# Oil and Gas Sales and Marketing Podcast A podcast by Mark LaCour and Matt Bertram. Co-hosts Mark LaCour and Matthew Bertram bring oil and gas sales and marketing leaders the strategies that actually move deals. From AI adoption in upstream and oilfield services to how AI answer engines now decide which energy companies get recommended, every episode turns hard-won tactics into something you can use this week. Feed: https://feeds.oggn.com/category/ogsm/feed/ ## Latest episodes - [What I Learned Marketing to Oil and Gas: NavVis’s Nilu Tells All | Ep 104](https://invisiblenetwork.ai/podcast/1663565581/f6c9f4540d81) (2026-10-21, 40 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm104.mp3 - [The Future of Marketing in 2027: AI Ate Search, Now What? | Ep 103](https://invisiblenetwork.ai/podcast/1663565581/99000e447c72) (2026-10-14, 38 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm103.mp3 - [Amazing AI-Powered Personalized Outreach that Works! Plus New Sponsor | Ep 103](https://invisiblenetwork.ai/podcast/1663565581/e02e373093ae) (2026-09-23, 36 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm103.mp3 - [When to Say No to a Deal and Toxic Customers | Ep 102](https://invisiblenetwork.ai/podcast/1663565581/5c517b1b7862) (2026-09-22, 35 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm102a.mp3 - [What is producing monster results in 2026 | Ep 101](https://invisiblenetwork.ai/podcast/1663565581/21e288f23b2e) (2026-09-01, 32 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm101.mp3 - [Breaking into Oil and Gas, a Five Step Process | Ep 100](https://invisiblenetwork.ai/podcast/1663565581/71248940a28e) (2026-08-26, 30 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm100.mp3 - [Justifying Your Marketing Budget to the CFO | Ep 99](https://invisiblenetwork.ai/podcast/1663565581/c80b0c6d2472) (2026-08-19, 33 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm099.mp3 - [How to Accelerate Deal Closure in Oil and Gas | Ep 98](https://invisiblenetwork.ai/podcast/1663565581/bc2032846b6e) (2026-08-05, 37 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm098.mp3 - [Mastering Buyer Champions: The Secret Weapon in Modern Sales | Ep 97](https://invisiblenetwork.ai/podcast/1663565581/980f56ba3150) (2026-07-29, 38 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm097.mp3 - [Revolutionizing Sales Leadership with AI and Data | Ep 96](https://invisiblenetwork.ai/podcast/1663565581/948b015513ab) (2026-07-15, 34 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm096.mp3 - [AI and Data Governance: The Future of Sales and Marketing | Ep 95](https://invisiblenetwork.ai/podcast/1663565581/e7e9ead02400) (2026-07-08, 36 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm095.mp3 - [Transforming Family Businesses with Systems and Data | Ep 94](https://invisiblenetwork.ai/podcast/1663565581/a77c12a9cd40) (2026-07-01, 36 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm094.mp3 - [Mastering Enterprise Sales: Overcoming Buyer Hesitation](https://invisiblenetwork.ai/podcast/1663565581/28cb31beb077) (2026-06-24, 36 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm093.mp3 - [AI’s Impact on Oil & Gas Sales: 5 Key Strategies | Ep 92](https://invisiblenetwork.ai/podcast/1663565581/62a309fc7dd3) (2026-04-22, 32 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm092.mp3 - [Transforming Headshots in a Virtual World | Ep 91](https://invisiblenetwork.ai/podcast/1663565581/7b74e146c6fa) (2026-03-11, 26 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm091.mp3 - [RevOps That Works: Pricing Guardrails & Process Alignment | Ep 90](https://invisiblenetwork.ai/podcast/1663565581/a58e30669b9b) (2026-01-14, 25 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM90.mp3 - [Align Sales & Marketing, Earn Authority, Win Search | Ep 89](https://invisiblenetwork.ai/podcast/1663565581/06747f42fe0f) (2026-01-08, 17 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM89.mp3 - [Happy Holidays and we Published a Book!](https://invisiblenetwork.ai/podcast/1663565581/b6ad9e3b76fe) (2025-12-31, 4 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM88.mp3 - [CRMs: Deal Engines, Not Data Graveyards | Ep 87](https://invisiblenetwork.ai/podcast/1663565581/b76c3e15b573) (2025-12-31, 30 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM87.mp3 - [From Committee to Close: Winning Complex O&G Deals | EP 86](https://invisiblenetwork.ai/podcast/1663565581/f4685e4fd0cc) (2025-12-24, 22 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM86.mp3 - [\[OGSM Template\]From CRM Chaos to Closed Deals | Ep 85](https://invisiblenetwork.ai/podcast/1663565581/00a0bb099778) (2025-12-17, 28 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM85.mp3 - [Brand to Bottom Line: CX, CRM & Revenue Growth | Ep 85](https://invisiblenetwork.ai/podcast/1663565581/fc1dd3ee5a01) (2025-11-05, 25 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM84.mp3 - [Data Is the New Oil: Clean Data, Smarter Decisions | 83](https://invisiblenetwork.ai/podcast/1663565581/a01fcef5d7ad) (2025-10-29, 38 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM83.mp3 - [From Siloed Data to Smart Decisions with AI | Ep 82](https://invisiblenetwork.ai/podcast/1663565581/9416ff8a9819) (2025-10-22, 18 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM82.mp3 - [From CRM Chaos to Closed Deals | Ep 81](https://invisiblenetwork.ai/podcast/1663565581/bbda45675829) (2025-10-22, 28 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM81.mp3 - [Say Less, Win More: Clear Messaging for Complex Deals | Ep 80](https://invisiblenetwork.ai/podcast/1663565581/dec87dcc71a9) (2025-10-22, 27 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM80.mp3 - [Selling into Oil Patch: The RevOps Playbook | Ep 78](https://invisiblenetwork.ai/podcast/1663565581/86bfc81ece9d) (2025-10-21, 38 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM78.mp3 - [How to Win RFPs Without Competing on Price | Ep 77](https://invisiblenetwork.ai/podcast/1663565581/95d263813cc1) (2025-10-21, 37 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM77.mp3 - [You Can’t Automate Passion: Engineering People | Ep 76](https://invisiblenetwork.ai/podcast/1663565581/2ea73181524d) (2025-10-15, 32 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM76.mp3 - [Using AI to Drive Long-Form Sales | Ep 75](https://invisiblenetwork.ai/podcast/1663565581/06c9b6881672) (2025-10-15, 12 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM75.mp3 - [Harnessing AI for Sales Success | Ep 74](https://invisiblenetwork.ai/podcast/1663565581/4fc43b29efeb) (2025-10-01, 32 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM74.mp3 - [Transforming Oil and Gas Sales with ROI | Ep 73](https://invisiblenetwork.ai/podcast/1663565581/ce44a6f0c1a6) (2025-09-24, 28 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM73.mp3 - [The Intersection of Personal Branding and Corporate Identity | Ep 72](https://invisiblenetwork.ai/podcast/1663565581/6ba4ada1400b) (2025-09-22, 30 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM072.mp3 - [Harnessing AI for Sales Success | Ep 71](https://invisiblenetwork.ai/podcast/1663565581/6ec9e9ae38d4) (2025-07-02, 12 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM071.mp3 - [Mastering Sales Negotiation: Insights from Saad A Saad | Ep 70](https://invisiblenetwork.ai/podcast/1663565581/9942c9b660f2) (2025-06-11, 33 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM070.mp3 - [PR, Sales, Marketing: Their Roles in Oil and Gas Success | Ep 69](https://invisiblenetwork.ai/podcast/1663565581/a4b51154d75a) (2025-06-04, 36 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM069.mp3 - [Harnessing Conferences for Business Growth | Ep 68](https://invisiblenetwork.ai/podcast/1663565581/705de029b358) (2025-05-28, 27 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM068.mp3 - [Building a Sales Team from Scratch (hint – start with marketing) | Ep 67](https://invisiblenetwork.ai/podcast/1663565581/79ed8d9fc83b) (2025-05-21, 34 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGS067.mp3 - [Mastering Sales Strategies for Global Accounts | 067](https://invisiblenetwork.ai/podcast/1663565581/9c584fb134fd) (2025-05-07, 33 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM066.mp3 - [Building a Winning Sales Team with guest Jason Jeray from Oracle | Ep 65](https://invisiblenetwork.ai/podcast/1663565581/31fbb73255ff) (2025-04-23, 29 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM065.mp3 - [Disconnected Marketing w/guest Casey Cheshire | Ep 64](https://invisiblenetwork.ai/podcast/1663565581/2b6a98163b68) (2025-04-16, 31 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM064.mp3 - [Mastering Sales Engagement Strategies | Ep 063](https://invisiblenetwork.ai/podcast/1663565581/99be1a7a74c9) (2025-04-09, 35 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM063.mp3 - [How Animation Technology is Changing Marketing and Sales | Ep 062](https://invisiblenetwork.ai/podcast/1663565581/dec18a96bd54) (2025-03-19, 34 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM062.mp3 - [Christmas Special 2024](https://invisiblenetwork.ai/podcast/1663565581/8a882c8d2721) (2024-12-24, 11 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/Xmas24.mp3 - [Ending the Year Strong Part 1of a 2 part series](https://invisiblenetwork.ai/podcast/1663565581/a07a3d43133d) (2024-12-09, 30 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/OGSM061.mp3 - [Ending the Year Strong Part 2 of a 2 part series | Ep 60](https://invisiblenetwork.ai/podcast/1663565581/41136c4ea194) (2024-11-27, 27 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm060.mp3 - [Leadership and Sales Success w/Guest Will Barron | Ep 58](https://invisiblenetwork.ai/podcast/1663565581/a01e9f6b3ab9) (2024-10-18, 26 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm058.mp3 - [Own The Space w/Guest Ian Ord. Part 2 of 2 | Ep 57](https://invisiblenetwork.ai/podcast/1663565581/285d93af1dbd) (2024-10-03, 27 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm057.mp3 - [The Power of Influencer Marketing in the Oil and Gas Industry | Ep 55](https://invisiblenetwork.ai/podcast/1663565581/4703cb38ed00) (2024-09-11, 33 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm055.mp3 - [The New ABB w/Guest Anand Jha | Ep 54](https://invisiblenetwork.ai/podcast/1663565581/d9a9ec1e421b) (2024-08-23, 28 min): audio https://media.blubrry.com/oil_and_gas_this_week/media.blubrry.com/oilandgassalesandmarketing/ins.blubrry.com/oilandgassalesandmarketing/ogsm054.mp3 Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.