# Ending the Year Strong Part 2 of a 2 part series | Ep 60

An episode of [Oil and Gas Sales and Marketing Podcast](https://invisiblenetwork.ai/podcast/1663565581), 27 Nov 2024, 27 min.

Audio: https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm060.mp3

In this second part of a two part series Matt and Mark discuss strategies for marketing professionals to end the year strong. They emphasize the importance of cleaning up contact lists, preparing for performance reviews, and documenting achievements. The conversation also covers the significance of aligning marketing efforts with sales objectives, exploring new marketing channels, and optimizing campaigns. Additionally, they highlight the need to humanize brands and communicate company vision effectively to foster connections with clients and employees. Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store here. Curious about podcast advertising? Learn more here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! More from OGGN … Podcasts LinkedIn Group LinkedIn Company Page Get notified about industry events

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