# 出海进行时 A podcast by 出海进行时. 用有温度的声音，记录出海进程中的人与选择。从尽量多元的视角，探讨跨境电商与品牌出海中的决策、试错与成长。关心商业本质，也在意每一个你的故事；出海路上，你不孤单。 Feed: https://feed.xyzfm.space/cf4yqd4g79lv ## Latest episodes - [83. 打造一个社群品牌，先让一部分人特别爱你](https://invisiblenetwork.ai/podcast/1589175089/2b52d4902dc4) (2026-07-08, 81 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6a4e49153fb7233cbf45d694/media.xyzcdn.net/60acde17875241dbd2068bf6/lpXaz4fzL5vGVe4MLRfvMZxcGOrm.m4a - [82. 中国好美护，为何还没在欧洲火起来？](https://invisiblenetwork.ai/podcast/1589175089/65f6427fd3e7) (2026-06-25, 65 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6a3d0a7f2e335a35a8095038/media.xyzcdn.net/60acde17875241dbd2068bf6/lnWJgUzq1doTh6I8jP39WuxEKUyQ.m4a - [81. 不辞职，如何通过跨境电商“搞钱”？](https://invisiblenetwork.ai/podcast/1589175089/4c84faec12a1) (2026-06-14, 64 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6a2e87a443a22a6955838a95/media.xyzcdn.net/60acde17875241dbd2068bf6/luNjat7PKFrTbwRdvynA36xSZTm6.m4a - [80. “盘子小”却能卖出高价？从讲好属于澳洲的本地叙事开始](https://invisiblenetwork.ai/podcast/1589175089/b6421caf0bf1) (2026-06-02, 68 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6a1eb52eb30e1571ae9f75d5/media.xyzcdn.net/60acde17875241dbd2068bf6/ltlEN-YKTY43HaXFhcEyZN19rh0_.m4a - [79. 不止“卖货”：出海平台如何成为品牌全球化“新基建”？](https://invisiblenetwork.ai/podcast/1589175089/a263bdff9588) (2026-04-20, 60 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/69e6138b1d989496e713102e/media.xyzcdn.net/60acde17875241dbd2068bf6/llGVVBKvOutTxWUnW3ESCbK2pa5b.m4a - [78. 从爆款袜子到线下开店：Paire第6年，如何把“慢时尚”做成一门好生意？](https://invisiblenetwork.ai/podcast/1589175089/504592ac8cd8) (2026-04-09, 101 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/69d76dc6e2c8be3155c63b37/media.xyzcdn.net/60acde17875241dbd2068bf6/lg5jk_s6baZva1LRKvJMxhYgt5_r.m4a - [77. 跨境创业第五年，我才真正理解产品开发](https://invisiblenetwork.ai/podcast/1589175089/4ddb0fecb9d8) (2026-03-16, 99 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/69b7ab8bf8b8079bfa9ad975/media.xyzcdn.net/60acde17875241dbd2068bf6/lictbk9TAgWz41dak8zCTyGRLIAA.m4a - [76. 告别AI焦虑：梳理业务痛点，重构你的工作流](https://invisiblenetwork.ai/podcast/1589175089/1a6d26061abd) (2026-02-24, 53 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/699d0b09de29766da94d93e1/media.xyzcdn.net/60acde17875241dbd2068bf6/lrX3AOd_JMF-Xpx50kUk8O7_CuhF.m4a - [75. 墨西哥本地人现身说法，如何把TikTok 团播做到拉美第一](https://invisiblenetwork.ai/podcast/1589175089/d4f9e8f28823) (2026-01-18, 82 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/696c328b109824f9e10ef452/media.xyzcdn.net/60acde17875241dbd2068bf6/lnQhh_jQSwJo8Q6VJIrsvgWNYMcN.m4a - [74. 这届海外 Z 世代，怎么突然开始爱中国品牌了？](https://invisiblenetwork.ai/podcast/1589175089/1dd12bee6a9a) (2025-12-30, 68 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/69537b0e2db086f897c60df1/media.xyzcdn.net/60acde17875241dbd2068bf6/lnvB-UPHsY27oxtXujHLOJ1-sfoh.m4a - [73. 海外联盟营销，不止“打折返利”](https://invisiblenetwork.ai/podcast/1589175089/56173034c53a) (2025-11-27, 85 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6928177ccf0deb51a00a82f6/media.xyzcdn.net/60acde17875241dbd2068bf6/lnZil4OIjzDXDPPdRRgf89mfX76u.m4a - [72. 红人营销事半功倍，品牌得先做好这些准备](https://invisiblenetwork.ai/podcast/1589175089/8ba08b53f895) (2025-09-22, 69 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/68d0b0682c82c9dcca8c7b4d/media.xyzcdn.net/60acde17875241dbd2068bf6/lu0ydC_QxjdweDwCX-GyrBzYeIX3.m4a - [71. 运营的尽头是供应链：跨境物流避坑与品控“滑铁卢”复盘](https://invisiblenetwork.ai/podcast/1589175089/34d19722f0fc) (2025-08-25, 73 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/68abd23842cc2798e73d5650/media.xyzcdn.net/60acde17875241dbd2068bf6/lrbBcEeYQsfwnzu_ge5sw0b8hLDQ.m4a - [70. 年销3500万支，一家浙江电动牙刷厂的22年出海之路](https://invisiblenetwork.ai/podcast/1589175089/657bee5a0560) (2025-08-03, 71 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/688ec439edf3fa32d5d1237f/media.xyzcdn.net/60acde17875241dbd2068bf6/lgcz2sOvVQdrt7FK3HSWBNlKf-B-.m4a - [69. 从“无用之用”到“有用之用”：一个品牌老炮的出海进化论](https://invisiblenetwork.ai/podcast/1589175089/12e65c641133) (2025-06-24, 97 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/685a50b72a38b4d979414c08/media.xyzcdn.net/60acde17875241dbd2068bf6/lv6twVdW671GAOTXcazndV1mSMX5.m4a - [68. 合规用工东南亚，不止“劳动法”](https://invisiblenetwork.ai/podcast/1589175089/b70859904a63) (2025-06-09, 75 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/684696236dbe9284e789b781/media.xyzcdn.net/60acde17875241dbd2068bf6/luSLy77tRSW3XMDn_Ml36ED8nSTR.m4a - [67. 解决“说不清”的需求：科大讯飞如何做“文化适配”](https://invisiblenetwork.ai/podcast/1589175089/a0beca873bf9) (2025-05-26, 49 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/683123a7dce640bfdd8a2728/media.xyzcdn.net/60acde17875241dbd2068bf6/lsuJMFPCE3HgdSJ4KgbLmGf3Ce4y.m4a - [66. 在被遗忘的市场做被低估的品类，他们被Shark Tank称为最成功的公司](https://invisiblenetwork.ai/podcast/1589175089/80df100ae7c0) (2025-05-18, 122 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6826a8fa1ced30a231960230/media.xyzcdn.net/60acde17875241dbd2068bf6/li-RnsEu-lGiAXthmVoI4OZ6EIkw.m4a - [65. 用复利思维提升网站转化率：慢慢来，才比较快](https://invisiblenetwork.ai/podcast/1589175089/2fb7e1f737c7) (2025-04-27, 58 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/680ae9a18aed253fa361ce7b/media.xyzcdn.net/60acde17875241dbd2068bf6/lnN0FibYfr87Em2SCK79gaRPuddA.m4a - [64. 网站被抄袭、TikTok被封号、供应商不发货的一年……但这一切没有想象的那么糟！](https://invisiblenetwork.ai/podcast/1589175089/8b9fcb80a05f) (2025-04-15, 59 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/67fda865cdd692da1551d633/media.xyzcdn.net/60acde17875241dbd2068bf6/luOOVg--Iv3mfTFJZ0LBHuu6DJ1l.m4a - [63. 跨境创业第一步，如何找到靠谱工厂？](https://invisiblenetwork.ai/podcast/1589175089/7d90e75aa1c5) (2025-04-06, 94 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/67f1d6b30decaeb0941fdb43/media.xyzcdn.net/60acde17875241dbd2068bf6/lhjXAqug_uAFias5l0icaOLKeLzH.m4a - [62. 商人和艺术家，如何才能不再“自说自话”](https://invisiblenetwork.ai/podcast/1589175089/165545165df8) (2025-03-25, 72 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/67e1f86778103db3bdaece99/media.xyzcdn.net/60acde17875241dbd2068bf6/lr60fX4GYXi3Nk5JuiajOuN-V20b.m4a - [61. 中国品牌如何火爆拉美？一位出海人的前线观察](https://invisiblenetwork.ai/podcast/1589175089/df15e4862f25) (2025-03-16, 65 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/67d4ee740766616acd112296/media.xyzcdn.net/60acde17875241dbd2068bf6/lnioBKIK2JZkdLy0nqG5fj938C8z.m4a - [60. 从一线运营到操盘全球电商，成长都是一刹那的事](https://invisiblenetwork.ai/podcast/1589175089/80d0881d29b3) (2025-02-17, 66 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/67b30256606e5c5940028cba/media.xyzcdn.net/60acde17875241dbd2068bf6/lg08hC9ekfYoh5DhPJ3rSv-cWcLK.m4a - [59. 暂时没有好故事，如何在北美增长营销](https://invisiblenetwork.ai/podcast/1589175089/40ec93f0784c) (2025-01-06, 47 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/677b4f941e823e72d381561e/media.xyzcdn.net/luJ8SuMkUFIuZ1HGKBTxeuBnO8tp.m4a - [58. 出海企业，本地人才，如何实现“双向奔赴”](https://invisiblenetwork.ai/podcast/1589175089/058385c5d456) (2024-12-16, 61 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/675da2f67d8426f69219e6fd/media.xyzcdn.net/lpWIj7Egxk0-t4qzU3N-oOCCIDBG.m4a - [57. 和用户共创一款智能硬件，从服务“上帝”到交个朋友](https://invisiblenetwork.ai/podcast/1589175089/a9402688743b) (2024-11-25, 65 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/674419f611045e78e5b3f006/media.xyzcdn.net/luPrqf1bvpOv9GUyl6KZAdaRO0-f.m4a - [56. Outer创立这5年：从超级单品到“承包后院”](https://invisiblenetwork.ai/podcast/1589175089/da66e94b9dce) (2024-11-10, 62 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/672ef706f373fe5d4ddd5262/media.xyzcdn.net/lgV5mIRvjZSijF50pvj10KYeWZ6A.m4a - [55. 积累正向用户体验，打造水到渠成的“轻品牌”](https://invisiblenetwork.ai/podcast/1589175089/84ab339384a1) (2024-10-29, 49 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6720c23ecbe0e69c8b8b4605/media.xyzcdn.net/lp2KSWFHOvFtJFTNtIZ4Z_t4od88.m4a - [54. 换个品类，海阔天空](https://invisiblenetwork.ai/podcast/1589175089/da0c1e41663e) (2024-09-09, 61 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/66deb1b5ee04007d883b8d84/media.xyzcdn.net/lrtRNAuOPyom1JHB9cxXc2QYIX6i.m4a - [53. 用机器学习盘活数据，迎接游戏出海的“大年”](https://invisiblenetwork.ai/podcast/1589175089/92d31db0f72b) (2024-07-21, 56 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/669ccfe837236c546ea3e7ff/media.xyzcdn.net/loZY8HIDdsaUxwPK9LtIVO_294q3.m4a - [52. TikTok东南亚，平台与商家的“相爱相杀”](https://invisiblenetwork.ai/podcast/1589175089/d23ea2d9ee9a) (2024-07-08, 57 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/668b57a0ae8e21859a3e1442/media.xyzcdn.net/liF0-3WAXbr-QxDZytH-qZVjOWsm.m4a - [51. 亚马逊类目第一的品牌入驻美国线下商超，走了哪些“弯路”](https://invisiblenetwork.ai/podcast/1589175089/8505bf55601f) (2024-06-23, 82 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/66779a32b6a8412729a533fd/media.xyzcdn.net/lnsiQuDdhiYsc-lUzD5YOtpQt562.m4a - [50. 7年美企供应链实战：跨境电商如何打造高效供应链？（下）](https://invisiblenetwork.ai/podcast/1589175089/720e355b5525) (2024-06-03, 87 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6656ebac06bc73decb36290a/media.xyzcdn.net/lqzValfEglhrWpdkLDVq2fBGtCeG.m4a - [49. 7年美企供应链实战：跨境电商如何打造高效供应链？（上）](https://invisiblenetwork.ai/podcast/1589175089/728f0826f304) (2024-05-20, 63 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6644196a251bd96e6c623518/media.xyzcdn.net/lm0OOKYroPSY4JsTvZLVEaqRO5o0.m4a - [48. 归根到底，品牌是为了更好地销售](https://invisiblenetwork.ai/podcast/1589175089/a217bf7e735b) (2024-05-05, 56 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6635c17503bcdd73a960db15/media.xyzcdn.net/lr1-WBQ7quTXl-SvTg06o0OMrUwU.m4a - [47. “大市场”源于想象，真实需求来自具体生活](https://invisiblenetwork.ai/podcast/1589175089/e58eb804c59c) (2024-03-20, 76 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/65fad05e67649570797e21e0/media.xyzcdn.net/ltavVUZj4VRdeyLfImhvlszArVU0.m4a - [46. 你的“创新”，用户真的在意吗？](https://invisiblenetwork.ai/podcast/1589175089/98c71e8d2320) (2024-02-28, 66 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/65df9971cfdcad8d2c2e7cac/media.xyzcdn.net/lkG69xz04PTXGcWx1XguAp9hbymr.m4a - [45. 没有营销“天才”，只有勤奋的学生](https://invisiblenetwork.ai/podcast/1589175089/4dcc4ef85d1d) (2024-01-17, 63 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/65a77e1dab66818faf52f54b/media.xyzcdn.net/lnjpWxSgBerU3qZ0Yb7FZar5Fd_C.m4a - [44. 卖货卖得好，“情绪”少不了](https://invisiblenetwork.ai/podcast/1589175089/7d394847285c) (2023-11-21, 61 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/655c69b49f440f54437fcace/media.xyzcdn.net/lpJ8hDiRFiZGNx429tJvEkFScu3L.m4a - [43. 硬核又有温度的猫砂盆，关键时刻还能救命](https://invisiblenetwork.ai/podcast/1589175089/80d46ac699b8) (2023-11-09, 53 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/654c7a4e0500be931c6813bd/media.xyzcdn.net/ljOInpbDJWkra2dl2DPDW1Wm5YHF.m4a - [番外 | 跟着润哥去海外](https://invisiblenetwork.ai/podcast/1589175089/9ddba8722d94) (2023-10-25, 15 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/6538d853f1ab63091580bd9e/media.xyzcdn.net/lowe7P91fgIYKoVAJIcAKf3RXCwb.m4a - [42. “卖货”卖得好，也离不开长期主义](https://invisiblenetwork.ai/podcast/1589175089/e8843c7487e1) (2023-10-18, 86 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/652fdb5bf5d0788cb54c84d4/media.xyzcdn.net/lt8VQEfBxHKeftNkSsdIglI3CLUA.m4a - [41. 经济下行时期的创业机遇：帮用户省钱](https://invisiblenetwork.ai/podcast/1589175089/bb3480def139) (2023-09-04, 68 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/64f58a0e80c9ec4c5f1ea705/media.xyzcdn.net/lnrMkxh3GvGy4P5CqU2dUSLiWakE.m4a - [40. 还在迷恋日本品牌？日本Gen Z 已经开始追中国美妆了](https://invisiblenetwork.ai/podcast/1589175089/8d7d918f56f5) (2023-08-22, 3 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/64e4be9d3fa4090b74fa57e2/media.xyzcdn.net/FnANNXbgU9I3g0cttD8b_eT_qpZA.m4a - [39. 电商格局大变天，TikTok还是个好生意吗？（下）](https://invisiblenetwork.ai/podcast/1589175089/1e07ab6a835b) (2023-08-14, 43 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/64da0e0480c9ec4c5f3cac7e/media.xyzcdn.net/lnRD2nIg41R8lQEvvEQlm3XUf2RC.m4a - [38. 电商格局大变天，TikTok还是个好生意吗？（上）](https://invisiblenetwork.ai/podcast/1589175089/96d1629adefa) (2023-08-01, 62 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/64c8f6fce8176c3ff83e65c1/media.xyzcdn.net/lgjHviqvYFYZAoeTrNvdSzJ6R936.m4a - [37. 当潮水退去，做“独立站”的你还好吗？](https://invisiblenetwork.ai/podcast/1589175089/e53142127308) (2023-06-19, 58 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/649051a986eb9d7e47bb839b/media.xyzcdn.net/lgkyJYgj1nYQb0vPt1YqTTeibOw3.m4a - [36. 都说要“抢占先机”，这家e-bike公司为何“敢为天下后”？](https://invisiblenetwork.ai/podcast/1589175089/95341ea11c50) (2023-06-05, 52 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/647dec4e5ed4bd1a4623aa89/media.xyzcdn.net/llgXvovuoZWzN7qL1cVl8Ry37I0S.m4a - [35. 一款电脑支架，如何开辟3C数码配件的蓝海](https://invisiblenetwork.ai/podcast/1589175089/14fb05ff2e01) (2023-04-27, 45 min): audio https://dts-api.xiaoyuzhoufm.com/track/60acde17875241dbd2068bf6/644a65c17d934b85051c43bf/media.xyzcdn.net/lu8wrp-0SePPJEkmApobFZzxd7Z1.m4a Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.