# 467 | Dipitt Founder: We Export To 33 COUNTRIES From Pakistan!! | TBT

An episode of [Thought Behind Things](https://invisiblenetwork.ai/podcast/1532974013), 18 Oct 2025, 1 h 38 min.

Audio: https://anchor.fm/s/36c5ffa4/podcast/play/109812513/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-17%2F409446469-44100-2-3476b27465ba.mp3

Find out more about Endeavor: https://pakistan.endeavor.org In this episode of Thought Behind Things, we’re joined by Syed Zeeshan Haider, the Founder and Director of Dipitt, Pakistan’s No.1 sauce brand exporting to over 33 countries worldwide. A LUMS graduate and engineer by training, Zeeshan began his career managing top tobacco brands before making a life-changing decision, leaving the industry to build something that aligned with his values. What started as a local food experiment is now a globally recognized Pakistani FMCG brand known for its elegant design and high quality. We explore: • Zeeshan’s early career managing 3 tobacco brands • Why he quit selling cigarettes for his daughter • The transition from restaurants to Dipitt • Distribution, partnerships, and brand building • Scaling from local shelves to export markets Socials: TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/ TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil TBT’s Facebook: https://www.facebook.com/thoughtbehindthings TBT Clips: https://www.youtube.com/@tbtpodcastclips Muzamil's Instagram: https://www.instagram.com/muzamilhasan/ Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/ Zeeshan's LinkedIn: https://www.linkedin.com/in/syed-zeeshan-haider-4b341916/ Special thanks to Kickstart for providing us with the studio space. You can find out more about them at: https://kickstart.pk/ Credits: Executive Producer: Syed Muzamil Hasan Zaidi Associate Producer: Saad Shehryar Publisher: Talha Shaikh Editor: Jawad Sajid

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