# 15 Years In Vietnam: This Is How You Work With Vietnamese | Giovanni Zangani, Founder & Managing Partner, Maestro Equity Partners | EP 390

An episode of [Vietnam Innovators](https://invisiblenetwork.ai/podcast/1534969295), 14 May 2026, 35 min.

Audio: https://anchor.fm/s/1029d909c/podcast/play/119979242/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-14%2F424138398-44100-2-41b245422e3d2.m4a

In Episode 390 of Vietnam Innovators (English Edition), Giovanni Zangani, Founder and Managing Partner of Maestro Equity Partners, shares his perspective on what foreign investors often misunderstand about doing business in Vietnam. Beyond the country’s strong macro growth story, Giovanni explains why real returns come from understanding local entrepreneurs, family-run businesses, and the operational realities behind the market. The conversation also explores the importance of trust-building, cultural nuances, and taking a hands-on approach when working alongside Vietnamese founders. Through practical insights and real investment experiences, the episode offers a closer look at what it takes to build long-term business success in one of Southeast Asia’s fastest-growing markets. Listen to this episode on Youtube And explore many amazing articles about the pioneers at: https://vietcetera.com/vn/bo-suu-tap/vietnam-innovator Feel free to leave any questions or invitations for business cooperation at hello@vni-digest.com

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