# 498 | Studying Abroad Is The BEST Investment For Your Kids? Ft. Obaid Arshad | TBT

An episode of [Thought Behind Things](https://invisiblenetwork.ai/podcast/1532974013), 10 Dec 2025, 1 h 51 min.

Audio: https://anchor.fm/s/36c5ffa4/podcast/play/112412093/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-10%2F414103282-44100-2-e82cf5d877ac8.mp3

In this episode of Thought Behind Things, we speak with Obaid Arshad, Founder & CEO of Gingko Retail, Pakistan’s biggest ecommerce operating platform and the largest order aggregator in the country. We Explore: • Less than 1% of Pakistan’s commerce has moved online • How Gingko Retail became Pakistan’s largest ecommerce enabler • 214+ merchants using the platform • IPO plans for the future • Why Pakistanis needs global exposure • And why Pakistan might become unliveable in 25 years due to climate risk This episode is a deep-dive into Pakistan’s ecommerce backbone, the systems behind scaling retail digitally, and what the future of this industry looks like. Socials: TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/ TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil TBT’s Facebook: https://www.facebook.com/thoughtbehindthings TBT Clips: https://www.youtube.com/@tbtpodcastclips Muzamil's Instagram: https://www.instagram.com/muzamilhasan/ Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/ Obaid's LinkedIn: https://www.linkedin.com/in/obaid-arshad/ Endeavor's LinkedIn: https://www.linkedin.com/company/endeavor-pakistan Credits: Executive Producer: Syed Muzamil Hasan Zaidi Associate Producer: Saad Shehryar Publisher: Talha Shaikh Editor: Jawad Sajid

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