# You Can’t Automate Passion: Engineering People | Ep 76

An episode of [Oil and Gas Sales and Marketing Podcast](https://invisiblenetwork.ai/podcast/1663565581), 15 Oct 2025, 31 min.

Audio: https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM76.mp3

Laurie Perternal Hall a former NASA engineer turned executive coach who shares her journey from systems thinking to people transformation on the Oil and Gas Sales and Marketing Podcast. She explains why successful change starts with people, not processes, and how coaching unlocks awareness, alignment, and real “aha!” moments. Drawing from years of coaching across industries—including oil and gas—she discusses the challenge of overcoming resistance to coaching, and how empathy and human connection remain irreplaceable, even in the age of AI. Episode Links: Guest: https://www.linkedin.com/in/lauriehallformerlypeterson/ SellWell Conference: https://www.theghgn.com/sell-well-2025 Sponsor: https://www.ewrdigital.com/ Edit Notes: Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store here. Curious about podcast advertising? Learn more here. Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! More from OGGN … Podcasts LinkedIn Group LinkedIn Company Page Get notified about industry events

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