# BNPL - Buy Now Pay Later - Product Strategy and its Future

An episode of [Product Thinking](https://invisiblenetwork.ai/podcast/1603550906), 3 Aug 2022, 22 min.

Audio: https://anchor.fm/s/2da4c39c/podcast/play/73445987/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2023-6-15%2F339411784-44100-1-3d8290506ba9c2aa.mp3

BNPL - Buy Now Pay Later platforms like Affirm, Klarna, Afterpay grew really fast to unicorns and are now seeing significant decline, with some of them down as low as 80-90%. What are these BNPL products? What is their Product Strategy? Why did the big banks did not catch up to this trend yet and What is their future. Join Mayank and Shubham from Amazon to breakdown this product Youtube link - https://youtu.be/qBjK3E7svao

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