# Tim Cook: Who Would Have Thought?

An episode of [Great Business Stories](https://invisiblenetwork.ai/podcast/1728626597), 28 Oct 2026, 31 min.

Audio: https://anchor.fm/s/f62e45f4/podcast/play/128159508/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-9-27%2Fa69ecc8c-813b-f2fa-3c8c-e9f8788e4caf.mp3

The fact is that I never gave this guy a chance- of course i was wrong so I was intrigued to find out how this humble but very smart guy who took on probably the hardest CEO role by having to follow in the footsteps of Steve Jobs. How did he grow Apple's revenues from $108 billion to $416 billion, and its market cap from $350 billion to nearly $4.9 trillion without actually bringing out any real blockbuster devices? How did such a low key, no ego guy, come out of Jobs' shadow to be rightly lauded as one of the best CEOs ever? I enjoyed researching this episode more than nearly any previous one, it surprised me and it’s a cracker- enjoy.

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