# Marketing e Conteúdos por Miguel Raposo

A podcast by Miguel Raposo. Bem-vindo ao 'Marketing e Conteúdos', um podcast sobre Marketing Digital e da realidade do Marketing de Influência em Portugal. Sou Miguel Raposo, especialista com mais de 20 anos de experiência na vanguarda do Marketing e Comunicação em Portugal. Neste podcast abordo sobre todos os temas relacionados ao Marketing Digital, sempre com o foco nas estratégias por trás do Marketing de Influência. Com uma mistura de análises, casos de sucesso e muitos de desabafos pessoais. Sejam bem-vindos ao meu podcast.

Feed: https://anchor.fm/s/402b709c/podcast/rss

## Latest episodes

- [Criadores de conteúdo: quem começa, quem está a estagnar e quem vai sobreviver #62](https://invisiblenetwork.ai/podcast/1540510855/9cda66a51e3d) (2026-09-06, 21 min): audio https://anchor.fm/s/402b709c/podcast/play/125198894/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-4%2F431176671-44100-2-4c1beb62aaed8.m4a
- [Empreendedor #61](https://invisiblenetwork.ai/podcast/1540510855/45ecbf3289d7) (2024-02-10, 23 min): audio https://anchor.fm/s/402b709c/podcast/play/82502256/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-1-10%2F91779add-2f6e-66b0-54b1-f88bb386c865.mp3
- [Ódio nas redes sociais e Presença Digital #60](https://invisiblenetwork.ai/podcast/1540510855/1918112c3b58) (2024-01-31, 23 min): audio https://anchor.fm/s/402b709c/podcast/play/82018154/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-31%2F365622721-44100-2-6fe5bd1b97299.m4a
- [10 Estratégias para crescer no instagram 2024 #59](https://invisiblenetwork.ai/podcast/1540510855/84e7ff3ee02a) (2024-01-22, 26 min): audio https://anchor.fm/s/402b709c/podcast/play/81587263/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-21%2F364355796-44100-2-ee35c74ddc9d5.m4a
- [A Realidade do Marketing de Influência em 2024 #58](https://invisiblenetwork.ai/podcast/1540510855/cc93591e5d00) (2024-01-21, 22 min): audio https://anchor.fm/s/402b709c/podcast/play/81258806/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2024-0-14%2F363410912-44100-2-f5507e9070dff.m4a
- [Todas as Novidades do Instagram 2022 #57](https://invisiblenetwork.ai/podcast/1540510855/4934830c3ebd) (2022-05-30, 17 min): audio https://anchor.fm/s/402b709c/podcast/play/52740428/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-4-29%2F268627994-44100-2-7fdd8c39437c6.m4a
- [Seguidores falsos e zero conversão #56](https://invisiblenetwork.ai/podcast/1540510855/de2cc5d8c24e) (2022-05-23, 11 min): audio https://anchor.fm/s/402b709c/podcast/play/52207256/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-4-18%2F7664b72d-2ddf-93c5-748f-ef23c1e63c53.mp3
- [Tenho Instagram, logo Existo #55](https://invisiblenetwork.ai/podcast/1540510855/4308441029bf) (2022-05-19, 13 min): audio https://anchor.fm/s/402b709c/podcast/play/52207371/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-4-18%2Fe80796e7-d4fb-e2dc-0933-55b9af5394e1.mp3
- [10k seguidores no Instagram em 6 meses #54](https://invisiblenetwork.ai/podcast/1540510855/b1b455bea130) (2022-02-07, 17 min): audio https://anchor.fm/s/402b709c/podcast/play/47278329/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-1-6%2F246500990-44100-2-f1fae7b845ef6.m4a
- [Orçamento Pessoal e Excel #53](https://invisiblenetwork.ai/podcast/1540510855/91ba19ef1f9e) (2022-02-01, 18 min): audio https://anchor.fm/s/402b709c/podcast/play/46970817/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-0-31%2F34ff24b8-5fd4-ae75-1b2c-fca664f42e9e.mp3
- [O que são NFT´s? & Resumo e Desabafos da Semana #52](https://invisiblenetwork.ai/podcast/1540510855/7ca23acdb0e6) (2022-01-05, 15 min): audio https://anchor.fm/s/402b709c/podcast/play/45699716/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-01-04%2F863dbfeb1b10b36f142c195b30439e44.m4a
- [Balanço 2021, Desabafos e 2022 #51](https://invisiblenetwork.ai/podcast/1540510855/86c41fd1399e) (2021-12-24, 16 min): audio https://anchor.fm/s/402b709c/podcast/play/45255728/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2022-01-04%2F91f04754490644a46ddf1b1303237216.m4a
- [Marcas e as novas gerações #50](https://invisiblenetwork.ai/podcast/1540510855/c8ac9139d2dc) (2021-12-02, 14 min): audio https://anchor.fm/s/402b709c/podcast/play/44206573/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-11-1%2F431afee5-4ec8-e040-9b1b-c1704d21bfbe.mp3
- [O Mundo mudou, o Marketing também #49](https://invisiblenetwork.ai/podcast/1540510855/c2f7760f5819) (2021-09-20, 11 min): audio https://anchor.fm/s/402b709c/podcast/play/40527416/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-19%2F138cab0d-a1df-edcb-8323-b35bba6adfea.mp3
- [Futuro do Marketing Digital #48](https://invisiblenetwork.ai/podcast/1540510855/1e08088197c3) (2021-09-13, 12 min): audio https://anchor.fm/s/402b709c/podcast/play/40196507/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-12%2F3ac85289-6d4b-be82-e0f9-a030b4eebd68.mp3
- [Novidades e mudanças do Instagram #47](https://invisiblenetwork.ai/podcast/1540510855/11d68973c37b) (2021-09-06, 12 min): audio https://anchor.fm/s/402b709c/podcast/play/39862405/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-8-5%2F392e7014-d7ae-48ae-8875-832c602a47b3.mp3
- [Influenciadores, Publicidade e Milhões de Seguidores #46](https://invisiblenetwork.ai/podcast/1540510855/9fe95195b7fc) (2021-08-30, 14 min): audio https://anchor.fm/s/402b709c/podcast/play/39479621/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-28%2F93dd0220-6bfc-3a5e-e044-da45d3ae5a52.mp3
- [TikTok - Ganhar Dinheiro? #45](https://invisiblenetwork.ai/podcast/1540510855/739163eeca33) (2021-08-23, 13 min): audio https://anchor.fm/s/402b709c/podcast/play/39178060/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-22%2F04ced057-7cce-27b1-f59b-c5cf36cce14e.mp3
- [Influenciadores genuínos ou Genuinfluencers #44](https://invisiblenetwork.ai/podcast/1540510855/c060fbe195b2) (2021-08-16, 18 min): audio https://anchor.fm/s/402b709c/podcast/play/38821844/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-7-15%2F362a6073-5af4-eee2-e5d1-02ade6b76923.mp3
- [O que é marketing digital? #43](https://invisiblenetwork.ai/podcast/1540510855/9b40f1af0649) (2021-06-14, 11 min): audio https://anchor.fm/s/402b709c/podcast/play/35409056/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-5-13%2Fef166763-d7a0-1967-4bb1-25c9945704b6.mp3
- [Televisão e conteúdos #42](https://invisiblenetwork.ai/podcast/1540510855/ce55df0b896c) (2021-06-07, 9 min): audio https://anchor.fm/s/402b709c/podcast/play/34962118/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-5-6%2F9097fcfa-3997-a9bd-fc2e-968025f8f382.mp3
- [Minimizar estragos nas redes sociais #41](https://invisiblenetwork.ai/podcast/1540510855/7c03a4defc45) (2021-05-31, 12 min): audio https://anchor.fm/s/402b709c/podcast/play/34561632/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-4-31%2Ffb02410e-2d2b-6375-3fee-ab36845d295c.mp3
- [Mariana, Continente e clientes #40](https://invisiblenetwork.ai/podcast/1540510855/60443a89c684) (2021-05-24, 11 min): audio https://anchor.fm/s/402b709c/podcast/play/34071580/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-4-23%2F194e9b51-5ad5-5e60-7e2f-0e6ded9a8a50.mp3
- [Comunicação #39](https://invisiblenetwork.ai/podcast/1540510855/b167fcaf2c77) (2021-05-17, 12 min): audio https://anchor.fm/s/402b709c/podcast/play/33626803/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-4-16%2F87c4c667-2530-726c-1a8c-1e301c3f16e2.mp3
- [Afinal o que é o “Algoritmo” #38](https://invisiblenetwork.ai/podcast/1540510855/df79ce4a8f1a) (2021-05-10, 12 min): audio https://anchor.fm/s/402b709c/podcast/play/32731166/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-4-3%2Fb055d080-a7d7-7836-8f26-1b914fdb4218.mp3
- [Boas maneiras nas Redes Sociais #37](https://invisiblenetwork.ai/podcast/1540510855/71f3b96616f4) (2021-04-19, 11 min): audio https://anchor.fm/s/402b709c/podcast/play/31701588/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-18%2Fb27c121d-7a3b-c0f6-3d28-2b9bc72a3f6d.mp3
- [SEO Descodificado com Marco Gouveia #36](https://invisiblenetwork.ai/podcast/1540510855/fb418d999f9d) (2021-04-12, 13 min): audio https://anchor.fm/s/402b709c/podcast/play/31200098/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-11%2F338c54e1-2ab5-ba88-fe62-9699232b7d6c.mp3
- [As Gerações, de X a Z #35](https://invisiblenetwork.ai/podcast/1540510855/7a3f242824e9) (2021-04-05, 13 min): audio https://anchor.fm/s/402b709c/podcast/play/30709212/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-3-4%2F020630a2-e5f2-b7d0-dde4-f7280aac1e99.mp3
- [Por que motivo preciso das Redes Sociais? #34](https://invisiblenetwork.ai/podcast/1540510855/37dc485dccaf) (2021-03-29, 13 min): audio https://anchor.fm/s/402b709c/podcast/play/30166539/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-28%2Fba25068d-fc59-27f8-3fd8-d5c53a752eb3.mp3
- [Nunca Subestimes o YouTube #33](https://invisiblenetwork.ai/podcast/1540510855/99a87a3c440c) (2021-03-22, 14 min): audio https://anchor.fm/s/402b709c/podcast/play/29592609/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-21%2F167485778-44100-2-65fb9c26de074.m4a
- [Twitter. Ainda vale a pena? #32](https://invisiblenetwork.ai/podcast/1540510855/64a160673538) (2021-03-15, 11 min): audio https://anchor.fm/s/402b709c/podcast/play/28784349/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-12%2Fbeea6e81-d931-0d72-5589-66d26fd2a3be.mp3
- [Ouve os teus seguidores #31](https://invisiblenetwork.ai/podcast/1540510855/cff364be2574) (2021-03-08, 13 min): audio https://anchor.fm/s/402b709c/podcast/play/28291392/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-2-7%2F2e1acfad-e7b4-400a-4f52-1f8a881088ab.mp3
- [Estratégias, táticas, melhores momentos para publicar #30](https://invisiblenetwork.ai/podcast/1540510855/1a07cc0b72ee) (2021-03-01, 16 min): audio https://anchor.fm/s/402b709c/podcast/play/27454926/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-26%2F4254ab8b-61c9-286d-b58b-30e4e9e5660a.mp3
- [Marcas, Publicidade e Criadores de Conteúdo #29](https://invisiblenetwork.ai/podcast/1540510855/7380620af5ec) (2021-02-22, 15 min): audio https://anchor.fm/s/402b709c/podcast/play/27050772/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-21%2Fb31ba2f3-3f7c-82ef-0496-adf967fe1a23.mp3
- [Como aumentar o teu engagement #28](https://invisiblenetwork.ai/podcast/1540510855/07d280729332) (2021-02-14, 12 min): audio https://anchor.fm/s/402b709c/podcast/play/26663147/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-13%2Fadf201dd-7462-71cd-0b1b-3137c097f72c.mp3
- [O poder do Marketing de Influência #27](https://invisiblenetwork.ai/podcast/1540510855/d8ece8c4c38f) (2021-02-08, 15 min): audio https://anchor.fm/s/402b709c/podcast/play/26368615/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-1-7%2F1a9bff82-0521-579c-da6e-6ff08a80b3e5.mp3
- [A qualidade é mais importante que a quantidade #26](https://invisiblenetwork.ai/podcast/1540510855/22c2a2230adc) (2021-02-01, 19 min): audio https://anchor.fm/s/402b709c/podcast/play/25995255/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-0-31%2F4698b793-d4ad-fca0-243a-9b4c4a8014e2.mp3
- [Como ser um grande Influenciador! #25](https://invisiblenetwork.ai/podcast/1540510855/bdfa348883d6) (2021-01-25, 23 min): audio https://anchor.fm/s/402b709c/podcast/play/25605950/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-0-23%2F0f451cad-fc2b-b322-3920-e101713adaa2.mp3
- [Erro e consequências de Comprar seguidores #24](https://invisiblenetwork.ai/podcast/1540510855/16f560370612) (2021-01-20, 16 min): audio https://anchor.fm/s/402b709c/podcast/play/25231713/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-0-15%2F94972cfc-d2ca-2815-d861-80c7be8674c1.mp3
- [Horários e estratégia em confinamento #23](https://invisiblenetwork.ai/podcast/1540510855/3b2fc7bf25a0) (2021-01-16, 18 min): audio https://anchor.fm/s/402b709c/podcast/play/25231462/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-0-15%2F3117190e-125d-aa0c-7ba3-e6bbd1714c7f.mp3
- [Novo confinamento e o papel do digital #22](https://invisiblenetwork.ai/podcast/1540510855/210e77377181) (2021-01-13, 25 min): audio https://anchor.fm/s/402b709c/podcast/play/25103029/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-0-12%2F55387101-9fe3-8700-3906-70b20cb9ad20.mp3
- [Socorro, o meu filho quer ser influencer #21](https://invisiblenetwork.ai/podcast/1540510855/b6f8f79433fb) (2021-01-09, 20 min): audio https://anchor.fm/s/402b709c/podcast/play/24889785/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-0-7%2Fa859bbcf-29a5-4da9-0071-bfe46882934a.mp3
- [Micro, Macro e Mega influenciadores #20](https://invisiblenetwork.ai/podcast/1540510855/48cfe269ac6b) (2021-01-06, 19 min): audio https://anchor.fm/s/402b709c/podcast/play/24854668/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-0-6%2Fc1859cf2-5a16-5844-c80d-54a445c20b94.mp3
- [Tecnologia e Noticias da semana #19](https://invisiblenetwork.ai/podcast/1540510855/5fad60f39018) (2021-01-02, 18 min): audio https://anchor.fm/s/402b709c/podcast/play/24538245/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-29%2Fc3486271-f3fd-494d-74b2-5fb20f1de18e.mp3
- [O que é um influenciador? #18](https://invisiblenetwork.ai/podcast/1540510855/d45febee2451) (2020-12-30, 20 min): audio https://anchor.fm/s/402b709c/podcast/play/24538087/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-29%2F8c9f3074-0e63-f0c9-e6ec-566a490452d0.mp3
- [Tendências Marketing 2021 #17](https://invisiblenetwork.ai/podcast/1540510855/d5e43d8a8846) (2020-12-26, 19 min): audio https://anchor.fm/s/402b709c/podcast/play/24302678/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-22%2F8817a0da-ae0b-510b-e19d-7f77b2138d4d.mp3
- [Como começar um podcast? #16](https://invisiblenetwork.ai/podcast/1540510855/f581dea331fc) (2020-12-23, 19 min): audio https://anchor.fm/s/402b709c/podcast/play/24194610/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-19%2F124f9e94-c1c3-067e-2fcc-3b132c9dc6cc.mp3
- [Criadores de Conteúdo #15](https://invisiblenetwork.ai/podcast/1540510855/c4ba347ef7cd) (2020-12-20, 18 min): audio https://anchor.fm/s/402b709c/podcast/play/24205227/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-19%2Ffdf33757-5e44-cdcd-a3ba-6fdcf4a94383.mp3
- [Marketing Digital vs Tradicional #14](https://invisiblenetwork.ai/podcast/1540510855/958b308d755b) (2020-12-19, 15 min): audio https://anchor.fm/s/402b709c/podcast/play/24145852/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-18%2Fc3fe7561-4f55-7ed9-2967-7e592d6333f3.mp3
- [Métricas das redes sociais #13](https://invisiblenetwork.ai/podcast/1540510855/f330019c1fbb) (2020-12-16, 21 min): audio https://anchor.fm/s/402b709c/podcast/play/24003608/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2020-11-15%2Fd60abe45-6cdf-4d42-6401-406fc01e8dd4.mp3

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them.