# Own The Space w/Guest Ian Ord. Part 2 of 2 | Ep 57

An episode of [Oil and Gas Sales and Marketing Podcast](https://invisiblenetwork.ai/podcast/1663565581), 3 Oct 2024, 27 min.

Audio: https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm057.mp3

In this 2-part series Mark, Matt and Ian from Fifth Ring discuss the evolving role of marketing in the C-suite, emphasizing the importance of data-driven strategies and predictive revenue. They explore the need for a unified approach to data across departments, the cultural shifts necessary for effective collaboration, and the impact of AI on creativity in marketing. The discussion highlights the challenges and opportunities that arise when marketing professionals embrace a more analytical mindset and work closely with sales and executive teams to drive business results. Episode Links https://www.linkedin.com/in/ian-ord-9019a43 https://www.fifthring.com Brought to you on OGGN, the largest and most listened-to podcast network for the oil and energy industry. Sign up for OGGN newsletters here. Visit the OGGN Merch store here. Curious about podcast advertising? Learn more here. Mark LaCour | Matt Bertram OGGN | LinkedIn | Facebook | Twitter | Instagram | TikTok EWR Digital | LinkedIn Enjoying the show? Leave us a review here! More from OGGN … Podcasts LinkedIn Group LinkedIn Company Page Get notified about industry events

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.