# VC10X - VCs need to keep founders in check - Avik Ashar, Principal, Artha Venture Fund

An episode of [VC10X - Investing, Venture Capital, Asset Management, Family Office, Wealth Management](https://invisiblenetwork.ai/podcast/1632806986), 31 Jul 2024, 47 min.

Audio: https://anchor.fm/s/a453ddd4/podcast/play/89874262/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-6-31%2F74b1c5ab-1601-f1f9-a467-c641f12a1f8d.mp3

Avik Ashar has been building or investing in businesses for the past 12 years. He is currently a Principal @ Artha Venture Fund, focused on early-stage investments (seed - series A) in India. He previously ran a single-family office for the Sutariya family, based in Bombay, investing across India & SEA and scaled Zilingo across 5 geographies, $100mn P&L responsibility with a team of 60, and raised $280mn for the business. He also founded a SaaS startup in the auto insurance space (exited). In this episode, we talk about - - How Artha prefers a "Company friendly" approach and not a "Founder friendly" approach as a VC - How family offices, angel investors, and VCs use different lenses to look at prospective investments - How Artha's term sheet is different from others - Portfolio construction approach at Artha & lots more Links: ⭐ Sponsored by Podcast10x - Podcasting agency for VCs - https://podcast10x.com Artha Venture Fund - https://artha.vc/ Avik Ashar on LinkedIn - https://www.linkedin.com/in/avik-ashar-70821b16 🎙️ Hosted by Prashant Choubey Follow Prashant on X - https://x.com/ChoubeySahab Follow Prashant on LinkedIn - https://www.linkedin.com/in/choubeysahab Email - prashantchoubey3@gmail.com Subscribe to VC10X on Youtube - https://youtube.com/@vc10x VC10X is available on Spotify, Apple Podcasts & YouTube.

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