# How Flipkart Minutes became the company's redemption arc

An episode of [Daybreak](https://invisiblenetwork.ai/podcast/1658118308), 4 Oct 2026, 15 min.

Audio: https://media.transistor.fm/a38a4254/b1edf918.mp3

For years, Flipkart has tried and struggled to scale the vertical it began to sell groceries. But as quick commerce platforms started becoming successful, the e-commerce giant could not just stay out of the game. Today, around a quarter of its business comes from Minutes. What is driving the vertical is also an aggressive expansion of dark stores and in tier-2 and a change in management affecting selection on the platform. In this episode, we look at how Minutes has made it work so far, and why Flipkart's push into quick commerce is becoming a way for it to secure its future. Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.

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