# S2 E1 Innovation: Coming up with new ideas

An episode of [Boss Class from The Economist](https://invisiblenetwork.ai/podcast/1705972518), 12 May 2025, 36 min.

Audio: https://sphinx.acast.com/p/open/s/64ee35bafc643000110d1607/e/6821d1b7986466935db29dbe/media.mp3?tk=eyJ0ayI6ImRlZmF1bHQiLCJhZHMiOnRydWUsInNwb25zIjp0cnVlLCJzdGF0dXMiOiJwdWJsaWMifQ==&sig=ASyb2BXp50_qPzBQhos7OBQH2I4z4VSTIgzbZqPfZ7E

Forget the hammocks and ping-pong tables. Creativity takes work. Managers at Google, Lego and a pair of AI startups share advice on breaking through. To listen to the full series, subscribe to Economist Podcasts+. https://subscribenow.economist.com/podcasts-plus If you’re already a subscriber to The Economist, you have full access to all our shows as part of your subscription. For more information about how to access Economist Podcasts+, please visit our FAQs page or watch our video explaining how to link your account. Hosted on Acast. See acast.com/privacy for more information.

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