain things. That's why we have education.
[2:19:53] That's why we can sit here and have these conversations about
[2:19:56] someone and say, hey, I know you shouldn't be talking to us and
[2:19:59] advising us is because someone broke through that barrier, but
[2:20:03] they could have only broke into by understanding the context.
[2:20:06] So don't dismiss it, don't just belittle it and cast it aside.
[2:20:10] Take the weight and the wisdom from it, and then charge the
[2:20:14] path for it for the next person who will come up to you.
[2:20:17] Wow. Beautiful.
[2:20:19] You saw me know then when she was saying because she she said
[2:20:21] a lot of the things that like presentation, just the stars
[2:20:25] that I had on this about not dismissing it.
[2:20:27] Of course, like she said, there's context to it.
[2:20:30] I think where we find a problem is that when we take what's the
[2:20:34] lessons are, we don't come back to align with what our personal
[2:20:38] values are and what the experiences we've been to are.
[2:20:41] So we just find people saying that, OK, women don't do this,
[2:20:44] women don't do that, women don't do that.
[2:20:45] And now we're thinking, this is, this is, we're just talking, but
[2:20:49] take the lesson and come back. To you.
[2:20:52] You know, from your experience, like you said, from your
[2:20:54] personal, your, your family, what is it that is happening in
[2:20:58] there? What do you think?
[2:20:59] If you want to break that, you know, then you know that, OK,
[2:21:01] now you have to go and do some fighting because this is
[2:21:03] generational, you know, so don't just dismiss and say, OK, the
[2:21:08] world is being in some way and the world.
[2:21:10] Sometimes the lessons you need are actually in those things
[2:21:12] that you're saying. If you dig deeper, you realize
[2:21:14] that they're saying this because this is what happened.
[2:21:17] They're saying this because usually when it happens this
[2:21:19] way, this is what comes out of it.
[2:21:21] So now you take the listen and say, OK, I've heard you, but I
[2:21:24] would make sure and conscious efforts that when I get to that
[2:21:27] point, I'm not going to be the person that they think I am.
[2:21:30] That way they see me as an example and they see that it is
[2:21:33] possible to do it to get the degree to get the PhD or maybe
[2:21:37] to get to that 40 and get married and give birth.
[2:21:40] Do you understand? So it's it's not, you know,
[2:21:45] don't dismiss it basically. So Christ study for me, I think
[2:21:48] that I have defined myself again be how Jesus is the is the
[2:21:52] foundation of everything that we do.
[2:21:54] There's definitely a definition in the Bible, not cast a stone
[2:21:58] definition in the Bible for where woman is supposed to be,
[2:22:00] but there are values in there that we can pick.
[2:22:02] So for me, I believe that I am still again charting my path
[2:22:06] with regards to what God wants me to do.
[2:22:09] And you know, the kind of space that I am in it now, I am a work
[2:22:14] in progress course work in progress.
[2:22:16] And I believe that I'm still tapping into my femininity, you
[2:22:22] know, and I, I'm actually, I'm enjoying that space as well.
[2:22:26] And it's OK. It's OK to be shown once in a
[2:22:28] while. You want to be hard girl, but
[2:22:31] you know, there's a lot of strength in finding your
[2:22:35] information aspects. And so I I believe that
[2:22:38] definitely goes work in progress.
[2:22:40] I think another thing I'd like to tag myself with this being a
[2:22:43] supporter. And so, yeah, I think these are
[2:22:47] a few things that I'm going to. And then there is.
[2:22:51] Two scenarios in primary when, I mean, we had started being
[2:22:57] questioned, what do you want to do?
[2:22:58] What do you want to do? I wanted to be a captain
[2:22:59] official, like, yeah. And I started learning all of
[2:23:04] that. But an auntie told me that, hey,
[2:23:11] you want to be a ship captain who will take care of your
[2:23:13] family? A woman.
[2:23:15] You can't be a ship captain because you go on on sea six
[2:23:19] months, come back six months with this.
[2:23:21] So that one, they take it out. And that's where I cancelled my
[2:23:24] dream of being a ship captain. Like that's primary now growing
[2:23:31] lady getting to know people. I mean, most of us have
[2:23:34] experienced that, but it's not as light as you see it.
[2:23:37] You meet somebody, somebody tells you that I like you.
[2:23:40] I mean, you don't, you don't need to do too much.
[2:23:41] What do you need? It's not just a house and a car.
[2:23:43] Give birth For me. I was, I felt so insulted.
[2:23:47] I mean, the person they didn't intend to insult me, but they
[2:23:50] are living what they can't offer.
[2:23:52] They just said, oh, just you're pretty.
[2:23:54] Give it to some twins for me. I get to your house, I get to
[2:23:57] your car, that's all. And I'm like, is that all there
[2:24:00] is to me as a woman? Because before a woman I'm
[2:24:04] human. So no purpose.
[2:24:08] That's it. I can't admire it because I
[2:24:10] mean, you know, 1 funny thing, school, school, school, school,
[2:24:14] school, school, school last, last.
[2:24:15] This marriage used to choke your head like.
[2:24:18] So I'm like, OK, so is it that I can't do anything to support?
[2:24:22] I can't do anything to help. Like there's nothing to me.
[2:24:25] Like Nah for me, I'm probably going to define myself as a one
[2:24:29] of value. It's a very common word, but I
[2:24:32] wanted to be said that anywhere Janice appeared, there was some
[2:24:35] sort of help, some sort of impact.
[2:24:37] She did something because I've realize that even men, you're
[2:24:42] talking about women, right? So even men who want to give you
[2:24:44] the baby girl treatments, blah, blah, blah, blah.
[2:24:46] Some of them it gets to the points when they don't see any
[2:24:48] value. Don't say the oldest one.
[2:24:49] She doesn't even do anything. So it still comes back that I
[2:24:54] mean, we shouldn't do too much or whatever, but it it, it
[2:24:59] doesn't have to be 0. Something must definitely come
[2:25:02] out of us. So for me, a woman of value, any
[2:25:06] day, anytime, I'm not choosing hard work by force, by final,
[2:25:11] because I don't want to be a soft girl.
[2:25:13] But you can't look at me and tell me that there's nothing to
[2:25:15] me. I should be able to help you
[2:25:17] help you. I should be able to support you.
[2:25:20] I should be able to even contribute to conversations.
[2:25:22] No, no. But no one made statements on
[2:25:25] one of the interviews. Just like I want a partner who
[2:25:28] has opinions to conversations. Like you can't say you don't do
[2:25:31] anything. I think you understand him.
[2:25:34] So I stand to be a supporter, as the Bible even says.
[2:25:38] I stand to provide value impact in any way I can.
[2:25:42] Let it not be said that Janice doesn't know how to do anything.
[2:25:46] Wow, thank you guys so much. I didn't want to answer this
[2:25:49] question but it was a very beautiful one.
[2:25:51] Thank you so much and to lovely viewers.
[2:25:55] I'm sure you're probably watching this for two hours.
[2:25:57] I hope you grabbed popcorn and you're enjoying yourself.
[2:26:00] And to the people on site, I really, really appreciate you
[2:26:03] guys for coming. I was I mean at the beginning I
[2:26:07] mentioned someone came from Kumasi.
[2:26:09] That alone is fulfilling us. Someone left Kumasi, my
[2:26:12] hometown, yes, don't look at me like that.
[2:26:16] Came to watch unscripted to trusted that would give him
[2:26:19] value and hope he was impacted. Thank you guys so much for
[2:26:22] coming and see you guys on the next round table.

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