# Bitcoin on the Balance Sheet: Why Companies Are Turning to Crypto as a Treasury Strategy

An episode of [Patrick Boyle On Finance](https://invisiblenetwork.ai/podcast/1547740313), 9 Jul 2025, 19 min.

Audio: https://traffic.megaphone.fm/APO3191448876.mp3

As Bitcoin surges into the financial mainstream, a growing number of companies — from obscure microcaps to global tech giants — are transforming themselves into crypto-holding entities. This video explores the rise of the corporate Bitcoin treasury strategy, tracing its origins with MicroStrategy’s dramatic pivot, the global wave of imitators, and the political entanglements reshaping the crypto landscape. With billions in digital assets now sitting on corporate balance sheets, the question is no longer whether Bitcoin belongs in business — but what happens when the music stops. Patrick's Books: Statistics For The Trading Floor: https://amzn.to/3eerLA0 Derivatives For The Trading Floor: https://amzn.to/3cjsyPF Corporate Finance: https://amzn.to/3fn3rvC Ways To Support The Channel: Patreon: https://www.patreon.com/PatrickBoyleOnFinance Buy Me a Coffee: https://www.buymeacoffee.com/patrickboyle

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