# More Than Hair: Confidence, Care & Building ORS Unapologetic

An episode of [Keep it Positive, Sweetie](https://invisiblenetwork.ai/podcast/1689495115), 7 Jun 2026, 28 min.

Audio: https://pdrl.fm/1504e6/podtrac.com/pts/redirect.mp3/traffic.omny.fm/d/clips/e73c998e-6e60-432f-8610-ae210140c5b1/44f61442-7ba4-4250-b406-b35901038504/cd2ac89b-86fe-43bf-8bfe-b462003db7cd/audio.mp3?utm_source=Podcast&in_playlist=2cfaa2b1-0f12-4656-aec3-b3590103850e

In this solo episode of Keep It Positive, Sweetie, Crystal talks all things ORS Unapologetic, from the inspiration behind the line to the deeper relationship Black women have with hair, confidence, self-care, and identity. She opens up about building the products, stepping into founder territory, the emotional launch experience, and why this line is about so much more than just hair. See omnystudio.com/listener for privacy information.

## Transcript

[0:00] Speaker 1: Calling all my sweeties to the forefront. I'm your host,
[0:03] Speaker 1: Christophine Hazel, and this is to keep it positive. Sweetish show.
[0:10] Speaker 2: Welcome to keep it positive, sweetye, the place where we
[0:12] Speaker 2: he'll grow and learn together. Today's episode feels extra special
[0:16] Speaker 2: because sweeti'ess we are talking about my rs Unapologetic line, the.
[0:21] Speaker 1: Launch, the love, the Times Square moment, all.
[0:24] Speaker 2: Of it has honestly been so surreal, and because this
[0:28] Speaker 2: line is so personal to me, I wanted to sit
[0:30] Speaker 2: down and really talk about the journey behind it, not
[0:33] Speaker 2: just the products, but confidence, identity, self care, and the relationships.
[0:38] Speaker 1: So many of us have with our hair.
[0:40] Speaker 2: So today we are getting into all of the things.
[0:44] Speaker 1: Sheley, what are we talking about today?
[0:47] Speaker 3: We are talking about you, duh. But no, we're talking
[0:51] Speaker 3: about ors Unapologetic.
[0:53] Speaker 4: The line.
[0:54] Speaker 3: All right, it's been out. This is exciting. Yes, we're
[0:58] Speaker 3: about a month in. I am I love it.
[1:01] Speaker 1: Thank you, thank.
[1:04] Speaker 2: You to hear the results, I mean, the results and
[1:07] Speaker 2: the response and the testimonials has been incredible.
[1:10] Speaker 3: We're going to get into all of them. But you know,
[1:12] Speaker 3: we like to play a little game. We love a
[1:15] Speaker 3: game game. So this is called hair memory. Okay, okay,
[1:19] Speaker 3: So I'm just gonna say some different things and you
[1:21] Speaker 3: let me know what comes to mind. I feel like
[1:22] Speaker 3: we all have memory. Yeah, So what's the hairstyle that
[1:26] Speaker 3: had you feel like the most.
[1:27] Speaker 1: Grown growing up? Oh?
[1:29] Speaker 2: Honey, A good rod set with the Shirley Temple curls.
[1:32] Speaker 2: Y'all can't tell me nothing.
[1:33] Speaker 4: You were still under the dryer all the things.
[1:37] Speaker 2: It was the rolling, and then the moose, the phone moose,
[1:41] Speaker 2: and then sitting on the driver all that time.
[1:43] Speaker 1: I did not like sitting on the dry though. That
[1:45] Speaker 1: was the least favorite part about that.
[1:47] Speaker 3: But did they used to have the ear like the
[1:49] Speaker 3: little pink little ear covers to make.
[1:53] Speaker 1: I don't know those were created.
[1:56] Speaker 3: Okay, a hairstyle, you defend it at the time, but
[1:59] Speaker 3: now you love bad like that was not hot.
[2:01] Speaker 1: M Here's so I defended at the time.
[2:07] Speaker 2: So I used to do this bang where like I
[2:09] Speaker 2: would take my bang and I would part it and
[2:11] Speaker 2: have and I would roll curl one part backwards off
[2:14] Speaker 2: the top and then the bottom down and then kind
[2:17] Speaker 2: of like did this comb over thing.
[2:20] Speaker 1: Child. I don't know if that was pob abdual.
[2:21] Speaker 2: I don't know who inspired that, but yeah, you know.
[2:29] Speaker 4: Yes, it's like over but then over and then you're
[2:35] Speaker 4: taking you do this little thing.
[2:36] Speaker 1: We have to find we gotta find it. We had.
[2:39] Speaker 4: Yeah, we're gonna have to because.
[2:41] Speaker 1: Yes, I think I actually have a photo of me
[2:48] Speaker 1: the fan and.
[2:51] Speaker 2: Oh my gosh, the memories, the memories.
[2:54] Speaker 3: Okay, so back to so at the salon? What's your
[2:56] Speaker 3: first salon memories? Hey, get the what what's your first time?
[3:00] Speaker 2: Yes, I remember there was a salon. It was on
[3:04] Speaker 2: the corners right by the railroad, Checks and Martin, Tennessee.
[3:07] Speaker 2: It was really really small. One side it was just
[3:10] Speaker 2: one chair for the women in one chair for the men.
[3:12] Speaker 1: They had a barbershop and a female side a salon
[3:14] Speaker 1: on one side.
[3:15] Speaker 2: And I cannot remember her name, maybe it was miss Brenda,
[3:20] Speaker 2: but she was a stylist and I would go get
[3:23] Speaker 2: perms from her and my hair would look so good.
[3:26] Speaker 2: I loved going to her and I felt grown. It
[3:29] Speaker 2: was just something about going to the salon that felt
[3:32] Speaker 2: very grown at a very young age. The conversations that
[3:36] Speaker 2: were being had because you could hear what the men
[3:38] Speaker 2: were talking about, what the women were talking about.
[3:40] Speaker 1: All the gossip. It was good. It was just a
[3:43] Speaker 1: fun memory. Yeah, definitely good.
[3:45] Speaker 3: I think that everyone has like that memory if you
[3:47] Speaker 3: went to the salon back in the day.
[3:48] Speaker 2: I hate that they don't have it like that now.
[3:51] Speaker 2: I feel like men still had that with a barbershop. Yeah,
[3:54] Speaker 2: but I feel like women not as much because I
[3:56] Speaker 2: go to the salon when I do go to Destiny
[3:58] Speaker 2: and we don't really talk as much like me and
[4:00] Speaker 2: hair talk, but most of them we're reading books or
[4:02] Speaker 2: like just kind of all the world are on our phones.
[4:05] Speaker 2: But yeah, I feel like that solon culture is definitely different.
[4:10] Speaker 3: Okay, what is a smell that instantly reminds you of
[4:13] Speaker 3: doing your hair growing up?
[4:14] Speaker 2: Honey, the smell of a hot pressing cone, hm triggered.
[4:19] Speaker 4: Smell it right now, Nick, already on fire.
[4:22] Speaker 1: Right, okay, already sweating.
[4:26] Speaker 4: What is a hairstyle that taught you patients.
[4:29] Speaker 2: Braids getting braids? My mother would do the braids with
[4:33] Speaker 2: the bees on the end. That's hairstyle. Definitely caused me
[4:37] Speaker 2: to have patience. And you love it so much, so
[4:40] Speaker 2: it's like I've got to sit through. Oh yeah, I
[4:41] Speaker 2: couldn't wait to shake my hair and hear the bees clacking.
[4:45] Speaker 1: I love that.
[4:47] Speaker 3: What's the quickest way to ruin a good mood hair wise.
[4:51] Speaker 2: Oh my goodness, humidity. When that humidity hits a French
[4:55] Speaker 2: cur like.
[4:56] Speaker 4: It, you don't know what you're looking like.
[4:58] Speaker 2: You look like a che I left out looking good
[5:02] Speaker 2: and now I look crazy.
[5:04] Speaker 4: Yeah.
[5:05] Speaker 3: No, what is something you would say only black women
[5:08] Speaker 3: understand about hair day?
[5:09] Speaker 4: Hmmm?
[5:11] Speaker 2: I think the nighttime. I feel like black women understand
[5:15] Speaker 2: the night routine. We all have some type of thing,
[5:17] Speaker 2: whether it's the pillows that we sleep on or if
[5:20] Speaker 2: it's the scar for the bonnet. I feel like we
[5:23] Speaker 2: all have something that we have to do at night
[5:25] Speaker 2: that we implement into our nighttime routine that other women
[5:28] Speaker 2: probably don't have to.
[5:29] Speaker 3: Oh that's a good one, because you also know if
[5:31] Speaker 3: you don't do it, you already know when you wake up,
[5:32] Speaker 3: like I'm gonnaed that extra hour.
[5:34] Speaker 1: Listen to redo it.
[5:35] Speaker 3: Yeah, and then last one, doing my hair used to
[5:39] Speaker 3: feel like now it feels like this.
[5:42] Speaker 1: Doing my hair used to feel like a chore.
[5:47] Speaker 2: Now it feels like a a form of self care.
[5:53] Speaker 4: Okay, we're going to get into more of that. Okay, Yes,
[5:56] Speaker 4: I love that.
[5:57] Speaker 1: That was cute.
[5:58] Speaker 3: So, like I said, we're talking and everything rs unapologetic
[6:02] Speaker 3: and you've done your mini series on IG so I
[6:04] Speaker 3: love that people really got some really good insight. We
[6:06] Speaker 3: got to feel how you felt with like the pre launch.
[6:09] Speaker 3: But now it's here, he's here, So tell me, how
[6:13] Speaker 3: does it feel knowing that you talked about your hair
[6:16] Speaker 3: journey and when you were younger? How does it feel
[6:18] Speaker 3: knowing like your hairs goals, like people are using you
[6:21] Speaker 3: as you're on the Pinterest boards. How does little Crystal
[6:24] Speaker 3: feel about knowing that something that once was just the
[6:28] Speaker 3: banging her existence, it's now something that people aspire.
[6:30] Speaker 2: Yeah, you know, I've had a lot of hair ever
[6:33] Speaker 2: since I was a kid, and it was a lot
[6:35] Speaker 2: from mother to manage. It was a lot to maintain
[6:38] Speaker 2: and the easiest thing to do was to throw a
[6:41] Speaker 2: perm on it, so it was more manageable and easier
[6:43] Speaker 2: to manage.
[6:44] Speaker 1: And at that time, it was just like, Okay, I.
[6:47] Speaker 2: Gotta do this, and it almost felt like it was
[6:49] Speaker 2: a burden on whoever had to do my hair, and
[6:52] Speaker 2: then also a burden for me as a child had
[6:54] Speaker 2: to sit there and go through it. But now to
[6:57] Speaker 2: see probably for me, it was like two thousand and
[7:00] Speaker 2: nine when I moved to Atlanta and this whole natural
[7:04] Speaker 2: thing was kicking off, and it's like, what is this.
[7:06] Speaker 1: We're not doing permits anymore. It's not good for us.
[7:08] Speaker 4: They're trying to kill us, like all yah things.
[7:11] Speaker 2: And I said, you know what, I'm going to try it,
[7:13] Speaker 2: like I would love to see what my natural hair
[7:15] Speaker 2: looks like and what it can do. And I would
[7:18] Speaker 2: have never known that my hair could even do this
[7:21] Speaker 2: if I hadn't stopped trying to fit into what society
[7:25] Speaker 2: said was beautiful, which is the straight hair, the soft,
[7:28] Speaker 2: curly hair, which that is beautiful, but also what is
[7:31] Speaker 2: beautiful is what God actually gave you. So embracing that
[7:34] Speaker 2: and actually exploring and figuring out it was a process
[7:37] Speaker 2: because my hair had to go through a lot of
[7:38] Speaker 2: changes even get to this point. But to go through
[7:42] Speaker 2: that and then to see why this is something that
[7:45] Speaker 2: people really like. They aspire to have a hair like mine,
[7:49] Speaker 2: and to know that I've been able to build something
[7:52] Speaker 2: where people are now saying, oh my goodness, I didn't
[7:54] Speaker 2: know my hair could do this, and they're loving it.
[7:56] Speaker 1: So it's beautiful. I love that.
[7:58] Speaker 3: So you talk about self care and how that's how
[8:01] Speaker 3: it is now, when did that stop feeling like maintenance.
[8:04] Speaker 4: When did you have that transition you think?
[8:07] Speaker 2: I think, honestly, when I started doing my YouTube videos
[8:11] Speaker 2: and it became fun.
[8:12] Speaker 1: You know, it didn't feel like work anymore. It didn't
[8:14] Speaker 1: feel like a chore.
[8:16] Speaker 2: I started really taking care and exploring with different products
[8:19] Speaker 2: and seeing what worked for me, and I think that's
[8:21] Speaker 2: when it became more like this is actually a form
[8:23] Speaker 2: of self care. This is something I'm gonna do on
[8:25] Speaker 2: Saturdays before I get out and hit.
[8:27] Speaker 1: The streets, you know.
[8:28] Speaker 2: So I think that was one of the things that
[8:30] Speaker 2: really switched it for me, is when I started doing
[8:32] Speaker 2: the videos and really got into my hair.
[8:34] Speaker 3: And kind of like a mindset shift to like, Okay,
[8:36] Speaker 3: let's not make this a thing.
[8:38] Speaker 1: Let's embrace it. Absolutely. Yeah.
[8:40] Speaker 3: So Oris, it's an iconic brand, Yeah, been around.
[8:45] Speaker 4: This is a major, major major you popped out with it.
[8:49] Speaker 4: What does what did that alignment feel for?
[8:51] Speaker 3: Like the partnership, not just you choosing the brand, but like,
[8:53] Speaker 3: what was it having both of you guys at the table.
[8:56] Speaker 4: What did you know you wanted that partnership to be.
[8:59] Speaker 2: I knew that I I wanted to be very collaborative.
[9:02] Speaker 2: I think that a lot of times as a brand
[9:05] Speaker 2: ambassador or an influencer.
[9:08] Speaker 1: A lot of times you don't have.
[9:09] Speaker 2: The creative control or the voice to say, hey, this
[9:13] Speaker 2: is what I would like to see. It's really like,
[9:15] Speaker 2: this is what we're experts in. We just need you
[9:17] Speaker 2: to be the face of it. So coming in I
[9:19] Speaker 2: knew I didn't just want to be the face of
[9:21] Speaker 2: this brand. I wanted to be a part of it.
[9:23] Speaker 2: I wanted to collaborate, and I wanted to make sure
[9:26] Speaker 2: it actually worked, you know. So those are things were
[9:29] Speaker 2: important to me because if I'm going to speak on something,
[9:32] Speaker 2: I had to know that this actually works.
[9:34] Speaker 1: Yeah.
[9:34] Speaker 2: So when I set the table for the first time,
[9:36] Speaker 2: that was something that was made very clear on both
[9:38] Speaker 2: ends and which made me feel comfortable knowing that while
[9:41] Speaker 2: they want the same thing that I.
[9:42] Speaker 4: Want, yeah, they want a true partner.
[9:44] Speaker 1: Yeah, just the face exactly.
[9:46] Speaker 3: So when you say you wanted to make sure it works,
[9:48] Speaker 3: explain what works mean to you, Like, what was this
[9:50] Speaker 3: supposed to be solving for the woman that used or
[9:53] Speaker 3: the man? What was the problem was supposed to be solving?
[9:56] Speaker 2: Honestly, something that would when I say it works for
[9:59] Speaker 2: my hair and works for all hair types. It's what
[10:03] Speaker 2: when you put the products and everything mixes together. Do
[10:05] Speaker 2: they work cohesively together when you put it on your hair?
[10:09] Speaker 2: How does it react? Did your hair love it? Or
[10:11] Speaker 2: is your hair like, oh, I don't like that. We
[10:14] Speaker 2: saw in the first batch my hair was like, girl,
[10:16] Speaker 2: what is this? This ain't doing nothing. We got to go
[10:20] Speaker 2: back to the drawing board. And also because of I
[10:25] Speaker 2: guess it was research at the time, me playing with
[10:28] Speaker 2: different products and trying to figure out what works my hair.
[10:31] Speaker 2: I had done so much research through my YouTube videos
[10:34] Speaker 2: and playing with products that I knew what I needed.
[10:37] Speaker 2: And when we went back into the lab and we
[10:39] Speaker 2: figured out the jail formulation, that was the component that
[10:42] Speaker 2: really game changer. And I hear so many people saying, girl,
[10:45] Speaker 2: the jail, the jail. My hair has never looked like this.
[10:48] Speaker 2: My nephew he was born with beautiful, curly hair, and
[10:53] Speaker 2: his mom hit me the other day and said, Crystal
[10:56] Speaker 2: Hendrick's hair has not looked like this since he was born.
[10:59] Speaker 1: Like this, It's like it solved the problem, you know.
[11:02] Speaker 2: So bringing the softness back to your hair, moisturizing it
[11:06] Speaker 2: and then having those curls really pop the way you
[11:08] Speaker 2: know they can is what this product has solved because
[11:11] Speaker 2: a lot of times people try it stuff and it's like.
[11:13] Speaker 1: It's not it ain't working, it's not kidding. Yeah, So
[11:17] Speaker 1: we got it figured out.
[11:18] Speaker 4: Yes, integrity of the hair back.
[11:21] Speaker 3: So that kind of goes back into did it start
[11:24] Speaker 3: off with you knew you wanted a system of products
[11:26] Speaker 3: or how did what was that like to get because
[11:28] Speaker 3: you have one too, were talking yeah the full six Yeah,
[11:33] Speaker 3: so what what how did you decide that?
[11:36] Speaker 2: Honestly doing my hair, I've learned what works. Like I'm
[11:39] Speaker 2: a moose and jail girl. Girls with softer textures can
[11:43] Speaker 2: just throw some moose and water in it and it
[11:44] Speaker 2: does the same thing that my hair does when I
[11:47] Speaker 2: use moose and jail. Sometimes if I just if I
[11:49] Speaker 2: don't want a superhold, I'll just use the gail. But
[11:52] Speaker 2: that moose and jail combination for me works.
[11:55] Speaker 1: Wonders.
[11:55] Speaker 2: What we tried at first was to do a moose
[11:57] Speaker 2: to jail in one bottle, but it wasn't thick enough.
[12:01] Speaker 2: I need the jelly. Yeah, So I was like, let
[12:03] Speaker 2: me try both. And what I've learned is that with
[12:07] Speaker 2: all when I was even doing hair, I used so
[12:09] Speaker 2: many different products from different lines. I was like I
[12:11] Speaker 2: need to figure out how I can create this in
[12:14] Speaker 2: one line where I don't have to go to all
[12:16] Speaker 2: these different lines to figure it out because somebody's moves
[12:19] Speaker 2: may work for me, and then I had to go
[12:20] Speaker 2: get somebody else's jail. Here, I can literally use all
[12:24] Speaker 2: one line instead of having to jump around and figure
[12:26] Speaker 2: it out. We've done We've done the math for you, guys.
[12:29] Speaker 2: We figured out all the problems we got you. This
[12:31] Speaker 2: is one stop shop over here.
[12:33] Speaker 1: Yeah.
[12:33] Speaker 4: No, seriously, it's nothing like just going one out.
[12:36] Speaker 1: Pick it up girl, Yeah like it. Yeah.
[12:40] Speaker 4: So you say all that, you know what your hair needed.
[12:43] Speaker 3: What were some of the non negotiables that because of course,
[12:45] Speaker 3: like you said, you're a product junkie, basically you know
[12:47] Speaker 3: all the things. What were something negotials you were like,
[12:49] Speaker 3: oh no, my line can't have this or my line
[12:51] Speaker 3: can't have them. Yeah, heavy on the alcohol, because alcohol
[12:56] Speaker 3: drives our hair out. So I was really particularly that
[12:58] Speaker 3: making sure they had enough water in it to really
[13:01] Speaker 3: moisturize our hair. Our hair types need water and now
[13:05] Speaker 3: from me, my hair drinks it until it can't take
[13:07] Speaker 3: anymore and then it takes forever to dry. Right, So
[13:12] Speaker 3: understanding like what my hair needed and what helps it flourish.
[13:16] Speaker 1: That was one non negotiable.
[13:17] Speaker 2: And then making sure that we were using good, clean,
[13:20] Speaker 2: organic products, making sure that the batina oil wasn't some ripoff.
[13:24] Speaker 2: We wanted to make sure that we went and got
[13:26] Speaker 2: the real botana oil from Honduras.
[13:28] Speaker 1: Those things were important.
[13:29] Speaker 2: Keep the integrity of the products, because you can slap
[13:34] Speaker 2: a botana oil stamp on anything, but if it's not
[13:37] Speaker 2: that one from Honduras, you know that it's been sourced
[13:40] Speaker 2: from a really rich soil. So I wanted to make
[13:42] Speaker 2: sure that one of the integrity of the product still
[13:45] Speaker 2: to my standards, we talk about everything I do is
[13:48] Speaker 2: in excellence. I wanted to make sure that even with this,
[13:50] Speaker 2: because this right here, this is what's.
[13:52] Speaker 1: Going on your hair. It's your crown and it's going
[13:55] Speaker 1: into your body.
[13:56] Speaker 2: So we want to make sure that whatever you are
[13:58] Speaker 2: putting that we're taking care of you as well.
[14:00] Speaker 1: So that was a non negot for me.
[14:01] Speaker 2: When it came to also again putting my name behind something,
[14:05] Speaker 2: I love it.
[14:05] Speaker 4: It's the whole luxury hair experience.
[14:07] Speaker 1: You know.
[14:08] Speaker 3: So my favorite thing was when I opened it, I
[14:11] Speaker 3: was like, what is that smell?
[14:16] Speaker 4: Eat the jail.
[14:19] Speaker 3: So I'm assuming, like, what did you want women to
[14:21] Speaker 3: feel the moment they opened the process?
[14:22] Speaker 4: And I know how I felt when I smelled it.
[14:24] Speaker 1: I was like, oh, my.
[14:25] Speaker 2: Goodness, the same way we feel when we walk on
[14:27] Speaker 2: the aisle any hair product. I don't care what it is,
[14:30] Speaker 2: the first thing you're going to do is open and
[14:32] Speaker 2: smell it, right, So I wanted people to like immediately
[14:35] Speaker 2: that first experience is a make or break. If they
[14:39] Speaker 2: don't like the smell of it, they're like, oh, I'm putting.
[14:42] Speaker 1: This back down.
[14:43] Speaker 2: I really really only had like one person who doesn't
[14:45] Speaker 2: like to smell of coffee, and they were like, but
[14:47] Speaker 2: I love the way the product works on my hair,
[14:49] Speaker 2: so they could get past it because like, I just
[14:51] Speaker 2: love the way it works on my hair, but anyone else, Like,
[14:53] Speaker 2: we did so much work to make sure that the
[14:56] Speaker 2: coffee smell wasn't as potent as it in its natural
[14:59] Speaker 2: stated because batana smells very, very strong, so we wanted
[15:05] Speaker 2: to make sure of that. But that smell, like, as
[15:07] Speaker 2: soon as you smell it, it's like I wanted people
[15:10] Speaker 2: to be like, ooh, it's almost like a nervous system regulator.
[15:14] Speaker 2: I wanted that, so I think we nailed it because
[15:17] Speaker 2: I'm really big on sense anybody time, like what's that smell?
[15:20] Speaker 2: Like I can smell anything, So to know that we've
[15:23] Speaker 2: mastered it and got that smell to a point where
[15:25] Speaker 2: like people actually when they open it, and we've taken
[15:27] Speaker 2: it to different places and watch people in real time
[15:31] Speaker 2: open their products and like, oh, my goodness, smells like
[15:33] Speaker 2: a candle. O oh, this smells like this. It reminds
[15:34] Speaker 2: me of this. That's what we wanted.
[15:37] Speaker 4: Nice smells so yummy.
[15:39] Speaker 1: Thank you.
[15:39] Speaker 3: What was the most surprising about the process of building
[15:42] Speaker 3: something from the ground up like this.
[15:45] Speaker 2: That it's not a cookie cutter microwave process. This takes time,
[15:51] Speaker 2: you know, and if you want to do it right.
[15:53] Speaker 2: We didn't do a white label where we just taking
[15:54] Speaker 2: somebody else's formulation slapping a label on it. We actually
[15:58] Speaker 2: took time to really create these formulations and.
[16:01] Speaker 1: Got it right.
[16:02] Speaker 2: And we've had I think we had a few launch
[16:05] Speaker 2: dates original and we just it wasn't right. So we
[16:07] Speaker 2: had to keep pushing it, keep pushing it. So understanding
[16:11] Speaker 2: that you have to be paid. That's another thing with
[16:13] Speaker 2: patients and building a brand. We have to be patient
[16:16] Speaker 2: and make sure that whatever we're putting out is right
[16:18] Speaker 2: and it's the right time, and I believe we did
[16:22] Speaker 2: the right thing. We didn't rush it, and that was
[16:24] Speaker 2: probably the most surprising thing, was like, d this does
[16:27] Speaker 2: take a lot of time because I had never done
[16:29] Speaker 2: it before.
[16:30] Speaker 1: Yeah.
[16:31] Speaker 3: So continuing into that entrepreneurial journey, this feels like another
[16:36] Speaker 3: level of another beautiful chapter of that journey and stepping
[16:39] Speaker 3: into a founder territory, which we hear people say I'm
[16:41] Speaker 3: a founder, I'm a founder, but you are.
[16:42] Speaker 4: Definitely a founder.
[16:45] Speaker 3: What has it taught you about yourself that maybe acting
[16:48] Speaker 3: or some of those other skills that you've practiced, has
[16:51] Speaker 3: it that you haven't had to do?
[16:52] Speaker 1: Hmmm, that's a good question. I believe that.
[16:57] Speaker 2: Being a founder and building something from the round up
[17:03] Speaker 2: has taught me one that this is solely based on me.
[17:07] Speaker 2: You know, it's not somebody give me direction on what
[17:10] Speaker 2: to do and how to This is these lines you're
[17:13] Speaker 2: going to say, now say it?
[17:14] Speaker 1: You know. With acting like it's a collaborative effort.
[17:17] Speaker 2: Where I'm focused on a scene, partner and those different
[17:20] Speaker 2: things and I guess something in a way. This also
[17:22] Speaker 2: mirrors that when it comes to this was also a
[17:24] Speaker 2: collaborative effort, but knowing that this is based off my
[17:29] Speaker 2: own personal experiences and what i've actually that's no, it
[17:34] Speaker 2: all it's the same, because even acting is based off
[17:37] Speaker 2: my personal experiences when I'm acting. Yeah, so no, it's
[17:40] Speaker 2: I don't know if there's taught me anything different, because
[17:42] Speaker 2: as I'm.
[17:42] Speaker 1: Saying, I'm like, no, I do the same thing with acting. Yeah. Yeah,
[17:45] Speaker 1: that's good.
[17:46] Speaker 3: That's even better because you talk about just how your
[17:49] Speaker 3: life and all the things you've done, they all kind
[17:51] Speaker 3: of come full something.
[17:52] Speaker 4: You use those same skills.
[17:53] Speaker 3: So I think that's good for somebody to even hear
[17:56] Speaker 3: you say that that they can know, like, whatever you're
[17:58] Speaker 3: doing right now, you probably can be a found or something.
[18:00] Speaker 2: Because and pull those skill sets into something else.
[18:03] Speaker 4: Yeah.
[18:04] Speaker 1: Yeah, yeah, I'm talking about that.
[18:06] Speaker 2: Yeah, because I used my own personal experiences to be
[18:09] Speaker 2: able to build this. When I'm acting, I pulled from
[18:12] Speaker 2: personal experiences to be able to make it real and realistic.
[18:14] Speaker 1: So yes, I think it's all the same.
[18:17] Speaker 4: Were you intimidated though going into this space?
[18:20] Speaker 1: This space?
[18:20] Speaker 2: I think I was more intimidated acting than going into
[18:23] Speaker 2: this space because I partnered with the experts, you know,
[18:26] Speaker 2: I was with people who knew exactly what they were doing,
[18:29] Speaker 2: and I'd seen the fruit all the other launches that
[18:33] Speaker 2: they had.
[18:33] Speaker 1: Done in lines that they had helped build. I knew
[18:36] Speaker 1: I was in good hands.
[18:37] Speaker 2: And I think with acting, once you have the lines
[18:43] Speaker 2: and the camera and the director says action, it's on you,
[18:46] Speaker 2: you know, so you're out there kind of by yourself
[18:47] Speaker 2: trying to figure it out with the cameras in your face.
[18:51] Speaker 2: But with this, I definitely feel like I had more
[18:53] Speaker 2: support and I was.
[18:55] Speaker 1: I knew that we were in good hands.
[18:57] Speaker 3: With RS and no mistaken Yeah, so this kind of
[19:01] Speaker 3: puts you in that beauty space. Did it change the
[19:03] Speaker 3: way you felt about like outside of entertainment, the things
[19:06] Speaker 3: you could do? I know, you know that you can
[19:07] Speaker 3: do anything and everything, but I'm sure it's kind of
[19:12] Speaker 3: got something that's brilling. How did it? How was that
[19:14] Speaker 3: like doing something that was outside of entertainment?
[19:18] Speaker 2: I and even more today, I understand that the entertainment
[19:23] Speaker 2: industry is changing. It's changed drastically from the day I
[19:27] Speaker 2: started in this industry to today. And I think as artists,
[19:32] Speaker 2: the sooner you understand that that can't be your end
[19:36] Speaker 2: all be all, the better off you'll be So for
[19:39] Speaker 2: me getting into this, and I've always had the brain
[19:42] Speaker 2: to work, Okay, what's next?
[19:44] Speaker 1: How can we build off of this? What else can
[19:46] Speaker 1: we do?
[19:48] Speaker 2: You think of that graph where it's like the circle
[19:50] Speaker 2: in the middle, then you have lines in more circles
[19:53] Speaker 2: like mine just keeps getting bigger and bigger based off
[19:55] Speaker 2: of what I've the nucleus of what I've built. So
[19:58] Speaker 2: for me is making sure that this is this is
[20:02] Speaker 2: wealth building, this is generational wealth. You know, things that
[20:06] Speaker 2: I can do to continue to help support my family
[20:09] Speaker 2: from years to come. Where if a show gets canceled tomorrow,
[20:12] Speaker 2: what am I gonna do?
[20:14] Speaker 1: You know?
[20:14] Speaker 2: So, I think it's very smart for creatives, whether you
[20:17] Speaker 2: are in an entertainment industry or an entrepreneur, to have
[20:21] Speaker 2: multiple strings because at any day, anytime, something could end.
[20:25] Speaker 2: So for me, it was more so making sure that
[20:28] Speaker 2: I'm good either way, Madam Walkers.
[20:31] Speaker 3: Perhaps, yes, how do you balance the creativity with the
[20:36] Speaker 3: business side of things?
[20:38] Speaker 4: You're super creative and you know all these things.
[20:41] Speaker 3: How were you able to balance that or were you
[20:43] Speaker 3: able to kind of just relinquish it all and kind
[20:45] Speaker 3: of pour it all into it.
[20:47] Speaker 2: Yeah, we've been able to pour it all into it,
[20:48] Speaker 2: you know, And that's the beautiful thing about being a creative.
[20:52] Speaker 2: Any product needs some type of creativity to sell it,
[20:55] Speaker 2: you know. So to actually be able to put that
[20:57] Speaker 2: skill set to use when it comes to selling the
[20:59] Speaker 2: products was amazing. Because when we do our marketing and
[21:02] Speaker 2: we have all these different calls on what we're gonna
[21:04] Speaker 2: do next to push the products, we get to have
[21:07] Speaker 2: fun with That's the fun part, you know, getting to
[21:09] Speaker 2: create and have fun with the marketing.
[21:12] Speaker 1: But I love it.
[21:13] Speaker 3: So you are this big time actress and things. So
[21:16] Speaker 3: you've seen your name and the lights and the screens.
[21:19] Speaker 3: Did it feel the same when you saw the rs
[21:22] Speaker 3: unapologetic and knowing this product? Or is the feeling always
[21:26] Speaker 3: the same, the same gratitude or was it a little
[21:28] Speaker 3: bit different because of what you know?
[21:31] Speaker 4: Sector?
[21:31] Speaker 1: This is it. When I look at a product, I
[21:33] Speaker 1: think about the team. You know.
[21:35] Speaker 2: When we build something, it's not like a idea, this,
[21:37] Speaker 2: idea this, Yes, I know, like I'm the driving force
[21:39] Speaker 2: of the face of it and the reason why people
[21:42] Speaker 2: like we want to do this, But I'm none of
[21:44] Speaker 2: this without my team. So even with TV, like I've
[21:47] Speaker 2: had billboards and Times Square with the sisters and would
[21:49] Speaker 2: devo for Zatima. But I think the only moment it
[21:54] Speaker 2: felt different was to see my billboard and Times Square
[21:56] Speaker 2: with just my face on it, and that was a moment.
[21:59] Speaker 2: But knowing like every time we accomplished something, it's not
[22:02] Speaker 2: just me, it's a Shanna west Herman everybody that like,
[22:07] Speaker 2: that's all the meetings when I'm not even on the
[22:09] Speaker 2: calls that are handling everything to make these things happen
[22:12] Speaker 2: while I may be working on something else, you know,
[22:13] Speaker 2: so understanding that it's always a collaborative effort and not
[22:17] Speaker 2: getting too ahead of myself or ego driven.
[22:20] Speaker 4: For sure, I love them. So let's talk about the launch.
[22:24] Speaker 3: I know I was so excited to see the billboard
[22:27] Speaker 3: and see the people. It just really felt very personal
[22:31] Speaker 3: and like something that was yours and just really happy
[22:34] Speaker 3: to see any of the line perfectly with just your.
[22:36] Speaker 4: Brain, your hair and everything.
[22:37] Speaker 3: Talk to me about that Time Square moment and minus
[22:40] Speaker 3: the billboard, like the weather, the people, the people showed up.
[22:43] Speaker 3: I saw people that I see at all of your
[22:45] Speaker 3: live podcasting all those things.
[22:48] Speaker 4: So tell me what was that energy like shout.
[22:50] Speaker 1: Out to the sweeties.
[22:51] Speaker 2: First and foremost, it was people I had never met there.
[22:55] Speaker 2: The sweeties were there, people that I didn't even know
[22:58] Speaker 2: were a fan of mine that showed up and was
[23:00] Speaker 2: like or One guy was like, my my friend told
[23:04] Speaker 2: me to come out here, like she's a big fan
[23:05] Speaker 2: of yours. He literally like came in the rain because
[23:08] Speaker 2: somebody told him to. I was like, wow, like that's crazy.
[23:12] Speaker 2: But I remember sitting in my hotel room and it
[23:15] Speaker 2: was me and Ayana and herman and it was cold,
[23:19] Speaker 2: it was rainy, and I'm looking my room. I couldn't
[23:22] Speaker 2: see that side of time square and I was just like, man,
[23:25] Speaker 2: I was like, y'all, what if nobody comes. I literally
[23:28] Speaker 2: had a moment of doubt. And I was like, cause
[23:31] Speaker 2: I don't know, Like it's raining, you know, like in
[23:33] Speaker 2: it's cold outside, you know.
[23:34] Speaker 1: And that's another thing. Black people they here. We did
[23:36] Speaker 1: not like to be outside.
[23:37] Speaker 2: And no rain, okay, So they were like crystal people
[23:42] Speaker 2: are going to be out there. There was something else
[23:44] Speaker 2: going on, some type of rally. So it was like
[23:47] Speaker 2: a bunch of people outside, but I didn't. I was like,
[23:49] Speaker 2: they ain't there for me, you know, They're there for
[23:51] Speaker 2: this other thing. And that was over with before mine.
[23:54] Speaker 2: So when I got outside, I was able to actually
[23:56] Speaker 2: see who came from me, and to my surprise, people
[23:59] Speaker 2: really in the rain, in the cold, and that spoke volumes.
[24:03] Speaker 2: That spoke volumes to the support that I have. That
[24:06] Speaker 2: spoke volumes to the brand overall, brand that we've built,
[24:11] Speaker 2: that people know, whatever Crystal's doing, we want to get
[24:13] Speaker 2: behind it, you know. And it meant so much just
[24:16] Speaker 2: to have that moment. I remember going out before during
[24:19] Speaker 2: the day to call my parents and show them the
[24:21] Speaker 2: billboard and it was.
[24:23] Speaker 1: Just a beautiful day. It really was. It was fun.
[24:25] Speaker 1: We had a good time again. Yeah, thank you.
[24:29] Speaker 3: We are all so proud, and I know that it's
[24:32] Speaker 3: not all of us, the majority of us Black women.
[24:34] Speaker 3: We have such layered relationships with our hair just because
[24:37] Speaker 3: of how we were tall about.
[24:38] Speaker 4: It, our experiences, our texture.
[24:40] Speaker 3: How important was it for this line to feel like
[24:42] Speaker 3: it was made for all of those experiences.
[24:45] Speaker 2: It's very important because honestly, it doesn't matter what type
[24:49] Speaker 2: of hair you have as a curly haired girl or
[24:52] Speaker 2: textured hair girl. From the mixed girls who have the
[24:55] Speaker 2: hair that is most coveted, to the girls who have
[24:58] Speaker 2: a thicker or coarser hair, her stories from the women
[25:02] Speaker 2: who have that you're saying, the more finer textures that
[25:05] Speaker 2: have dealt with just not knowing where to fit in
[25:08] Speaker 2: or you understanding like why is my hair different than
[25:11] Speaker 2: everybody else's? And sometimes the parents didn't know how to
[25:13] Speaker 2: do it, you know. So this is a product where
[25:15] Speaker 2: the mom who's trying to figure out how to work
[25:17] Speaker 2: with a textured hair daughter.
[25:19] Speaker 1: They know this is easy for them. You know.
[25:21] Speaker 2: We've made it easy for the mom whose daughter has
[25:24] Speaker 2: is more kinky or curly and more texture, thicker texture.
[25:27] Speaker 2: We have something for them too. But I don't think
[25:32] Speaker 2: any girl has been omitted from feeling kind of lost
[25:37] Speaker 2: in that transition of like what do I do with
[25:39] Speaker 2: this hair? You know. I think we've all kind of
[25:41] Speaker 2: been through that phase where it's like I don't know
[25:43] Speaker 2: what to do with this. So that we created something
[25:46] Speaker 2: that is for all hair textures that can make you
[25:48] Speaker 2: feel confident no matter what hair type you have.
[25:51] Speaker 1: I love that.
[25:52] Speaker 3: So it's been out for over a month. Is Here
[25:55] Speaker 3: is Live, and I've definitely seen you repost some stuff.
[25:58] Speaker 3: But tell me some of the audience responses that have
[26:01] Speaker 3: really spoke with you, especially those people that may not
[26:03] Speaker 3: be your friends, that have been you know that people
[26:05] Speaker 3: have gone out, gone out and bought this product.
[26:07] Speaker 1: Yeah, it's been amazing, you know, I believe that.
[26:12] Speaker 2: I don't know, I haven't had any if Yeah, I
[26:15] Speaker 2: haven't heard of any bad reviews all of them.
[26:18] Speaker 1: Yeah, I've not heard any bad reviews.
[26:19] Speaker 2: And then friends that I didn't even know had went
[26:21] Speaker 2: out and bought it themselves. Like my tailor came over
[26:24] Speaker 2: yesterday and she goes, oh my god. She was like
[26:26] Speaker 2: the jail. She's like girls, She's like, I've never had it.
[26:28] Speaker 2: She said, even like after day three or four, my
[26:30] Speaker 2: hair was still curly.
[26:31] Speaker 1: I was like me too.
[26:33] Speaker 2: I was like it was like day six or seven
[26:35] Speaker 2: me and I was like, my hair is still cute,
[26:38] Speaker 2: you know. But she couldn't believe like how well her
[26:40] Speaker 2: curls were holding up. And just to hear that made
[26:42] Speaker 2: me feel good because I know for me after before,
[26:46] Speaker 2: it would be like after day three or or four,
[26:48] Speaker 2: I'd be ready to wash my hair, or sometimes it
[26:49] Speaker 2: was day two, I'd be like, wash it, get it out.
[26:53] Speaker 2: But to know that women are still loving their hair
[26:56] Speaker 2: a few days after they've done their watching goes means
[26:59] Speaker 2: a lot. I see the comments on Instagram. I see
[27:03] Speaker 2: the videos people post, even them opening up their products
[27:06] Speaker 2: as they get it has been a beautiful thing to
[27:09] Speaker 2: watch and just I'm always paying attention to making sure
[27:11] Speaker 2: I thank them for supporting because you don't have to
[27:14] Speaker 2: that's the thing people think that you throw something. Now
[27:17] Speaker 2: people just automatically on support it. I really appreciate it.
[27:20] Speaker 4: I love that, So, I mean, what's next for the brand? Man?
[27:24] Speaker 1: We have so many products.
[27:26] Speaker 2: I was talking to them about a deep moisturizer because
[27:29] Speaker 2: I'm a big deep conditioned girl. Talked about we actually
[27:33] Speaker 2: are formulating and making sure that we have it because
[27:37] Speaker 2: we want to make sure it's right a conditioner to
[27:39] Speaker 2: accompany the shampoo. And the edge control is getting formulated
[27:45] Speaker 2: as well, because we had an edge control I went
[27:47] Speaker 2: to Houston and baby, that thing did not work, so
[27:50] Speaker 2: I need to make sure that it is Houston Texas approves.
[27:53] Speaker 1: Love. That's great because it's hot.
[27:56] Speaker 3: Yes, okay, awesome, Well Crystal, congratulations as unapologetic, you continue
[28:02] Speaker 3: to just level up, so we're super excited and thank
[28:05] Speaker 3: you for sharing all the deeps.
[28:06] Speaker 1: Of course, thank you, thank you guys for tuning in.
[28:09] Speaker 2: I hope you are loving all the products and please
[28:12] Speaker 2: let us know how you're liking it.
[28:13] Speaker 1: I would love to know

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