# Account Based Marketing | Ep 45

An episode of [Oil and Gas Sales and Marketing Podcast](https://invisiblenetwork.ai/podcast/1663565581), 3 Apr 2024, 34 min.

Audio: https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm045.mp3

Mark and Matt are back with Todd and Ian with Fifth Ring, and explore ABM. What most people get wrong, how to do it right, the tech stack, storytelling and how to personalize your approach. All to ensure that you get the perfect story in front of your perfect prospect to drive sales. Todd Gregory https://www.linkedin.com/in/jtoddgregory/ Ian Ord https://www.linkedin.com/in/ian-ord-9019a43/overlay/about-this-profile/ Fifth Ring https://www.fifthring.com/ Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store here. Curious about podcast advertising? Learn more here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! More from OGGN … Podcasts LinkedIn Group LinkedIn Company Page Get notified about industry events

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