# 321 | How to Build an AI App Without Coding: From Idea to App Store with Replit & Claude by Bryce Rattner Keithley

An episode of [Leveraging AI](https://invisiblenetwork.ai/podcast/1676634678), 25 Aug 2026, 38 min.

Audio: https://www.buzzsprout.com/2149574/episodes/19698787-321-how-to-build-an-ai-app-without-coding-from-idea-to-app-store-with-replit-claude-by-bryce-rattner-keithley.mp3

What if the biggest thing stopping you from building your next great idea is a limitation that AI has already made obsolete? Until recently, turning an idea into a working application meant developers, product teams, infrastructure, budgets, and plenty of technical expertise. Today, AI tools are dramatically lowering that barrier—and Bryce Rattner Keithley is proof. Bryce had no software-development background when she started experimenting with a simple idea: an app that would give her one exercise every day and track 100 repetitions. Using tools including Replit, Lovable, and Claude, that experiment became Daily100, an application now available in Apple’s App Store. The lesson for business leaders goes well beyond building apps. You don't necessarily need to understand how every piece of technology works to start creating with it. You need to know what problem you're solving, ask good questions, exercise judgment, and be willing to iterate. In this session, you'll discover: • How Bryce went from a simple personal problem to a working application without knowing how to code. • How tools such as Replit and Lovable can turn plain-English instructions into functioning software. • Why a beginner's mindset can actually become a competitive advantage when working with AI. • Why asking AI to question you can dramatically improve your product requirements and decisions. • How Claude helped her work through the process of preparing her Replit application for Apple's App Store. • Why AI can get you to 80% remarkably quickly—and why the final 20% still requires human judgment. • Why screenshots, sketches, and visual references can sometimes communicate your vision to AI better than another 500 words of prompting. Bryce Rattner Keithley has spent much of her career in talent and recruiting, including technical and design-related recruiting. Her experience working alongside technologists—without being a software developer herself—helped shape the beginner's mindset she brought to building Daily100. Connect with Bryce on LinkedIn: https://www.linkedin.com/in/brycerattner/ About Leveraging AI • Multi-Agent Orchestration Course: https://multiplai.ai/multi-agent-orchestration-course/ • YouTube Full Episodes: https://www.youtube.com/@Multiplai_AI/ • Connect with Isar Meitis: https://www.linkedin.com/in/isarmeitis/ • Join our Live Sessions, AI Hangouts and newsletter: https://services.multiplai.ai/events If you’ve enjoyed or benefited from some of the insights of this episode, leave us a five-star review on your favorite podcast platform, and let us know what you learned, found helpful, or liked most about this show!

## Transcript

[0:00] Isar Meitis: Hello and welcome to the Leveraging AI podcast, the podcast that shares practical, ethical ways to leverage AI to improve efficiency, grow your business, and advance your career.
[0:08] Isar Meitis: This is Isar Matis, your host, and I got a really fun, interesting, and helpful episode for you today.
[0:13] Isar Meitis: Almost everyone have an idea of something that can help them, either help them in their life, help the other people, help their business, and most of us just keep it as a good idea and don't actually do anything about it.
[0:27] Isar Meitis: Now, they usually we don't do anything about it because you feel that you either don't have the knowledge or the time or the budget or some other reason or some kind of combination of the above of why not take your idea and turn it into life.
[0:40] Isar Meitis: But these days are over because AI enables you to take your ideas and turn them into whatever they need to turn into, including full applications that can do really amazing things for you and for other people.
[0:51] Isar Meitis: Now To do this, again, this used to take having a product team, and a development team, and a research team, and a deployment team, and IT people, and DevOps, and all these kind of things that mean nothing to most people.
[1:04] Isar Meitis: But in today's episode, we're going to show you that literally anyone can do this with zero technical knowledge.
[1:11] Isar Meitis: Our guest today, Bryce Ratner, is a busy mom.
[1:15] Isar Meitis: She has other stuff to do other than developing applications, and she has no technical background whatsoever.
[1:21] Isar Meitis: And yet, right now she has an app in the App Store that people around the world are downloading and using.
[1:27] Isar Meitis: And in her case, it's just to help other people.
[1:29] Isar Meitis: That was the whole purpose.
[1:30] Isar Meitis: But the goal of today's session is to inspire you to take the idea that you have in your head and show you the steps how to go from an idea in your head to a working application that you and other people can use.
[1:43] Isar Meitis: And like I said, first of all, this particular use case is really, really cool and really fun the way it actually works, and I will let Bryce share with you exactly what it is and how it is.
[1:51] Isar Meitis: But the idea is not that.
[1:53] Isar Meitis: The idea is to show you, again, that with no skills, no technical background, you can actually build applications that can help you, can help other people, either in your personal life or in your business.
[2:02] Isar Meitis: It's because I think this will inspire many of you to actually take action and do these kind of things, I am truly excited to welcome Bryce to the show.
[2:10] Isar Meitis: Bryce, welcome to Leveraging AI.
[2:15] Bryce Rattner Keithley: Hi, Isar.
[2:15] Bryce Rattner Keithley: Thanks for having me.
[2:17] Isar Meitis: This is so cool.
[2:18] Isar Meitis: Like, you know, we...
[2:19] Isar Meitis: You and I chatted twice already about this thing, and I think your story is really, again, I, I used that word already, inspiring, right?
[2:25] Isar Meitis: Because you really don't have any technical background.
[2:28] Isar Meitis: So, I think what would be cool is to, first of all, take people back to how this whole idea started.
[2:32] Isar Meitis: and then we can dive into the actual technical details of what you built and then how you built it.
[2:37] Bryce Rattner Keithley: Absolutely.
[2:37] Bryce Rattner Keithley: as Isar mentioned, while I have no Hard technical skills.
[2:43] Bryce Rattner Keithley: I've spent most of my career in tech.
[2:45] Bryce Rattner Keithley: I've worked in recruiting and talent strategy from, for some well-known companies, and I've worked alongside extraordinarily talented technologists and builders, and seen incredible products come to life.
[2:58] Bryce Rattner Keithley: And there's an interesting duality to that exposure of, interacting with some of the top paid, most sought after magicians of technology, and having it fully abstracted to me how they do what they do.
[3:14] Bryce Rattner Keithley: And on the other side, spending time either bartering or going to head-to-head negotiating with these people, you also know that they're kind of blue-blooded, imperfect humans like the rest of us.
[3:25] Bryce Rattner Keithley: And so the genesis of this idea, as Isar mentioned, I'm a mom.
[3:29] Bryce Rattner Keithley: My kids were really young when the pandemic started.
[3:33] Bryce Rattner Keithley: And as a true survival mechanism, I started doing what I now know is called micro workouts, which was like doing 10 pushups here or 10 squats here while waiting for coffee or next to bed- you know, bath time or whatever.
[3:46] Bryce Rattner Keithley: And I had this idea that if someone just told me what the exercise was every day, I would do 100 of them.
[3:52] Bryce Rattner Keithley: There was a 100 pushup a day challenge for like a hot second.
[3:55] Bryce Rattner Keithley: And so as some of the, buildable apps came to be last fall, I was like,"I should really, play around with this technology and see what's going on.
[4:04] Bryce Rattner Keithley: What's something lightweight?" And I thought I could probably push an idea to myself, a workout to myself every day, and why not start there?
[4:12] Bryce Rattner Keithley: So that was the beginning of it.
[4:14] Bryce Rattner Keithley: And like Isar said, I just kind of slippery slope.
[4:16] Bryce Rattner Keithley: It's now in the App Store.
[4:19] Isar Meitis: Very cool.
[4:19] Isar Meitis: So, so it really came initially as your personal need, right?
[4:23] Isar Meitis: You weren't thinking about building an application for other people.
[4:26] Isar Meitis: You definitely were not thinking putting it in the App Store.
[4:29] Isar Meitis: What did you do?
[4:30] Isar Meitis: very, very first step.
[4:31] Isar Meitis: You're like,"Okay, I want something to send me a message every single day with an idea for an exercise and hopefully how to do the exercise," because some of them have weird names you don't really understand.
[4:41] Bryce Rattner Keithley: Totally.
[4:41] Bryce Rattner Keithley: and before even leaning on technology, I tried to just beg my friends who know more about fitness than I do,"Can you just send me?" And, like, that's not reliable to do that.
[4:50] Bryce Rattner Keithley: but it was sort of thinking,"Oh, this seems like a thing that this, AI, LLM could do," meaning to your point of the ideas.
[4:58] Bryce Rattner Keithley: Okay, I could probably have it generate a list of 30 body weight exercises to start with so I don't have to do that thought exercise.
[5:05] Isar Meitis: Yeah.
[5:05] Bryce Rattner Keithley: I can show you, I actually built the MVP, the V001 of it in parallel in Lovable and Replit at the same time, just to kind of see what would happen, and it was, it was in that, and I, I actually think to your point of me lowering the bar and making this accessible, it was having a beginner's mindset that asking a really high level- Greenfield question and seeing how much came, even if not perfect, but how much came in terms of progress lit a spark that really warmed the waters and made it interesting and friendly and approachable to continue.
[5:45] Bryce Rattner Keithley: Do you wanna see how I started?
[5:46] Bryce Rattner Keithley: And,
[5:46] Isar Meitis: and lured you, and lured you in, right?
[5:48] Bryce Rattner Keithley: Lured me in.
[5:49] Bryce Rattner Keithley: That's exactly what I would
[5:49] Isar Meitis: say.
[5:49] Isar Meitis: So while, while you're opening the thing, yes, I wanna see it.
[5:52] Isar Meitis: While you're opening it, I'll say a few things for the people who are not from the tech world.
[5:55] Isar Meitis: So MVP stands for minimal viable product, which basically means, what is the smallest thing you can build that still provides value?
[6:02] Isar Meitis: It's a big deal in the software world where you wanna build something and you don't wanna build for six months.
[6:09] Isar Meitis: You wanna build for the shortest amount of time to see that it actually provides value and works.
[6:12] Isar Meitis: So that's kinda like the first thing that you said.
[6:14] Isar Meitis: The two applications that you mentioned are Lovable and Replit.
[6:17] Isar Meitis: So there's a pretty wide range today of applications that allow you to develop software while not really knowing how to write code or create anything.
[6:24] Isar Meitis: They fall into different categories, and there's today more and more overlap between these categories.
[6:29] Isar Meitis: But on a, on a very high level, there is the more, entry-level, user-friendly, I don't need to know anything applications, which on the top of that list are Lovable and Replit and probably Base44 now.
[6:41] Isar Meitis: So these three applications allow you to basically come and know nothing about how is it stored and where the code goes and what the hell is a database and how it's deployed, and all these things that software people need to know are all built into it, and you literally just need to ask things in English.
[6:56] Isar Meitis: So that's kinda letting you know.
[6:58] Isar Meitis: And then you get to the more advanced ones like, uh, Cursor and GitHub Copilot and stuff like that, that are built more for developers, even though day-to-day people like us can also use it as well.
[7:09] Isar Meitis: And then there's the stuff that's kind of in the middle, like just the raw Claude code, and stuff like that.
[7:14] Isar Meitis: So this is kinda like putting things in perspective so you kind of understand what we're talking about.
[7:18] Isar Meitis: Now I'll hand it back to Bryce, that is already sharing her screen
[7:22] Bryce Rattner Keithley: This is what the app looks like today.
[7:24] Bryce Rattner Keithley: So this is what we're working with today, and if you wanna do standing hip circles, that's August 20th's challenge.
[7:30] Isar Meitis: I started- So be- before, before you move- Yeah before you move, uh, because a lot of people are gonna be listening to this.
[7:34] Isar Meitis: So what we're looking at is a really stylish page that has a cat in a gym.
[7:40] Isar Meitis: A, a humanoid cat, right?
[7:42] Isar Meitis: It's not a cat, but it looks like a human that looks like a cat.
[7:44] Isar Meitis: and it's doing an exercise in a well-lit gym explaining, or demonstrating I should say, how the exercise looks like, and you can pick different things and variables, I guess, and timers and stuff like that, underneath that.
[7:56] Isar Meitis: So it looks very professional.
[7:58] Isar Meitis: The video looks really, really cool.
[7:59] Isar Meitis: and so this is the current version, right?
[8:02] Bryce Rattner Keithley: This is the current version.
[8:04] Bryce Rattner Keithley: This is Daily
[8:04] Isar Meitis: 100 Is there a different animal for every exercise?
[8:07] Bryce Rattner Keithley: Not for ev- There's, like, maybe a dozen, like 12 to 15.
[8:10] Bryce Rattner Keithley: There's a fox, there's a rabbit, there's a turtle.
[8:13] Bryce Rattner Keithley: There's some anthropomorphic mythological creatures as well.
[8:15] Bryce Rattner Keithley: There's a genie and, um-
[8:18] Isar Meitis: Very cool
[8:18] Bryce Rattner Keithley: an angel.
[8:19] Bryce Rattner Keithley: There's a lot.
[8:20] Bryce Rattner Keithley: There's...
[8:20] Bryce Rattner Keithley: We've had- Let my kids choose what we make for some of them as well.
[8:25] Bryce Rattner Keithley: This is so fun.
[8:25] Bryce Rattner Keithley: Um, but I started in a really basic way.
[8:27] Bryce Rattner Keithley: So apparently, my Replit history doesn't go back this far, but I'm fairly certain I copied and pasted the same prompt, and this is where I started.
[8:34] Bryce Rattner Keithley: "Create a text interface app that will prompt users on a daily, Daily 100, a different exercise each day selected on rotation from a list of about 30, and to complete 100 reps throughout the day.
[8:46] Bryce Rattner Keithley: Users will reply back with numbers completed in each set, and the app will log and track the count and celebrate with emojis when hitting 100 each day.
[8:55] Bryce Rattner Keithley: App will also track with a yellow to r- y- red to yellow to green color continuum the streak the user has made out of 100 each day." That was where I started, YOLO.
[9:06] Bryce Rattner Keithley: Just this is my idea.
[9:08] Bryce Rattner Keithley: There you go.
[9:08] Bryce Rattner Keithley: And if...
[9:09] Bryce Rattner Keithley: As I scroll, you'll see I actually never replied.
[9:12] Bryce Rattner Keithley: I just wrote this, and it came up with, like, basically that.
[9:18] Bryce Rattner Keithley: Isar, I don't know if you wanna narrate and talk a little about what you're seeing, but th- that was my magic.
[9:22] Bryce Rattner Keithley: It was in seconds, minutes.
[9:24] Isar Meitis: Yeah.
[9:25] Isar Meitis: so again, going from an idea to version zero that does the very basic thing you requested requires literally just that, just asking any one of these apps.
[9:34] Isar Meitis: And yes, the user interface is not as slick at the current one, but it still looks very reasonable and modern.
[9:39] Isar Meitis: Uh, it gives you the exercise you need to do without any video and demonstration because that was not requested.
[9:45] Isar Meitis: It tells you what's today's challenge, how many reps you've completed, allows you to log, put in a number, and hit Log Set, and it adds it to the counter, and that's basically it, and shows you a streak.
[9:55] Isar Meitis: So-
[9:56] Bryce Rattner Keithley: Oh, didn't get the colors right, but yeah.
[9:57] Isar Meitis: Oh, it didn't get the colors.
[9:57] Isar Meitis: It lets you add some.
[9:58] Isar Meitis: Yeah.
[9:58] Isar Meitis: But there is a slide bar that gets added as you add more reps, which again, for what you needed in step one, it is completely a workable solution
[10:07] Bryce Rattner Keithley: Exactly.
[10:08] Bryce Rattner Keithley: And so I did this AB tested, if you will.
[10:12] Bryce Rattner Keithley: I did the same prompt in Lovable as I did in Replit.
[10:15] Bryce Rattner Keithley: It was a relatively similar v0 that came up in both.
[10:20] Bryce Rattner Keithley: My advanced decision-making process was that one of these talented technologists that I've known in my career is a director of engineering at Replit, and I decided it might be valuable to be able to phone a friend, in one of these companies.
[10:31] Bryce Rattner Keithley: So I stayed with Replit, and that's where I built, 0.1, 0.2, et cetera.
[10:37] Bryce Rattner Keithley: Um, it- my history doesn't go back that far, but I, I, I do think there's some interesting t- things to see.
[10:42] Bryce Rattner Keithley: You can...
[10:43] Bryce Rattner Keithley: if you're watching this and if you're looking at the experience, the interface for the app that you see in the preview panel is what the app looked like when I first launched it in the App Store, so let's call it version one.
[10:55] Bryce Rattner Keithley: Uh, it had a dark mode as the primary.
[10:57] Bryce Rattner Keithley: It has a circular, interface, where when you add the reps, it fills it out around this sort of in a clock rotation, and it does become a gradient along the way.
[11:08] Bryce Rattner Keithley: but I built it in here.
[11:09] Bryce Rattner Keithley: the top prompt from five months ago, which is as far back as it goes, starts with me saying,"Is the agent down?
[11:15] Bryce Rattner Keithley: Can we resume building?" Because this is- generally how I approach things with the robots.
[11:19] Bryce Rattner Keithley: Uh, my preview panel went away, but perhaps it will come back.
[11:22] Bryce Rattner Keithley: It, it's coming.
[11:22] Bryce Rattner Keithley: Um, any questions so far?
[11:25] Bryce Rattner Keithley: I can talk you through a couple more examples from here if it's useful.
[11:27] Isar Meitis: Yeah.
[11:27] Isar Meitis: So before you do that, I just wanna say the obvious for those of you who didn't get it.
[11:31] Isar Meitis: Like, all it requires is talking in English and explaining what you want it to do, and when you're not sure what to do, you do exactly what Ry said, and said,"Oh, is this done?" Like,"How do we continue?
[11:41] Isar Meitis: Where do we stop?" And it will tell you how to continue or what's going on or what's the next thing to work on and all these kind of things.
[11:46] Isar Meitis: It is...
[11:48] Isar Meitis: Most of these work in a very similar way.
[11:50] Isar Meitis: There is a chat interface where it's just like all the AI chats that we know.
[11:54] Isar Meitis: There's a preview pane that shows you the code as it's running, so what's gon- what it's gonna look like when you actually deploy it, and then the slightly more advanced one, like Replit, also has like files and folders on the side where you can upload documents and see the code, which is completely not necessary if you don't want to, but if you do, then it's helpful
[12:16] Bryce Rattner Keithley: One big unlock, which I really think actually leaned into my posture that a beginner's mindset can be a competitive advantage when building with AI, uh, was learning the concept of plan mode- Mm which in Replit is this small checkbox down at the bottom of the screen, right in the, in the chat interface, where...
[12:35] Bryce Rattner Keithley: And it, it took trial and error to be like,"Oh, wait, I didn't actually want you to make that change." But when you click the plan mode, I think it's cheaper on tokens too, you can zoom out or press pause on development.
[12:45] Bryce Rattner Keithley: And my approach was like,"Hey, robot, what are we gon- This is what I think I wanna do," and talk about it.
[12:52] Bryce Rattner Keithley: I'll often ask the robot to ask me,"Here's what I told you.
[12:57] Bryce Rattner Keithley: What else do you wanna know?
[12:58] Bryce Rattner Keithley: What questions do you have for me?
[13:00] Bryce Rattner Keithley: What am I missing?" When it will tell me its strategy, I may ask it to evaluate its level of confidence in that strategy, what other strategies it might have considered, not knowing any of the pros and cons of these strategies myself, mind you, just putting it out there.
[13:16] Bryce Rattner Keithley: asking it,"Are there risks to this strategy or vulnerabilities that might be created?" Again, no horses in these races, no knowledgeable, no knowledge about it, but like kinda asking itself to pressure test a little bit.
[13:28] Bryce Rattner Keithley: And so the plan mode can be really nice as like a de-risking a low-risk situation even further
[13:35] Isar Meitis: I love it.
[13:35] Isar Meitis: I, I wanna say a few things about, about what you said.
[13:37] Isar Meitis: One, as far as the plan mode, what it basically does, it allows you to, A, brainstorm and, B, plan.
[13:44] Isar Meitis: So the brainstorming part is, okay, here's an idea.
[13:46] Isar Meitis: How do we develop it?
[13:47] Isar Meitis: What are the pros and cons?
[13:48] Isar Meitis: But the, the design is, okay, if we're going to do this, what do we actually need?
[13:53] Isar Meitis: Oh, we will need three new pages for the application.
[13:55] Isar Meitis: One will be this, excuse me, the second will be this, the third will be that.
[14:00] Isar Meitis: We need these things in the back end.
[14:01] Isar Meitis: It needs to connect to this kind of API, blah, blah, blah, blah, blah.
[14:03] Isar Meitis: And again, when you don't know, like, okay, but what if-- what is this API going to do?
[14:06] Isar Meitis: What is an API?
[14:07] Isar Meitis: Like, why do we need it?
[14:08] Isar Meitis: So you can go back and forth.
[14:10] Isar Meitis: Uh, so this is one thing about the plan mode.
[14:12] Isar Meitis: And then once you're ready, you get it out of plan mode, and then it can actually write code and, and make changes to the application.
[14:17] Isar Meitis: So this is one, and it's available on all these tools, in a very similar concept.
[14:21] Isar Meitis: The second thing when it comes to planning, the way I now develop really complex applications is I actually start in ChatGPT or Claude, in my case, to do all the brainstorming and planning.
[14:34] Isar Meitis: And I actually took the concept that Bryce mentioned of ask me questions to the next level.
[14:40] Isar Meitis: So I actually have what I call a PRD process.
[14:43] Isar Meitis: PRD stands for Product Requirements Document, where the AI will ask me, I don't know, 100 questions on who's the target audience, what technology it's gonna be running on, why do we need this, what does it need to connect to?
[14:54] Isar Meitis: Like a lot of questions.
[14:55] Isar Meitis: I answer them to the best of my knowledge, and sometimes I say,"I don't know.
[14:58] Isar Meitis: Go and research this and come back with three options, and then we can figure it out together." and then at the end of that, it generates a requirements document that is between 20 to 70 pages long that now has a very clear definition of the broader vision of what we wanna develop.
[15:13] Isar Meitis: Then I go to the next step and say, okay, now let's develop a development plan.
[15:17] Isar Meitis: Kinda like what Bryce is saying she's done on a small footsteps, uh, you can now do big, like plan the whole thing out.
[15:24] Isar Meitis: And only then I would go into a Replit, Lovable, Cursor, Claude Code, whatever the case may be, to actually do the development because I have a much broader planning.
[15:31] Isar Meitis: But the concept is the same concept.
[15:33] Isar Meitis: Allow AI to interview you, to ask you questions about what you're trying to develop.
[15:38] Isar Meitis: Question AI's decisions.
[15:41] Isar Meitis: It's like,"Oh, why are we doing this?
[15:42] Isar Meitis: Give me other options.
[15:43] Isar Meitis: Between, uh, one and five, how would you rank this compared to the other one?" all these kind of things.
[15:47] Isar Meitis: So even if you don't know anything about this, you still have judgment.
[15:51] Isar Meitis: And once you get the information, your judgment kicks in, and you can make better decisions helping the AI guide the overall process in the right direction.
[15:59] Isar Meitis: So awesome information
[16:02] Bryce Rattner Keithley: Thank you.
[16:04] Isar Meitis: Okay, so, so now you had...
[16:05] Isar Meitis: Y- you said let's go through a few of these prompts.
[16:07] Isar Meitis: Let's just s- see some of it.
[16:09] Isar Meitis: So again, people see that's just a conversation in English.
[16:12] Bryce Rattner Keithley: Just a conversation in English.
[16:14] Bryce Rattner Keithley: I had just told it, like,"Something seems wrong with you, friend." Like,"Are you back online?
[16:18] Bryce Rattner Keithley: Can we get back to work?" And it's figuring things out.
[16:21] Bryce Rattner Keithley: Okay.
[16:21] Bryce Rattner Keithley: And then it says we can get back to work, and I just start nitpicking.
[16:27] Bryce Rattner Keithley: We can remove the words like and dislike from the up vote, down vote b- buttons.
[16:31] Bryce Rattner Keithley: I was letting people rank if they liked or vote if they liked an exercise.
[16:34] Bryce Rattner Keithley: Simple fix.
[16:35] Bryce Rattner Keithley: Thank you, Replit.
[16:36] Bryce Rattner Keithley: Done.
[16:36] Bryce Rattner Keithley: Dee, dee, dee.
[16:37] Bryce Rattner Keithley: And then I said the thumb looks weird when filled in.
[16:39] Bryce Rattner Keithley: What are our other options here?
[16:41] Bryce Rattner Keithley: this might have been in plan mode.
[16:43] Bryce Rattner Keithley: It looks like it gives me some options.
[16:45] Bryce Rattner Keithley: Said great, let's go with option one.
[16:47] Bryce Rattner Keithley: it's just, it's...
[16:48] Bryce Rattner Keithley: to Isar's point, I don't need to know anything about the how I can just talk about my wishes and hopes and dreams.
[16:59] Bryce Rattner Keithley: Uh, I, a guest on a, a podcast I listen to, describe...
[17:03] Bryce Rattner Keithley: I think he was also non-technical, described his role as just being the pickiest customer, and so sometimes I think of myself as that.
[17:10] Bryce Rattner Keithley: It's like,"No, I just don't like that.
[17:11] Bryce Rattner Keithley: Like, let's try something new.
[17:12] Bryce Rattner Keithley: Let's fiddle with it until we find something that's more palatable or delightful for me." And you can just...
[17:19] Bryce Rattner Keithley: I had this whole thing with these two-sided exercises.
[17:21] Bryce Rattner Keithley: Think about, like, a lunge or, um, a bicycle crunch where you're not sure, does one side count as one, or do you need one of each side to count as one?
[17:30] Bryce Rattner Keithley: And what were the semantics gonna be about how to tell people they had to do 100 on both sides?
[17:33] Bryce Rattner Keithley: So I could fiddle with that however I wanted to.
[17:36] Bryce Rattner Keithley: there was a problem.
[17:37] Bryce Rattner Keithley: I had a, we were, I was playing around with metrics, and I was realizing that at some point, th- I think it was probably'cause I have a daily double, meaning you can add a second exercise if you wanna be an overachiever, and, it, the, the metric was showing someone having done eight out of seven days, which I was like,"Well, that doesn't work." Um, so it, that's a good example of, like- That's a, that's a
[17:53] Isar Meitis: super overachiever.
[17:55] Bryce Rattner Keithley: It is super...
[17:55] Bryce Rattner Keithley: Exactly.
[17:56] Bryce Rattner Keithley: You found extra time in your week.
[17:57] Bryce Rattner Keithley: but it was a good example of, like, you know, it's like kind of the robots are stupid.
[18:01] Bryce Rattner Keithley: Like, sometimes you can't assume judgment or that, like, they have common sense for the things humans think about.
[18:07] Bryce Rattner Keithley: But as always, it's just natural language interactions.
[18:12] Isar Meitis: Awesome.
[18:13] Isar Meitis: I wanna ask a few, two interesting follow-up questions.
[18:15] Isar Meitis: One is how long from the moment you start dev- started developing it to the point you're like,"Oh, I can actually share this with other people"?
[18:25] Isar Meitis: Not still on the App Store, but just, like, you felt comfortable that this is a real app that people can actually use.
[18:29] Isar Meitis: That's question number one.
[18:30] Isar Meitis: Uh, and I'll, I'll hint on question number two, but we can go to it afterwards, is when did you start adding all the cool bells and whistles of, like, videos and animals and stuff like that?
[18:38] Isar Meitis: but let's start with the first question of how long when you said,"Oh, this I can actually give to other people," or maybe it was the other way around, and people saw you using it and asked you for, like, I don't know what was the process.
[18:48] Bryce Rattner Keithley: So that's a great question.
[18:50] Bryce Rattner Keithley: It was pretty quick.
[18:51] Bryce Rattner Keithley: it was pretty astounding, and again, I- I've built my career working with technologists, and so part of me felt like a child with show and tell, like,"Look at what I did.
[18:59] Bryce Rattner Keithley: I built a technology product." and the- like, there, there were...
[19:03] Bryce Rattner Keithley: I, I did integrate Twilio to set up, like, SMS, uh, notifications, and I mean, that was a whole Everest, so there were a lot of phone-a-friends in, in that process, so there was some, like, necessity of sharing.
[19:14] Bryce Rattner Keithley: I also, like I said, I'm a mom.
[19:15] Bryce Rattner Keithley: My kids are a little bit older now, but, like, the journey of fitness and, feeling strong again has been a thing, and, I, I've gotten questions about getting back in shape, and now my answer is Micro Workouts.
[19:27] Bryce Rattner Keithley: And so it was both.
[19:29] Bryce Rattner Keithley: It was both me showing off the app and then also people asking about my exercise regimen and pointing them to it.
[19:33] Bryce Rattner Keithley: so pr- I, I think by the chat it showed Unlovable was October 21st of 2025, and I think I was probably having people look at it the first or second week of November, so maybe two weeks later, and I was just working on this intermittently.
[19:46] Bryce Rattner Keithley: I was pretty quickly, Uh, if I- I'm a fairly generalist, uh, recruiter, but if I've done anything the most, it's design recruiting.
[19:52] Bryce Rattner Keithley: So for better or for worse, I'm ruined with UI and UX, and it really irks me when things are poorly designed.
[19:59] Bryce Rattner Keithley: So I, I...
[20:00] Bryce Rattner Keithley: and please, there's lots of notes.
[20:01] Bryce Rattner Keithley: There's lots of room still for improvement, but it was pretty quick that I was like,"Oh, dear.
[20:04] Bryce Rattner Keithley: I can't look at this every day.
[20:05] Bryce Rattner Keithley: I'm gonna need to- to fine-tune this and improve it." So I started sharing it, I'll tease one thing, which was, as I shared it with people who, including my parents and my family, who are less technical than I, and they were getting URLs like.replit.app, you know, and like,"What do you mean?
[20:21] Bryce Rattner Keithley: I can't find this in the App Store," that sort of begged the question of when was it gonna be a real app and how could I make it something that was more shareable?
[20:28] Bryce Rattner Keithley: But it was also, that audience where you can oftentimes I was truly waking up to text messages from my parents saying,"What's a bridge walkout?
[20:37] Bryce Rattner Keithley: How do you do the bridge walkout?" And, bleary-eyed being like, get into a glute bridge and..." What are you doing with your body?
[20:45] Bryce Rattner Keithley: How do I describe this?
[20:47] Bryce Rattner Keithley: This is not gonna be the limiting factor of the app, and so I figured there had to be something that was more scalable to show my handful of users what to do every day so I wasn't having to write out the instructions.
[20:58] Bryce Rattner Keithley: and so that was what prompted building more things and adding some videos in.
[21:02] Bryce Rattner Keithley: Did I miss anything in those questions?
[21:04] Isar Meitis: No, this was great.
[21:05] Isar Meitis: So, I think the two critical things are that the road from having nothing to having something you can actually give to other people is very, very short.
[21:15] Isar Meitis: So this is not your full-time job.
[21:17] Isar Meitis: You, like you said, you're a mom and work at the tech space in San Francisco, which means there is no clear hours of the day where the work ends.
[21:25] Isar Meitis: And yet, in that timeframe between all the other things, just by chatting back and forth every now and then, you were able to get it to a point where other people can start using it.
[21:33] Isar Meitis: You can continuously improve it over time, and it's literally endless.
[21:39] Isar Meitis: Every time somebody else gives you an idea or every time you see something that you're like,"Ooh, this could fit well," or every time you say,"Ooh, I wish I had this and that," all you have to do is go back into whichever platform you're on, explain in English what you want the improvement or change to be, look at the results, make whatever fine-tuning, and then ship it off to wherever it needs to get shipped.
[22:00] Isar Meitis: Which leads me to the next question.
[22:03] Isar Meitis: How do people get access to this thing, right?
[22:05] Isar Meitis: So you work on it on Replit or Lovable, and now you wanna give it to your parents or your friends.
[22:09] Isar Meitis: And before you even get to the App Store, how do you actually, quote-unquote,"deploy this" so other people can benefit from the application you're creating?
[22:17] Bryce Rattner Keithley: Replit made that so easy.
[22:19] Bryce Rattner Keithley: there truly is just a Publish in the upper right that...
[22:23] Bryce Rattner Keithley: I mean, it, it uses a lengthy URL.
[22:27] Bryce Rattner Keithley: iPhones, uh, non-iPhones allow you to save a web app instance directly to the home screen, which again, was, like, a thing that I had to, overcome and make an onboarding screen for, um, to just make it more usable.
[22:40] Bryce Rattner Keithley: But to me, again, like, having grown up in technology in, you know, Web 1 and Web 2, it really felt like The true accomplishment was getting this- Yeah into the App Store and just saying- Yeah"Yes, it is a true, it is a true app." So you could share the URL.
[22:54] Bryce Rattner Keithley: Again, Replit made it really easy to just have it be a publicly accessible thing.
[22:59] Bryce Rattner Keithley: it was a self-imposed, milestone to get it published in the App Store.
[23:02] Bryce Rattner Keithley: I've not put it in Google Play yet, mostly'cause I don't have a testing device and nor the time.
[23:06] Bryce Rattner Keithley: Right.
[23:06] Bryce Rattner Keithley: But, but it is in the App Store, and that was just something that I felt would be a crowning achievement for my own-
[23:12] Isar Meitis: So-
[23:12] Bryce Rattner Keithley: my own hall of fame.
[23:13] Bryce Rattner Keithley: Okay.
[23:13] Isar Meitis: So there are many companies who spend many, many days figuring out how to get their stuff into the App Store.
[23:20] Isar Meitis: How, as a non-techy busy mom, did you figure out how to go from,"Oh, this is running on a URL on Replit," to,"I have an app running approved in the Apple App Store"?
[23:31] Bryce Rattner Keithley: I'm so glad you asked.
[23:34] Bryce Rattner Keithley: I told Claude.
[23:36] Bryce Rattner Keithley: "I have a fairly advanced app that's built on Replit, and I'm interested in turning it into a real app that's ready for the Apple App Store.
[23:44] Bryce Rattner Keithley: How can we go about maturing the app for submission?" And it asked me,"Here are the key steps to mature your Replit app into an App Store-ready iOS app." It says,"Choose your tech stack path.
[23:53] Bryce Rattner Keithley: Set up Apple developer infrastructure.
[23:55] Bryce Rattner Keithley: Harden the app itself.
[23:57] Bryce Rattner Keithley: Meet App Store review guidelines.
[23:58] Bryce Rattner Keithley: UI/UX polish.
[24:00] Bryce Rattner Keithley: Backend and data." It's a nine-point test, and it says,"What's your app built with?
[24:05] Bryce Rattner Keithley: React, Python, Swift, et cetera.
[24:08] Bryce Rattner Keithley: Knowing your current tech stack will let me give you a much more concrete migration path and tool recommendations." And my response was,"I don't know.
[24:16] Bryce Rattner Keithley: What can I send you from Replit to figure this out?"
[24:20] Isar Meitis: This is brilliant.
[24:23] Bryce Rattner Keithley: I still don't really know.
[24:24] Bryce Rattner Keithley: so that's again a question.
[24:26] Bryce Rattner Keithley: It's like every time the robots tell me to do something and I don't know exactly what it is, I just say,"You're gonna have to explain that differently or try again," or,"Absolutely do not tell me two things to do at the same time or in sequence.
[24:38] Bryce Rattner Keithley: We do one thing at a time because that's all I can handle." but I think that's the willingness to just truly ask dumb questions or just ask and clarify, it will do better, and you needn't be embarrassed'cause it doesn't judge you.
[24:51] Bryce Rattner Keithley: It like It's like,"Oh, I get it.
[24:52] Bryce Rattner Keithley: Let me do a better job.
[24:53] Bryce Rattner Keithley: That was on me." They make it so friendly.
[24:55] Isar Meitis: I love this so much, like from so many different aspects.
[24:58] Isar Meitis: I think the one thing that I will add to this that now all these tools have either built in or with a simple few clicks that it can walk you through, they have browser access, right?
[25:08] Isar Meitis: So in, back in the day, three months ago, you had to go to Replit and figure this out on your own.
[25:15] Isar Meitis: But now you can literally say,"Oh, open your browser and open Replit and just ask me to log in." That's the only thing they would still not do, uh, for safety reasons, not that they can't.
[25:24] Isar Meitis: And you log in into the browser that it has opened, and now it's in Replit, in your Replit account, and it can see everything, including where's the code and what code is it and how it can be deployed and which component it has, what it's connect- Like all of that.
[25:37] Isar Meitis: You have to copy and paste nothing, you have to explain nothing, you have to find nothing yourself.
[25:42] Isar Meitis: And it's happening to me every single day, where Claude will say,"Oh, you, you need to go there and that and find this information." No.
[25:48] Isar Meitis: Open the browser.
[25:49] Isar Meitis: Go figure this out for yourself." And it does.
[25:51] Isar Meitis: And really the only thing it needs me for is credentials.
[25:54] Isar Meitis: Like, it's like,"Okay, I'm, I'm stuck.
[25:55] Isar Meitis: Go Like I need you to log in." And then you log in and it will take over and do the thing.
[25:59] Isar Meitis: Now, there are cases where you probably need to be a little more careful, right?
[26:02] Isar Meitis: I'm not sure I'm gonna give it access to my bank account, as an example, or to my, uh, live software deployment environment, with full access to everything because all my clients depend on it and stuff like that.
[26:12] Isar Meitis: But- For things like this, 100%.
[26:15] Isar Meitis: I'm not going to do any work for you, Mr.
[26:17] Isar Meitis: Robot.
[26:17] Isar Meitis: You go and figure this out on your own.
[26:19] Isar Meitis: and 19 out of 20 times, it will.
[26:23] Isar Meitis: So I literally had one of those just before our call today with something similar, like a technical aspect of an application where it needed me to log in because the API didn't work, blah, blah, blah, blah, blah.
[26:32] Isar Meitis: It cannot connect to it from a sandbox.
[26:34] Isar Meitis: Again, all these things that nobody should know anything about, and you're like,"Okay, go to the browser, figure this out." And it goes to the browser, and it figures it out.
[26:40] Isar Meitis: So great stuff.
[26:42] Isar Meitis: So you follow the checklist.
[26:43] Isar Meitis: You have an app on the App Store.
[26:45] Isar Meitis: What are kinda like the biggest takes you think people should take from this, and what other ideas you now have after you know how easy it is, like,"Ooh, I should also probably do this," or,"I should do that," uh, maybe related to this or maybe not?
[26:59] Bryce Rattner Keithley: Yeah.
[27:00] Bryce Rattner Keithley: I think the first one you've touched on already, which, m- mimics or reinforces the sort of 80/20 rule, is you can get to 80% so fast, and then it's the 80 to 100 that, like, you'll spend so much time on, and that was a really interesting paradox, and I think was an interesting learning to have of what...
[27:25] Bryce Rattner Keithley: how to think about inputs and outputs in my collaboration with the robots of, gosh, it's great to see it spin up something, and also zero expectation of, like, perfection or getting to a stopping
[27:35] Isar Meitis: point or, like, that my role as a human of judgment and ideas and tuning
[27:40] Bryce Rattner Keithley: w- would
[27:40] Isar Meitis: be obsolete
[27:41] Bryce Rattner Keithley: a- at least now.
[27:42] Bryce Rattner Keithley: Um, so the 80/20 is interesting, and, and I think continues to be true.
[27:46] Bryce Rattner Keithley: I...
[27:47] Bryce Rattner Keithley: like, you can see the difference to what it is now.
[27:48] Bryce Rattner Keithley: I've fully re-skinned it.
[27:50] Bryce Rattner Keithley: It's still far from perfect.
[27:52] Bryce Rattner Keithley: a girlfriend of mine and I, we're building a mom mode, so there's, like, a prenatal and postpartum version that we wanna add in, which we think will be cool.
[27:59] Bryce Rattner Keithley: so the work continues.
[28:02] Bryce Rattner Keithley: the...
[28:03] Bryce Rattner Keithley: a- and I think it's kind of a lesson for life.
[28:06] Bryce Rattner Keithley: Like, I I spend my career operating in and discussing things where I have a knowledge disadvantage to the other person and the subject matter I'm talking about.
[28:19] Bryce Rattner Keithley: so in general, I've gotten fairly comfortable operating at a disadvantage and asking questions to clarify or to translate whatever we're talking about to something I can make sense of and, and pattern match to.
[28:32] Bryce Rattner Keithley: But I especially think that while it's terrifying to depart from things you know and w- ways that you've done things that have been successful or made you successful in the past, there is such a thing as success inertia, and basically overstaying the welcome of something that's worked to the point of it being your or a company's demise.
[28:56] Bryce Rattner Keithley: And in this time of change, your willingness and your comfort with zooming out and asking a bigger or a different or a less attached question can lead to better and different outcomes than you might imagine, I think is really powerful.
[29:12] Bryce Rattner Keithley: We see this parallel actually.
[29:15] Bryce Rattner Keithley: es- I, I'm...
[29:16] Bryce Rattner Keithley: I generally do technical or technical related hiring, and especially with engineers that have spent their careers interviewing for jobs by being able to find the fastest working solution to a problem.
[29:26] Bryce Rattner Keithley: If they're interviewing like they were a few years ago and jumping in to find the fastest working solution versus zooming out and thinking about,"What's afforded to me?
[29:35] Bryce Rattner Keithley: What is the tech stack?
[29:37] Bryce Rattner Keithley: Who am I working with, and how are robots a part of the equation?" You're kind of missing the forest through the trees.
[29:43] Bryce Rattner Keithley: And there's an opportunity, I think, to, as long as we can, preserve the dominance of humanity By not staying low, but instead by zooming out and asking these bigger or different or open-minded or challenging questions.
[30:00] Bryce Rattner Keithley: And I think the experience th- uh, that has reinforced has been profound.
[30:06] Isar Meitis: I love it.
[30:07] Isar Meitis: two things, one very technical, but first I will add something.
[30:10] Isar Meitis: I think what you're saying, and it's really amazing how important it is today, it is enforcing us to be comfortable feeling uncomfortable or doing things that we're uncomfortable with usually.
[30:21] Isar Meitis: And it's awesome because it's not with people.
[30:23] Isar Meitis: the biggest fear people have is they're like,"Ooh, I don't want to look dumb.
[30:26] Isar Meitis: I don't want to ask dumb questions.
[30:27] Isar Meitis: I don't want to say something that would look stupid to people who know." This is a machine.
[30:31] Isar Meitis: It doesn't judge.
[30:32] Isar Meitis: It doesn't care.
[30:33] Isar Meitis: It will do whatever you want.
[30:34] Isar Meitis: It will do it as many times as you need.
[30:35] Isar Meitis: It will explain it as many ways as you wish, and it will perform in a way that you cannot perform as long as you give it the right feedback.
[30:42] Isar Meitis: And so it is an amazing opportunity to learn that skill of like,"I'm perfectly comfortable being uncomfortable in what I'm doing." And you saw a lot of examples from Bryce.
[30:50] Isar Meitis: He's like,"I don't even know what you're talking about.
[30:52] Isar Meitis: What can I get to you to get the answer yourself?" And so it is allowing you to then do things that were practically impossible previously if you're willing to go that step of like,"Okay, I, I don't have a clue, but I'm willing to try." So this is one thing that I want to say.
[31:08] Isar Meitis: The other thing that I want to ask about the 80/20,'cause it's something we talked about earlier, uh, before we started recording, that I think will help people a lot.
[31:16] Isar Meitis: That is in that 8- i- in that last 20% is user interface How do you...
[31:23] Isar Meitis: 'Cause again, you grew up in the tech scene and you know what good looks like and so on, but how can you show it what you like and don't like or explain in a way that will actually be able to build stuff that you will, you/your audience will find attractive, user-friendly, et cetera?
[31:39] Bryce Rattner Keithley: I'm so glad that you asked this, and I just wanted to pull away and make sure I had things available for you to see.
[31:45] Bryce Rattner Keithley: this has been a really interesting exercise of trial and error, because I was definitely...
[31:51] Bryce Rattner Keithley: I'm a talker.
[31:52] Bryce Rattner Keithley: I spent my career talking.
[31:54] Bryce Rattner Keithley: I felt more comfortable describing things, and I realize that big subscriber to definition of insanity, doing the same thing over and over again, expecting different results, and I think that holds true too.
[32:05] Bryce Rattner Keithley: It's like, don't beat your head against the wall, and be willing to try new things.
[32:08] Bryce Rattner Keithley: And so again, I knew from that first lovable example, I'm like,"Yeah, this gets me minimum viable exercise, but, hate it.
[32:17] Bryce Rattner Keithley: Hate it.
[32:17] Bryce Rattner Keithley: Will not look at this every day." And so I thought about Inspo.
[32:22] Bryce Rattner Keithley: Like, I, I just truly thought about wellness apps and found different things that just spoke to me, you know, Pinterest-ed myself, if you will, in a Google Doc, things that were interesting.
[32:31] Bryce Rattner Keithley: I'm now just showing and scrolling things that I found online that I thought were interesting.
[32:35] Bryce Rattner Keithley: So again, for those who
[32:35] Isar Meitis: are not watching, these are just screenshots of applications, and they're not necessarily training applications.
[32:38] Isar Meitis: They're just applications with different styles of u- user interfaces, uh, that you can use as examples.
[32:45] Bryce Rattner Keithley: Exactly.
[32:46] Bryce Rattner Keithley: And so then, you know, for example, I did build in badges.
[32:50] Bryce Rattner Keithley: And so there's badges that I have on the site.
[32:53] Bryce Rattner Keithley: it's not super sophisticated, but, like, I found badges that I liked, and I could upload screenshots and say,"Let's build badges inspired by this picture." Isar, if you're interested, I can extrapolate on the UI question and talk about how I've learned how to do that with the videos, which was certainly the most, complex and precise, uh, side of the visuals.
[33:16] Bryce Rattner Keithley: I don't know if that's interesting.
[33:16] Bryce Rattner Keithley: I can keep going down just the general UI if that's helpful too.
[33:19] Isar Meitis: No, I think, I think let's stick to the general UI for now.
[33:21] Isar Meitis: Maybe we'll do a whole other one about the videos- because I'm sure it's more than 30 seconds to figure out how to create, uh, videos of different animals doing exercises.
[33:31] Bryce Rattner Keithley: One example though that I think is really lightweight that I can talk you to is sometimes the robots have a hard time with precision, and- Right now on the screen, this is a credit app, I think, but it has a red to green continuum on sort of a horseshoe dial.
[33:50] Bryce Rattner Keithley: Yeah.
[33:51] Bryce Rattner Keithley: And it was the 80/20 rule held, right?
[33:54] Bryce Rattner Keithley: I probably posted this and was like,"Let's do a continuum," right?
[33:58] Bryce Rattner Keithley: They're not discrete colors.
[33:59] Bryce Rattner Keithley: They fade.
[34:01] Bryce Rattner Keithley: These are the colors.
[34:02] Bryce Rattner Keithley: You're not introducing a full rainbow here.
[34:05] Bryce Rattner Keithley: But, like, it maybe made the horseshoe, and then it was like,"No, make it a circle." And it was, like, fine on the horseshoe, and then when you asked it to go 80 to 100 on the circle, it was, like, a new shape or, like, had images in there.
[34:16] Bryce Rattner Keithley: Like, it just will go from close to totally far off in a split second.
[34:21] Bryce Rattner Keithley: And so then the breakthrough there was I drew a picture of it.
[34:24] Bryce Rattner Keithley: I just hand-drew on a paper in chicken scratch what I had in mind, and it was like,"No, make a combination of these things.
[34:32] Bryce Rattner Keithley: Keep the gradient, but here." And s- I did the same thing with this version of the buttons.
[34:38] Bryce Rattner Keithley: Like, I wanted to try having the buttons within sort of like a watch face.
[34:42] Bryce Rattner Keithley: yeah.
[34:43] Bryce Rattner Keithley: And the alignment of them was tricky.
[34:44] Bryce Rattner Keithley: Like, getting some of them, getting the stack, getting them not, oriented to a circle, but getting them fixed on the X-axis.
[34:52] Bryce Rattner Keithley: there was some, there was trial and error, and so my instinct was to talk to it.
[34:56] Bryce Rattner Keithley: When that wasn't working, there were images, but a- again, it's like, what got you here won't get you there, and being willing to not...
[35:03] Bryce Rattner Keithley: Sometimes you start yelling at the robots, and I think that's not a healthy place to be, so when you're tempted to yell at the robots, it's also like,"What can I do differently in this equation for a different outcome?" And if you think creatively, you can often, you can find a, you can...
[35:17] Bryce Rattner Keithley: We ran into the same thing on the video side too, and it's a- y- again, as long as you're willing to think about it differently, there are tools that can get you the results that you want.
[35:24] Isar Meitis: Awesome.
[35:24] Isar Meitis: I think the biggest take here is that these tools thrive on context.
[35:28] Isar Meitis: and especially when you're trying to develop something visual, like a visual int- like a user interface, visual context matters a lot.
[35:36] Isar Meitis: It is very hard...
[35:38] Isar Meitis: uh, think about, you know, the little kids' game where I describe something to you and I'm trying to get you to draw a cat, I'm just not telling you it's a cat, right?
[35:44] Isar Meitis: I'm gonna, I'm gonna try to describe.
[35:45] Isar Meitis: You know, it has a head and ears and, and a tail.
[35:47] Isar Meitis: I mean, this could be any animal.
[35:49] Isar Meitis: I'm like, how do you, how do you describe a cat that would look like a cat?
[35:52] Isar Meitis: You show me an image, oh, it's a cat.
[35:55] Isar Meitis: And so it is exactly that.
[35:57] Isar Meitis: These tools thrive on context, and if you give them the right context, in this particular case, here are visual examples of what I like from a style perspective.
[36:04] Isar Meitis: Here's the visual example of the kind of badges I want.
[36:07] Isar Meitis: Here's the visual example of the scale of colors that I want, like, I like the, the red to green, uh, merging kinda like into one another.
[36:16] Isar Meitis: Uh, here's this back of the napkin sketch of how I want it laid out.
[36:20] Isar Meitis: Whatever visual reference that you can give these tools, they can pick up and they know how to mix and match.
[36:26] Isar Meitis: They know how to take the color from the image and the sketch from your back of the napkin and merge them into one thing, and they're very, very good, uh, at doing this.
[36:33] Isar Meitis: So again, kudos for figuring this out.
[36:36] Isar Meitis: For those of you who are listening, uh, that can save you a few, uh, nights that you're banging your head against the wall not figuring out how to describe in words the vision that you have in your head.
[36:45] Isar Meitis: Bryce, this was fantastic.
[36:47] Isar Meitis: first of all, if people wanna find the app, what is the app called on the App Store?
[36:50] Isar Meitis: And then if people wanna connect with you, learn from you, uh, in any way, how can they do that?
[36:56] Bryce Rattner Keithley: Yes.
[36:57] Bryce Rattner Keithley: The app is in the App Store, and it's called Daily100.
[37:00] Bryce Rattner Keithley: You will see me on the leaderboard every day.
[37:03] Bryce Rattner Keithley: Awesome.
[37:03] Bryce Rattner Keithley: Feel free to join me or just operate in the shadows and do it on your own time.
[37:07] Bryce Rattner Keithley: That's fine, too.
[37:08] Bryce Rattner Keithley: like I said, my background is in talent and recruiting, so LinkedIn is my social media of choice.
[37:13] Bryce Rattner Keithley: You'll see me there.
[37:14] Bryce Rattner Keithley: I do share some thought leadership and just some learnings from the field, interview tips, hiring tips, and the like.
[37:19] Bryce Rattner Keithley: And then if you wanna check out my side projects, uh, you'll find me on GitHub.
[37:23] Bryce Rattner Keithley: My, uh, username is brkbot, uh, and you can check me out there as well.
[37:28] Isar Meitis: Awesome.
[37:29] Isar Meitis: Thank you so much.
[37:30] Isar Meitis: This was absolutely fantastic.
[37:31] Isar Meitis: I had a blast.
[37:31] Isar Meitis: I know that this will inspire a few people to take action, hopefully more than a few.
[37:36] Isar Meitis: So I, uh, really, really appreciate you taking the time and sharing with us.
[37:39] Bryce Rattner Keithley: Thanks, Isar.
[37:39] Bryce Rattner Keithley: It was a pleasure.

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