# AI Engine Optimization: Insights from HubSpot's Neri Bluman

An episode of [AI Chat: AI News on Claude, ChatGPT, Gemini, Grok, Perplexity](https://invisiblenetwork.ai/podcast/1669990482), 29 Apr 2026, 35 min.

Audio: https://content.rss.com/episodes/365073/2776657/ai-chat-podcast/2026_04_29_00_43_48_61ff9d50-03ea-4b89-be7a-03be4f10b8e8.mp3

Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode! In this episode, we explore the transformative impact of AI engine optimization on how brands engage with consumers. Neri Bluman shares insights on the evolution from traditional SEO to Answer Engine Optimization and the pressing need for businesses to adapt to this new landscape. • Get the top 80+ AI Models for $8.99 at AI Box: https://aibox.ai • How I Grow and Scale My Business with AI: https://www.skool.com/aihustle • Neri Bluman: https://es.linkedin.com/in/neribluman • Hubspot: https://www.hubspot.com/home-d • Watch on YouTube: https://youtu.be/v3hDZicUi44 Chapters 00:00 Introduction to AI Engine Optimization 02:22 The Evolution of Search and AI 05:10 Foundations of Answer Engine Optimization 07:51 Collaboration with HubSpot 10:38 The Future of AEO and HubSpot Integration 13:16 Expanding Access to AEO Tools 15:57 Understanding Different AI Models 18:31 Strategies for Improving AI Visibility 21:03 The Role of Automation in Marketing 23:55 Final Thoughts and Advice

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