# Burn the Ships: Bankruptcy, Comebacks & Building LeadHackers ft. Alex Machuca

An episode of [Coffeez with Joe Shalaby](https://invisiblenetwork.ai/podcast/1726674707), 16 Aug 2025, 29 min.

Audio: https://episodes.captivate.fm/episode/77f461d2-b7ee-44d2-985b-0c832b214c79.mp3

In this episode of Coffeez for Closers, we sit down with Alex Machuca—founder of LeadHackers, branding advisor, and proof that true builders never stop building. From scaling a startup to $500K/month… to bankruptcy… to calling every single customer and rebuilding trust from scratch—Alex’s story is a masterclass in grit, integrity, and relentlessness. We talk about: • Losing it all—and why he owned it anyway • Rebuilding from $2,000 and a $2K course • Working 18-hour days and loving every second • Imposter syndrome in the big leagues • Why delegation saved his business • Lead gen, brand building, and being a first-time father One of the rawest, realest convos yet—with a builder who refuses to quit. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

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