# Protege CEO Bobby Samuels on the data nobody has unlocked yet

An episode of [Summation with Auren Hoffman](https://invisiblenetwork.ai/podcast/1570644971), 13 Oct 2026, 1 h 08 min.

Audio: https://www.buzzsprout.com/1783651/episodes/19952675-protege-ceo-bobby-samuels-on-the-data-nobody-has-unlocked-yet.mp3

Bobby Samuels is the co-founder and CEO of Protege, a platform that licenses real-world data from industries like healthcare and media to companies building AI. Protege has raised $65 million from Andreessen Horowitz, CRV, and Flex Capital. Before Protege, Bobby led partnerships at LiveRamp and ran Privacy Hub at Datavant. In this episode of Summation, Bobby and Auren discuss: • The auction for Spirit Airlines' emails, and what a model learns from a failed airline • Why synthetic data has been "18 months away" for six years • Why every data pitch deck with "hedge funds" on the customer slide is wrong • The genome as the most valuable dataset nobody has unlocked • Why the smartest buyers are the easiest ones to sell to You can find Auren Hoffman on X at @auren and Bobby Samuels on Linkedin

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