# Say Less, Win More: Clear Messaging for Complex Deals | Ep 80

An episode of [Oil and Gas Sales and Marketing Podcast](https://invisiblenetwork.ai/podcast/1663565581), 22 Oct 2025, 26 min.

Audio: https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM80.mp3

Live at the Sellwell Conference, Matthew Bertram and Katie (Murphy Marketing) unpack how to turn complex services into clear, buyer-ready messages. They cover interviewing customers to “pressure test” the pitch, framing why you/why now, and using real-world constraints (regulatory deadlines, capacity limits) to create honest urgency—so technical expertise lands, and complex sales move forward. Episode Links: Guest: https://www.linkedin.com/in/katielantukh/ SellWell Conference: https://www.theghgn.com/sell-well-2025 Sponsor: https://www.ewrdigital.com/ Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store here. Curious about podcast advertising? Learn more here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! More from OGGN … Podcasts LinkedIn Group LinkedIn Company Page Get notified about industry events

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