# All-Access on the Slopes: The Future of Luxury Ski Travel with Picabo Street

An episode of [Travel Trends with Dan Christian](https://invisiblenetwork.ai/podcast/1689330635), 29 Apr 2026, 1 h 04 min.

Audio: https://www.buzzsprout.com/2172036/episodes/19098692-all-access-on-the-slopes-the-future-of-luxury-ski-travel-with-picabo-street.mp3

Send us Fan Mail This Captains of Industry episode explores what really goes into elite alpine skiing, beyond what you see on TV. You can watch the sport for years and still miss what actually decides a race: the travel grind, the equipment rituals, the recovery work, and the mental tunnel vision it takes to deliver one perfect run. That’s why getting time with Picabo Street feels so rare. She’s an Olympic gold medalist, a defining voice in US ski racing, and someone who has lived the sport from the inside for decades. We talk about how travel shaped her from the start, from childhood passport trips to Mexico to chasing snow across continents as a teen on the US Ski Team. Peekaboo shares the unglamorous truth behind World Cup travel: moving fast between resorts, setting up ski rooms, managing physio and cross-training, obsessing over sleep and food, and trying to stay comfortable enough to perform. If you’ve ever wondered what viewers never see when the camera cuts away, this conversation fills in the blanks. Then we get into the The Crest Club, US Ski and Snowboard's luxury hospitality program and why it’s a standout example of luxury experiential travel. These small-group, highly curated ski race experiences are built around iconic destinations like St. Moritz, Courchevel, Kitzbühel, Beaver Creek, and Sun Valley, pairing free skiing with insider World Cup access, athlete interactions, and the culture of each town when racing takes over. We also cover who these trips are best for, how to think about ability levels, and why meeting athletes in person can turn casual spectators into real fans while supporting a nonprofit mission that helps fund the next generation. 👉 Listen to All-Access on the Slopes: The Future of Luxury Ski Travel 🔥 Special Thanks to our Season 7 Title Sponsors for their Support: Bokun, Civitatis, Intrepid, Kaptio, Propellic and Protect Group The #1 B2B Travel Podcast Globally. Over 100 Episodes. Listeners in 125 countries. New Episodes Every Weds. https://www.traveltrendspodcast.com/

## Chapters

- 0:00 Welcome And The Rise Of Access
- 3:10 The Passport Story Behind Her Name
- 5:15 Teaching Herself To Ski
- 8:05 Discovering Ski Racing And Belief
- 12:05 Chasing The Olympics With Rituals
- 17:55 The Reality Of Life On Tour
- 22:35 Why Crest Club Exists
- 28:55 Recreational Versus Racer Mindset
- 33:10 Picking Venues And Race Week Energy
- 37:55 Keeping Groups Small And Curated
- 43:05 Turning Guests Into True Fans
- 46:05 Dates And Where Peekaboo Attends
- 47:25 Park City Life And Giving Back
- 54:45 Family Travel And Bucket List Places
- 58:25 Final Advice And How To Join

## Transcript

[0:05] SPEAKER_02: Hello, everyone, and welcome back to the Travel Trends podcast, where we sit down with captains of industry, the people not just shaping where we go, but how we experience the world.
[0:15] SPEAKER_02: I'm your host, as you know, Dan Christian, and today's episode really sits right at the intersection of elite performance, transformative travel, and something we're seeing more and more across the industry, which is access.
[0:27] SPEAKER_02: Not just access to places, but access to perspective, to mastery, and to moments most people never get to experience.
[0:35] SPEAKER_02: Because as we know, the future of travel isn't just about destinations anymore.
[0:40] SPEAKER_02: It's about stepping inside worlds that were once out of reach, experiential travel.
[0:45] SPEAKER_02: And today we're joined by someone who has defined one of those worlds.
[0:49] SPEAKER_02: Peekaboo Street is one of the most iconic figures in U.S.
[0:52] SPEAKER_02: alpine skiing history.
[0:55] SPEAKER_02: She was a gold medalist, as many of us remember, in 1998 at the Nagano Winter Olympics.
[1:01] SPEAKER_02: She was also a silver medalist in Lillehammer in Norway in 1994.
[1:05] SPEAKER_02: I remember watching both of those live.
[1:08] SPEAKER_02: I was so excited that I'm actually getting a chance to meet her in today's episode, and it'll make more sense in a moment why and her involvement in travel.
[1:16] SPEAKER_02: But what makes Peekaboo truly stand apart isn't just her medals, and I'm gonna ask her about that today.
[1:22] SPEAKER_02: It's her fearless style, her resilience, and the way she's continued to shape the sport long after stepping off the podium.
[1:28] SPEAKER_02: She's the founder of Peekaboo Street's Dreams Foundation, and the co-founder of Peekaboo Street Academy, which I'm gonna ask her about today, and a longtime NBC Alpine skiing commentator, and also an ambassador for the US Ski and Snowboard Crest Club, which is what we're gonna talk about in a lot of detail today.
[1:46] SPEAKER_02: In every chapter of her career, she's always stayed deeply connected to the evolution of her sport.
[1:52] SPEAKER_02: And now she's doing something incredibly interesting.
[1:55] SPEAKER_02: She's opening up that world to travelers.
[1:58] SPEAKER_02: Through a series of highly curated ski race experiences, Peekaboo is giving travelers the chance to go beyond the typical ski trip, to step into the mindset, the terrain, and the stories of elite skiing itself.
[2:10] SPEAKER_02: In today's conversation, we're gonna explore what it really takes to compete at the highest level, what most people never see when they watch Olympic skiing, and how those insights are being transformed into immersive, experience-driven travel.
[2:24] SPEAKER_02: We're also gonna talk about the growing demand for insider access and the shift towards more meaningful and transformative adventures.
[2:32] SPEAKER_02: And what happens when someone gets even a small glimpse into an elite athlete's world.
[2:37] SPEAKER_02: So on that note, I want to welcome to all of our listeners Peekaboo Street.
[2:42] SPEAKER_02: Peekaboo, it's great to have you on the Travel Trends Podcast.
[2:45] SPEAKER_02: Thanks so much for joining us.
[2:46] SPEAKER_00: Thanks for having me.
[2:48] SPEAKER_00: Psyched to be here.
[2:49] SPEAKER_02: Oh, this is a real honor for me, and I'm a you know a huge fan of yours, have been for many years, very familiar with your uh your life story, and so I've got so many things I want to uh cover with you.
[2:59] SPEAKER_02: But I think hopefully from that introduction I just shared, people have a uh an understanding of all the incredible accomplishments that you've had in life to date.
[3:08] SPEAKER_02: But obviously, you still have so much more to offer, and we're gonna get into some of the cool things today that you're doing in the travel space.
[3:13] SPEAKER_02: But one of the things that I know you get asked about all the time, and I didn't want to start on this topic, is your name because it is so incredibly unique and very memorable.
[3:22] SPEAKER_02: And as I mentioned in the introduction, the background on your name and how it came to be by virtue of growing up in Idaho and your family giving you a name once you needed a passport.
[3:32] SPEAKER_02: So that's actually the question I wanted to start on, Peekaboo.
[3:35] SPEAKER_02: Perfect.
[3:35] SPEAKER_02: Actually, what I don't know is where you were going.
[3:38] SPEAKER_02: Why did you need a passport?
[3:39] SPEAKER_02: And clearly you must have loved travel from a fairly early age.
[3:42] SPEAKER_02: It gave you your name and identity.
[3:43] SPEAKER_00: Yeah, I I I did, and I didn't even know it, um, but it was just a part of our lives.
[3:48] SPEAKER_00: We would go to Mexico every winter, believe it or not, and run away from the snow and go travel down there.
[3:54] SPEAKER_00: And my parents both uh spoke fr um Spanish fluently, and so we would just go ride the train and hang out in the hotels and check out the whole area and immerse ourselves in the culture.
[4:06] SPEAKER_00: Idaho was freezing cold.
[4:08] SPEAKER_00: So I think it's really ironic that I ran away from the snow to uh to go to Mexico, and that's why I got a passport.
[4:14] SPEAKER_00: So I was actually almost four when I got my passport.
[4:17] SPEAKER_02: Oh, that's awesome.
[4:18] SPEAKER_02: No, it's such a cool story, and obviously it connects to not only your origin story, but also your introduction to the sport, and that's where I wanted to start, and then we'll obviously talk about all the connections to travel and this really uh incredible project you're working on, the Crest Club, and some of the opportunities people have to be able to ski with you.
[4:36] SPEAKER_02: How cool is that?
[4:37] SPEAKER_02: And be able to be at these events and understand what's happening from your vantage point.
[4:41] SPEAKER_02: I've got a lot of friends that are in the ski and snowboard industry and would love to have one of these incredible ski experiences.
[4:47] SPEAKER_02: So we're we're definitely going to get into that.
[4:49] SPEAKER_02: But I want to start with you a bit more about your background because I think people are know about the incredible accomplishment accomplishments that you've had at the Olympics and the medals that you've won.
[4:58] SPEAKER_02: But starting at an early age, growing up in a town like Triumph and then, you know, being named after the um a peekaboo, the closer, uh, a close town.
[5:06] SPEAKER_02: But then when I actually come to skiing, like Sun City was right there.
[5:09] SPEAKER_02: So tell us a little bit how you actually got into skiing in the first place and how skiing sort of opened your love for travel.
[5:15] SPEAKER_00: So it's a funny story that I'll make quick.
[5:18] SPEAKER_00: My brother and my father went skiing without me and left me at home, and I was absolutely furious.
[5:23] SPEAKER_00: And so I fell in love with skiing without even knowing what I had fallen in love with.
[5:27] SPEAKER_00: I just thought the equipment that they took and the looks they had on their face when they left were grand.
[5:31] SPEAKER_00: And then when they got home, they were even better.
[5:33] SPEAKER_00: And so I was like, I want to go, why can't I go?
[5:36] SPEAKER_00: And my dad said, You don't have a pass, you don't know how, you don't have any equipment.
[5:39] SPEAKER_00: And I jumped in my brother's stuff uh in his boots and skis, and I taught myself how to ski in the backyard.
[5:45] SPEAKER_00: And then I was like, so, you know, check one of those boxes, let's go.
[5:49] SPEAKER_00: And so I can remember the first time I ever skied, I was elated.
[5:52] SPEAKER_00: It was the most wonderful experience, probably still to this day.
[5:56] SPEAKER_00: Like you can never replace a first-time experience, right?
[6:00] SPEAKER_00: And so the first time I skied was wonderful.
[6:02] SPEAKER_00: I was scared of the chairlift.
[6:03] SPEAKER_00: I almost I cried a lot of the way up the lift because I was afraid my brother was gonna push me off.
[6:08] SPEAKER_00: And so I was mad when I got to the top.
[6:09] SPEAKER_00: And when I got off the lift, I just went right around the knoll and I just went straight to the bottom.
[6:15] SPEAKER_00: I kind of turned my skis a little bit here and there, but it was figure 11s from the get-go, and I fell in love immediately and I couldn't ski enough.
[6:24] SPEAKER_00: I wanted to do that every chance I had, I was bugging my parents to be able to let me go skiing.
[6:30] SPEAKER_00: So that's where travel came in pretty quickly after that, right?
[6:33] SPEAKER_00: Because then the snow melts in Sun Valley, there's no more skiing.
[6:36] SPEAKER_00: And I'm looking at my mom going, There's gotta be somewhere else to ski in the world.
[6:40] SPEAKER_00: And she's going, you know, you're seven years old.
[6:43] SPEAKER_00: And I'm like, Yeah, but there's gotta be snow somewhere.
[6:45] SPEAKER_00: And so I have I was eager to chase the snow my whole life.
[6:48] SPEAKER_02: Well, so that's an amazing story because you were one of eight kids, the only girl.
[6:52] SPEAKER_02: And uh clearly for someone to be successful at skiing, you definitely need parents that are involved that are gonna get you to the mountain until you can drive your own car.
[6:59] SPEAKER_02: But you were actually part of the U.S.
[7:00] SPEAKER_02: ski team at 17, so you couldn't wait to get all the you clearly had uh brothers and parents that clearly made sure you had access to the mountain and and you clearly fell in love with it right away, so I'm sure you wanted to be there all the time.
[7:14] SPEAKER_02: Um But tell us a little bit about that experience as far as actually realizing that this is what you wanted to do with your life.
[7:21] SPEAKER_02: I mean, clearly obviously it happened at an early age and you were so successful um from such an early age as well.
[7:26] SPEAKER_02: Tell us a little bit more about that experience, and then we'll kind of get into how you started traveling the world.
[7:31] SPEAKER_00: Um, I like I said, it was love at first sight, really, to just feel the wind in my face and the snow traveling under my skis and and how quickly I had control over all of that and turned it from being something I reacted to to something that I was actually active about and learning how to ski the terrain and making it work for for me and and going faster, faster, faster was always my mentality.
[7:56] SPEAKER_00: So that was from the get-go.
[7:58] SPEAKER_00: Um, and I'll never forget the first time I saw a ski race, I was actually not participating in the race.
[8:04] SPEAKER_00: I didn't even know what it was.
[8:06] SPEAKER_00: And I showed up at the mountain, and there were all these kids there, and they all had fibs with numbers on, and there was a course set, and I was confused, like, why am I not a part of this?
[8:16] SPEAKER_00: What's going on?
[8:17] SPEAKER_00: And that was my first introduction to ski racing, and I was left out.
[8:20] SPEAKER_00: So again, it was that feeling of like, oh man, I can't wait till I get to do this.
[8:23] SPEAKER_00: And I sat on the side of the course and I said, I'm gonna beat you next year, and I'm gonna beat you next year, and I'm gonna beat you next year, and said that to every racer that went down the course because I was jealous that they were racing and I wasn't.
[8:34] SPEAKER_00: And so, of course, the next year it was the Kinder Cup and I was in it, and I raced, and um, and it was the time of my life, and I just loved figuring out how to keep going fast, even though I've be was being told by the gates where to turn.
[8:49] SPEAKER_00: And uh very quickly the coaches in Sun Valley spotted me and figured out that I was into it and was fast and probably gonna be um, you know, pretty, pretty good at it if I could be coachable.
[9:02] SPEAKER_00: And so they asked me to join the team.
[9:04] SPEAKER_00: I remember thinking it must cost millions of dollars to join the ski team.
[9:08] SPEAKER_00: I'm just gonna stay here and keep doing what I'm doing.
[9:10] SPEAKER_00: You know, my we have a big family.
[9:12] SPEAKER_00: And uh they said, we'll find a way to help you do it.
[9:16] SPEAKER_00: We'll we'll find a way to support you.
[9:18] SPEAKER_00: And I was thinking, like, money doesn't grow on trees.
[9:20] SPEAKER_00: What are you talking about?
[9:21] SPEAKER_00: And that was my first introduction to actually having people believe in you and see your abilities at a young age and say, hey, we wanna give this kid the opportunity to see what she can make of this.
[9:32] SPEAKER_00: And so I had a personal sponsor who still to this day, I don't know who I think I know who it is, but he hasn't ever admitted it to me.
[9:40] SPEAKER_00: But for four years, he paid my way on to the Sun Valley ski team so that I could train and go.
[9:44] SPEAKER_00: And so that was kind of a propulsion for me all my career of like somebody invested so much in me at an early age, and I have to make sure that that was worth it, that that was a valuable investment and there's some ROI for him.
[9:57] SPEAKER_00: And so I just kept my nose to the grindstone and and hammered at it.
[10:01] SPEAKER_00: And yeah, I was on the ski team, you know, pretty, pretty early on, and then I was kicked off for a hot minute because I had to kind of test out the, you know, is this really my train that I'm driving?
[10:11] SPEAKER_00: Um, and then once I got back on the team again, it was full steam ahead.
[10:15] SPEAKER_00: Um, and I wanted to win an Olympic gold medal.
[10:18] SPEAKER_00: I used to draw the rings on the frost on the bus windows on the way to school.
[10:24] SPEAKER_00: I used to draw the rings in the steam on the mirror when you got out of the shower.
[10:29] SPEAKER_00: Um, I actually for a long time took a piece of paper, had the rings written on them, and I stuck it up on the mirror in every hotel room that I went to as I traveled around the world to keep my eye on the prides.
[10:38] SPEAKER_02: Oh, that's amazing.
[10:39] SPEAKER_02: And I I did actually was keen to ask you a little bit about that, and I appreciate you bringing it up because uh one of the things that you know is so inspiring about your life story is obviously you're very honest, open, transparent, and one of the you know, highlighting that that you know, for as you say, for a hot minute, but you were also like you know, 18 years old, and like, you know, you're you were clearly a prodigy, and you and you obviously you when you say they noticed your ability that you were fast, because obviously, you know, you've competed at the highest levels of the sport, and you you know you've been the fastest in the world and and and won these medals just deservedly so, but obviously you have to grow up and figure out is this really what you want to do, and you have to dedicate so much time and effort to being so successful.
[11:18] SPEAKER_02: And so I appreciate you sharing the the personal connection between having someone backing you because obviously the elite sports is a world unto itself with typically families that can only uh ensure that their kids have those opportunities because it's expensive to travel, it's expensive to have the gear.
[11:35] SPEAKER_02: And so it's fascinating to know that that obviously is part partly what drove you, because you know, you were given this opportunity and you were not gonna mess it up.
[11:43] SPEAKER_02: Like you were gonna take, you know, you're gonna make the most out of it, and clearly you have.
[11:47] SPEAKER_02: But tell uh tell us a little bit how it relates to the travel.
[11:49] SPEAKER_02: Because one of the things I'd love for you to be able to share with all of our listeners too, is how much travel is involved in elite skiing, especially at an early age, whether it be domestically and internationally.
[11:59] SPEAKER_02: Clearly you're traveling internationally for all the Olympics and for um uh the World Cup competitions.
[12:05] SPEAKER_02: Uh, but there's so many beautiful places to travel throughout the U.S.
[12:08] SPEAKER_02: and to ski throughout the U.S.
[12:10] SPEAKER_02: So tell us what a you know a year in the life uh looks like and the and the places you were traveling to on the team, both domestically and internationally.
[12:18] SPEAKER_00: I think the first thing to note is that I was away from home probably 85, 90% of the time, and home just long enough to kind of get a couple home cooked meals and do my laundry and repack pretty much everything I own back in my bags and hit the road again.
[12:33] SPEAKER_00: So I was on the move early on, and we were chasing the snow, kind of like you know, that movie Point Break, where Patrick Swayze and his crew chased the waves around the world.
[12:44] SPEAKER_00: We were doing the same thing, chasing snow and good ski resorts and good snow conditions and weather patterns and where had Mother Nature blessed the area with a big fat dump.
[12:54] SPEAKER_00: And we were gonna not only get to train gates, but we were also gonna get to bring some powder skis and ski a little bit in the meantime too, which uh was always something that was really important to me.
[13:04] SPEAKER_00: I felt so blessed to be able to travel the world and chase the snow like that.
[13:09] SPEAKER_00: So I made sure to free ski a lot of the time when I was there and explore a lot.
[13:14] SPEAKER_00: So uh sometimes I was maybe been late to my start because I was out exploring the mountain a little bit.
[13:20] SPEAKER_00: But yeah, the travel was a big, huge, like really big part of getting it together to a place where travel was something I embraced.
[13:30] SPEAKER_00: It was something that I looked forward to, it was something I prepared for and made myself ready for so that I had all of the extra little amenities that I wanted, including an electric egg boiler, because when we first started traveling to Europe, they didn't have eggs at the buffet for breakfast.
[13:44] SPEAKER_00: And I liked eggs for breakfast.
[13:46] SPEAKER_00: So it was just putting all the little things together that I needed to make sure that I had what I wanted and what I needed in order to be able to A, be comfortable, B, you know, relax into my environment and enjoy being there, and then C perform when I was there.
[13:59] SPEAKER_00: So it was uh it was a big process.
[14:02] SPEAKER_00: And when you travel, there's so much that goes into getting ready to go.
[14:06] SPEAKER_00: And then once you do launch and you start traveling, really the big key for me was let go at that point and enjoy the experience of being on the road, enjoy the experience of being on the move and and um exploring and adventuring and experiencing um, you know, something outside of of your immediate realm.
[14:25] SPEAKER_00: And then when you go back to certain places, there there's memories that you have from there that you want to repeat.
[14:30] SPEAKER_00: There's food you want to have, there's restaurants you want to go to, there's a dessert you want, there's a coffee over here, there's a you know, a store over there you want to grab something, like you have this memory and you you walk down memory lane at that point.
[14:42] SPEAKER_00: Or for us in our case with skiing, we had different resorts we like to go to and um and the camps were always the most fun, right?
[14:49] SPEAKER_00: So the in the day of the life of uh let's start at the end of the ski season.
[14:54] SPEAKER_00: It ends in, you know, April sometime, probably do a training camp.
[14:58] SPEAKER_00: The girls are in mammoth right now training and they're testing boots, they're testing skis, they're testing uh all their equipment, um, kind of getting a feel for what they might use throughout the summer and start dialing in their setup as they go towards October when the season starts.
[15:15] SPEAKER_00: So they chase the snow around now, they'll chase it around again in uh the very end of June, beginning of July for two or three weeks, then there's a a week break, then they'll chase it again uh the end of August and the beginning of September, then there's another little break at home, then back over to Europe.
[15:34] SPEAKER_00: And a lot of times now it's, you know, kind of late September, third week of September, all the way through the first race at the end of October.
[15:43] SPEAKER_00: Um, and then there's another little home break.
[15:46] SPEAKER_00: And then depending on the World Cup schedule, you're pretty much on the road from Thanksgiving until uh tax season.
[15:52] SPEAKER_00: So it's pretty um, it's pretty epic.
[15:56] SPEAKER_00: And uh, you know, and finally, yeah, I always I always filed for an extension and did my taxes in October because the last thing I wanted to do was that in April when I finished with my World Cup season.
[16:06] SPEAKER_02: Yeah, no, fair enough.
[16:07] SPEAKER_02: And that that obviously gives it a great idea of the circuit that you're on.
[16:10] SPEAKER_02: And clearly there's so many levels to the elite skiing that I'm I'm keen to explore with you because it relates ultimately to the type of uh experiences that you're offering travelers now.
[16:20] SPEAKER_02: But because the big difference between taking a ski trip and actually really understand elite skiing um is what is so unique about what you're uh what you've introduced here.
[16:30] SPEAKER_02: And so I wanted to just explore a little bit more on the world of elite skiing, because many people from the outside looking in have some understanding about what they think is involved to compete at that level, but clearly none of us really do.
[16:42] SPEAKER_02: Um no matter how much uh excitement we have about the Olympics and watching all the stories and meeting all the legends like yourself.
[16:47] SPEAKER_02: It's like, but you know, you're in it.
[16:49] SPEAKER_02: So, you know, for me to ask you a question about travel, obviously you're keen to go to a place like Japan, but you're there to win a medal.
[16:55] SPEAKER_02: So you're there very focused on your personal fitness and uh you know being prepared for the race, understanding the course.
[17:03] SPEAKER_02: So tell us a little bit more about that.
[17:05] SPEAKER_02: Because for me, obviously, I you know, you travel to these exotic places, but even when you're in it, you're probably not thinking about how exotic it is.
[17:12] SPEAKER_02: You're just focused on the task at hand, which is winning the race.
[17:15] SPEAKER_02: So tell us a bit more about what it takes to compete at that level and what we might be missing from our understanding when we're just watching, you know, you perform on TV.
[17:23] SPEAKER_00: It's a great question.
[17:24] SPEAKER_00: I it's very interesting for people to understand.
[17:29] SPEAKER_00: I think a lot of people look at us and go, oh, you know, you're just traveling around the world, you're skating great spots, you're having a great time, you're, you know, in the lap of luxury.
[17:37] SPEAKER_00: And it's like, yeah, no, we're actually quite dialed in.
[17:41] SPEAKER_00: Uh, we're on a pretty specific schedule, and there isn't a lot of sightseeing going on.
[17:46] SPEAKER_00: Like if we get a day or two off here and there, um, you know, and that might be something that you see on social media now, um, it's just for a hot minute and to give our body a break and our mind and our our psyche a break from that intensity of the tip of the sphere training and performance.
[18:02] SPEAKER_00: Um, so yeah, there were a lot of times when we traveled, you know, across three countries in one day, pass your passport forward, go through the go through the passport check, pass it back, put it back in your bag, make sure you don't lose it.
[18:14] SPEAKER_00: Um, and three countries later you arrive at your next ski resort.
[18:17] SPEAKER_00: And there's so much going into getting ready to be able to ski and race the next day that there's no time to go walk around town and have a coffee and and check the place out.
[18:27] SPEAKER_00: You're like in the grind of making sure you have everything done that you need done to be able to perform.
[18:33] SPEAKER_00: So we have tons of pairs of skis that we're hauling around, and you've got to set up the ski room and um, you know, and then make sure you get your skis out and get them all set up on the wall for your tech to be dialing them in.
[18:44] SPEAKER_00: And you've got to work with your physio who's helping you maintain your body and make sure your body works and functions for you.
[18:49] SPEAKER_00: And the older you get, the longer those sessions are and the more they are.
[18:53] SPEAKER_00: Sometimes it's the majority of what you do when you're off snow is try and work on your body and prepare.
[18:58] SPEAKER_00: There's cross-training that you're doing, right?
[19:00] SPEAKER_00: You go through a period of training as you're prepping for the competition season where you're building a lot of strength and you're doing a lot of dynamic stuff in the beginning of the spring and summer.
[19:12] SPEAKER_00: And as you build towards the winter, you go into more of a maintenance phase.
[19:16] SPEAKER_00: So cross-training is something that is constantly a part of it.
[19:19] SPEAKER_00: And you try and make that as fun as possible.
[19:21] SPEAKER_00: But again, it is all with this mission of this peak performance and this tip of the spear, perfect run that you're looking for every day and every run that you take.
[19:31] SPEAKER_00: And so all of your effort is going into that and how much sleep you get, um, who you're rooming with, what kind of food they serve at the hotel, how comfortable are you, how comfortable can you make yourself?
[19:43] SPEAKER_00: Um, you know, it's a it's a really me, myself, and I program.
[19:46] SPEAKER_00: And it's really focused.
[19:48] SPEAKER_00: It's very tunnel vision.
[19:49] SPEAKER_00: So yeah, we did go visit some really, really great places and we did have some cool experiences, but a lot of the nuances of the area went by the wayside for us because we just didn't have time to delve into them.
[20:02] SPEAKER_00: So that's one of the things I love the most about this Crest Club experience is not only am I getting to go to these places that I was there as a racer to perform, and I didn't really get to enjoy the area as much as I wanted to, and how I get to, and I get to share it with with a group of people to where we're skiing the mountain, we're exploring, having fun.
[20:22] SPEAKER_00: And then we're also watching the racing and getting very, very into the the details and the nuts and bolts of how that works and up close and personal with it.
[20:30] SPEAKER_00: But then we're also exploring the area and experiencing what each of these destinations have to offer us.
[20:36] SPEAKER_00: We'll be right back.
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[22:47] SPEAKER_02: And now back to the show.
[22:49] SPEAKER_02: I've got one more question before we get into the Crest Club experiences and the these types of the access that you're giving travelers now.
[22:56] SPEAKER_02: And the reason I wanted to uh ask you an additional question on this is because we're seeing obviously a big demand for experiential travel.
[23:03] SPEAKER_02: People absolutely want to travel for their passions, so people love skiing or snowboarding for that matter, uh, which is my background.
[23:10] SPEAKER_02: And so what I but I want I want to understand from a ultimately a consumer point of view is the type of experiences you're offering and the type of people it should appeal to, uh, versus sort of the um a general traveler or a general ski enthusiast.
[23:23] SPEAKER_02: Because for you, you know, you're skiing iconic terrain all over the world as a professional, and you are clearly looking at the courses themselves, uh, like a surfer looks at waves, or uh there's something that's special about these mountains and the courses that you're racing on.
[23:38] SPEAKER_02: And I'm very keen to know some of your, you know, I could ask you all about the highlights of your career.
[23:42] SPEAKER_02: I've like this uh I've got so many, so many things you've accomplished so much, but I but when you think about your background and your experience, when it comes to then offering that to others, what is I guess that difference in the mindset between a recreational skier?
[23:56] SPEAKER_02: And I'll just finish by just sharing a very quick story, peekaboo, and then you can you can help clarify for our listeners.
[24:01] SPEAKER_02: Uh my background was snowboarding, I love snowboarding, and I hesitate to even mention this to you because for me, I was a semi-pro at best, and I was an instructor, I had a store, I ran a club, and I was I was kind enough to be invited to Aspen when they first opened Aspen to snowboarders.
[24:15] SPEAKER_02: I got to be one of the first people to snowboard down Aspen Mountain.
[24:18] SPEAKER_02: And Tom Sims was there, and yeah, and uh so it was a really cool experience for me at that age because I was about uh uh 20, 21, and uh just finishing up university, and so it was a really cool experience.
[24:30] SPEAKER_02: But what I discovered was that Aspen is not a great mountain for snowboarding because it's actually very steep and very narrow runs.
[24:37] SPEAKER_02: And so we all kind of like it's great, it's open to us now, but it's not where I would choose to go.
[24:41] SPEAKER_02: And so, but I'm a recreational uh snowboarder in that instance, just looking to enjoy the mountain.
[24:47] SPEAKER_02: And but you are obviously a professional looking at uh these courses and specific.
[24:52] SPEAKER_02: So my ultimate question for you is I guess the mindset shift between a recreational skier and elite athletes.
[24:58] SPEAKER_02: Uh so who are the type of people, I guess, that these trips would appeal to based on the fact that, you know, obviously this is getting into a world that is incredibly um um rare, unique, fascinating.
[25:11] SPEAKER_02: Um, but obviously it's gonna take a real enthusiast to understand the difference between I'm just going on a ski trip to like I'm going to experience an elite ski competition.
[25:20] SPEAKER_00: Well, I think the most unique thing that we did about it is make sure that we didn't just kind of engulf you completely with a ski racing experience.
[25:29] SPEAKER_00: That's just part of what we do.
[25:31] SPEAKER_00: And we really do kind of build the experience around the resort, the country, uh, and the town in and around it and what it has to offer as well.
[25:39] SPEAKER_00: So it's it's an all-inclusive.
[25:41] SPEAKER_00: There's lots of different choices in the afternoon of what to do.
[25:45] SPEAKER_00: But the first thing we do is hop up on the mountain and get fresh tracks, get first experience up on the hill.
[25:50] SPEAKER_00: And believe it or not, a lot of ski racers are really, really great free skiers.
[25:56] SPEAKER_00: And so being able to guide people around the mountain and show them what the best run is and where they link together and be able to just have someone follow me down the mountain and see the way that I ski the terrain and the way that I dance with the hill and make it work for me to where I can have fun, feel good G's pulling on me, maybe catch a little bit of air, um, and just really experience the the terrain for what is there.
[26:22] SPEAKER_00: I think that is really unique for recreational people to be able to follow somebody who skis as fast and as powerful and as confidently as ski racers do.
[26:33] SPEAKER_00: That's a that's a really big gap to span.
[26:36] SPEAKER_00: And it's oftentimes really, really exhilarating for our guests.
[26:40] SPEAKER_00: Another one is the best free ski track down the mountain is often the best racetrack as well, especially in downhill and super G.
[26:51] SPEAKER_00: And so it's really easy for me to like sniff that out and to be like, come on, follow me, let's go.
[26:55] SPEAKER_00: We're gonna, we're gonna ski down this.
[26:57] SPEAKER_00: And you get to kind of feel how a downhiller would ski the hill.
[27:01] SPEAKER_00: And if you've got someone right in front of you skiing and they maneuver through something, you then have that much more confidence that you can maneuver through it too.
[27:09] SPEAKER_00: And so you'll maybe ski a little more aggressively than you're used to.
[27:12] SPEAKER_00: You maybe ski a little more confidently than you ever have.
[27:15] SPEAKER_00: And the leaps and bounds of growth are exponential sometimes on the trips.
[27:20] SPEAKER_00: But I think the difference that the one thing that people think are very different that really aren't is athletes, we really do spend our time enjoying where we are.
[27:31] SPEAKER_00: Oftentimes we're in very vast mountain ranges that have views that are just incredible and majestic.
[27:37] SPEAKER_00: And so enjoying the sunrise as it comes up over the mountains and hits your face, or enjoying the view of being able to see almost to another country sometimes if you're in Europe, or enjoying the culture of being there and seeing people ski in sometimes traditional cultural clothing, like in Austria, and you see someone in Leiderhosen's and you're like, what are they skiing in?
[28:00] SPEAKER_00: And it's like, well, that's what they always used to ski in.
[28:02] SPEAKER_00: And um, and then really delving into the culture of you know, the foods and the drinks and and the activities and the music and and really trying to um feel the culture that exists in a place.
[28:15] SPEAKER_00: And I think a lot of athletes as as we grow through the sport start to appreciate that even more.
[28:22] SPEAKER_00: And then for me now to be able to go back, it's like I'm over the moon about being able to just do all the things I didn't get to do when I was racing because I was too busy.
[28:32] SPEAKER_00: Now I get to now I get to do all those things and go to the app race keith place and you know, have an adult beverage and look out at the at the view and watch all the people in their outfits and be like, you know, one of them and experience that.
[28:46] SPEAKER_00: It's it's and it's all inclusive.
[28:48] SPEAKER_00: The whole thing is ri and and there's choices for what you can go do.
[28:52] SPEAKER_00: And so uh we really try and make sure that, you know, you you we package a bit of it, uh, but you have the freedom to be able to go do what you want to do and make some choices.
[29:02] SPEAKER_02: Let's make sure we share some of the destinations, and that's why I was keen to ask you the question.
[29:06] SPEAKER_02: When people are thinking about the type of ski resort they want to go to, it's one thing to go to a ski resort that has great recreational skiing.
[29:13] SPEAKER_02: It's another thing to go to a ski resort that has the racing credential.
[29:17] SPEAKER_02: You know, for me being an outfit snowboarder, the um Mount Baker Bank Slalom was always something that I was keen to do and participate in as an event that's been around since '85.
[29:25] SPEAKER_02: And I was so keen to go to Mount Baker.
[29:27] SPEAKER_02: Because when you're in the in that space, as you know, you you want to experience what the legends have experienced and what you've seen.
[29:33] SPEAKER_02: And so it I wouldn't otherwise you would you wouldn't otherwise choose Mount Baker as a ski resort or a ski or snowboard resort, otherwise, because the lifts are you know from the 1980s and like it's it's it doesn't it doesn't have a resort on site, it doesn't have a lot of other amenities.
[29:47] SPEAKER_02: So tell everyone about where you've selected, the where the resorts you selected and the locations for these trips.
[29:53] SPEAKER_00: So uh this next coming season, the the ones I'm gonna be on for sure is uh in St.
[29:59] SPEAKER_00: Moritz in Switzerland, and then uh Corcheval, which is in France, and then and where the Olympics are in 2030, and then Sun Valley, where the finals are.
[30:07] SPEAKER_00: Kitzby is also on the menu next year, which I one of the things I wanna when you you kind of just triggered something in me when you mentioned Mount Baker and how you wouldn't necessarily go there unless there was some highlight happening.
[30:21] SPEAKER_00: Well, a lot of the resorts that these World Cups um take place at do have an ambiance all the time, all year round.
[30:29] SPEAKER_00: And then they just morph into a completely different experience when a World Cup comes to town.
[30:35] SPEAKER_00: So, like Kittspiele, for example, I mean, the entire town is engulfed in people participating in the race, uh, people supporting people participating in the race, and also spectators going to watch it.
[30:46] SPEAKER_00: And so the experience there can be absolutely magnifying because it is so all-encompassed, and that's all that's happening in Kittspiele for the week of the Han and Kong.
[30:57] SPEAKER_00: And it's the biggest and baddest race that the men have on their tour, and it's the one that everybody wants to win, sometimes more than an Olympic gold medal.
[31:07] SPEAKER_00: And to be up close and personal at that experience with one of the legends is incredible.
[31:13] SPEAKER_00: Um, the free skiing is not as great.
[31:15] SPEAKER_00: You are really there to experience the race and what's going on.
[31:19] SPEAKER_00: Whereas a couple of the of the venues I choose, uh, there's a lot of free skiing and there's a lot of adventuring that can happen.
[31:26] SPEAKER_00: And I mean, St.
[31:27] SPEAKER_00: Morritz is such a uh a high-end destination, multifaceted resort that offers so, so much that actually is difficult sometimes to choose in three or four days what you're gonna do because there are so many options.
[31:42] SPEAKER_00: Um, and then you think about a course chevel and well, like last year in St.
[31:46] SPEAKER_00: Moritz, we were there, Lindsay Vaughn made her re her return to skiing and she won the first race there.
[31:53] SPEAKER_00: And I cannot even begin to describe the emotions that went on with the group that was around me watching that happen.
[32:00] SPEAKER_00: And I mean, we were watching on a big screen right up here in front of us, and then they could turn around and literally six, seven, eight, ten feet away, here's Lindsay celebrating, having just come through the finish and all that snow spraying and her, you know, making that big physical reaction.
[32:16] SPEAKER_00: And you, I mean, you just feel it.
[32:18] SPEAKER_00: It's effervescent and you're engulfed in it.
[32:20] SPEAKER_00: And so that's I think the most lasting experience that that our Crest Club participants have because they never get a chance to experience that and not from where we are in the venue, right?
[32:34] SPEAKER_00: It's one thing to be in the stands, it's another thing to um have the athletes know that I'm there with them.
[32:38] SPEAKER_00: And so you get a little thumbs up, you get a little shaka, you get a little point or a little high or whatever, right?
[32:44] SPEAKER_00: And there's that real personal connection to it that really takes the experience to another level, especially if you're a fan of one of the athletes or of the team.
[32:53] SPEAKER_00: That is really um, you know, kind of beyond and not something anyone can wrap their brain around until they're actually their experiencing.
[33:01] SPEAKER_02: Yeah, totally.
[33:02] SPEAKER_02: I mean, it's one thing to speak to you like this, but to actually have you um give someone the thumbs up on the hill, like someone is a legend to them that has seen you ski, and then you can and give them a few tips and pointers and then also reassure them they're on the right path.
[33:14] SPEAKER_02: But uh for sure, obviously meeting you and having that experience is enough to go on one of these.
[33:19] SPEAKER_02: But I I want to round out the entire experience.
[33:22] SPEAKER_02: You're obviously sharing some of the highlights of what's included.
[33:25] SPEAKER_02: And I just also wanted to share with all our listeners, too, that Peekaboo and the team are building on the success of that St.
[33:31] SPEAKER_02: Moritz World Cup uh that obviously was sold out.
[33:34] SPEAKER_02: There's six of these trips, uh, five of them World Cup, so uh three in Europe, two in the US.
[33:40] SPEAKER_02: And as Peekaboo, you mentioned the ones you're gonna be involved in.
[33:43] SPEAKER_02: Um, but specifically the number of people that are gonna be on each of these trips.
[33:48] SPEAKER_02: If you wouldn't mind, I know I know these are kind of VIP high-end trips that are you know designed to, you know, you have you know, obviously have the access to the professional athletes, these legendary courses, but they really get to understand the inner workings of what World Cup competition actually looks like, which is why I wanted to ask you all those questions to kind of establish just how special and unique this offering is.
[34:07] SPEAKER_02: Um but tell us a little bit more about the number of people that are uh expected to be on each of these trips, where they might be from.
[34:13] SPEAKER_02: I'm assuming a lot of them are gonna be Americans, given it's the you know connected to the US team.
[34:18] SPEAKER_02: But yeah, tell us a little bit more about the guest experience.
[34:21] SPEAKER_00: So I think a lot of the people that come on the trip, they are probably gonna be Americans, but honestly, they have connections from other places, or they actually were born and raised somewhere else and now live in the States, or maybe even Canada.
[34:33] SPEAKER_00: So um what we've what we're seeing a trend in more is is um couples traveling together and and having these experiences together, or groups coming together um and having the these experiences.
[34:46] SPEAKER_00: So ultimately we want to keep it quaint and try and keep it to no more than 15, 16 people, um, which, you know, if you if you pair it out and have couples, um, that gives a a really I can handle that kind of a group when we're out skiing.
[35:00] SPEAKER_00: I can coach that many people, I can keep track of that many people.
[35:03] SPEAKER_00: Um, we can also split off if we have different levels in the groups to where uh everybody's getting their, you know, their personal time and having their experience.
[35:13] SPEAKER_00: So the thing that's the coolest about it is we can all hang out together and do the whole thing all together if we want to, or we can split apart and segregate and do different things and then come back together uh maybe at the end of the day for dinner or something like that.
[35:25] SPEAKER_00: So, like I said, lots of different options for people to do and you know, and it feels pretty quaint with, you know, with 16 people or less.
[35:33] SPEAKER_00: Um, but most of them are gonna be people that know one another and want to be on a trip, or that we've kind of vetted to make sure that they've got the same kind of travel experience, they've got the same kind of ski experience, they're gonna have fun hanging out together and uh doing, you know, doing fun stuff, creating memories.
[35:49] SPEAKER_02: Yeah, and I think this is where like it is ultra curated.
[35:52] SPEAKER_02: So even knowing that you know that's the limited number on each of these trips, and they're you know, they're typically three or four-day itineraries.
[35:58] SPEAKER_02: And so um um I know the other thing you have is an interesting combination of like women's downhill, obviously women's super G, um uh men's downhill.
[36:06] SPEAKER_02: So you're obviously catering to both, which is interesting, you obviously mention uh couples.
[36:10] SPEAKER_02: And so, in terms of the you know, I know this these are five-star hotels, you know, white glove service, so everything, and even some Michelin star dining included.
[36:19] SPEAKER_02: And so obviously these are you know really premium experiences.
[36:22] SPEAKER_02: Um is there anything else that you guys have curated into these experiences that are, you know, from what you saw, especially with the first one that has led to you know going from one to six and then even making plans for 2027 and beyond to continue in this direction of what was so special about bringing people together and having these experiences?
[36:40] SPEAKER_02: Any anything else that you guys have built in in particular that's um really unique and special that would be worth calling out or how how people have responded to them, which clearly sounds very positive.
[36:49] SPEAKER_00: Well, I think that the the cool thing we're doing is that diversifying, first of all, right?
[36:54] SPEAKER_00: So, yeah, there are some speed events happening and whatnot, and men's and women's, but also there's aerials, and then we're looking to bring uh Nordic and cross-country skiing in as well.
[37:04] SPEAKER_00: And so I think the diversification, and for you, like a snowboarder, it's gonna be fantastic as soon as we can put together one where you're going to watch uh either a snowboard event or even better, a free skiing event where they have multiple disciplines going on.
[37:18] SPEAKER_00: There's lots of different choices of who you can go watch and what events you can go see and who you may be able to go out and and ski with.
[37:26] SPEAKER_00: Um, all of all of these have someone like me attached to them where I'm with you and I'm showing you around the mountain.
[37:34] SPEAKER_00: I'm telling you about the racing experience that or the competition experience that you're having.
[37:39] SPEAKER_00: Um, I'm I'm answering any of those kind of questions for you, but I'm also facilitating making sure that you get to meet the athletes and you get to be up close and personal with them and take a picture with them and have a toast and ask them questions.
[37:51] SPEAKER_00: And I think that's the experience part of it that people are really looking forward to is being able to have that up close and personal um interaction with the athletes that are competing because that's not something that everybody gets to do.
[38:04] SPEAKER_00: And that's a pretty, you know, rare experience.
[38:07] SPEAKER_00: So for now, that's ultimately what um, you know, what we're wrapping our brains around.
[38:12] SPEAKER_00: We really want to make sure that we do these great and and that we um create a really, really amazing experience and we don't add too much to it before we can, you know, do it like perfectly, because we want everyone to to have an amazing experience, to have a great memory, and to want to come back.
[38:30] SPEAKER_02: Yeah.
[38:30] SPEAKER_02: Well, and obviously the one thing to be incredibly special as you have designed these experiences that the storytelling, the fact that you have been in these destinations over the last 20 or 25 years of your career, you've accomplished such so many remarkable things there.
[38:44] SPEAKER_02: And for people to be able to have that access to you and be able to see you on the mountain, be on the mountain, and have those conversations later in the day, it gives you a whole new perspective of what you accomplish and the insights that you can share with those guests, which I'm sure you know, one of the reasons we all travel is for a shared experience and obviously to have that opportunity to have, you know, if you love skiing and just love uh the sport, um, to connect with you and to meet others and be able to actually experience it.
[39:08] SPEAKER_02: And so you guys are really riding what I think is probably one of the biggest trends in travel, which is experiential travel.
[39:14] SPEAKER_02: And uh tell us a little bit more about your your passion for travel, because clearly, you know, you are um you you have to be an avid traveler as well as enjoy skiing now, and now you're in a different stage of life where you can actually enjoy the travel a little bit more, see, do some uh sightseeing when you're in destination, have some extra time.
[39:33] SPEAKER_02: Right.
[39:33] SPEAKER_02: Um but yeah, what do you what do you think about um this, I guess, this trend in experiential travel and now that you can tie you know these two loves together where you can still ski, but you can actually also go and enjoy these places in a different way than you had to before when you were under the pressure of competition.
[39:48] SPEAKER_00: Yeah, for me personally, it's magnificent.
[39:51] SPEAKER_00: And I'm I'm super grateful and I have so, so much fun with it because it is so much more of a light-hearted, fun and free-feeling experience for me.
[40:01] SPEAKER_00: Um, I think as I go back and I reminisce at a resort, it's really fun to kind of take people down that road of, you know, of cool memories and of history.
[40:11] SPEAKER_00: But one of the other things we're really looking forward to is, and I am too, is going to places where a big event is going to happen.
[40:20] SPEAKER_00: Like this year, Corschevelle is on the schedule.
[40:22] SPEAKER_00: That's where the Olympics are in 2030.
[40:24] SPEAKER_00: So to be able to go and explore those resorts and get a feel for them and how they flow and how the town is and how traffic moves and what the culture is and what the trends are, and and and then be able to say, well, I was there last year and, you know, I checked it all out.
[40:41] SPEAKER_00: And and you are more familiar with a place once you've been there, and so you're comfortable to go again.
[40:46] SPEAKER_00: And oftentimes when there's a big event happening somewhere, uh, some people will get nervous and not go because they're not quite sure about the logistics of an area.
[40:55] SPEAKER_00: And I think that's one of the things that this experience gives people is a chance to kind of check it out when, yeah, there's a World Cup happening, but it's not the Olympics or the World Championships, which are, you know, have more magnetism to them when they happen.
[41:08] SPEAKER_00: And so there's a lot more logistics that go into play and being able to go there and and be a spectator.
[41:14] SPEAKER_00: Um, the other thing I really like for our guests is getting to meet the athletes and know the athletes in a up close and personal range.
[41:23] SPEAKER_00: I can't even begin to describe the difference that it has on our fans.
[41:29] SPEAKER_00: Like to know an athlete and to have talked to them and have a picture with them and to be able to have the freedom of, you know, I don't know, anywhere from half an hour to an hour to be able to ask them any of the questions that you have about them and what they're doing and what their aspirations are in life outside their sport and just kind of get their essence.
[41:48] SPEAKER_00: You are so much more of a committed fan and so much more into wanting to watch the sport and participate in what the athletes are doing.
[41:56] SPEAKER_00: And now with social media, you can follow them the whole time too.
[41:59] SPEAKER_00: So that's really for me personally, I like the idea of being able to make that connection for our participants with the athletes because oftentimes ski racing can be a really lonely sport and we're over in Europe most of the year, and everybody else from every other country is more famous and popular than we are, and um everybody wants them to win more than we do.
[42:20] SPEAKER_00: And so to know that there's fans supporting us, that that was that was really, really important for me.
[42:26] SPEAKER_00: And I had to use the media as a as a way to connect.
[42:30] SPEAKER_00: But with these experiences, we've created an opportunity for you to do it in person and in an intimate setting to where you now um, you know, you you know these people.
[42:39] SPEAKER_00: And when you know somebody, you're that much more enamored with their performances and that much more willing to watch them into your firm and support them and you know, get a have a watch party going on that they know that's happening and they can feel that love and support for them and be able to compete even better.
[42:55] SPEAKER_00: So I think that goes both ways.
[42:58] SPEAKER_00: And so the experience is um not only for our guests to come experience, but it also allows the athletes a chance to make that connection and to now grow their fan base.
[43:09] SPEAKER_01: We'll be right back.
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[45:18] SPEAKER_02: And now, back to the show.
[45:20] SPEAKER_02: One thing I wanted from a practical point of view, it's really fascinating what you mentioned about being able to follow your athletes on social media to give you a much more insider experience, but truly, it's going to be nothing quite like it to be there on site and to meet in person and have that in in-person experience.
[45:36] SPEAKER_02: It's certainly one of the big drivers for people to travel today.
[45:39] SPEAKER_02: I'm very bullish on the travel industry, even in the face of technology and AI, because people's desire to actually be in a destination and experience things for themselves is only growing.
[45:48] SPEAKER_02: And it's for sure growing amongst the luxury segment.
[45:51] SPEAKER_02: And I'll share some details at the end of this for how you can actually book a trip with the Crest Club, what some of the prices are and the different ways to book.
[46:00] SPEAKER_02: But while we have Peekaboo here, I wanted just to revisit the dates so that everyone can start marking their calendars to see if they could join.
[46:07] SPEAKER_02: And then specifically the ones that Peekaboo, you're going to be joining.
[46:10] SPEAKER_02: So just to finish off on the Crest Club, would you mind just kind of walking us through the uh the six events when they are, and then the ones that you'll be a part of?
[46:17] SPEAKER_00: So they're uh in early December, we're in Beaver Creek, Colorado for men's downhill super GGS racing.
[46:23] SPEAKER_00: Uh, then we're over in St.
[46:24] SPEAKER_00: Moritz in the middle of December, and that is for the women's World Cup race.
[46:29] SPEAKER_00: Then we're in Coursavelle, France, which is where the Olympics are going to be in 2030, which is so exciting.
[46:35] SPEAKER_00: Um, and that is happening in January.
[46:38] SPEAKER_00: And then Kitzbule also happens in January, and that's over in Austria, and that is the most feared and revered downhill on the men's circuit.
[46:48] SPEAKER_00: And then the World Cup finals are in Sun Valley in early March.
[46:52] SPEAKER_00: And I will be in Beaver Creek.
[46:54] SPEAKER_00: I'll be in St.
[46:54] SPEAKER_00: Moritz, and I will be in Sun Valley.
[46:56] SPEAKER_02: Fantastic.
[46:57] SPEAKER_02: All right.
[46:57] SPEAKER_02: So you're starting, you're starting middle and end.
[46:59] SPEAKER_02: It's uh where they're starting middle and end.
[47:01] SPEAKER_00: Exactly.
[47:02] SPEAKER_02: Yeah, that's perfect.
[47:03] unknown: Yeah.
[47:04] SPEAKER_02: And let's broaden the conversation out a bit because I'm sure I'm sure so many people have listened to this episode because they're also like me, uh, you know, huge fans of what you've accomplished and also inspired by the work you continue to do.
[47:15] SPEAKER_02: And so this is obviously a very important initiative that you have underway for sure.
[47:19] SPEAKER_02: And one of the things I'll highlight to all of our listeners is one of the things you actually will get a tax credit against the uh because this is a nonprofit organization, ultimately the US Ski and Snowboard organization.
[47:29] SPEAKER_02: So there's other additional benefits to you know high-end luxury travelers taking these types of trips that can help fund other athletes, uh, just like you were yourself, Pika Boo.
[47:39] SPEAKER_02: So for me, yeah, I'm very intrigued to know a little bit more about uh the rest of your life now and how important travel is.
[47:45] SPEAKER_02: So tell everyone a bit more about where you're based and what your life looks like today.
[47:49] SPEAKER_00: So my life today looks like uh I'm still a mom.
[47:52] SPEAKER_00: Um I have four boys, and two of them are out of the house, and two of them are still in the house.
[47:57] SPEAKER_00: So I'm very much in the in the throes of raising teenagers and trying to get them um, you know, keep them moving in the right direction in life to be set up to chase their dreams.
[48:10] SPEAKER_00: We live in Park City, Utah, and I ski all over here um throughout the winter.
[48:16] SPEAKER_00: But this last couple of years I've started traveling a bit with the ski team and also with NBC Sports, commentating for alpine skiing.
[48:24] SPEAKER_00: And that has taken me um to Colorado.
[48:27] SPEAKER_00: It's taken me back home to Sun Valley, it's taken me over to Europe.
[48:31] SPEAKER_00: And this past season it took me to Cortina, Italy for the Olympics, which was amazing.
[48:35] SPEAKER_00: I was over there for 20 days.
[48:37] SPEAKER_00: And um, and to be able to go back to Cortina and experience being there, not as an athlete, but as a reporter and somebody with a bit of free time on my hands, I really got to enjoy that community and um do the shopping and the eating and the meeting with different people and skiing.
[48:53] SPEAKER_00: The resort was closed to m to mostly racers, and so I was poaching runs here, there, and everywhere.
[48:59] SPEAKER_00: So that's been amazing for me to kind of get back in the saddle of traveling again.
[49:04] SPEAKER_00: Um, I spend a lot of my time figuring out how I can help raise money to make it possible for other athletes to chase their dreams as well.
[49:12] SPEAKER_00: And also making sure that programs have um accessibility and facilitation for all different kinds of athletes from many different sports uh to be able to come in.
[49:22] SPEAKER_00: So we've added a few sports to the roster at USG and Snowboard, which I really, really love.
[49:27] SPEAKER_00: And have the Olympics coming in 2034 here to Salt Lake City to repeat the 2002 Olympics, which is when I retired.
[49:35] SPEAKER_00: Um, there's a lot of movement in the communities here to make sure that we stack the hometown uh, you know, presence on all of the rosters for all of the disciplines here.
[49:48] SPEAKER_00: So I have a school and that I um participate, I founded and participated in making sure we have enough funds to educate kids here in Park City.
[49:58] SPEAKER_00: Um I work with several different people to make sure that we're funding different um initiatives to make sure that the athletes have their opportunities.
[50:08] SPEAKER_00: The Wheedon family and the Wheedon Family Ranch, we've started uh a program called Athletes Elevated.
[50:14] SPEAKER_00: And what we do is make it possible for athletes to use their branding and their social media to have ancillary income for their progression so they can pay for any little extra thing that they may need on their way up.
[50:29] SPEAKER_00: And then they can also build a platform for when they're done competing of what they're gonna set off into and what they're gonna do, or maybe turn right back around and come right back into their sport or join us in the foundation realm to be able to make money and um, you know, help other people um be able to chase their dreams as well.
[50:47] SPEAKER_00: Um and I I ski with as many young athletes as I can all the time to remind them to remember the love of the sport that was your first experience, which was actually free skiing and and riding the chairlift and being at a beautiful ski resort out in the fresh air and um feeling, you know, blessed and grateful that you get a chance to be out there and and do that.
[51:08] SPEAKER_00: So it's you know, there's a lot going on in my world.
[51:11] SPEAKER_00: Um I do motivational presentations and speaking.
[51:14] SPEAKER_00: I do different events for the different partners that US Ski and Snowboard have.
[51:19] SPEAKER_00: And um, and it's really fulfilling it, particularly because US Ski and Snowboard is a is a 501c3 non-for-profit organization.
[51:26] SPEAKER_00: And there's this pride that I have inside of knowing that we can compete against countries that have government funding and all of the access to everything they may need to help them perform well.
[51:39] SPEAKER_00: And it just makes me feel that much more um, you know, involved and and proud to be a part of a program that works so, so hard to meet those other countries where they're at and and oftentimes beat them now.
[51:55] SPEAKER_00: So uh I think that's one of the coolest things about what I do is being able to help the ski team and help the athletes on the team to be able to um perform at their best and compete with the best in the world and and knowing that it's a family atmosphere, right?
[52:10] SPEAKER_00: Being a a non-for-profit, everybody that comes in to support the team kind of joins this family.
[52:17] SPEAKER_00: And there's so many different levels that you can join the family at to support the team.
[52:21] SPEAKER_00: And, you know, this Crest Club thing is just another realm of that to kind of bring in the luxury part of it, the experience part of it, but then that intimate connection to the athletes on the team to really become supporters of them and and cheer for them and and then be up close and personal in 2034 when we're all right here in Salt Lake City watching them all compete at the Olympics again.
[52:40] SPEAKER_02: Well, this was one of the reasons that I jumped at the opportunity to have you on our podcast, not only because I'm a big fan of what you've accomplished in your professional career, but also the fact that you have chosen to give back and actually just want to call out to all of our listeners as well.
[52:53] SPEAKER_02: It's peekaboostreetacademy.com.
[52:56] SPEAKER_02: And I had been I'd looked at this before we uh had a chance to speak today because I was really intrigued about your school and the approach, especially for someone who has performed at such a high level and had to travel, you just trap as you mentioned, you're traveling 85, 90% of the time.
[53:08] SPEAKER_02: How do you fit fit in your academics and college, you know, during this whole time?
[53:12] SPEAKER_02: And so for kids that are in those, you know, incredibly elite and competitive sports, how do they maintain their education?
[53:18] SPEAKER_02: You know, you've been on you've been through this, and then you obviously now know being a mom and then also uh being a um uh someone who's had that professional experience, you can give back to the community.
[53:29] SPEAKER_02: And this is what I think uh obviously why so many people love you, follow your work, and are you know obviously just big supporters of of you, because you are you walk the walk, and you know, you are clearly, you know, you're so engaging, you've such a great storyteller, you've got an amazing story to tell, but you know you clearly are passionate about uh making a positive impact on the world.
[53:48] SPEAKER_02: And that obviously is like the you know, I guess that's one thing we certainly have in common with the the how this podcast came about and you know, giving back to the travel industry, give presenting opportunities.
[53:59] SPEAKER_02: And so I just wanted to to finish on that note because with you also our lives intersecting for this brief moment, when you, you know, you being in the travel space and this being our travel industry podcast, um, in terms of your own personal travels uh off the mountain, what are some of the places that you are still keen to get to that you haven't been to yet with your family?
[54:18] SPEAKER_02: And I was also gonna ask you, peekaboo too, just before I forget, if any of your uh kids have followed in your footsteps on uh the ski hill or in competitive sports.
[54:28] SPEAKER_00: No, they all ski and but they all just ski for fun.
[54:31] SPEAKER_00: None of them had any interest in trying to to fill my shoes, uh, which is fine.
[54:35] SPEAKER_00: I I understand that.
[54:37] SPEAKER_00: Um, but yeah, no, they're they're all really, really great skiers.
[54:40] SPEAKER_00: And I and I love the fact that it's a family sport for us to all do together, um, you know, on a really normal level.
[54:47] SPEAKER_00: And um, it's it's really one of the highlights of my life is when I get to go ski ski with my kids and and have fun that way.
[54:54] SPEAKER_00: So um, and as far as travel for us now, um, there's a bit of it that happens chasing my youngest one around to lacrosse tournaments because he's a competitive lacrosse player.
[55:04] SPEAKER_00: So uh that's taken us to a few spots, which has been fun.
[55:08] SPEAKER_00: But when we sneak away as a family, um Hawaii has always held a really special spot in my heart.
[55:14] SPEAKER_00: I um lived over there with my parents for a couple of years when my dad was working over there and kind of uh earned my way back on the U.S.
[55:21] SPEAKER_00: ski team at a quasi-boot camp in Hawaii with my dad.
[55:24] SPEAKER_00: And so there's a lot of memories there.
[55:26] SPEAKER_00: I haven't quite made it back to Maui, which all of those will wash over me, but um I've been back to Hawaii a couple of times.
[55:32] SPEAKER_00: We went to Oahu um in August and celebrated my uh my son's 16th birthday, so that was pretty special.
[55:39] SPEAKER_00: Um I want to get back to Alaska at some point because I lived up there for a summer and I really, really enjoyed being there.
[55:48] SPEAKER_00: Um it's such a wild, vast, open um, natural environment that I just feel a real connection to the earth there.
[55:56] SPEAKER_00: So I want to get back there.
[55:57] SPEAKER_00: Um, but some of the places that I haven't ever been, I I want to go to Greece, I want to go to Portugal.
[56:02] SPEAKER_00: I'd obviously like to go to the to the Maldives, Maldives, whatever however you pronounce it, um, before the water's covering it and it's not it, you know, we're not able to go there.
[56:12] SPEAKER_00: Um, I think that would be really cool.
[56:14] SPEAKER_00: Uh one of the coolest experiences I've had in my life was uh a year ago now, I went to Iceland and went into Reykjavik and then went up to the Deplar Farms and got to helicopter ski up in um the mountains up there.
[56:27] SPEAKER_00: And Iceland was a was a pretty cool experience.
[56:30] SPEAKER_00: And it's it kind of invigorated my desire to see the world and to experience other cultures and to see other geographies.
[56:38] SPEAKER_00: And um, and so as soon as my boys are old enough, I'm gonna I'm gonna hit the road and try and see and visit as many places as I can.
[56:47] SPEAKER_00: Well, that's awesome.
[56:48] SPEAKER_02: Well, I'm sure so many of our listeners are thinking, wait a second, I can help you do that.
[56:50] SPEAKER_02: I can help you get there.
[56:51] SPEAKER_02: I'm sure some of our uh travel agency partners and tour operators will likely reach out to you and your team.
[56:58] SPEAKER_02: I'm not gonna ask uh for you to share your contact details.
[57:01] SPEAKER_02: I will provide those very uh um uh as needed to connect with your team.
[57:06] SPEAKER_02: But I'm sure there's a lot of people they'll reach out to say, you know, you should do this and that destination.
[57:10] SPEAKER_02: That's why I wanted to ask you about your your travel experiences because that's obviously what connects all of our listeners.
[57:16] SPEAKER_02: But one thing you said there that was really powerful uh for me to hear too is that experience of being on the hill with your family.
[57:22] SPEAKER_02: Like our son picked up snowboarding, our daughter picked up skiing, my wife snowboards as well.
[57:26] SPEAKER_02: But the point of it is saying that is like being on the mountain all together as a family is a really special feeling.
[57:30] SPEAKER_02: And then being able to travel and be able to do that when you travel.
[57:33] SPEAKER_02: So I hope that some of the people that take up your trips, in addition to being couples, are families.
[57:38] SPEAKER_02: And I do know some families that have been at elite ski racing, and it's just like, you know, it's something else to take the kids along.
[57:44] SPEAKER_02: That's always what I remind people because they often think this is a chance for us to have holidays.
[57:48] SPEAKER_02: Like, no, no, take the kids everywhere you can on every trip possible.
[57:52] SPEAKER_02: It's you know, it's part of their, you know, their rite of passage.
[57:55] SPEAKER_02: And so um anyway, I'm just glad you mentioned that too, Pikachu.
[57:58] SPEAKER_00: Yeah, there's one other place that I would that I would really like to go that's on my bucket list, and that is I would like to return to um Nagano and Hakuba, Japan, where I won my gold medal.
[58:09] SPEAKER_00: I've always wanted to go back there and to and to see it from a from a different perspective and and reminisce.
[58:15] SPEAKER_02: Yeah, that's amazing.
[58:16] SPEAKER_02: Well, I'm sure you'll have a chance to do that.
[58:18] SPEAKER_00: I hope so.
[58:20] SPEAKER_02: Uh yeah, and I'm sure many of our listeners will follow on your social channels if you're posting us and when that happens.
[58:26] SPEAKER_02: But I'll uh I'll make sure people have those details at the end.
[58:29] SPEAKER_02: But um, I just wanted to say thank you so much for being a part of this.
[58:33] SPEAKER_02: I'm just I want to give you uh the last word here too, Peekaboo, to share any other important takeaways from our conversation and also uh leave people with a bit of inspiration for joining you and the Crest Club trips, because obviously uh those are going to be coming up shortly, and people should be booking advance for those.
[58:50] SPEAKER_02: But yeah, thank you for being here.
[58:51] SPEAKER_02: I want to leave you with one last word to speak to the fans of yours that are listening to this, our listeners that have just got a chance to know your story as well.
[58:59] SPEAKER_02: Um, is there anything else you want to share with them or to direct them as to where to go to uh to follow your journey?
[59:06] SPEAKER_00: Well, I first I want to say thank you to all of the fans that have supported me over the years that are listening and to the new ones.
[59:12] SPEAKER_00: Um, you know, yay, this is exciting times.
[59:16] SPEAKER_00: Um I really encourage all of our listeners to uh go check out the athletes from US Ski and Snowboard.
[59:23] SPEAKER_00: They are dynamic individuals, they have great character, and they work really, really hard to do what they're doing.
[59:30] SPEAKER_00: And US Ski and Snowboard is a tremendous organization that can use all the support that it can get.
[59:36] SPEAKER_00: And it's a it's a cool place to put your interests.
[59:39] SPEAKER_00: Um, as far as coming to ski with me, I think a lot of people are afraid to come ski with a professional athlete that is, you know, so good and so fast.
[59:49] SPEAKER_00: But um I think you'll be surprised at how wonderful of an experience we'll have and how easy it is for me to to connect and all of our athletes to connect.
[59:57] SPEAKER_00: Um, I think the one thing I would I would ask is a be super confident in yourself and and believe in your abilities to be able to come and do this with us.
[1:00:06] SPEAKER_00: And secondly, be really, really honest about your skiing abilities so that we can structure these events in a way that that best benefit you.
[1:00:16] SPEAKER_00: And if we need instructors to help us to be able to span the gap of abilities within our group, we can totally do that.
[1:00:22] SPEAKER_00: We have the support and the means to be able to make sure that everybody gets everything that they need and want on these experiences.
[1:00:29] SPEAKER_00: And um, nothing is set in stone.
[1:00:32] SPEAKER_00: We can flex around everything that we want to do, and we can even talk to you about what kind of equipment to bring, or if you don't want to bring your equipment, we can rent stuff.
[1:00:41] SPEAKER_00: So really everything is possible.
[1:00:43] SPEAKER_00: And it is about just coming and having a wonderful experience and really seeing behind the scenes of how um all of these sports work and how hard the athletes work to be able to do it.
[1:00:54] SPEAKER_00: And one of my favorite things to do now when people say, Oh, where's your favorite place to ski?
[1:00:58] SPEAKER_00: And what's your favorite thing to do?
[1:00:59] SPEAKER_00: And where, you know, where do you like to go?
[1:01:01] SPEAKER_00: And honestly, the first thing that crosses my mind every time is who am I skiing with?
[1:01:06] SPEAKER_00: Not necessarily where we are or what the snow is like.
[1:01:08] SPEAKER_00: It's like, who am I with and what kind of experience am I having with them?
[1:01:12] SPEAKER_00: And that's really the essence of it for me.
[1:01:14] SPEAKER_00: And that's why this is such a perfect match, because I just love to connect with people and and have fun experiences together and whatever we're doing.
[1:01:22] SPEAKER_00: It's it's the the cheerlift conversations sometimes are the most rewarding and the most memorable.
[1:01:28] SPEAKER_00: So I just want everybody to feel comfortable to come and come and experience it and you know, know there's a lot of great things that can come from it.
[1:01:35] SPEAKER_02: That's wonderful.
[1:01:36] SPEAKER_02: I'm sure they'll sell out quickly.
[1:01:37] SPEAKER_02: And I obviously wish you and the team every success with the Crest Club upcoming uh trips, but also to you and your family and your continued, you know, personal and professional success.
[1:01:48] SPEAKER_02: You're you know just such a uh delightful person to speak to, and I really appreciate you making time for this.
[1:01:53] SPEAKER_02: And I certainly look forward to following your journey and continuing to keep in touch.
[1:01:56] SPEAKER_02: Thank you again.
[1:01:57] SPEAKER_00: Awesome.
[1:01:57] SPEAKER_00: Thank you, Dan.
[1:01:58] SPEAKER_00: I appreciate you.
[1:01:59] SPEAKER_00: Come on a trip.
[1:02:00] SPEAKER_00: Let's get snowboarded.
[1:02:01] SPEAKER_02: I'd love to.
[1:02:01] SPEAKER_02: Yeah.
[1:02:02] SPEAKER_00: You can teach me how to snowboard.
[1:02:04] SPEAKER_02: That would be yeah.
[1:02:05] SPEAKER_02: I still I still still have my credentials.
[1:02:07] SPEAKER_02: And that's a wrap for what was an incredibly inspiring conversation with Peekaboo Street.
[1:02:12] SPEAKER_02: Thank you again to Peekaboo for joining us for today's conversation.
[1:02:15] SPEAKER_02: I love speaking to captains of industry, and clearly you're an extraordinary leader in your field.
[1:02:20] SPEAKER_02: It was really inspiring to speak to a gold medalist like yourself, someone that I remember seeing compete on TV all those years ago.
[1:02:28] SPEAKER_02: And it's obviously really inspiring to hear your continued journey and the work that you're doing.
[1:02:32] SPEAKER_02: And now that you've joined the travel industry.
[1:02:34] SPEAKER_02: So for those of you who have been inspired by this episode to learn more, you can just go to thecrestclub.com to find out how to join one of these trips.
[1:02:44] SPEAKER_02: And three of them, as you heard, you could join with Peekaboo herself.
[1:02:48] SPEAKER_02: And also you can go and check out more about Peekaboo Street and learn more about the projects that she is working on.
[1:02:54] SPEAKER_02: So a special thank you, Peekaboo, for joining us, and to all of our listeners for being part of the Travel Trends Podcast.
[1:03:00] SPEAKER_02: As you know, we do post clips and highlights on our social channels, so be sure to check those out on Instagram, LinkedIn, and YouTube at Travel Trends Podcast.
[1:03:08] SPEAKER_02: And we do have our monthly newsletter that you can sign up for on Traveltrendspodcast.com.
[1:03:13] SPEAKER_02: And then don't forget, make sure that you are subscribed on the streaming platform of your choice to be notified when new amazing episodes like this go live.
[1:03:21] SPEAKER_02: Next week, after this Captains of Industry episode, we're going to continue season seven with our third deep dive of the season, focus on agencai AI.
[1:03:31] SPEAKER_02: We have three extraordinary episodes lined up for you.
[1:03:35] SPEAKER_02: Each is a panel, so you're going to have nine different speakers on agentic AI to really help our community understand how this is transforming technology and our industry in travel.
[1:03:46] SPEAKER_02: And so there's a lot to be learned from that.
[1:03:48] SPEAKER_02: So make sure you're signed up to receive notifications when those go live.
[1:03:52] SPEAKER_02: And until next week, and until our next episode, safe travels.

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