# 迪谈盖论 A podcast by Eddy和Guide. 艾迪和盖德，曾经的同事，现在的情侣。同为前运动品牌从业人员，我们深爱这个行业，关注运动品牌营销、热衷于尝试各种产品，并在播客里分享我们的感受和观点。你所听到的每一期，都是我们在沙发上闲聊的真实记录，欢迎在评论区和我们一起嗑瓜子聊天。 Feed: https://feed.xyzfm.space/avuqj39hp9en ## Latest episodes - [柏林马拉松造假事件：批判之外的一些思考｜EP116](https://invisiblenetwork.ai/podcast/1706790247/8b3f6f335327) (2026-10-08, 66 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6ac7dafb195d838e2aeeedb1/media.xyzcdn.net/6419b35c054aa870aaa2da06/lhVWz7zjH83ZbTSEtGcnSrgc2SCn.m4a - [解读藏在运动品牌半年度财报里的华点，公关稿可不会说！｜EP115](https://invisiblenetwork.ai/podcast/1706790247/1753fc5a2ec5) (2026-10-01, 140 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6abdfa7ee742e36efcbd6a44/media.xyzcdn.net/6419b35c054aa870aaa2da06/loNpJGrYco8YFocV8NiWMuxeYvU6.m4a - [错峰聊聊北京HYROX的精英运动员失禁风波（番外）｜EP114](https://invisiblenetwork.ai/podcast/1706790247/7ed837eaf206) (2026-09-21, 55 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6ab16cbf93d5eb3bdc78ef87/media.xyzcdn.net/6419b35c054aa870aaa2da06/llFCvpX9MvWj53BJ3w8-1aQLrMvf.m4a - [今年UTMB，运动品牌都是如何刷存在感的？EP113](https://invisiblenetwork.ai/podcast/1706790247/7976f5892eaf) (2026-09-13, 107 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6aa6e9e69d3264778168898b/media.xyzcdn.net/6419b35c054aa870aaa2da06/lovXIJGt_vUBxbJrDFUQY7tn-4Rz.m4a - [想入职运动品牌？先来了解一下各个部门都是干嘛的｜EP112](https://invisiblenetwork.ai/podcast/1706790247/b03ca4c490b8) (2026-08-28, 92 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6a91b6e5f03e74ee6b016eb1/media.xyzcdn.net/6419b35c054aa870aaa2da06/lgmK4dCI6ZZns4zL7vl8Zg74ksoD.m4a - [小公司陨落、大公司被砍，运动鞋服品牌经销商该何去何从？｜EP111](https://invisiblenetwork.ai/podcast/1706790247/b86fccde6636) (2026-08-12, 66 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6a7c4a7536641f136d872cd5/media.xyzcdn.net/6419b35c054aa870aaa2da06/lqGeb5nwvdXOopOuOq9JiBojU8qf.m4a - [不进品牌不当博主，运动行业未来还有什么赚钱的机会？｜EP110](https://invisiblenetwork.ai/podcast/1706790247/350a1459fcb4) (2026-07-30, 59 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6a6aeb21b581962ce2bdd2ba/media.xyzcdn.net/6419b35c054aa870aaa2da06/lteGmnt_5LQKznwUd8Yft9FCCGe6.m4a - [自媒体博主的”七宗罪“，我们犯了几条？（真心话局）｜EP109](https://invisiblenetwork.ai/podcast/1706790247/198efdf99f4e) (2026-07-11, 86 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6a512afa4adef2b365620e6c/media.xyzcdn.net/6419b35c054aa870aaa2da06/lmSucd10a4Pgiam3x8OFpIbWSm62.m4a - [封神or翻车？聊聊最近热门的运动品牌营销事件！｜EP108](https://invisiblenetwork.ai/podcast/1706790247/155cffdc7595) (2026-06-26, 85 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6a3e23272e335a35a809b87f/media.xyzcdn.net/6419b35c054aa870aaa2da06/lrPDUrpkqQM8PZLFl_AnjhGhFryL.m4a - [闲聊局：国内马拉松入选大满贯的话，为什么不能是兰马？｜EP107](https://invisiblenetwork.ai/podcast/1706790247/326328c76eaf) (2026-06-20, 57 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6a36c5f075ba9e0c53367da0/media.xyzcdn.net/6419b35c054aa870aaa2da06/lrfEXLsAHytylZhK1YnR-lY9w97g.m4a - [资本的套路？博主的狂欢？品牌的新战场？HYROX“回锅肉”选手的观察2.0｜EP106](https://invisiblenetwork.ai/podcast/1706790247/7337d927b749) (2026-05-27, 73 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6a16a9de4094ce7e9ad4c54f/media.xyzcdn.net/6419b35c054aa870aaa2da06/llNCJ8bmqtifTYqhJa6uzPdrbTKj.m4a - [健身先健脑！身体不能僵化，思想也别固化｜EP105](https://invisiblenetwork.ai/podcast/1706790247/7084472b7b79) (2026-05-21, 66 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6a0ea7991b7bd5029591ad3f/media.xyzcdn.net/6419b35c054aa870aaa2da06/lo8V3KYlWeUXbupP6K-yDThkINh6.m4a - [盘点各大运动公司25年财报数字里的关键信息！(下)｜EP104](https://invisiblenetwork.ai/podcast/1706790247/e0887a58e370) (2026-05-09, 83 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/69fe96ffe1eb34a939056a59/media.xyzcdn.net/6419b35c054aa870aaa2da06/lg16_j5PtYou4lTsPCQEpokWHG8Y.m4a - [盘点各大运动公司25年财报数字里的关键信息！(上)｜EP103](https://invisiblenetwork.ai/podcast/1706790247/9459601735e6) (2026-05-04, 72 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/69f83927f93890ea81341b77/media.xyzcdn.net/6419b35c054aa870aaa2da06/lrvJZx4iGWK9Snrjb25mTG3YPem0.m4a - [HYROX首次参赛体验分享! 为什么我们的态度大反转？｜EP102](https://invisiblenetwork.ai/podcast/1706790247/a1a291a74f99) (2026-04-22, 85 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/69e8c6211e94ae6921e6aa85/media.xyzcdn.net/6419b35c054aa870aaa2da06/lqdwnFiDJdlraAumh6CbRuOz3WzD.m4a - [Salomon「高调」官宣签约「低调」的申加升，运动品牌和运动员之间该如何相互成就？｜EP101](https://invisiblenetwork.ai/podcast/1706790247/d084948c8720) (2026-04-14, 74 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/69ddf9d4e2c8be31552e3c20/media.xyzcdn.net/6419b35c054aa870aaa2da06/lqChSxWTD-ll4hS6SzotAJCrKD9F.m4a - [迎合流量对我们来说太难了！「人设」这东西，不要也罢｜EP100](https://invisiblenetwork.ai/podcast/1706790247/61d6248078c1) (2026-04-03, 85 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/69d009b4b977fb2c470eafb7/media.xyzcdn.net/6419b35c054aa870aaa2da06/lpl4sjJeWSr9YF5oQUT947ux7jXy.m4a - [辩论局！这么爱劝人跑步，到底是为什么呀？](https://invisiblenetwork.ai/podcast/1706790247/fee9f886aac6) (2026-03-21, 67 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/69beb8573c625cc5ae79a0b1/media.xyzcdn.net/6419b35c054aa870aaa2da06/lkU9-Hcj6BcEmXle89HweNhJln8N.m4a - [从云南到东京，对跑步这件事儿的理解又刷新了｜EP98](https://invisiblenetwork.ai/podcast/1706790247/8e11b2193d70) (2026-03-12, 81 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/69b2ea3052cc900b9dfd9f70/media.xyzcdn.net/6419b35c054aa870aaa2da06/lrhfoFXpWDuxd8NufaN_0Zzee7ev.m4a - [跑鞋的中文名能不能好好取？轻松闲聊局｜EP97](https://invisiblenetwork.ai/podcast/1706790247/dd82c53150af) (2026-02-28, 64 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/69a2e91666e2c30377c532e8/media.xyzcdn.net/6419b35c054aa870aaa2da06/lpcw3ZuGdwOLjgLtq5PCQxSlUpBg.m4a - [电商割据一方，运动品牌的太平年何时到来？｜EP96](https://invisiblenetwork.ai/podcast/1706790247/bdd063b17676) (2026-02-15, 75 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/69920a53de29766da9b1e65a/media.xyzcdn.net/6419b35c054aa870aaa2da06/loI77eqVUebZkEKxezrAs7CbyM1A.m4a - [你要告别越野跑，我要挑战百公里！四径/港百/鳌太线…我们对山野的期待如此迥异｜EP95](https://invisiblenetwork.ai/podcast/1706790247/a7feeb92bc4c) (2026-01-31, 80 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/697e2104073030367a9c369f/media.xyzcdn.net/6419b35c054aa870aaa2da06/lgSHclF5lhtNAdCx5S80C-0Es0AN.m4a - [箱根驿传和高百接力：比起悲观地聊差距，我们更愿意探索可能性｜EP94](https://invisiblenetwork.ai/podcast/1706790247/fedce571a832) (2026-01-18, 75 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/696b05cc109824f9e1f14ab9/media.xyzcdn.net/6419b35c054aa870aaa2da06/lrbMHH9_CEqVj_oD3xLmpJD8kJvk.m4a - [不同意也没办法！聊完新年FLAG，我们决定头也不回地向前跑｜EP93](https://invisiblenetwork.ai/podcast/1706790247/3ecf7bae3441) (2026-01-09, 81 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/695a992d463a0f9174d8e9c6/media.xyzcdn.net/6419b35c054aa870aaa2da06/lpgw336Iq-pjmzPYdp5FHCbb0pWW.m4a - [真心话局｜在年度复盘里，我们暴露了人性的「恶」｜EP92](https://invisiblenetwork.ai/podcast/1706790247/842bbf990c8c) (2025-12-21, 77 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/694763259f70e5d6b36ba2b0/media.xyzcdn.net/6419b35c054aa870aaa2da06/ljOUC2MfGOss56Y_FoXWcSrLrmpJ.m4a - [今非昔比，策略各异！中国运动品牌「出海」的现状如何？｜EP91](https://invisiblenetwork.ai/podcast/1706790247/b636829d0ac8) (2025-12-09, 61 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6936f75a3fec3166cff6f5d1/media.xyzcdn.net/6419b35c054aa870aaa2da06/lhEDphrxP0RG5loCmxbh-Vcd7914.m4a - [上马的品牌营销大乱斗 & 我们自己的比赛复盘｜EP90](https://invisiblenetwork.ai/podcast/1706790247/2ab84a282e74) (2025-12-03, 94 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/693074534ef12f9fe9c4e254/media.xyzcdn.net/6419b35c054aa870aaa2da06/lk5vev9Kl0d_aN-CFwLr0a8ETPMD.m4a - [成绩重要吗？苦熬夏训换来的PB，为什么没让我更快乐| EP89](https://invisiblenetwork.ai/podcast/1706790247/8b42e5a43e73) (2025-11-27, 66 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6927200cf8a9e1d162974b73/media.xyzcdn.net/6419b35c054aa870aaa2da06/lqVX8j0c-ke4ABTu--Nj0woP0t_s.m4a - [血压都高了！一场跑步品牌的例跑是怎么做到如此拉垮的？｜EP88](https://invisiblenetwork.ai/podcast/1706790247/b3e5d9460242) (2025-11-16, 75 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6914aef96018cc2c988e0034/media.xyzcdn.net/6419b35c054aa870aaa2da06/loCNPn3Aji5OnkX3TJNjVogI-eS_.m4a - [深谈马拉松赛事接连取消的底层原因！以及国内的跑步热潮会随之降温么？｜EP87](https://invisiblenetwork.ai/podcast/1706790247/40c2202ccb9e) (2025-11-02, 65 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6905761448dbe0eb56dc6cc9/media.xyzcdn.net/6419b35c054aa870aaa2da06/lm5yRYix1VJQnh6ya9TPs6uKlaiV.m4a - [为什么总喜欢收购or贴牌国外“过气”品牌？自创运动品牌就那么难吗？｜EP86](https://invisiblenetwork.ai/podcast/1706790247/930217c554c3) (2025-10-19, 72 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/68f31949456ffec65e575a41/media.xyzcdn.net/6419b35c054aa870aaa2da06/luB3mshsqfaL8fKycMTzBzHh5LME.m4a - [今年在社媒超火的HYROX/网球/攀岩，热度会持续得更久一些吗？｜EP85](https://invisiblenetwork.ai/podcast/1706790247/20b1bfb45b25) (2025-10-08, 72 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/68d9569d522b40626cb57b6b/media.xyzcdn.net/6419b35c054aa870aaa2da06/lqs8VHfJSVef7Hc45EiS4LLk4WVX.m4a - [我们都跑步，却看不见对方？冲出「信息茧房」后我们对“跑者”的反思｜EP84](https://invisiblenetwork.ai/podcast/1706790247/09599e8c904e) (2025-09-21, 70 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/68ce26e22c82c9dcca4c577c/media.xyzcdn.net/6419b35c054aa870aaa2da06/lvfoZJ75pCk7WijE4WvNsjSTb_lu.m4a - [拿下soar等小众高端运动品牌之后，滔博的“自救”能成功吗？｜EP83](https://invisiblenetwork.ai/podcast/1706790247/0babe46b1980) (2025-09-07, 80 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/68bbb19797178f08ee8689fa/media.xyzcdn.net/6419b35c054aa870aaa2da06/lkVgfAFUq-XJzNbMxrpsfEVNFCmV.m4a - [娱乐明星代言运动品牌，这条路是非走不可嘛？｜EP82](https://invisiblenetwork.ai/podcast/1706790247/e815c795f479) (2025-08-24, 74 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/68aafe09293471fed43437c7/media.xyzcdn.net/6419b35c054aa870aaa2da06/lnKt2g5HCJR-aN96gNoxkAblIZJj.m4a - [在「躺平」和「松弛感」的时代，我们仍需要“韧劲”这碗鸡汤吗？｜EP81](https://invisiblenetwork.ai/podcast/1706790247/5e6ece1614f9) (2025-08-10, 54 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6896b455032793b18a7a4636/media.xyzcdn.net/6419b35c054aa870aaa2da06/ltkwHZ9EB8zQQ2K95p98Em9lzFZz.m4a - [是打脸了吗？长视频博主转型做2分钟短视频2个月后来聊聊近况｜EP80](https://invisiblenetwork.ai/podcast/1706790247/1233ac6b2e3b) (2025-07-27, 75 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6884ddaaa9dec925004a609a/media.xyzcdn.net/6419b35c054aa870aaa2da06/llYcMTuvBYvY5eB6eJDRwNi9j0Zg.m4a - [颜值即正义！出色的产品设计才是运动行业反内卷的利器｜EP79](https://invisiblenetwork.ai/podcast/1706790247/30374744329f) (2025-07-13, 63 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6873964c93fd2d72b8f211f8/media.xyzcdn.net/6419b35c054aa870aaa2da06/lhUbAn09DmswrSo_1qjrmnU10I6S.m4a - [扣碎篮板的奥尼尔，能否叩开锐步复兴的大门？看锐步最新纪录片有感｜EP78](https://invisiblenetwork.ai/podcast/1706790247/f0f2f23d0796) (2025-06-29, 73 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/685eea6108d8fd85865cd04c/media.xyzcdn.net/6419b35c054aa870aaa2da06/liL-WhRG59tBdJbXycWLPKod9ANu.m4a - [跑鞋营销闲谈：次顶缓跑鞋要怎么推广？全民「跑鞋通勤」有何误区？如何界定抄袭与借鉴？｜EP77](https://invisiblenetwork.ai/podcast/1706790247/0bb7e5b531da) (2025-06-15, 55 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/684efe814abe6e29cb468f72/media.xyzcdn.net/6419b35c054aa870aaa2da06/ltFqUxSvrjIeAlgFb3iKUU7OYDgO.m4a - [忍不住吐槽！博主种草真的已经快烂掉了！脚部博主恰饭的辛酸｜EP76](https://invisiblenetwork.ai/podcast/1706790247/5106b4c2040b) (2025-06-01, 60 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/683b439831215eb506b78513/media.xyzcdn.net/6419b35c054aa870aaa2da06/lrCnj12i2zrBLqwtJ4doTv81r9CS.m4a - [知耻后勇？乘胜追击？继续乱来？轻点今年的运动品牌大事件｜EP75](https://invisiblenetwork.ai/podcast/1706790247/b13de8911b95) (2025-05-18, 89 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/6829e64bfcbc2e206b8590ce/media.xyzcdn.net/6419b35c054aa870aaa2da06/lotN0c0SLJgt6a4QRfT6y-m06ugb.m4a - [数字里的玄机！盘点各大运动品牌24年财报，有哪些意外发现？｜EP74](https://invisiblenetwork.ai/podcast/1706790247/f137261d1b9f) (2025-05-04, 64 min): audio https://dts-api.xiaoyuzhoufm.com/track/6419b35c054aa870aaa2da06/68170ccd47ebeede7eaeda8e/media.xyzcdn.net/6419b35c054aa870aaa2da06/lmusgGjc_iJ-LMRELoYxxjWzrpin.m4a - 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