# Coach Creative Director Stuart Vevers on NYFW Prep, the Gen Z Coach Craze, and Designing Cult-Favorite Bags

An episode of [The Who What Wear Podcast](https://invisiblenetwork.ai/podcast/1556327367), 9 Sep 2026, 39 min.

Audio: https://traffic.megaphone.fm/FUFET3642638115.mp3

This week, Hillary Kerr is joined by the prolific creative director of Coach: Stuart Vevers. Vevers has had a wide-ranging career, from his first job at Calvin Klein in the 1990s to his roles as creative director at both Mulberry and Loewe. He talks all things Coach, including the brand's legacy and its upcoming New York Fashion Week show—which is happening today! Plus, he shares how he approaches designing for the younger generations and why he thinks the Tabby and Brooklyn bags have gained cult followings. Watch this episode on our new YouTube channel, and be sure to subscribe!

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