# Upper Deck President Jason Masherah Joins to Discuss the $4.25M Michael Jordan Card Sale, Authentication Risks & Undervalued Markets

An episode of [Sports Cards Nonsense](https://invisiblenetwork.ai/podcast/1531538073), 28 Apr 2026, 1 h 15 min.

Audio: https://pscrb.fm/rss/p/traffic.megaphone.fm/SCN4961656386.mp3?updated=1777398634

Upper Deck President Jason Masherah joins the show to break down one of the biggest moments in hobby history, the $4.25M Michael Jordan card sale. We dive into what makes this card so iconic, why it continues to set records decades later, and what it says about the current market. Jason also pulls back the curtain on sports memorabilia authentication, including how to spot real from fake, why authentication matters more than ever, and the risks collectors are taking without even realizing it. Plus, we get into: • The most undervalued areas of the hobby right now • How Upper Deck approaches scarcity, pricing, and collectors • Why some memorabilia may actually be a better value than cards today • And what the future of the hobby could look like If you collect cards or memorabilia, this is a must-listen. Learn more about your ad choices. Visit megaphone.fm/adchoices

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