# Sports10x - Growing of Lega Serie A in USA - Andy Mitchell, CEO & MD, Lega Serie A

An episode of [VC10X - Investing, Venture Capital, Asset Management, Family Office, Wealth Management](https://invisiblenetwork.ai/podcast/1632806986), 7 Jan 2025, 46 min.

Audio: https://anchor.fm/s/a453ddd4/podcast/play/96721966/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-0-7%2Fc3a9b583-8d8f-90f4-2d13-d2b7a0586479.mp3

Andy Mitchell is the CEO and Managing Director of Lega Serie A USA. Based in New York, Andy is a former Facebook tech executive heading up Serie A's efforts in North America. Nine of the 20 teams in Lega Serie A are now American-owned, and there's a great deal of focus on the US as a market from a sporting and commercial perspective. In this episode we talk about - - The significance of Lega Serie A - Growth strategies they are implementing to grow Lega Serie A in the North American region - Why is soccer not a popular sport in the US and how it's gaining popularity - What is the business appeal for US businessmen to buy a team in Lega Serie A - How does the league make money - Preparations for the 2026 world cup & lots more Links: ⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com Lega Serie A website - https://www.legaseriea.it/en Lega Serie A on Instagram - https://www.instagram.com/seriea_northamerica/?hl=en Lega Serie A newsletter - https://www.calcioweekly.com/ Andy Mitchell on Linkedin - https://www.linkedin.com/in/andymitchell1/ 🎙️ Hosted by Prashant Choubey Follow Prashant on X - https://x.com/ChoubeySahab Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab For sponsorship or guest appearance requests, write to prashantchoubey3@gmail.com Subscribe to VC10X on Youtube, Spotify, Apple Podcasts.

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