# The Man Who Told A Million Stories: How To Tell Stories That Sell (Step‑by‑Step Guide!) | Matt Dicks

An episode of [The Calum Johnson Show](https://invisiblenetwork.ai/podcast/1609102004), 7 Jul 2025, 1 h 05 min.

Audio: https://pscrb.fm/rss/p/traffic.megaphone.fm/NYGNA6387658016.mp3

Get 1 month free with Shopify: https://shopify.com/calumjohnson Get Our New Stay Delusional Merch now: https://bit.ly/StayDelusionalTwo Get your copy of Storyworthy by Matthew Dicks, this book made me into a storyteller! https://amzn.to/3IdxsSu Follow Us! https://www.instagram.com/calumjohnson1 https://x.com/calum\_johnson9 https://www.instagram.com/matthewdicks/ Timestamps 00:00 Intro 01:12 The TRUTH about why storytelling is so important for entrepreneurs! 07:46 The science behind why stories WORK 10:19 “Nothing sells like a story” (real business examples) 15:04 Why charisma is a MYTH (it’s all about CRAFT) 18:30 Can storytelling be TAUGHT? 21:13 How to become a master storyteller (find your 5 second moment) 26:14 This is where you go wrong with your story 33:57 How to locate YOUR life-changing story moments 36:18 The fire swallower story (an amazing “aha!” example) 41:12 The power of emotional storytelling 44:30 How Steve Jobs used storytelling to build the biggest tech company in the world 46:06 Step 1: Find your ending (aka the \$1M 5‑second moment) 50:33 Step 2: Find your beginning (this creates the magic!) 55:11 Step 3: Master the middle (add suspense + keep attention) 59:55 Why suspense is the storyteller's secret weapon (Wordle principle) 1:01:47 The real reason to tell stories: be remembered forever 1:04:37 How to live out loud—and be truly known About Matthew Dicks Matt Dicks is a 58-time Moth StorySLAM champion, bestselling author of “Storyworthy,” and one of the world’s top storytelling coaches. In this episode, he shares a step-by-step masterclass on how to craft unforgettable stories that make people listen, connect emotionally with you, and ultimately buy from you. Whether you’re building a brand, selling a product, or trying to be heard—this framework will make you a master storyteller

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