# Understanding the Woman Voter

An episode of [Smart Women, Smart Power](https://invisiblenetwork.ai/podcast/1577846548), 29 Nov 2023, 20 min.

Audio: https://traffic.megaphone.fm/CSIS9013514599.mp3?updated=1701285860

Host Kathleen McInnis sat down with Ashley O’Connor, Managing Partner at Strategic Partners & Media, for a conversation on the evolution of political campaigning and advertising. The pair also discussed Ashley’s decision to invest time in understanding women voters, including her outlook for the 2024 election season.

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