# How to make learning as addictive as social media | Luis von Ahn

An episode of [TED Talks Daily](https://invisiblenetwork.ai/podcast/160904630), 7 Sep 2026, 14 min.

Audio: https://sphinx.acast.com/p/open/s/67587e77c705e441797aff96/e/6a99e7e7809ae7c2f473ea07/media.mp3

When technologist Luis von Ahn was building the popular language-learning platform Duolingo, he faced a big problem: Could an app designed to teach you something ever compete with addictive platforms like Instagram and TikTok? He explains how Duolingo harnesses the psychological techniques of social media and mobile games to get you excited to learn — all while spreading access to education across the world. This episode originally aired in 2024. Hosted on Acast. See acast.com/privacy for more information.

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