# The Girls With Gems Secret: Why Size Tags Don't Matter & 'Cringe' Content Does

An episode of [Nothing To Wear](https://invisiblenetwork.ai/podcast/1589394895), 28 Oct 2025, 34 min.

Audio: https://traffic.omny.fm/d/clips/3ea926be-9be7-482a-8ac3-a44f016e43d1/11b785d5-0d82-418d-9e1e-adbb006b7187/87bec242-cc3a-4a8e-91b3-b384004687ca/audio.mp3?utm_source=Podcast&in_playlist=039b07db-d1c2-417d-a245-adbb006e1ac5

Want to know what you’ll actually be wearing this summer? Tam and Lucinda are chatting with Lia Georgantis, the owner of Girls With Gems and Sneaky Link Label and breaking down her trend spotting secrets. She reveals how she figures out what's next (hint: it involves "trolling" TikTok for international street style) and why texture, lace, and monochrome are about to be everywhere. Plus, she explains how the internets shifting the wholesaler game - she's out here finds cool new brands by sliding into their DMs no fashion showings necessary! GET YOUR FASHION FIX: Watch us on Youtube this episode goes live at 8pm tonight! Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Discover more Mamamia Podcasts here CREDITS: Hosts: Tamara Holland & Lucinda Pikkatt Producer: Ella Maitland & Mollie Harwood Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures. Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe See omnystudio.com/listener for privacy information.

## Transcript

[0:08] Speaker 1: You're listening to Amma Mia podcast.
[0:15] Speaker 2: Whoever said orange is a new pink with seriously disturbed
[0:18] Speaker 2: laurels for spraying groundbreaking?
[0:21] Speaker 1: Oh my god, you have to do it. You live
[0:23] Speaker 1: for fashion.
[0:26] Speaker 3: Hello and welcome to Nothing to Wear, the podcast that
[0:28] Speaker 3: solves fashion problems and levels.
[0:30] Speaker 2: Up your wardrobe.
[0:31] Speaker 1: I'm Tamara Holland.
[0:32] Speaker 2: And I'm Licinder Pickett.
[0:34] Speaker 4: Today on the podcast, we are joined with Leah Jordantis.
[0:37] Speaker 4: She's the creative director and CEO of Girls with Gems,
[0:40] Speaker 4: the cult Australian fashion boutigue that stops all our favorite
[0:44] Speaker 4: fashion brands, including her very own Sneaky Link. Leah has
[0:48] Speaker 4: built more than just a store and a fashion brand.
[0:50] Speaker 4: She's created a community and a platform that champions size inclusivity,
[0:55] Speaker 4: celebrates individuality, and defines what it means to shop with personality.
[0:59] Speaker 2: Leah, Welcome to the post.
[1:00] Speaker 1: Welcome, Thank you. That was such a nice introduction, Leah.
[1:04] Speaker 3: We ask each of our guests this very important question.
[1:06] Speaker 3: Can you describe your style for us in three words?
[1:10] Speaker 2: Oh?
[1:11] Speaker 1: Okay, are you up to thee I'm up to the challenge?
[1:14] Speaker 1: Interchangeable because I think in summer and winter I have
[1:18] Speaker 1: quite a different style. And then if I'm gonna give
[1:20] Speaker 1: you two more words, I'll give you my winter style
[1:22] Speaker 1: and my summer style. I think winter style is like chic, effortless, okay,
[1:29] Speaker 1: and summer is colorful. That's just one word, all right,
[1:35] Speaker 1: don't give you three. I'm not like that you have
[1:39] Speaker 1: different words for different seasons. Yeah, because I think in winter,
[1:43] Speaker 1: I really like wearing like a pair of jeans, a
[1:45] Speaker 1: nice top, a knit a trench, like you know, really
[1:48] Speaker 1: simple pieces that look really good together and paired differently.
[1:51] Speaker 1: But then in summer I love doing like different colors,
[1:54] Speaker 1: like sarongs with little tank I really like to mix
[1:57] Speaker 1: my textures and everything very different style.
[1:59] Speaker 2: Yeah, absolutely, resort vacation as well.
[2:02] Speaker 1: Yeah.
[2:02] Speaker 2: I love being experimental with color.
[2:05] Speaker 1: Yeah, me too.
[2:06] Speaker 3: But then in winter, like won't really catch me in coma, Leah,
[2:09] Speaker 3: we have lots more questions to ask, so we're going
[2:10] Speaker 3: to get started.
[2:11] Speaker 1: Amazing.
[2:12] Speaker 3: You're obviously a known entrepreneur in the fashion space, but
[2:15] Speaker 3: that's not actually where your career journey started. You were
[2:19] Speaker 3: studying law, and as I understand, you were pretty much
[2:22] Speaker 3: like at the pointy end of your studies, I was done,
[2:24] Speaker 3: you were done. I finished, So the path was law
[2:27] Speaker 3: where were you going to go before you pivoted into fashion.
[2:30] Speaker 1: I had a job, yeah, at a corporate law firm.
[2:33] Speaker 2: Wow, I didn't realize that you graduated.
[2:35] Speaker 1: I graduated, Yeah, okay, yeah, it was right at the end.
[2:37] Speaker 1: It was I finished my law degree and I went
[2:39] Speaker 1: to Europe and I went to Europe for three months.
[2:42] Speaker 1: It was so it was after five and a half
[2:43] Speaker 1: years of studying, and I remember being in a taxi
[2:45] Speaker 1: with my mom because she was also in Europe, and
[2:47] Speaker 1: she's like, I'm not doing it anymore, Like I'm moving
[2:49] Speaker 1: to Greece, so you need to decide if you're going
[2:51] Speaker 1: to sign the lease or not, and you have to
[2:52] Speaker 1: do it, Like she was like, you have to do
[2:53] Speaker 1: it in like forty eight hours.
[2:54] Speaker 3: I was like, let's just rewind a little bit for
[2:57] Speaker 3: anyone who doesn't know. Your mum owned the business Girls
[2:59] Speaker 3: with my Girl, right, and that was a boutique, like
[3:02] Speaker 3: already very established. And then she was like exiting out
[3:06] Speaker 3: to go and chase her dreams in Greece to open
[3:10] Speaker 3: a hotel. And then that was like the point in
[3:13] Speaker 3: time where it was like take the lease, as you said,
[3:16] Speaker 3: take over the business or not.
[3:17] Speaker 1: And it was like a fork in the road for you. Yeah,
[3:20] Speaker 1: because I had to make a decision. I was like,
[3:21] Speaker 1: I actually have to make this decision, Like I actually
[3:24] Speaker 1: have to sign a lease on my job already physically things.
[3:30] Speaker 3: Had you been thinking about it already? Was it in
[3:32] Speaker 3: the back of your mind a little voice saying fashion, fashion, or.
[3:34] Speaker 1: Like, how were you how to go with germs? It
[3:36] Speaker 1: was always like my fun and I worked with my
[3:38] Speaker 1: mum for the whole time that I was studying, so
[3:41] Speaker 1: it wasn't off the cards like I was involved, but
[3:45] Speaker 1: it was for fun while I was studying law, and
[3:47] Speaker 1: I was definitely going to be a lawyer. Have you
[3:49] Speaker 1: seen the movie My Oxford Year?
[3:51] Speaker 2: No?
[3:52] Speaker 1: Have you seen it?
[3:53] Speaker 2: No?
[3:53] Speaker 1: Damn it is it? Like I really don't just go
[3:57] Speaker 1: and watch it.
[3:58] Speaker 3: Go and watch it on Netflix, because this is literally
[4:00] Speaker 3: the same She goes to like study at Oxford, but
[4:02] Speaker 3: she's you know, done a degree, and she has this
[4:05] Speaker 3: like same sort of thing, A nice little romantic comedy
[4:09] Speaker 3: segue for you there. But that's amazing. So I guess
[4:12] Speaker 3: I'd like to sort of take a little bit from that.
[4:14] Speaker 3: You made a big, bold, risky decision, You're already on
[4:18] Speaker 3: this path, and then you diverted and chose another one.
[4:21] Speaker 3: For any of our listeners who might be kind of
[4:23] Speaker 3: facing a similar decision or considering a pivot a career change,
[4:27] Speaker 3: what would your advice for them be?
[4:29] Speaker 1: Oh my god, I have so much. There's so many
[4:30] Speaker 1: things that come to my mind. Like during that time,
[4:32] Speaker 1: I guess you can't take everyone's opinion on because everyone's
[4:35] Speaker 1: going to have an opinion. I had so many people
[4:37] Speaker 1: being like, you study for so long? Are you going
[4:38] Speaker 1: to take over a retail shop? Like seriously? And I
[4:41] Speaker 1: was like, oh my god, what am I doing? Like
[4:43] Speaker 1: am I making the wrong move? And I was obviously
[4:46] Speaker 1: speaking to people and open, but I always know at
[4:47] Speaker 1: the end of the day, like I'm making the decision.
[4:50] Speaker 1: But I had spoken to like my ADHD therapist. I
[4:54] Speaker 1: was there to get medication, and then I was like,
[4:57] Speaker 1: I don't know what to do. He was like, well,
[5:01] Speaker 1: I just want you to think about one thing because
[5:03] Speaker 1: I'm clearly not gonna make the decision for you. Are
[5:05] Speaker 1: you going to sit at your LAWD job and wonder
[5:06] Speaker 1: what quick have been of girls with gems? Or you're
[5:08] Speaker 1: gonna sit at girls with gems and wonder what could
[5:10] Speaker 1: have been of your law career, and like instantly, I
[5:12] Speaker 1: was like, I'm never gonna sit at Girls with Gems
[5:14] Speaker 1: and wonder what would have been of my law creepy.
[5:16] Speaker 1: I can easily just go and do that, but I
[5:18] Speaker 1: will definitely sit at my law job and wonder what
[5:20] Speaker 1: could have been of my life if I had taken
[5:22] Speaker 1: over Girls with Gems. So I was like, I'm going
[5:24] Speaker 1: to do it. I'm going to tell everyone that I
[5:27] Speaker 1: am just doing it for a year because I don't
[5:28] Speaker 1: want to hear everyone, but I hope I never have
[5:32] Speaker 1: to go back to law. And the only person that
[5:33] Speaker 1: I told that to was my now husband and my mom.
[5:36] Speaker 1: I was like, I hope I never have to see
[5:38] Speaker 1: it's like the plot of my Oxford year, because that's
[5:40] Speaker 1: a year as well just telling you. So I was like,
[5:43] Speaker 1: I'm literally just doing it for a year, and everyone
[5:44] Speaker 1: was like cool, coo cool, And now everyone's like best
[5:46] Speaker 1: decision you ever made. I'm like, yeah, you told me
[5:47] Speaker 1: not to make it.
[5:49] Speaker 2: Do you ever use your law degree in day to
[5:51] Speaker 2: day with Girls with Gems or sneaking link?
[5:53] Speaker 1: Yeah? I think yes, yeah, like not just the law
[5:55] Speaker 1: that I learned, because like not really Now I would
[5:58] Speaker 1: have to refresh myself whenever I'm looking for something, but
[6:00] Speaker 1: like in terms of reading contracts, but more than that,
[6:03] Speaker 1: Like I studied for five and a half years, and
[6:05] Speaker 1: I studied so hard in my law degree. So I
[6:08] Speaker 1: just feel like it taught me the work ethic that
[6:11] Speaker 1: I have taught me resilience. I missed out on so
[6:13] Speaker 1: much when I was studying because I needed to study
[6:16] Speaker 1: for so many hours. So I missed out on fun
[6:17] Speaker 1: and so I just got used to that and I
[6:18] Speaker 1: didn't care when I took over, I was like, I
[6:20] Speaker 1: don't care if I miss out in fun, Like I
[6:22] Speaker 1: want to do this.
[6:23] Speaker 2: Yeah.
[6:23] Speaker 1: So I think it taught me a good work ethic
[6:25] Speaker 1: and like I bought that into the business.
[6:26] Speaker 2: Love that.
[6:26] Speaker 4: And your husband's now working for the business as well.
[6:29] Speaker 4: Yeah yeah, when did he join.
[6:31] Speaker 1: I want to say two and a half years ago.
[6:34] Speaker 2: Okay, yeah, so somewhat recently.
[6:36] Speaker 1: It feels like a lifetime. He was always he was
[6:38] Speaker 1: always helping in the background from the day we met.
[6:41] Speaker 1: You know, we would talk about girls with gems all
[6:44] Speaker 1: the time, and then when I took over, he was
[6:46] Speaker 1: very much helping me with like Facebook ads and HR
[6:49] Speaker 1: and operations, and then it got to the point where
[6:52] Speaker 1: I was like, hey, you have to quit your job.
[6:53] Speaker 1: I literally can't do this anymore without.
[6:55] Speaker 4: Yeah, anyone listening who's unfamiliar with Girls with Gems or
[6:58] Speaker 4: Sneaky Link, can you just give us a quick synopsis
[7:01] Speaker 4: on what both are?
[7:03] Speaker 1: Absolutely so, Girls with Gems is a high end multi
[7:05] Speaker 1: graand boutique based in Double in Sydney, and Sneaky Link
[7:09] Speaker 1: is I guess our in house brand, but it really
[7:13] Speaker 1: is standing on its own two feet at the moment.
[7:14] Speaker 1: I would say it's one of Australia's leading brands right now.
[7:19] Speaker 2: And it stopped exclusively at it stopped exclusively Girls with Gems.
[7:23] Speaker 4: And you've got the app as well, which is pretty cool. Yeah,
[7:26] Speaker 4: the aff is really fun and I'd love to know
[7:28] Speaker 4: where did the name Sneaky Link come from?
[7:30] Speaker 1: Yes, me too. Okay, So we have lots of young
[7:33] Speaker 1: girls that work in our boutique and my mum would
[7:35] Speaker 1: always come in and she always like chats with them
[7:37] Speaker 1: and she's like, teach me words young people say, so
[7:39] Speaker 1: I can say them to my friend and then they
[7:40] Speaker 1: were like, okay, Sneaky Link. It's like the person you're
[7:44] Speaker 1: seeing on the side, like it's You're like, yeah, Oh
[7:48] Speaker 1: my gosh. That's so different to what I thought.
[7:50] Speaker 3: I thought it was like when you send a sneaky
[7:52] Speaker 3: link of something you like to someone and they're like,
[7:54] Speaker 3: here's no, that's.
[7:57] Speaker 1: No unless you like. So my mom like learned this
[7:59] Speaker 1: word and she would always tay like sneakling, sneakling, sneakling.
[8:01] Speaker 1: I'm like okay. And then when we were starting the brand,
[8:04] Speaker 1: it was quite different to what it is now. It's
[8:05] Speaker 1: like exclusive prints, and she's like, I think you shouldn't
[8:07] Speaker 1: call it sneaky link. Like everyone's like it's like a
[8:09] Speaker 1: secret brand. It's like your secret and I was like,
[8:11] Speaker 1: I really like that, and I love the idea of
[8:14] Speaker 1: the sneaky link and like this, Like we did a
[8:16] Speaker 1: snake emoji as our kind of like icon, and I
[8:19] Speaker 1: was like, I love this. This is so cool. So
[8:21] Speaker 1: that's what it actually means. It's different. Yeah, it's very different.
[8:24] Speaker 3: It's not trying to be like it's just it's obviously
[8:26] Speaker 3: unique to your story. It's a big part of your story.
[8:29] Speaker 3: And I love that it came from that relationship with
[8:30] Speaker 3: your mum. Yeah, yeah, that's amazing.
[8:32] Speaker 2: I love that with Sneaky Away, but with girls with Gems.
[8:35] Speaker 4: You've got so many cool brands on there as well,
[8:38] Speaker 4: so not just your own, but how do you choose
[8:40] Speaker 4: what brands you stock on girls with Gems?
[8:42] Speaker 1: I think when you have a multi brand boutique, like
[8:45] Speaker 1: it changes and you go through different stages and you
[8:48] Speaker 1: pick up different brands. I think right now is our
[8:49] Speaker 1: best brand mix that we've ever had. We have a
[8:52] Speaker 1: really nice mix of Australian designers, but then we also
[8:55] Speaker 1: have international designers that people would never have heard of
[8:58] Speaker 1: before until we stop them, like Babab, Miguel Coronell, and
[9:02] Speaker 1: then we like pick up little brands that we find
[9:04] Speaker 1: on Instagram and I'll just DM them and be like
[9:07] Speaker 1: I love your brand, can we house it? And they're like,
[9:09] Speaker 1: we haven't done wholesale yet, and it's like, let's do it.
[9:11] Speaker 3: It's very different to like the old model maybe of
[9:13] Speaker 3: like doing buying trips or sourcing going out to the
[9:16] Speaker 3: international market, but now you're just dming them directly.
[9:18] Speaker 1: Are they responsive in that way? I think also now,
[9:21] Speaker 1: given like we have a lot of followers and people
[9:24] Speaker 1: will often have come across us before, so when we
[9:27] Speaker 1: do dan they're like, oh my god, yeah, let's chat.
[9:29] Speaker 1: Amazing yeah, yeah, that's really unique. Yeah, but even with
[9:32] Speaker 1: Aussie brands like Benny, one of our biggest brands, they
[9:35] Speaker 1: were not in wholesale, and we were like, let's chat
[9:37] Speaker 1: and they were like oh nah. We were like no, no, no, no,
[9:40] Speaker 1: we think you need to speak to us, and then
[9:42] Speaker 1: we jumped on a call and like by the end
[9:43] Speaker 1: of the call, we were like done deal.
[9:45] Speaker 3: So you help develop that relationship with them and introduce them.
[9:48] Speaker 1: To the world. We are their only stockist now still,
[9:53] Speaker 1: but yes, we we kind of help brands come into
[9:56] Speaker 1: the wholesale market. Yeah.
[9:58] Speaker 2: Yeah.
[9:58] Speaker 3: You sound like the kind of woman who in business
[10:00] Speaker 3: and in life, you know, really follows your gut, an
[10:03] Speaker 3: example being obviously changing career paths to follow any little
[10:07] Speaker 3: voice inside your head that said I need to do this.
[10:10] Speaker 3: So in business, you need to make difficult decisions all
[10:14] Speaker 3: the time, maybe say no to opportunities that are presented
[10:17] Speaker 3: to you because you are trying to stick to a
[10:19] Speaker 3: different plan. Potentially, can you tell us about a time
[10:22] Speaker 3: when maybe you've had to say no to something that
[10:25] Speaker 3: might have been appealing to you but you knew it.
[10:27] Speaker 1: Wasn't right for you. Yeah, I feel like that's probably
[10:30] Speaker 1: come about now. More. I feel like at the start,
[10:35] Speaker 1: I said yes to everything, and I'm so glad I did,
[10:37] Speaker 1: because you can't find exactly who and what your business
[10:41] Speaker 1: is meant to be if you don't throw yourself at everything.
[10:44] Speaker 1: It takes a lot more time. Rather, I was just
[10:47] Speaker 1: like doing everything. I was like, struck every band, let's
[10:49] Speaker 1: just work this out as we go. Now more, because
[10:52] Speaker 1: I know exactly who we are and who we want
[10:55] Speaker 1: to be, I say no now yeah, And it's a
[11:00] Speaker 1: lot easier because I'm just so busy, Like I really
[11:03] Speaker 1: have to think is this worth the time? And if
[11:06] Speaker 1: it's not, then I have to say no. Yeah.
[11:07] Speaker 4: That's a testament where you've got to really with your business,
[11:10] Speaker 4: Like you know, you're looking for those opportunities.
[11:12] Speaker 2: Yes, yes, yes, at the beginning.
[11:13] Speaker 1: But I was always like hunting down those opportunities and
[11:16] Speaker 1: like reaching out to people and like always coming up
[11:19] Speaker 1: with like ideas where I could pull other people in.
[11:22] Speaker 1: So I was also part of wanting more and more
[11:24] Speaker 1: and more. But then I think you get to a
[11:25] Speaker 1: point where you're like, Okay, this is who we are.
[11:27] Speaker 1: Anything beyond this is a flying pig and we're not
[11:30] Speaker 1: We're not doing that. Yeah, it just doesn't make sense.
[11:32] Speaker 1: A flying pee. That's what my husband calls them, a
[11:35] Speaker 1: flying peak. And I'm like, yeah, He's like, then we're
[11:37] Speaker 1: not doing it. How can we use that? Like, how
[11:39] Speaker 1: can we apply that? Okay, say, like an offer came
[11:43] Speaker 1: through for a brand that was similar to sneaky link,
[11:47] Speaker 1: like a flying peak, Like it just doesn't make sense.
[11:49] Speaker 1: I can be really good brand, but like it's a
[11:50] Speaker 1: flying peak. Let's just focus on sneaking that terminology.
[11:53] Speaker 5: Yeah, yeah, so you're visitors.
[12:04] Speaker 4: I remember seeing girls with gems on TikTok you're in covid,
[12:07] Speaker 4: and it was the same same but different sizes.
[12:09] Speaker 2: Yeah, someone was wearing size eight, someone was wearing size twelve.
[12:12] Speaker 4: And it's so funny hearing your voice now because it's
[12:14] Speaker 4: just so familiar with me.
[12:16] Speaker 2: Seeing you come up with my TikTok feed.
[12:18] Speaker 4: Talk to us about the growth on social media because
[12:21] Speaker 4: it's been such a big part of your.
[12:22] Speaker 2: Brand, and I guess any advice for our listeners. Firstly,
[12:27] Speaker 2: actually just starting with you're very confident. You're great in
[12:31] Speaker 2: front of the camera.
[12:32] Speaker 4: Anyone listening who maybe has their own business and isn't
[12:34] Speaker 4: as confident hates talking on camera. Do you have any
[12:37] Speaker 4: advice for them. Do you think it's how important is
[12:40] Speaker 4: social media for their business? Any tips on how to
[12:42] Speaker 4: get in front of the camera.
[12:43] Speaker 1: Yeah, I am very extroverted, but like I'm extroverted when
[12:50] Speaker 1: you put me in a social situation where I'm comfortable,
[12:53] Speaker 1: but on camera, I'm actually I wasn't comfortable. I didn't
[12:56] Speaker 1: like it, but I knew that when I would meet
[12:58] Speaker 1: people and have interactions, they would like the interaction. They
[13:02] Speaker 1: would laugh. I had really good rapport with customers in
[13:04] Speaker 1: store who wanted my styling advice. Like, I obviously knew
[13:08] Speaker 1: I could be good on camera, but I didn't like it,
[13:11] Speaker 1: but I knew it could work. So one day I
[13:12] Speaker 1: was just like to one of the girls, just film me.
[13:15] Speaker 1: Don't make it so serious, but just film me. And
[13:17] Speaker 1: she's like, okay. So we filmed this video, and I
[13:20] Speaker 1: told like ten of my friends, I'm going to start
[13:22] Speaker 1: posting these videos. I think I'm weird and awkward in them,
[13:24] Speaker 1: but I'm doing it and letting you know because that
[13:27] Speaker 1: will hold me responsible to keep doing it. That's so idea. Yeses,
[13:30] Speaker 1: So I'm doing it and I know it might be
[13:32] Speaker 1: really weird, but I don't care. And they were like cool,
[13:34] Speaker 1: good and obviously it took off. People loved it, and
[13:37] Speaker 1: obviously because people loved it, then I like doing it.
[13:40] Speaker 1: So yeah, that just can be dude. I think you
[13:43] Speaker 1: just need to like do it.
[13:44] Speaker 4: Yeah, And is that a big part of your job now?
[13:46] Speaker 4: Like are you on camera daily? Are you posting? Are
[13:49] Speaker 4: you filming daily?
[13:50] Speaker 1: It's changed. Last year we were filming like every single day,
[13:55] Speaker 1: but like it killed me and I can't do that anymore.
[13:58] Speaker 1: So no, we're not filming every day anymore. But last
[14:00] Speaker 1: year we were filming like ten to twenty hours a week.
[14:03] Speaker 3: Wow, yeah that's a big I was so burnedy time commitment.
[14:06] Speaker 3: It's like you're there worth it.
[14:09] Speaker 1: But then it got to a point where like it
[14:11] Speaker 1: just like I physically couldn't do it anymore. But I
[14:14] Speaker 1: think for people who aren't doing it but think they
[14:17] Speaker 1: want to, your first video is always going to be awkward.
[14:20] Speaker 1: It's not going to be perfect. I think people also
[14:22] Speaker 1: want to make it all perfect and like, edit, they're
[14:23] Speaker 1: real so perfectly. My first video was like a bloopers
[14:28] Speaker 1: weird thing of me showing how to wear this outfit
[14:30] Speaker 1: and it was such a bad video. It doesn't matter.
[14:32] Speaker 1: You just need to post the video. See this is
[14:34] Speaker 1: my problem. I overthink.
[14:37] Speaker 3: Over the editing, and then by the time you've labored
[14:40] Speaker 3: over the editing, like Instagram like bugs out and you
[14:42] Speaker 3: lose your work, you know, And I.
[14:44] Speaker 1: Just overly edited video. They just want they don't just
[14:48] Speaker 1: have to post it. That's what works better, right.
[14:50] Speaker 3: And it's like you said, I think you said before,
[14:52] Speaker 3: don't be so serious, like you know, and you're doing
[14:55] Speaker 3: these videos, it's going to be awkward, and it's like
[14:57] Speaker 3: you almost need to have that disclosure with them and
[14:59] Speaker 3: with yourself that it's like, I can do this. It
[15:02] Speaker 3: doesn't have to be perfect, it doesn't have to be right.
[15:04] Speaker 3: I'm just going to put it out there because I
[15:05] Speaker 3: keep trying to remind myself. It might be like a
[15:08] Speaker 3: few seconds that someone comes across it and then it's gone.
[15:12] Speaker 1: No one cares about what you're doing, not just you, everyone,
[15:16] Speaker 1: No one cares. No one cares about No one cares
[15:18] Speaker 1: about what I'm doing. Like they might for like one
[15:21] Speaker 1: second be like she's not cool in that video, but
[15:25] Speaker 1: like once you start getting lots of views, I think
[15:26] Speaker 1: you're cool. But so you just like can't care. You
[15:28] Speaker 1: just have to like keep making the videos. And just
[15:30] Speaker 1: it doesn't matter.
[15:32] Speaker 3: I heard a little tidbit the other day on social
[15:34] Speaker 3: media someone I follow an actor, and he said, like
[15:37] Speaker 3: everything good is on the other side of cringe, and
[15:39] Speaker 3: I was like, oh, so true, Like it has to
[15:42] Speaker 3: be cringe because you're trying, and it has to be
[15:45] Speaker 3: trying is cool, right, Like it's it's you know, to
[15:47] Speaker 3: make the effort, right, Like there's there's something in that
[15:50] Speaker 3: that shows you're making an effort and you want to succeed.
[15:53] Speaker 1: I think, okay, telling people that's something I've done in
[15:55] Speaker 1: business so much. I said, I'm making a brand. I
[16:00] Speaker 1: had no idea how I was going to make a brand.
[16:02] Speaker 1: I had literally less than an idea. But I started
[16:05] Speaker 1: telling all my friends I'm making a brand, and then
[16:09] Speaker 1: they'd be like, tell us about it, and I'm like,
[16:10] Speaker 1: I can't because I have no idea yet. But it's
[16:14] Speaker 1: going to happen, so you have to keep asking me
[16:16] Speaker 1: about it. So then I make sure that I do it. Wow.
[16:18] Speaker 2: And then it comes to your identity as well, like
[16:20] Speaker 2: you've become the fashion go to or like it is
[16:22] Speaker 2: who you are.
[16:23] Speaker 1: Yeah, fail yourself. That's also like just a tip if
[16:27] Speaker 1: anyone here's this don't just start saying you to do
[16:29] Speaker 1: things you're not going to do it, like to do it. Yeah, don't.
[16:33] Speaker 1: Don't just say you're going to do things if you're
[16:35] Speaker 1: not going to do them. Yeah, that's so.
[16:37] Speaker 4: You've currently got a collection out at the moment with
[16:39] Speaker 4: Jazz hand yep. Is she the first influencer that you've
[16:42] Speaker 4: done a collection with? Yeah?
[16:43] Speaker 2: Awesome? And how do you choose who you're going to
[16:46] Speaker 2: do this with?
[16:47] Speaker 4: Was it something where she approached you or you just
[16:49] Speaker 4: loved her and she was an organic Sneaky Link wearer.
[16:52] Speaker 1: Yes, she was an organic sneaky liing weer. So she
[16:55] Speaker 1: would always come and be like, I love this and
[16:56] Speaker 1: we would send it to her, and when it came
[16:58] Speaker 1: time to choose someone, she felt like the only person
[17:02] Speaker 1: we would do it with.
[17:03] Speaker 2: Just on that. Do you do lots of influencer sendouts
[17:06] Speaker 2: with Sneaky.
[17:06] Speaker 1: Link only recently?
[17:08] Speaker 4: Yeah?
[17:08] Speaker 2: Okay, yeah. Do you find they work?
[17:10] Speaker 1: It depends?
[17:10] Speaker 2: Yeah, it depends.
[17:12] Speaker 1: I think you also get to a stage where it's
[17:14] Speaker 1: like the only next step.
[17:15] Speaker 4: Yeah, you know, and if that you're choosing the right
[17:18] Speaker 4: people and it's almost like the Sneaky Link mews.
[17:20] Speaker 1: Yeah, it's not just into sales, but it's awareness.
[17:25] Speaker 2: I agree, yeah, Y, But with.
[17:27] Speaker 1: Jazz, it just felt so aligned and I wouldn't have
[17:30] Speaker 1: done it if it didn't feel like that. I don't
[17:33] Speaker 1: think I would have been able to work with someone
[17:35] Speaker 1: who wasn't as committed and passionate and excited about this
[17:38] Speaker 1: project as we were. It wouldn't have worked because our
[17:41] Speaker 1: team were like so passionate about this, and if we
[17:44] Speaker 1: had someone that didn't really care, I don't think it
[17:47] Speaker 1: would have worked as well. And I think that shows
[17:49] Speaker 1: in the content. You can really feel that Jazz wanted
[17:52] Speaker 1: to be there.
[17:52] Speaker 2: It's almost like she's part of the team.
[17:55] Speaker 1: We literally like I miss her this week that we're
[17:58] Speaker 1: not like talking, because we were talking every single day.
[18:00] Speaker 1: She helped us design the collection, like we would get
[18:02] Speaker 1: it this this top that I'm wearing, We sampled like
[18:05] Speaker 1: five times and it was something Jazz really wanted us
[18:06] Speaker 1: to get right. And like in the final like the
[18:10] Speaker 1: from the fourth sample to the fifth it was literally
[18:12] Speaker 1: removing three centimeters from here so you can make sure
[18:14] Speaker 1: you can wear it like at a nice length. But
[18:17] Speaker 1: like we focused on every single detail and Jazz was
[18:20] Speaker 1: along that journey with us, so she's so passionate about
[18:23] Speaker 1: the clothes because she helped design them. Yeah cool, but yeah,
[18:26] Speaker 1: it does feel like she's part of the team and
[18:27] Speaker 1: all the content.
[18:27] Speaker 2: It's like, I do love that your team is so involved.
[18:30] Speaker 4: Even like your campaign shots or what's on your website,
[18:32] Speaker 4: it's usually you or the team members.
[18:34] Speaker 2: Right, Yeah, it's so cool.
[18:36] Speaker 4: I love that that sort of employee first contents really
[18:40] Speaker 4: big at the moment.
[18:41] Speaker 2: So showing your tea.
[18:42] Speaker 1: You feel like we did that, like before we did that.
[18:44] Speaker 1: Else when you're asking before about our content during COVID,
[18:47] Speaker 1: we were the only people we had. You couldn't get
[18:49] Speaker 1: models during lockdown. Of course we were going to work,
[18:52] Speaker 1: so we would just it was like a product of
[18:55] Speaker 1: that limitation. Yeah, and then people would be like, you're
[18:57] Speaker 1: not showing enough size diversity. You get someone else. We're like,
[18:59] Speaker 1: we can't. Can we talk about that? Actually, can we
[19:01] Speaker 1: go into that?
[19:01] Speaker 3: Because you were just talking about the level of detail
[19:04] Speaker 3: you put into your designs and that feedback from the customer,
[19:07] Speaker 3: you know, feedback with Jazz, So size inclusivity is a
[19:10] Speaker 3: really big part of what you guys offer.
[19:13] Speaker 1: You go up to a size.
[19:14] Speaker 3: Twenty, which is amazing, Like that's real leadership in that space,
[19:18] Speaker 3: because as we all know, unfortunately very few Australian brands
[19:22] Speaker 3: stock a full size ranger are prepared to listen to
[19:24] Speaker 3: the feedback that there's the demand for that. Why do
[19:27] Speaker 3: you think that is and how has it kind of
[19:29] Speaker 3: benefited you guys to be more aware of that conversation
[19:33] Speaker 3: and actually cater to that customer.
[19:35] Speaker 1: I don't know why it is, and maybe I should
[19:36] Speaker 1: have a better answer because I own a multi brand boutique.
[19:40] Speaker 1: I haven't also thought too much about why no one
[19:43] Speaker 1: else is doing it. I just thought about why aren't
[19:44] Speaker 1: we doing it fair? And that's why we did it.
[19:47] Speaker 1: It is funny, though, I saw a video on TikTok
[19:50] Speaker 1: that was obviously aimed at us yesterday and it was like,
[19:53] Speaker 1: this is so ridiculous that brands are going to four excel.
[19:55] Speaker 1: People should consider having a healthier lifestyle. And I was like,
[19:58] Speaker 1: whoa that that is so tone deaf. My god, but
[20:02] Speaker 1: that video just came up, Yes, it came up on
[20:04] Speaker 1: my tik. It was obviously aimed at up because we
[20:06] Speaker 1: keep going on about four it okay, And I was like,
[20:08] Speaker 1: that's so tone deaf.
[20:10] Speaker 3: Whoa, Yeah, whoa, It's just such a layered thing, isn't it.
[20:14] Speaker 1: It is so layered, and I feel like when we
[20:16] Speaker 1: made the decision to do this, we didn't go into
[20:19] Speaker 1: such a layered conversation about the pros and cons. It
[20:21] Speaker 1: just felt natural. We always went to a size sixteen
[20:24] Speaker 1: from basically day one, which was more than most brands do.
[20:28] Speaker 1: So many Australian brands still got to size twelve.
[20:30] Speaker 2: Yeah, I'll stop.
[20:31] Speaker 3: It was.
[20:33] Speaker 1: Like try something on and I'm like, it doesn't fit me,
[20:34] Speaker 1: so you get away with it. Why not fit into
[20:36] Speaker 1: this Australian brand? That's so weird because like, I'm a
[20:38] Speaker 1: healthy Australian woman. Why don't I fit in.
[20:40] Speaker 3: Your average woman is a size sixteen exactly, I believe.
[20:44] Speaker 1: So. Yeah, was their customer feedback that they wanted that
[20:47] Speaker 1: range or to save that feedback yet, But when we
[20:51] Speaker 1: started talking to Jazz, it was already something on our
[20:53] Speaker 1: radar that we wanted to extend our sizing eventually. And
[20:56] Speaker 1: when we started speaking to Jazz, She's like, I really
[20:57] Speaker 1: want to make sure that you'd have like up to
[20:59] Speaker 1: a size twenty because people at the event will be
[21:01] Speaker 1: that size. And we were like, perfect, let's do it.
[21:04] Speaker 1: Because we wanted to it. Obviously you don't just flick
[21:07] Speaker 1: the on switch to bigger sizes that you need to
[21:10] Speaker 1: do things in design. So it's a lot of people
[21:12] Speaker 1: like why didn't you do it soon? It's like, okay,
[21:14] Speaker 1: just relax, like there's actually praising you have to consider,
[21:18] Speaker 1: and it's a.
[21:18] Speaker 2: Cost as well to you that people are unaware of it.
[21:20] Speaker 1: Yes, exactly, but it just felt like the perfect time
[21:23] Speaker 1: and I was more than happy to invest and do it,
[21:26] Speaker 1: and it made so much sense, and going forward we
[21:28] Speaker 1: will have those sizes. Yeah, it just made sense, and
[21:31] Speaker 1: we obviously will continue to extend the sizing. But people also,
[21:34] Speaker 1: we got so much backlash the day before the event
[21:37] Speaker 1: of people being like you think you're inclusive, You're not
[21:39] Speaker 1: inclusive at all. You should be going to a size
[21:41] Speaker 1: of twenty eight. And I'm like, okay, that's hard. All right,
[21:44] Speaker 1: let's not push brands down who are trying to make
[21:46] Speaker 1: a positive impact, because we're actually trying to make a
[21:49] Speaker 1: step forward and if people trolls are going to come
[21:52] Speaker 1: online and do that, then other brands are going to
[21:54] Speaker 1: be too scared to make a change. So let's just
[21:56] Speaker 1: be nice so true, like we're trying to make a
[21:58] Speaker 1: positive step.
[21:59] Speaker 3: Well, we commend you on that. That's great to see. Yeah,
[22:02] Speaker 3: and hopefully more brands follow your lead. Yeah all we'd
[22:05] Speaker 3: like to see.
[22:05] Speaker 4: Yeah.
[22:06] Speaker 1: Yeah.
[22:14] Speaker 4: I love how you're in this really interesting position where
[22:17] Speaker 4: you're dealing with so many brands.
[22:19] Speaker 2: You'd be exposed to their collections.
[22:21] Speaker 4: What's coming out for resorts during summer and beyond you'd
[22:24] Speaker 4: be looking next year. Can you give us and our
[22:27] Speaker 4: listeners any insight into any trends that are coming out
[22:30] Speaker 4: for summer in particular?
[22:32] Speaker 2: Like what are we going to be good?
[22:34] Speaker 1: Summer is so fun? Like I literally feel sick. Yesterday
[22:37] Speaker 1: we like printed all of our cads yesterday we were
[22:39] Speaker 1: like planning the next five months and I was like,
[22:41] Speaker 1: I feel through sick. I can't do this. There's too
[22:43] Speaker 1: many quack when cats go back the little drawings of
[22:47] Speaker 1: all the pieces. Okay, there's a lot of texture and clothing,
[22:50] Speaker 1: so like heaps of lace with silk, lots of jersey,
[22:55] Speaker 1: there's color, there's lots of monogramme. I feel like it's
[22:58] Speaker 1: all happening this summer. It's really exciting.
[23:01] Speaker 2: And even with Jazz hand the collection. Yeah, this chocolate brown.
[23:05] Speaker 1: Oh my god, chocolate brown is not going anyway.
[23:07] Speaker 4: So how did you do you look into trend forecasts
[23:10] Speaker 4: or are you exposed to that or is it more
[23:11] Speaker 4: you gut feeling you see what other brands are doing
[23:14] Speaker 4: and you jump on trends.
[23:15] Speaker 1: I think it's so weird because maybe a few years
[23:17] Speaker 1: ago I'd be like, how do all the brands know?
[23:18] Speaker 1: Like what because we go to showing them like they're
[23:21] Speaker 1: all the same thing. How do they know there is
[23:23] Speaker 1: a platform that tells you what is going to be trending?
[23:26] Speaker 1: We don't use it. We do so all you have
[23:29] Speaker 1: to do is look to the international market. So say,
[23:31] Speaker 1: for example, it's Paris Fashion Week, you look what's coming
[23:33] Speaker 1: down the wrong way. You then go on TikTok, see
[23:35] Speaker 1: what everyone's wearing, go on Instagram, gone Pinterest, and you
[23:38] Speaker 1: basically can like formulate what is going to be trending.
[23:41] Speaker 2: And you do that, you enjoy that as oh God,
[23:43] Speaker 2: love yeah, I love it.
[23:44] Speaker 1: I love that so much. Like I just troll the
[23:46] Speaker 1: internet and we have a sneakillant group on Instagram and
[23:48] Speaker 1: TikTok and I'm just sending like all day every day.
[23:51] Speaker 3: That because it's rather than going to yes, those trend
[23:54] Speaker 3: or authorities are predicting things, and that's based on data,
[23:57] Speaker 3: real life data, but that's more like you amassing your
[24:01] Speaker 3: own references, yes exactly, point of view and honing that
[24:05] Speaker 3: and then filtering that into a brand rather than using
[24:08] Speaker 3: like the overlord that tells you it's this color something
[24:11] Speaker 3: you can then kind of curate, you know, according to.
[24:14] Speaker 1: It's changed so much because now like Pantone color of
[24:16] Speaker 1: the Year is such a big thing, and like Pantone
[24:18] Speaker 1: will post it or they'll post like the colors, so
[24:21] Speaker 1: then they went wrong, but we're not wrong at all,
[24:25] Speaker 1: but like we will send each other all of those things,
[24:27] Speaker 1: and then we always have creative days off site where
[24:29] Speaker 1: we'll go somewhere and just like we'll often like go
[24:32] Speaker 1: to my apartment then like I make sure it's really clean,
[24:34] Speaker 1: and like you know, we'll have nothing on the table
[24:36] Speaker 1: and we just like talk about what we want to do.
[24:38] Speaker 1: We start scrolling through it. We'll go through Instagram first
[24:40] Speaker 1: and TikTok, and there's common themes that keep coming up
[24:43] Speaker 1: that all of us send and that will be the
[24:45] Speaker 1: base of our collection and then we just like build
[24:48] Speaker 1: on that and we'll be like, hey, we need three pants?
[24:49] Speaker 1: What pants? And we kind of go through.
[24:51] Speaker 3: It's a conversation, a dialogue with your team.
[24:55] Speaker 1: I'm not sure how the brands do it, Like I've
[24:56] Speaker 1: got to assume it's the same way because we're.
[24:59] Speaker 2: All coming like as well.
[25:01] Speaker 4: So you can do reactive exactly what's there and then
[25:05] Speaker 4: you can create it and like the turnarounds pretty quick
[25:07] Speaker 4: these days.
[25:08] Speaker 2: Yeah, somewhat, yeah, somewhat.
[25:09] Speaker 1: I mean this Jazz Collection was in the works of
[25:12] Speaker 1: like months and months, but it really hit and we
[25:14] Speaker 1: just got it right.
[25:15] Speaker 4: Yeah, amazing because even like the jawts and the sheer
[25:18] Speaker 4: as well.
[25:19] Speaker 2: Yeah, it's beautiful on that.
[25:21] Speaker 3: Like, if there's one just talking to trends, sheer is
[25:24] Speaker 3: such a dominant trend continues to be. If there's like,
[25:27] Speaker 3: perhaps for our listener, like what is the kind of
[25:30] Speaker 3: key piece in shear, Like is it a skirt?
[25:33] Speaker 1: Is it a top?
[25:33] Speaker 3: Like if they're just going to invest in this trend
[25:35] Speaker 3: in one way, what would you suggest because it's a
[25:37] Speaker 3: bit of a tricky trend.
[25:38] Speaker 1: Okay, It's really funny because in the Jazz Collection, we
[25:41] Speaker 1: have twenty four pieces and the top product was a
[25:43] Speaker 1: sheer top and it sold out in about thirty minutes.
[25:46] Speaker 1: It's amazing. It's a chocolate shear top. It's sleeveless, it's
[25:50] Speaker 1: high neck, it's got a zip at the back, cut
[25:51] Speaker 1: on the shoulders, asymmetric hemline, and it's got a string
[25:55] Speaker 1: on the sides that you can tie at the back
[25:56] Speaker 1: or the front. When we got it one week before launch,
[25:59] Speaker 1: I put it on and it was a bit tight
[26:00] Speaker 1: over my bum. I have a Greek bump. So I
[26:03] Speaker 1: was like, that's not good. Because we're extending suicide twenty.
[26:08] Speaker 1: This is going to be an issue for people if
[26:10] Speaker 1: they have a big bum. So I was like, to
[26:11] Speaker 1: the designer, cut my top and see if it works.
[26:13] Speaker 1: So we cut the top and like, we cut it
[26:15] Speaker 1: to here, and it looked really to your waist, to
[26:17] Speaker 1: my waist, what do you mean you cut it? Cut
[26:19] Speaker 1: it to create like event I've actually got a video
[26:22] Speaker 1: posted on TikTok. Sure, yeah, to.
[26:24] Speaker 3: Create like a an opening on the side.
[26:27] Speaker 1: We did that and it looked so good. So we
[26:29] Speaker 1: called the factory. Our bolk stock was about to leave
[26:33] Speaker 1: and we were like, hold the stock, you need to
[26:35] Speaker 1: fix it. And they fixed it, and I'm so glad
[26:37] Speaker 1: they did because it was the best selling top. We've
[26:39] Speaker 1: now reordered so many units, but I think with sheer
[26:43] Speaker 1: it can't be all over shere. Well, for some people
[26:46] Speaker 1: it can. We have a matching see skirt, so some
[26:48] Speaker 1: people will wear that, but I think it's like adding
[26:51] Speaker 1: one piece of sheer where you don't have to reveal
[26:53] Speaker 1: your whole body. So with that shear top, it just
[26:55] Speaker 1: so happened that the label a lingerie brand that wet Stock,
[26:58] Speaker 1: made a perfectly matched brown bra and we have sold
[27:01] Speaker 1: hundreds of this bra now because we styled it under
[27:04] Speaker 1: the top, So everyone's just buying the bra on the
[27:06] Speaker 1: top because it's it's perfectly matches. I don't have to
[27:08] Speaker 1: think about it. And I think when people are styling it,
[27:11] Speaker 1: because we styled it with like drawts, which makes it
[27:14] Speaker 1: look elevated and cool, it doesn't look trashy that it's
[27:16] Speaker 1: see through. So I think it's the fact that we
[27:21] Speaker 1: styled it with the undergarments so people didn't have to think,
[27:23] Speaker 1: and that we styled it in a way that was
[27:25] Speaker 1: very like upmarket and cheek. Yeah, she's smart, learning so much.
[27:30] Speaker 4: I find it really tricky with sizing and especially with
[27:32] Speaker 4: things being oversized and just knowing the right size. What
[27:35] Speaker 4: sort of tips do you have for anyone, whether it
[27:37] Speaker 4: be shopping in person or online, knowing what is actually
[27:40] Speaker 4: the right fit for you, Like is it knowing your
[27:44] Speaker 4: size or is it how it fits?
[27:45] Speaker 2: How do you know what feels right?
[27:47] Speaker 1: Okay, So we actually have a segment on Instagram and
[27:50] Speaker 1: it's called size Matters, and I'm going to tell you why.
[27:52] Speaker 1: But what it really means is size doesn't matter. The
[27:55] Speaker 1: size on the tag doesn't matter. What matters is the
[27:58] Speaker 1: size that you're wearing flatters your body. So I can
[28:02] Speaker 1: be between like I can be like a small top
[28:04] Speaker 1: and an extra large pant. I never care about the
[28:07] Speaker 1: label because I know I'm in fittings. I know that
[28:10] Speaker 1: it's not universal that a size medium as a size
[28:12] Speaker 1: medium in terms of measurements. So you can't worry about
[28:14] Speaker 1: the size and the tag. You actually need to put
[28:16] Speaker 1: it on and be like does this fit me the best?
[28:17] Speaker 1: Because I might put on a medium and then large,
[28:19] Speaker 1: and the large looks way better on me and actually
[28:22] Speaker 1: makes me look like a medium, but I'm wearing a large.
[28:25] Speaker 1: And I think that's what why people gravitated to girls
[28:27] Speaker 1: with gems content so much, and to the same same
[28:30] Speaker 1: with different size, Because often when I was standing up
[28:32] Speaker 1: there on the steps. I didn't look like what people
[28:36] Speaker 1: assumed a size twelve looks like. They were always like,
[28:39] Speaker 1: you're not a twelve, and I'm like, yeah i am.
[28:40] Speaker 1: I'm actually just showing you how to dress and what's
[28:43] Speaker 1: flattering and what's flattering. And I was often wearing a
[28:46] Speaker 1: size twelve or fourteen pants and then a smaller medium top,
[28:49] Speaker 1: and I was always flattering my waist because I have
[28:51] Speaker 1: a small waist, and then wearing things and more oversized
[28:54] Speaker 1: around my bum. So, you know, grat just but.
[28:57] Speaker 4: A sizing up if you're unsure online, like if you
[29:00] Speaker 4: sort of, I find.
[29:01] Speaker 2: I'm often in between sizes.
[29:03] Speaker 1: Which always a hard I don't think always like I think.
[29:06] Speaker 1: I think that's where you need to read the product
[29:08] Speaker 1: descriptions and where brands have a duty to put more information. So,
[29:12] Speaker 1: for example, in every single video, we say our size.
[29:15] Speaker 1: So I will say I'm wearing a size twelve pants
[29:19] Speaker 1: and I'm wearing a size small top, and then you
[29:21] Speaker 1: can understand that from that why I've done that, I
[29:24] Speaker 1: guess if you keep watching.
[29:25] Speaker 4: I love it when brands say things like this, this
[29:27] Speaker 4: runs small, yeah, this runs.
[29:28] Speaker 3: Yeah exactly, so helpful, yes, and like knowing what size
[29:31] Speaker 3: you are in that brand versus a different brands. Like
[29:33] Speaker 3: you said before, people treat sizing like it's universal, it's not.
[29:36] Speaker 3: And also there's something called vanity sizing where certain brands
[29:40] Speaker 3: they'll make the garments bigger, but they'll the size.
[29:43] Speaker 1: On the tag will be smaller. Does that make sense?
[29:46] Speaker 3: Sizing right so that you think you're getting which is
[29:48] Speaker 3: really manipulative. Can I just say but that you know
[29:51] Speaker 3: that kind of confuses even more. So you need to
[29:53] Speaker 3: know what size you are in the particular brand like
[29:55] Speaker 3: I can. Like there's denim brands. We're talking about denim before,
[29:58] Speaker 3: Like I could be a ten and a six, you know,
[30:01] Speaker 3: across different denimits.
[30:03] Speaker 1: So just so hard, like being in the fittings, I'm
[30:05] Speaker 1: not sure it's always meant to me manipulate. Sometimes you
[30:08] Speaker 1: just get it wrong, Like you can get a tech
[30:10] Speaker 1: paccent back and you're signing off and we've had pants
[30:12] Speaker 1: come in that are whole sized wrong and we're like,
[30:14] Speaker 1: and it's body can't do anything about it, and it
[30:16] Speaker 1: would look like manipulation, but it's not. We've made a mistake,
[30:19] Speaker 1: but we need to sell it.
[30:20] Speaker 3: Like and this is certainly ignize that it's just like
[30:24] Speaker 3: it can be as insistence consistency.
[30:27] Speaker 1: There's no universal sizing so in terms of measurement. So
[30:31] Speaker 1: I think it's just different brands, and brands just have
[30:33] Speaker 1: a duty to give as much information as they can. Yeah,
[30:36] Speaker 1: or you just come in store and get styled fu. Yeah.
[30:40] Speaker 1: The last time I was.
[30:41] Speaker 2: There, I bought yeah love for my a girlfriend for
[30:44] Speaker 2: a president. But it was just so nice seeing the
[30:48] Speaker 2: faces that you see on social media.
[30:50] Speaker 1: Yes, lots of fun. Can we come in you can style? Yes,
[30:53] Speaker 1: that was so much fun. I'm committing now olves accountable.
[30:58] Speaker 4: Like you said at the start of the episode when
[31:00] Speaker 4: the ships hops in, Yeah, oh my god.
[31:03] Speaker 1: Yes, in a few chocolates you color tem Oh thanks.
[31:05] Speaker 3: I don't know about that, but I'm very inspired by
[31:08] Speaker 3: this top that you're wearing. Yeah, take like, take us
[31:11] Speaker 3: through the outfit.
[31:12] Speaker 1: Is this all from It's all Jazz. I'm wearing the
[31:14] Speaker 1: Jazz tea in brown size medium, lovely. I'm wearing my
[31:17] Speaker 1: Killer Mark belts. Then I'm wearing jaworts, and then I'm
[31:19] Speaker 1: wearing que shoes that match my top and they're sing shoes.
[31:22] Speaker 3: So are they from your brand? So just to like,
[31:25] Speaker 3: can you explain what they are. Oh, she's going to
[31:27] Speaker 3: hold them up.
[31:27] Speaker 1: I love when people do this. It's a suede like
[31:33] Speaker 1: backless mule. Yeah, and it's so cool and I wear
[31:35] Speaker 1: them every day. I never thought i'd be the gal
[31:37] Speaker 1: that wears heels on.
[31:38] Speaker 3: Like, I have one more pressing question for you. This
[31:42] Speaker 3: is really important to me. You were wearing Bermuda shorts. Yeah,
[31:46] Speaker 3: I know they look sick on you. Okay, they look
[31:48] Speaker 3: so good. I am still I said this is to
[31:51] Speaker 3: Lee Campbell on.
[31:51] Speaker 1: The podcast months and months ago.
[31:54] Speaker 3: I'm not there yet, Like I can't do it, and
[31:55] Speaker 3: maybe because you're like reasonably tall.
[31:58] Speaker 1: I just want you to know I also hated Bermuda shorts,
[32:00] Speaker 1: so what got you there?
[32:01] Speaker 3: Because I can't and you wear them, I can't do it.
[32:04] Speaker 1: When we first started seeing the trend, I was like,
[32:06] Speaker 1: oh my to hate it, like I hate it, and
[32:09] Speaker 1: then Judge, I want, I want, and I was like,
[32:13] Speaker 1: you make them looker shorts, and I was like okay,
[32:16] Speaker 1: and like when we're first trying them on we're getting samples,
[32:18] Speaker 1: I was like, I hate them so much.
[32:20] Speaker 2: If you tried them on.
[32:21] Speaker 1: And now as soon as I put them on, when
[32:23] Speaker 1: we got the size, the fit right. I was like,
[32:26] Speaker 1: these are the best Bermutera shorts I've ever tried on,
[32:29] Speaker 1: and now I wear them so much.
[32:31] Speaker 3: Well, there you go, So what's the treat on so
[32:33] Speaker 3: like for our audience? You know that might be like me,
[32:36] Speaker 3: that is still not yeah yet, Like, how do you
[32:39] Speaker 3: like integrate that into your daily style? Is it as
[32:41] Speaker 3: simple as just throwing on a T shirt? Like you've
[32:43] Speaker 3: really for me, You've really elevated them.
[32:45] Speaker 1: You need to wear something tight on top. In my opinion,
[32:47] Speaker 1: okay to start, you can then go oversize, but I
[32:49] Speaker 1: feel like that could be like too overwhelming to start,
[32:51] Speaker 1: so I would start with like a white singlet.
[32:53] Speaker 4: And add a little bells maybe yeah, like yours are
[32:57] Speaker 4: nice and stream some that have a lot of fabric
[32:59] Speaker 4: and it's but yeah.
[33:01] Speaker 1: I don't like the pleating all it's too much. I
[33:04] Speaker 1: like really straight legs like pants. But there you go.
[33:08] Speaker 1: You have to come from the expert. I do I
[33:10] Speaker 1: need to come in store amazed. We're going to do that. Well,
[33:13] Speaker 1: thank you so much for coming in today.
[33:15] Speaker 3: That's all we have time for. I feel like we
[33:16] Speaker 3: could talk to you for hours and hours. That's been
[33:19] Speaker 3: so much fun. So thank you for imparting all your wisdom.
[33:22] Speaker 1: To us today. Thank you so much.
[33:25] Speaker 3: That's all we have time for today. Thank you for
[33:27] Speaker 3: listening to Nothing to Wear. Don't forget to sign up
[33:29] Speaker 3: to our Nothing to Wear newsletter. We'll put a link
[33:32] Speaker 3: to that in the show notes.
[33:33] Speaker 4: And don't forget to watch us on YouTube and follow
[33:35] Speaker 4: us on Instagram at Nothing to Wear Pod.
[33:37] Speaker 2: We'll be back soon.
[33:38] Speaker 1: Bye bye.

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