# The New 'Filthy' BMW M4 CS & The Duke of Richmond

An episode of [Bloomberg Hot Pursuit!](https://invisiblenetwork.ai/podcast/1710787142), 29 Aug 2025, 30 min.

Audio: https://podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/4778f66f-5d19-456a-9820-b08f00dfd567/603185fd-cace-4440-ab6b-b348012eaee4/audio.mp3?utm_source=Podcast&in_playlist=42336c1a-f7c2-4898-885b-b08f00e0bb66

Matt dives into why the new BMW M4 CS is "filthy," and Hannah describes why the $225,000 Mercedes-Maybach SL 680 isn't a terrible idea, if you can stomach the monoblock wheels and myriad monograms. Plus, Charles Richmond, the 11th Duke of Richmond and Chairman of the Goodwood Estate Company, joins to share his journey as one of the world's foremost champions of vintage motorsport--and tips about how to get the best out of the upcoming Goodwood Revival held on his family's grounds since 1998. See omnystudio.com/listener for privacy information.

## Transcript

[0:02] Speaker 1: Bloomberg Audio Studios, Podcasts, radio News.
[0:08] Speaker 2: I'm Hannah Elliott and I'm Matt Miller, and this is
[0:11] Speaker 2: Hot Pursuit. Coming up on today's podcast, we hear from
[0:23] Speaker 2: the Duke of Richmond, formerly the Earl of March, about
[0:28] Speaker 2: what has become probably the most important car show in
[0:32] Speaker 2: the world.
[0:32] Speaker 3: I had the idea of the Festive Speed and started
[0:34] Speaker 3: that in ninety three.
[0:36] Speaker 4: You know, much of our.
[0:36] Speaker 3: Surprise, you know, we were telling a couple of thousand
[0:38] Speaker 3: people might turn up. Twenty five thousand people bowl got
[0:41] Speaker 3: that first morning, and the thing from then on we
[0:43] Speaker 3: had a call for a million this year come.
[0:45] Speaker 4: It was a big thing.
[0:46] Speaker 2: Plus my experience driving a BMWM four CS and Hannah's
[0:52] Speaker 2: latest car review of a my Bock.
[0:55] Speaker 1: I can't wait to talk about all of that coming
[0:57] Speaker 1: up on the show. But before we get to your
[0:59] Speaker 1: BMW you, Matt, we have to talk about the astronomic
[1:02] Speaker 1: cost of the average car.
[1:04] Speaker 2: It's actually apropos of your I think Mercedes my Bock review. Right,
[1:10] Speaker 2: what we're talking about prices, and the M four isn't cheap,
[1:13] Speaker 2: but what you drove is incredibly expensive.
[1:16] Speaker 5: What I drove is very expensive.
[1:17] Speaker 1: It's about two hundred and twenty five thousand dollars.
[1:21] Speaker 5: That's if you buy it outright.
[1:23] Speaker 1: This story that you actually brought to my attention, Matt,
[1:28] Speaker 1: by Jay Thomas and Keith Not and some of our
[1:29] Speaker 1: best reporters. The story says that actually seven year car
[1:33] Speaker 1: lowans are fast becoming the norm. They're often the only
[1:35] Speaker 1: way that buyers can afford new rides, with average sale
[1:39] Speaker 1: prices surging twenty eight percent in five years to approach
[1:43] Speaker 1: fifty thousand dollars.
[1:44] Speaker 2: So that's the average price for a car. Now, yes,
[1:47] Speaker 2: you know what you and I drive obviously is often
[1:50] Speaker 2: far more expensive to that. In effect, we rarely drive
[1:53] Speaker 2: anything that's fifty thousand, but it's still a very high
[1:58] Speaker 2: price for the average car. That's for every normal person, right,
[2:02] Speaker 2: even people who don't care about cars completely.
[2:04] Speaker 1: And basically compared to a five year loan, that is
[2:07] Speaker 1: the difference between a one thousand dollar monthly payment and
[2:10] Speaker 1: a basically like a seven hundred and eighty dollar monthly payment,
[2:14] Speaker 1: So that is that's a lot.
[2:16] Speaker 2: Hey, you can cut your monthly payment twenty two percent
[2:19] Speaker 2: if you take the loan out to seven years, But
[2:23] Speaker 2: the other factor is then you end up paying a
[2:25] Speaker 2: ton more money in interest, So then your fifty thousand
[2:29] Speaker 2: dollar car loan, which normally would be like sixty five
[2:33] Speaker 2: thousand dollars total payment all in, becomes like a seventy
[2:37] Speaker 2: five thousand dollars total car payment all in. So it's
[2:41] Speaker 2: you know, we we had written a story last year
[2:43] Speaker 2: about how new cars have gotten so expensive that even
[2:47] Speaker 2: rich people. Essentially we interviewed a doctor in Miami, we're
[2:51] Speaker 2: buying used cars because this guy was like, yo, I
[2:54] Speaker 2: was gonna get a new lease of the same Mercedes
[2:58] Speaker 2: that I leased last time, but it was so expensive
[3:01] Speaker 2: that now I'm looking at a used car instead.
[3:04] Speaker 1: Yeah, I mean, I think the point is, like, people
[3:06] Speaker 1: aren't stupid when you actually add up the numbers and
[3:09] Speaker 1: you realize how expensive it is now over the long term,
[3:13] Speaker 1: even if your monthly payment is lower, it just feels
[3:16] Speaker 1: dumb to be spending that much money, even if you
[3:19] Speaker 1: can afford it. You know, you want to make a
[3:21] Speaker 1: good decision, and if you know, the minute this car
[3:23] Speaker 1: leaves the dealer's a lot, it's going to drop precipitously
[3:27] Speaker 1: in value.
[3:28] Speaker 5: You might as well just get one that's.
[3:29] Speaker 2: Like a year old.
[3:30] Speaker 1: Right.
[3:30] Speaker 2: It's actually a great argument for buying used cars to
[3:33] Speaker 2: begin with, even if you are a wealthy person who
[3:35] Speaker 2: can afford that kind of depreciation. I often think about,
[3:39] Speaker 2: you know, what I would do if I'd bought a
[3:42] Speaker 2: lot of bitcoin ten years ago, or you know, if
[3:45] Speaker 2: I'd invested in Tesla's IPO, or if I had known
[3:48] Speaker 2: about Nvidia's astronomic rise. And I always think like, oh,
[3:51] Speaker 2: I'd be cool to buy, you know, a range Rover
[3:56] Speaker 2: and a super charged Escalade V to see which one's
[4:01] Speaker 2: better to live with, Like, if you had the money,
[4:03] Speaker 2: why not you know, own both of them. And even
[4:06] Speaker 2: when I'm sort of daydreaming about this, I still buy
[4:10] Speaker 2: used because even in my day dreams, I don't want
[4:13] Speaker 2: the kind of depreciation you get hit with if you
[4:15] Speaker 2: buy a new land Rover a range Rover.
[4:16] Speaker 1: Completely complete, completely agree. I mean I've talked about this before,
[4:20] Speaker 1: like ad nauseum. I think if you really want to
[4:22] Speaker 1: like start saving the world, stop buying new cars, which
[4:25] Speaker 1: is ironic considering the line of work we're in. My
[4:29] Speaker 1: question is how do you feel about leasing versus like
[4:33] Speaker 1: taking a loan out to worry?
[4:34] Speaker 2: So, I mean, I I've been thinking about this ever
[4:38] Speaker 2: since I understood the concept of leasing, right, And I
[4:41] Speaker 2: think you know, financial news journalists and you know sort
[4:48] Speaker 2: of self help gurus have been debating this also for
[4:51] Speaker 2: the last twenty years. But it really depends on who
[4:54] Speaker 2: you are, on what you want to do, on what
[4:57] Speaker 2: you want out of the car. And now with evs
[4:59] Speaker 2: there's a whole new variable, right, So I would probably
[5:03] Speaker 2: lease an EV whereas a lot of internal combustion engines
[5:07] Speaker 2: I would buy, because I don't yet see an EV
[5:11] Speaker 2: as a forever car, whereas in like my Dodge Challenger,
[5:14] Speaker 2: I can keep forever. I'm always gonna love it even
[5:18] Speaker 2: as I buy new cars. But if I got like
[5:21] Speaker 2: a Rivian, for example, I would want to upgrade that
[5:24] Speaker 2: every few years because they're never going to get better
[5:27] Speaker 2: than a six point four liter HEMI right, but it
[5:29] Speaker 2: is going to get better than whatever battery pack and
[5:32] Speaker 2: electric motor.
[5:32] Speaker 1: Completely the rate of advancement is. I mean, it's like
[5:36] Speaker 1: an iPhone. Like I could lease my iPhone. It really
[5:38] Speaker 1: wouldn't matter. It would be all the same to me
[5:40] Speaker 1: in the end. And that's kind of how I see
[5:42] Speaker 1: the car, the EV's especially.
[5:44] Speaker 2: By the way, let's get to the BMW I was driving,
[5:47] Speaker 2: because this is I think a great example of the
[5:51] Speaker 2: inline six that BMW makes. They have pretty much perfected
[5:56] Speaker 2: it and it's in the whole range of their performance cars,
[6:01] Speaker 2: right from the M two up to well certainly the
[6:05] Speaker 2: M four that I drove. The power differences made by
[6:09] Speaker 2: bigger turbo chargers or like an electric assist, and speaking
[6:14] Speaker 2: of a forever car and kind of reaching the pinnacle
[6:16] Speaker 2: of development on ices. When we come back, we're going
[6:20] Speaker 2: to talk about the BMW that I drove with its
[6:24] Speaker 2: inimitable in line six, the M four CS.
[6:28] Speaker 5: That's up next on Bloomberg copp Pursuit after this.
[6:38] Speaker 2: All right, So I drove this BMW M four CS.
[6:42] Speaker 2: It's kind of the top of the line performance sports
[6:47] Speaker 2: car from BMW. I mean, I don't think that you're
[6:50] Speaker 2: going to go to an M eight, right, that's more
[6:53] Speaker 2: of a GT car, And personally I kept thinking the
[6:58] Speaker 2: whole time I would go with an M two, but
[6:59] Speaker 2: it obviously a much smaller and more economical package. This
[7:03] Speaker 2: thing was absolutely filthy in every sense of the word
[7:07] Speaker 2: except for dirty. It wasn't a dust on it. It
[7:11] Speaker 2: was a gorgeous green color and they have a number
[7:14] Speaker 2: of awesome green tones. It's my favorite one of my
[7:16] Speaker 2: favorite colors for a car, so that's very cool. But
[7:19] Speaker 2: it had tons of exposed carbon fiber. It's a super complex,
[7:22] Speaker 2: polarizing design. So everybody who saw it on the street
[7:25] Speaker 2: and everybody who passed me on the highway, like, had
[7:27] Speaker 2: something to say about it.
[7:29] Speaker 5: Oh really?
[7:29] Speaker 1: Now did this have the two tone hood like the
[7:32] Speaker 1: black stra Oh it did, and it has, of course
[7:35] Speaker 1: the huge beaver tooth yes grill, which we know is
[7:38] Speaker 1: very polarizing.
[7:39] Speaker 2: I mean I hated it when it first came out
[7:40] Speaker 2: and now I love it.
[7:41] Speaker 1: You can't see it when you're behind the wheel anyway,
[7:43] Speaker 1: so honestly, it doesn't matter if the car drives great.
[7:46] Speaker 2: Maybe not well, I mean, you can't unsee it after
[7:48] Speaker 2: you have. But I think, like much of BMW's design,
[7:53] Speaker 2: when you first see it, you don't like it at all.
[7:55] Speaker 2: I think the majority of people don't like It's kind
[7:57] Speaker 2: of brutal, a new BMW. And then over time you
[8:01] Speaker 2: grow to love it, you get or you get used
[8:03] Speaker 2: to it, whichever it is.
[8:05] Speaker 1: Are you yeah, are you gonna I was just gonna say,
[8:07] Speaker 1: are you saying this is like a perfect daily driver?
[8:10] Speaker 5: No?
[8:11] Speaker 2: No, not at all. In fact, so I have have
[8:15] Speaker 2: the car for a week, right, and the first three
[8:18] Speaker 2: or four days, I'm thinking this car is honestly, it's
[8:21] Speaker 2: too fast.
[8:22] Speaker 6: It's like scary. It's I know, it's fast. It's only
[8:26] Speaker 6: got a five hundred and forty three horse power motor,
[8:28] Speaker 6: but the way it feels is a little bit dangerous,
[8:33] Speaker 6: you know. It's it's still the inline six, which is
[8:37] Speaker 6: why I say, it's like, you know, a forever car
[8:40] Speaker 6: kind of engine, but they put bigger turbo chargers on it.
[8:44] Speaker 2: And it's all wheel drive.
[8:46] Speaker 1: So now all wheel drive, But isn't there a real
[8:48] Speaker 1: weird rear wheel drive mode?
[8:51] Speaker 5: Yes, now you can act you can in that.
[8:53] Speaker 2: Yeah, you can put it into rear wheel bodies. It's
[8:55] Speaker 2: even scarier, yeah, because you have to turn off basically
[8:58] Speaker 2: the traction control. So but even with the traction control on,
[9:04] Speaker 2: and you know, in all wheel drive mode, it just
[9:07] Speaker 2: feels it's so fast, it's so quick, and it's like
[9:11] Speaker 2: so brutal and loud as well. All right, let's get
[9:15] Speaker 2: to the my bok now, because so this is so cool.
[9:18] Speaker 2: You drove I think the most luxurious version of Mercedes
[9:26] Speaker 2: SL cabriolet, the sport leisched cabriolet, and I happened to
[9:33] Speaker 2: this was not planned drive. I think the Sportius version.
[9:37] Speaker 2: I drove the AMG version. So tell us first about
[9:39] Speaker 2: your my boch starting with the price.
[9:41] Speaker 1: Sure, this is the twenty twenty six Mercedes my Box
[9:44] Speaker 1: SL six eighty.
[9:47] Speaker 5: It's a convertible.
[9:49] Speaker 1: The starting price is two hundred and twenty four nine
[9:53] Speaker 1: hundred dollars. And basically this is a my Bock based
[9:59] Speaker 1: on the SL, the new Mercedes SL. It's the first
[10:03] Speaker 1: two seater that my Box has ever done. And you know,
[10:07] Speaker 1: Mercedes says they did it to try to appeal to
[10:09] Speaker 1: younger owners. So this is a very expensive car. It's
[10:13] Speaker 1: basically an AMGSL sixty three, but with a my Box
[10:16] Speaker 1: treatment on top of it. What does that my Box
[10:18] Speaker 1: treatment look like? It looks like a lot of logos
[10:21] Speaker 1: everywhere on the car. On the they're like these embossed
[10:26] Speaker 1: you know, basically, they look like they're stamped on like
[10:28] Speaker 1: a Louis Vuitton bag. My Bock logos all over the hood,
[10:32] Speaker 1: all over the soft top, all over the inside of
[10:35] Speaker 1: the doors. Plus the interior is bright white. The car
[10:39] Speaker 1: is two It currently comes standard into only two colorways.
[10:43] Speaker 1: You can get black and red or black and white.
[10:47] Speaker 1: There are other optional colors that have been added since
[10:50] Speaker 1: the debut, but those are the standard colors right now
[10:53] Speaker 1: comes with some new monoblock wheels twenty one inch. So
[10:57] Speaker 1: the changes to this particular car are not performance related.
[11:02] Speaker 1: Their aesthetics and cosmetics related basically.
[11:07] Speaker 5: And we've been talking about like Beamer Bros. For instance.
[11:10] Speaker 1: I will also say there's a very large element of
[11:14] Speaker 1: people who love how this car looked. Of course, when
[11:17] Speaker 1: I saw it, I slightly cringed it because it's a
[11:22] Speaker 1: lot of chrome, it's a lot of everything.
[11:24] Speaker 5: Like, you don't need everything.
[11:26] Speaker 1: You could just have one element and leave The body
[11:29] Speaker 1: of the car is really beautiful, I think, And you
[11:32] Speaker 1: don't need everything. You don't need the wheels and the
[11:35] Speaker 1: two tone and the stamping and the chrome and all
[11:38] Speaker 1: this stuff.
[11:39] Speaker 5: You could just like have one. But that said, as
[11:43] Speaker 5: I drove this.
[11:44] Speaker 1: Car from Los Angeles to Carmel and didn't receive any
[11:47] Speaker 1: speeding tickets, thank you very much.
[11:49] Speaker 5: People loved it.
[11:50] Speaker 1: And it might have been a little like how you
[11:53] Speaker 1: were with the M four. Everyone wanted to talk about it,
[11:56] Speaker 1: everyone wanted to see it. Probably the people who didn't
[11:59] Speaker 1: like it just kept their mouth shut because everybody who
[12:02] Speaker 1: came up to me loved it and wanted to know
[12:05] Speaker 1: all about it.
[12:06] Speaker 2: And I like that. I mean, I love the color
[12:08] Speaker 2: of the vehicle. You drove, the red one, right, I
[12:11] Speaker 2: love that that red color clear it almost The mono
[12:15] Speaker 2: block wheels on the car that you drove are too much.
[12:18] Speaker 2: I mean, they're pretty ridiculous.
[12:20] Speaker 5: I have to say, actually, I weirdly like them. I
[12:23] Speaker 5: would I would weirdly get that.
[12:25] Speaker 1: Car in like a midnight blue, and I would possibly
[12:29] Speaker 1: keep the wheels just to be bratty.
[12:31] Speaker 2: They make it.
[12:31] Speaker 5: They're kind of cool.
[12:32] Speaker 2: They make another wheel which I think looks far better.
[12:34] Speaker 5: They do like.
[12:37] Speaker 2: But and the the logos, I mean, it's the whole,
[12:42] Speaker 2: like Louis Vuitton the giant polo player or whatever. Like,
[12:45] Speaker 2: I'm not down to clown with that. It's too much.
[12:48] Speaker 5: It's too much.
[12:49] Speaker 1: But it's weird because there's a certain element that love it.
[12:54] Speaker 1: And Mercedes knows this, and I do believe they're selling.
[13:02] Speaker 1: They are going to start deliveries later this year.
[13:06] Speaker 5: They're on sale now.
[13:08] Speaker 1: I will say the white interior, like, unequivocally, I don't
[13:11] Speaker 1: know why anybody would get that unless you unless you
[13:14] Speaker 1: plan to park the car and never drive it. You,
[13:17] Speaker 1: I couldn't keep it clean for a week.
[13:20] Speaker 2: I'd put it.
[13:20] Speaker 1: I literally put a towel in the foot well so
[13:23] Speaker 1: my boots wouldn't get the white carpeting.
[13:26] Speaker 2: Yeah. I mean, if you had that much money. It's
[13:28] Speaker 2: a two hundred twenty five thousand dollars car, and if
[13:32] Speaker 2: you have that kind of cash, I guess you can
[13:34] Speaker 2: have it cleaned regularly.
[13:36] Speaker 1: But I don't think it's about the cash. It's about
[13:38] Speaker 1: the time loss while the car is being cleaned, you know.
[13:41] Speaker 6: Okay, like, but you have somebody that does it for you,
[13:43] Speaker 6: I'm do, I guess, Yeah.
[13:45] Speaker 2: So unplanned. I drove the sportiest version of this SL
[13:49] Speaker 2: super luched or sport lashed whatever cabriolet from Mercedes. I
[13:53] Speaker 2: drove the AMG SL sixty three se Performance version, which
[13:57] Speaker 2: is the same price as the my box that you drove.
[14:00] Speaker 2: Mine was two hundred and twenty four eight hundred, so
[14:03] Speaker 2: still unaffordable for most normal people, right, But it has
[14:07] Speaker 2: an electric assist. It has they say, a permanently excited
[14:12] Speaker 2: synchronous electric motor that brings your total horse power with
[14:16] Speaker 2: the twin turbo v eight to eight hundred and five
[14:20] Speaker 2: and your total torque to over one thousand foot pounds
[14:23] Speaker 2: of torque one forty seven foot pounds of torque.
[14:26] Speaker 1: So that's more than mine because mine was about five
[14:28] Speaker 1: hundred and seventy seven.
[14:29] Speaker 2: Right, So you get the logos, sure, and mine gets
[14:32] Speaker 2: the power. But unlike the BMWM four that I drove,
[14:36] Speaker 2: and obviously no one's cross shopping these two, it wasn't terrifying.
[14:41] Speaker 2: It felt so refined, and it's so planted and the
[14:48] Speaker 2: steering is so precise without being like twitchy, that I
[14:54] Speaker 2: think it's the best driving convertible I've ever driven.
[15:00] Speaker 1: Ever, do Zach go ahead of any sort of nine
[15:04] Speaker 1: to eleven convertibles?
[15:05] Speaker 2: Well, I haven't driven many nine to eleven convertibles, right,
[15:07] Speaker 2: I mean I had a nine to nine to one,
[15:09] Speaker 2: and I've driven the nine nine two's, and I mean
[15:13] Speaker 2: they're pretty amazing, But this I like, I like better
[15:17] Speaker 2: now I haven't. I haven't driven a turbo for example, for.
[15:19] Speaker 5: Our Yeah, our purpose is here. You loved it.
[15:22] Speaker 2: I loved it. And the other thing is like, so
[15:25] Speaker 2: a nine to eleven is the instant It's like, you
[15:27] Speaker 2: know what you would cross shop against this I guess
[15:29] Speaker 2: because same price at the moment, the Turbo, but they
[15:34] Speaker 2: just seem more a dime a dozen than the you
[15:37] Speaker 2: just don't see that many sls. And also like it's
[15:41] Speaker 2: so luxurious. I love the leather inside, I love the
[15:44] Speaker 2: wood trim, and it's got these pinstripes that are actually
[15:47] Speaker 2: like raised metal. Yes, the screens are screens. It's like
[15:52] Speaker 2: highly technological, but they're not too much. It's not they
[15:56] Speaker 2: and they work perfectly and they're so intuitive seamless. I
[16:00] Speaker 2: was trying to think on the way to work this
[16:01] Speaker 2: morning what my complaints would be other than the price. Right,
[16:04] Speaker 2: I'm never gonna a two hundred and twenty five. I
[16:07] Speaker 2: mean it might be might as well be an Aston
[16:09] Speaker 2: Martin or a Ferrari, honestly when you get to that level.
[16:13] Speaker 2: But other than that, my only complaint is that it's
[16:16] Speaker 2: a little cramped for somebody who's six foot three.
[16:19] Speaker 1: And the legs are the headroom the legs, yeah, because
[16:22] Speaker 1: I thought the headroom was actually pretty good, but you
[16:24] Speaker 1: mean like leg wise.
[16:25] Speaker 2: Yeah, I mean I'm all leg and I had the
[16:28] Speaker 2: car as I had to seat as far back as
[16:30] Speaker 2: I could get it, and I just feel like at
[16:32] Speaker 2: this price point, you could add a couple inches in
[16:34] Speaker 2: the cockpit. But maybe and I was going to ask
[16:37] Speaker 2: you about this, maybe they want to remind the buyer
[16:42] Speaker 2: of a three hundred SL like maybe they're trying to
[16:44] Speaker 2: keep that feeling. And the sills, the door sills are
[16:46] Speaker 2: kind of high, not obviously old school SL high. But
[16:52] Speaker 2: I've never driven a three hundred SL but I've sat
[16:55] Speaker 2: in one or a few, and I got kind of
[16:58] Speaker 2: the same feeling. You have to climb in to the
[17:00] Speaker 2: cockpit and you feel like an athlete when you're driving this. Yes,
[17:06] Speaker 2: it feels like a sports car. So I just think
[17:09] Speaker 2: I can't say enough good about it. Actually, it's it's amazing.
[17:12] Speaker 2: If I had the money that.
[17:14] Speaker 5: Would get that one.
[17:14] Speaker 1: Well, I agree, I as someone who used to own
[17:18] Speaker 1: an SL. I had a five point sixty when I
[17:20] Speaker 1: first moved to Los Angeles. I love the heritage of
[17:24] Speaker 1: the SL line from the goal wings, and I've done
[17:28] Speaker 1: rallies in the goal wings before. I've owned an SL
[17:31] Speaker 1: from an eighty eight. And now this, obviously this really
[17:35] Speaker 1: isn't close at all to the essays of the past,
[17:38] Speaker 1: but you're right in the way that the seat orientation
[17:42] Speaker 1: is inside and I felt that same way into my box.
[17:46] Speaker 5: I was in the car.
[17:47] Speaker 1: The car was like I put on the car like
[17:49] Speaker 1: a coat over my shoulders, and I felt very hugged
[17:54] Speaker 1: and embraced by the car. Not that it was stifling
[17:58] Speaker 1: at all, but it just felt very comforting. And this
[18:01] Speaker 1: is where it starts to sound woo woo, but it's true.
[18:04] Speaker 1: There's something about the way the seed is possession and
[18:06] Speaker 1: you're in it.
[18:08] Speaker 5: It's you're not.
[18:09] Speaker 1: I hate feeling like you're on top of something and
[18:11] Speaker 1: you're just like driving a skateboard.
[18:15] Speaker 2: I'm Matt Miller along with Hannah Elliott. You're listening to
[18:18] Speaker 2: Hot Pursuit. We have more coming up after this, so.
[18:34] Speaker 1: We're gonna talk with Charles Richmond, who is the eleventh
[18:38] Speaker 1: Duke of Richmond. You might have heard of Goodwood. He
[18:42] Speaker 1: is the person who owns Goodwood man behind him. He
[18:45] Speaker 1: actually succeeded his father as chairman of the Goodwood Estate
[18:49] Speaker 1: in nineteen ninety four after a career as a photographer.
[18:52] Speaker 5: So he is.
[18:53] Speaker 1: Truly born and bred all things automotive in the best
[18:58] Speaker 1: British proper. So he's actually even earned a CBE for
[19:02] Speaker 1: his contributions in that area and we are so happy
[19:06] Speaker 1: to have him joining us.
[19:07] Speaker 2: Now I believe we shall address his excellency as my
[19:13] Speaker 2: Lord Duke.
[19:17] Speaker 4: I think will be fine.
[19:20] Speaker 2: It's really very cool to have you here because we
[19:24] Speaker 2: talked about uh this is a weekly podcast and we
[19:28] Speaker 2: tend towards the the finer things in life, so we
[19:31] Speaker 2: talk about Goodwood quite a bit on this program, and
[19:36] Speaker 2: I was I was really thrilled when Hannah told me
[19:38] Speaker 2: she'd managed to secure an interview with you. So thank
[19:41] Speaker 2: thank you so much for joining us.
[19:43] Speaker 4: Pleasure man. I'm delighted to be involved.
[19:47] Speaker 2: So Goodwood coming up next month. It's one of the
[19:52] Speaker 2: premier events for if not the premier event for car
[19:56] Speaker 2: lovers around the world. Tell us in our listers who
[20:00] Speaker 2: aren't familiar with it, exactly how you got started, because
[20:03] Speaker 2: Goodwood is steeped in automotive history.
[20:07] Speaker 3: Yeah, we're obviously talking about the Goodwood Revival. So there
[20:09] Speaker 3: are a number of things that go on here. Festival
[20:11] Speaker 3: Speeds another one, but the revival is very much, very
[20:17] Speaker 3: much part of the whole story. And so my grandfather,
[20:24] Speaker 3: Freddie was a racing driver before the war in nineteen thirties,
[20:28] Speaker 3: and he allowed the RAF to turn one of the
[20:33] Speaker 3: farms here at Goodwood into Battle of Britain airfield.
[20:37] Speaker 4: At the beginning of the war.
[20:39] Speaker 3: And in order to do that they built a perimeterive
[20:42] Speaker 3: track around around this airfield, which is so often more
[20:46] Speaker 3: happened with those sort of those sort of satellite airfields
[20:50] Speaker 3: around southern England. It was a very busy, It was
[20:53] Speaker 3: very busy in the war. Douglas Barda.
[20:57] Speaker 4: And some great.
[21:00] Speaker 3: Some really really great pilots flew from here and it
[21:08] Speaker 3: was a very busy. It was a very busy active,
[21:13] Speaker 3: a very busy active airfield. And after the war, a
[21:18] Speaker 3: young Australian pilot who also became a very successful driver,
[21:22] Speaker 3: called Tony Gaze. He suggests my grandfather this perimeter track
[21:27] Speaker 3: they'd built around the airfield would make a great race
[21:30] Speaker 3: track because all the young pilots have been tearing around,
[21:33] Speaker 3: tearing around it were when they were not flying their
[21:36] Speaker 3: spit first and so he looked at it. He got
[21:39] Speaker 3: John Cooper down. They had to go around it. They
[21:42] Speaker 3: went the other way to start with, They went the
[21:44] Speaker 3: opposite way around and they decided to make a great
[21:46] Speaker 3: race track. And in September nineteen forty eight they had
[21:52] Speaker 3: their very first meeting and that was the first race
[21:54] Speaker 3: meds to open after the war, and it was always
[21:57] Speaker 3: Easter Monday. It was the first big, a big race
[22:02] Speaker 3: meeting of the year. It was very social. All the
[22:04] Speaker 3: great teams were here, all the great drivers were here,
[22:07] Speaker 3: and I used to come as a small boy, and
[22:11] Speaker 3: I was horrified in nineteen sixty six when he decided,
[22:16] Speaker 3: my grandfather decided for all sorts.
[22:18] Speaker 4: Of personal reasons, he was going to shut it down.
[22:21] Speaker 3: And that I was very disappointed, and so I kind
[22:26] Speaker 3: of fold one day we'd try and get it going again.
[22:28] Speaker 4: And when I came back to live at Goodwood.
[22:32] Speaker 3: In the early nineties, that was something that I looked
[22:36] Speaker 3: at very early on. It was all collapse, fallen down.
[22:40] Speaker 3: It was used for a bit of testing, but the
[22:41] Speaker 3: buildings were all gone and the airfield was still busy
[22:46] Speaker 3: in the middle of it.
[22:49] Speaker 4: And we immediately started to sort of make.
[22:57] Speaker 3: Inquiries with the local authority, the local government about how
[23:00] Speaker 3: we could gets going again, and we met a wall
[23:02] Speaker 3: of resistance. So that looked like it was going to
[23:04] Speaker 3: be very very challenging, and eventually it looked pretty impossible.
[23:12] Speaker 1: I was just going to ask, you know, for people
[23:14] Speaker 1: who haven't been to the Festival of Speed or Revival.
[23:19] Speaker 1: Can you kind of explain the difference. Obviously, Revival is
[23:21] Speaker 1: very period correct, both for the people who are attending
[23:26] Speaker 1: and for the cars and for the races. Festival of
[23:28] Speaker 1: Speed at this point seems like a huge, massive car
[23:32] Speaker 1: show with new cars going up the hill. Can you
[23:35] Speaker 1: kind of say, you know, Okay, if you're a certain person,
[23:39] Speaker 1: go to Festival of Speed. If you're another kind of person,
[23:41] Speaker 1: go to Revival. It's because they're very different.
[23:46] Speaker 4: Welly're very very different.
[23:47] Speaker 3: So yeah, the Festival Speed is four days. It's a
[23:51] Speaker 3: celebration of the motor carn all its forms, and it
[23:55] Speaker 3: celebrates the past, present and the future.
[23:58] Speaker 4: Future is really important too.
[24:00] Speaker 3: It's a the cars are driven in front of the
[24:03] Speaker 3: house on this piece of road. It's as they go
[24:06] Speaker 3: up this hill. It's one point one mile length, and
[24:10] Speaker 3: the big differences. They go one at a time and
[24:13] Speaker 3: and some of them are you know, some of them
[24:15] Speaker 3: are demonstration only. Some of them are being extremely competitive.
[24:18] Speaker 3: And you see an F one car at full chat
[24:20] Speaker 3: on a on a piece of road that's only a
[24:22] Speaker 3: few meters wide.
[24:25] Speaker 4: In front of the house.
[24:25] Speaker 3: It's a you know, it's a pretty pretty those first
[24:29] Speaker 3: years everyone was so shot was literally a stringline. You'd
[24:32] Speaker 3: be sating there. It's just a piece of string across
[24:35] Speaker 3: god as.
[24:37] Speaker 4: A McLaren went past you.
[24:41] Speaker 3: So it became a thing, and it's and it's it
[24:44] Speaker 3: really is a celebration and the sort of joy of
[24:46] Speaker 3: mobility and and it's turned into all of that, and
[24:49] Speaker 3: the manufacturer's got involved very quickly. They got super enthusiastic
[24:53] Speaker 3: about it. So we're very you know, every major manufacturer
[24:56] Speaker 3: in the world one where another has been involved, and
[24:58] Speaker 3: most of them still are. And there are no motor
[25:01] Speaker 3: shows in the world now either, really, so we're a kind.
[25:04] Speaker 4: Of the answer to the motor show.
[25:06] Speaker 3: And and and it's dynamic so that people can actually
[25:12] Speaker 3: see the car moving. So we you know, we had lots,
[25:15] Speaker 3: I don't know how many launches. We have twelve major
[25:17] Speaker 3: launches this year or something, you know, from cars from
[25:20] Speaker 3: you know, mass production cars to hyper cars to every
[25:24] Speaker 3: sort of thing. And you know, there's very little opportunity
[25:29] Speaker 3: now for manufacturers. They can launch cars digitally, which became
[25:32] Speaker 3: quite fashionable.
[25:32] Speaker 4: For a while, but I think after.
[25:34] Speaker 3: That way it's not really the same as doing because
[25:38] Speaker 3: they need to do it live but also send those
[25:40] Speaker 3: messages around the world at the same time, so I
[25:42] Speaker 3: think we offer an interesting platform for that, and it's
[25:45] Speaker 3: just a really big shared the experience. Everyone here is
[25:47] Speaker 3: a massive car, massive enthusiasts. They're total, you know, they're
[25:51] Speaker 3: so into it.
[25:52] Speaker 2: I want to finally ask about the the revival. Obviously,
[25:56] Speaker 2: the cars are the main attraction, and the plane planes
[26:01] Speaker 2: in the morning would be fantastic, and I imagine you
[26:03] Speaker 2: have some amazing motorcycles there as well. But for many people,
[26:09] Speaker 2: you know, dressing up to the period and bringing period
[26:13] Speaker 2: gear must also be just as much fun. And we
[26:17] Speaker 2: know where to get all the cars. Hannah writes about
[26:20] Speaker 2: that that's her day job. But where does one properly
[26:24] Speaker 2: outfit himself for this event? I mean, is there a
[26:28] Speaker 2: clothier near Goodwood or someone in London that you would recommend?
[26:34] Speaker 3: Well, that's a good, very good question actually, But the
[26:36] Speaker 3: I mean one thing is when vintage is important, and
[26:40] Speaker 3: real vintage is important, you know, the whole the real
[26:43] Speaker 3: ethos event is around revive and thrive.
[26:46] Speaker 4: So it's what we call it.
[26:47] Speaker 3: So it's about, you know, by the best made to
[26:49] Speaker 3: last second hands really a really good thing and things
[26:53] Speaker 3: on and look after things. I mean, for instance, it's
[26:57] Speaker 3: just worth mentioning all the cars. It's the only port
[27:00] Speaker 3: event in the world where all the cars are mandated
[27:01] Speaker 3: on synthetic fuel, so they're all running synthetic fuel. So
[27:05] Speaker 3: the whole sustainability thing is an important part of the
[27:07] Speaker 3: bend and that's the important part of what you wear.
[27:10] Speaker 4: But we're not saying it has to be a vintage.
[27:11] Speaker 3: We're saying, you know, if it's beautifully made, you know,
[27:15] Speaker 3: properly tailored, and it's and it's it's gonna last, and
[27:18] Speaker 3: that's fine. You could just work get a great hat.
[27:20] Speaker 3: You know, you go to Locks and Saint James's and
[27:22] Speaker 3: buy a great hat. London, you can get go to
[27:26] Speaker 3: Portobello where all the second hand shops are and get
[27:29] Speaker 3: some great second hand kit.
[27:31] Speaker 4: But you know, you don't. People do it by degrees.
[27:37] Speaker 3: And you can go online obviously Etsy and all those
[27:42] Speaker 3: sites they've got great vintage. So that world has been transformed.
[27:46] Speaker 3: I mean, the fact you can buy it all online
[27:47] Speaker 3: now is it is is fabulous and I mean there
[27:56] Speaker 3: are still a few secondhand shops around, but probably Portabello
[27:59] Speaker 3: is the best. It's mesure boot for girls for girls stuff.
[28:02] Speaker 3: You know, some very serious collectors. I mean people were
[28:05] Speaker 3: very tiny. Then that's another slight challenge. You know, they
[28:07] Speaker 3: were much they were much smaller. But there's a whole
[28:12] Speaker 3: massive vinted shops at Revival itself. And we've got our
[28:16] Speaker 3: you know, Detavontees and Dandy Wellington and all these people
[28:19] Speaker 3: here coming coming here to you know, talk about vintage
[28:22] Speaker 3: and talk about the whole sort of lifestyle of vintage,
[28:24] Speaker 3: and they just live it. These people live the whole
[28:27] Speaker 3: live the whole thing completely. So it's a very important
[28:31] Speaker 3: part of the event. And people got eighty hairdressers on site,
[28:34] Speaker 3: saying everyone, you know, the whole hair and makeup thing.
[28:36] Speaker 3: It's amazing people look at to. So they arrive really early,
[28:40] Speaker 3: they get their hair done, you know, they arrive in
[28:43] Speaker 3: a lovely old assa Martin. They get their hair done there,
[28:45] Speaker 3: everyone gets ready to have a fabulous breakfast bottle champagne.
[28:48] Speaker 4: They're ready to go.
[28:50] Speaker 1: Could you we need to make this happen. Matt, I'm there,
[28:54] Speaker 1: I'm there. I like I said, I've been to Festival
[28:57] Speaker 1: of Speed, but Revival, I actually hear is is really
[29:00] Speaker 1: the jewel.
[29:02] Speaker 4: If you're coming, Matt said, you were coming earlier.
[29:06] Speaker 5: I hope, So I hope, so I hope.
[29:09] Speaker 2: All right, well now I'd like to change. Now, let's
[29:11] Speaker 2: change my plans and come as well. I mean, it
[29:13] Speaker 2: sounds like the most delicious event.
[29:16] Speaker 1: Yes, yes, thank you so much for joining us, your grace,
[29:20] Speaker 1: It was truly truly a pleasure.
[29:22] Speaker 2: At Bloomberg dot net and check out Hannah's columns and
[29:26] Speaker 2: stories on Bloomberg dot com and on the Bloomberg Business
[29:29] Speaker 2: app and the Bloomberg Terminal. Go there for car reviews,
[29:32] Speaker 2: events and stories that you won't find anywhere else. Find
[29:35] Speaker 2: it all at Bloomberg dot com, slash Pursuits, slash Autos.
[29:39] Speaker 2: I'm Matt Miller and I'm Hannah Elliott.
[29:41] Speaker 5: We'll be back in your podcast speed again next week

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