# 473 | Saad Riaz: How Kickstart Became Pakistan’s LARGEST Coworking Space | TBT

An episode of [Thought Behind Things](https://invisiblenetwork.ai/podcast/1532974013), 20 Oct 2025, 1 h 36 min.

Audio: https://anchor.fm/s/36c5ffa4/podcast/play/109924066/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-20%2F409589613-44100-2-83fefcab271e7.mp3

Find out more about Endeavor: https://pakistan.endeavor.org In this episode of Thought Behind Things, we’re joined by Saad Riaz, Co-Founder of Kickstart Pakistan, the country’s one of the largest coworking network powering thousands of professionals and businesses every day. Saad opens up about how Kickstart survived Pakistan’s toughest economic years, scaled sustainably, and redefined what “workspace” really means. We explore: • How Kickstart's coworking model actually makes money • Why Kickstart doesn’t prefer to work with unstable startups • Renting vs Coworking — Which gives better yields for landlords? • Why employee retention is about value, not just salary • Why experience design is everything for the next generation Socials: TBT’s Instagram: https://www.instagram.com/thoughtbehindthings/ TBT’s TikTok: https://www.tiktok.com/@tbtbymuzamil TBT’s Facebook: https://www.facebook.com/thoughtbehindthings TBT Clips: https://www.youtube.com/@tbtpodcastclips Muzamil's Instagram: https://www.instagram.com/muzamilhasan/ Muzamil's LinkedIn: https://www.linkedin.com/in/muzamilhasan/ Saad's LinkedIn: https://www.linkedin.com/in/saad-riaz-/ Special thanks to Kickstart for providing us with the studio space. You can find out more about them at: https://kickstart.pk/ Credits: Executive Producer: Syed Muzamil Hasan Zaidi Associate Producer: Saad Shehryar Publisher: Talha Shaikh Editor: Jawad Sajid

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