# Understanding Our Money Decisions With UCLA Professor Hal Hershfield

An episode of [50 Fires: Money and Meaning with Carl Richards](https://invisiblenetwork.ai/podcast/1709551590), 27 Mar 2024, 41 min.

Audio: https://mgln.ai/e/94/claritaspod.com/measure/verifi.podscribe.com/rss/p/pfx.vpixl.com/j0JIg/traffic.megaphone.fm/ROOSTER9868952834.mp3?updated=1720544776

Hal Hershfield is a leading expert on the psychology of making decisions, but that doesn’t mean that he always makes the right decisions about money, which should be reassuring for us all to hear. A Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA’s Anderson School of Management, Hal joins Carl to discuss some of his earliest memories about money (he looked it up in the ‘M’ book of his Encyclopedia), the importance of aligning capital with what's important in our lives, and how we rationalize our decisions around money with our emotions way more than we should. Email List: Sign up at https://www.50fires.com for our monthly email with resources for financial advisors! Carl Instagram: @behaviorgap Blind Nil Instagram: @blindnilaudio Please direct business inquires to: blindnilaudio@magnolia.com Cover Art: Josh Passler - TheFinArtist.com Music Credits: Alexandra Woodward / Rabbit Reggae / courtesy of www.epidemicsound.com Cody Francis / Wherever You’re Going / courtesy of www.epidemicsound.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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