# How To Finally Write That Book & Make it a Bestseller w/ Keith Ferrazzi | EP #59

An episode of [Moonshots with Peter Diamandis](https://invisiblenetwork.ai/podcast/1648228034), 17 Aug 2023, 1 h 29 min.

Audio: https://traffic.megaphone.fm/DVVTS5461024650.mp3?updated=1692662732

In this episode, Peter and Keith discuss the significance of writing a book as a means to establish one's brand and positioning in the world. They share about the intricacies of writing, publishing, and promoting a book, highlighting the importance of authenticity and genuine intent over mere commercial success. • 24:50 | Chat GPT Writing - Pros & Cons • 54:28 | Defining Your Brand With Books • 1:17:15 | Book Writing in 20 Years Keith Ferrazzi is an American author, entrepreneur, and recognized global thought leader in the relational and collaborative sciences. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He has written several New York Times bestselling books, including “Never Eat Alone” and “Who’s Got Your Back?”. Ferrazzi has introduced a new transformational operating system he calls co-elevation that leads to exponential change and value Check out Keith’s latest book, Competing in the New World of Work _____________ I only endorse products and services I personally use. To see what they are, please support this podcast by checking out our sponsors: Experience the future of sleep with Eight Sleep. Visit https://www.eightsleep.com/moonshots/ to save $150 on the Pod Cover. _____________ I send weekly emails with the latest insights and trends on today’s and tomorrow’s exponential technologies. Stay ahead of the curve, and sign up now: Tech Blog _____________ Connect With Peter: Twitter Instagram Youtube Moonshots and Mindsets Learn more about your ad choices. Visit megaphone.fm/adchoices

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