# Week 3, 2026: Coworking's identity crisis, reclaiming community and marketing trends

An episode of [This Week In Coworking](https://invisiblenetwork.ai/podcast/1685012817), 16 Jan 2026, 29 min.

Audio: https://anchor.fm/s/e02ed778/podcast/play/114072920/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-16%2F416215700-44100-2-e64e9ad928ff5.mp3

In this episode of This Week in Coworking, host Hector Kolonas is joined by guest co-host Cat Johnson to discuss the key highlights from week 3 of 2026. Follow along at https://thisweekincoworking.com/week-03-2026/They explore the evolving definition of coworking, emphasizing the importance of reclaiming the term to highlight community and connection over simple workspace rentals. The conversation also covers the rise of community-focused coworking spaces, the impact of AI on content marketing, and the marketing trends for 2026. Cat also introduces the Coworking Creators Lab, aiming to support and elevate community-driven coworking spaces. Be sure to listen in for a thought-provoking discussion on the future of coworking and how it can truly transform lives and communities.00:00 Introduction and Welcome00:59 Reclaiming the Word 'Coworking'05:54 The Coworking Creators Lab13:37 Marketing Trends in Coworking19:47 The Future of Coworking28:29 Conclusion and Farewell

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