# Brand Talks

A podcast by Brands Vietnam. Kênh podcast cập nhật tin tức, chia sẻ những câu chuyện về marketing và xây dựng thương hiệu tại Việt Nam. Podcast được phát hành hàng tuần bởi Brands Vietnam.

Feed: https://anchor.fm/s/35a724e0/podcast/rss

## Latest episodes

- [Chuyện Bản Lĩnh (P.1): Vì sao người giỏi vẫn chật vật trước áp lực?](https://invisiblenetwork.ai/podcast/1531072297/0760cb0c9f6b) (2026-11-03, 42 min): audio https://anchor.fm/s/35a724e0/podcast/play/128664450/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-10-3%2F435730239-44100-2-e210248b18be8.m4a
- [Hiểu về lãnh đạo (P5): Có hay không một công thức chung cho lãnh đạo?](https://invisiblenetwork.ai/podcast/1531072297/1fa7fb11d00e) (2026-10-26, 55 min): audio https://anchor.fm/s/35a724e0/podcast/play/128092934/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-9-26%2F435000307-44100-2-8293f8b1ed684.m4a
- [Into Modern Trade #9: Shopper Promotion – Khuyến mại mùa suy thoái](https://invisiblenetwork.ai/podcast/1531072297/b72cf9273143) (2026-10-21, 15 min): audio https://anchor.fm/s/35a724e0/podcast/play/127815711/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-9-21%2F434631461-44100-2-3e2ae584c62af.m4a
- [Hiểu về lãnh đạo (P4): Năng lực lãnh đạo con người và văn hoá](https://invisiblenetwork.ai/podcast/1531072297/5606365e85ac) (2026-10-19, 51 min): audio https://anchor.fm/s/35a724e0/podcast/play/127696622/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-9-19%2F434467052-44100-2-1b5c4cfeed4b.m4a
- [Bookaholic #35: “Thương hiệu: Bước qua thao túng để chữa lành” – Sự tử tế đôi khi thực sự có chi phí](https://invisiblenetwork.ai/podcast/1531072297/bc7f8af3e31f) (2026-10-13, 19 min): audio https://anchor.fm/s/35a724e0/podcast/play/126843712/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-9-5%2F433357150-44100-2-37a8284f4e8db.m4a
- [Hiểu về lãnh đạo (P3): Năng lực lãnh đạo của tổ chức](https://invisiblenetwork.ai/podcast/1531072297/7e4ac7e3e47b) (2026-10-12, 56 min): audio https://anchor.fm/s/35a724e0/podcast/play/127326654/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-9-12%2F433969422-44100-2-305e2402b65be.m4a
- [Hiểu về lãnh đạo (P2): 5 tầm mức lãnh đạo](https://invisiblenetwork.ai/podcast/1531072297/ce8bb965058d) (2026-09-30, 55 min): audio https://anchor.fm/s/35a724e0/podcast/play/126527821/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-30%2F432954547-44100-2-6967a5df34c87.m4a
- [Hiểu về lãnh đạo (P1): “Lãnh đạo” là gì?](https://invisiblenetwork.ai/podcast/1531072297/09e43a104ae8) (2026-09-23, 49 min): audio https://anchor.fm/s/35a724e0/podcast/play/126176031/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-24%2F432553945-44100-2-5a41e4dba9c12.m4a
- [Tiền Bối #13: Làm thế nào để người Việt nổi bật trong môi trường global agency?](https://invisiblenetwork.ai/podcast/1531072297/d118d7380d79) (2026-09-22, 27 min): audio https://anchor.fm/s/35a724e0/podcast/play/126124510/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-22%2F432416348-44100-2-25f753ad07702.m4a
- [Tiền bối #12 – Anh Phan Trọng Bình: “Tôi vào nghề với 60 bộ hồ sơ bị từ chối”](https://invisiblenetwork.ai/podcast/1531072297/f5554b7bd266) (2026-09-17, 36 min): audio https://anchor.fm/s/35a724e0/podcast/play/125813771/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-8-16%2F431999791-44100-2-6151b4ec56d39.m4a
- [Into Modern Trade #8: Visibility – Trưng bày phối combo](https://invisiblenetwork.ai/podcast/1531072297/6b0e653bbbd3) (2026-08-04, 17 min): audio https://anchor.fm/s/35a724e0/podcast/play/123741371/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-7-4%2F429181089-44100-2-c2abaadd5eed2.m4a
- [Tiền Bối #11: Làm Event rất “giàu”…](https://invisiblenetwork.ai/podcast/1531072297/be746a8c7e26) (2026-07-22, 33 min): audio https://anchor.fm/s/35a724e0/podcast/play/123151201/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-22%2F428386815-44100-2-2616f6611e596.m4a
- [Into Modern Trade #7: Channel-led Growth – Sinh tồn ở MT](https://invisiblenetwork.ai/podcast/1531072297/ff3bd9f4f0df) (2026-07-21, 17 min): audio https://anchor.fm/s/35a724e0/podcast/play/123064542/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-20%2F428268846-44100-2-a4c5ec7b19426.m4a
- [Tiền Bối #10: Chuyện nghề “Tổ chức sự kiện”](https://invisiblenetwork.ai/podcast/1531072297/3ad82e0bff3e) (2026-07-16, 28 min): audio https://anchor.fm/s/35a724e0/podcast/play/122900162/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-16%2F428046588-44100-2-8d0f4134a2497.m4a
- [Tiền Bối #9: Khát vọng về một “chất Việt” trong ngành quảng cáo](https://invisiblenetwork.ai/podcast/1531072297/c421a2c62da5) (2026-06-25, 29 min): audio https://anchor.fm/s/35a724e0/podcast/play/121927173/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-24%2F426739953-44100-2-f22b910889cb9.m4a
- [Tiền bối #8: Hành trình từ Designer đến Creative Director](https://invisiblenetwork.ai/podcast/1531072297/f22828f29816) (2026-06-17, 28 min): audio https://anchor.fm/s/35a724e0/podcast/play/121546739/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-16%2F426232157-44100-2-70f2f407d7cf6.m4a
- [Tiền Bối #7: Chú Khải Lê: “Có thể, tôi sinh ra để làm… Creative”](https://invisiblenetwork.ai/podcast/1531072297/0ecabe6c25e2) (2026-06-10, 36 min): audio https://anchor.fm/s/35a724e0/podcast/play/121207517/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-11%2F425941817-44100-2-c5e45fa93b87a.m4a
- [Into Modern Trade #6: Shopper Insight – “Mua quá tay” ở MT](https://invisiblenetwork.ai/podcast/1531072297/becbd8c79492) (2026-06-03, 15 min): audio https://anchor.fm/s/35a724e0/podcast/play/120885929/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-2%2F425348263-44100-2-7a729bf58d5b9.m4a
- [Tiền Bối #6: Nghề Content và chuyện “mài rìu” trong kỷ nguyên AI](https://invisiblenetwork.ai/podcast/1531072297/dcfa25910fdb) (2026-05-27, 43 min): audio https://anchor.fm/s/35a724e0/podcast/play/120598363/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-27%2F424968237-44100-2-61bb0ad103aa2.m4a
- [Tiền Bối #5: Hành trình 25 năm “gõ đầu chữ”](https://invisiblenetwork.ai/podcast/1531072297/9f6b692f512c) (2026-05-20, 25 min): audio https://anchor.fm/s/35a724e0/podcast/play/120214946/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-19%2F424453291-44100-2-ebe43e9cacf1.m4a
- [Into Modern Trade #5: Retailer Insight – Thấu hiểu luật chơi](https://invisiblenetwork.ai/podcast/1531072297/efe3969ab046) (2026-05-19, 17 min): audio https://anchor.fm/s/35a724e0/podcast/play/120210173/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-19%2F424447053-44100-2-310a95f8bc48.m4a
- [Tiền Bối #4: 3 Chữ “N” của một Copywriter](https://invisiblenetwork.ai/podcast/1531072297/af27686d95d0) (2026-05-13, 41 min): audio https://anchor.fm/s/35a724e0/podcast/play/119862861/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-12%2F423982377-44100-2-fd346fbe62d1e.m4a
- [Deep Dive #38: Dung dịch vệ sinh nam giới – “Hắc mã” của ngành chăm sóc cá nhân](https://invisiblenetwork.ai/podcast/1531072297/180d384c0c9e) (2026-05-11, 20 min): audio https://anchor.fm/s/35a724e0/podcast/play/119757687/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-10%2F423842957-44100-2-5c9cfe7e048f9.m4a
- [Tiền Bối #3: 25 Năm giữ lửa với “Nghề Viết Lời Quảng Cáo”](https://invisiblenetwork.ai/podcast/1531072297/db6ad199dff2) (2026-05-06, 38 min): audio https://anchor.fm/s/35a724e0/podcast/play/119500074/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-5%2F423488260-44100-2-fd1499934a725.m4a
- [Tiền Bối #2: Từ “làm giỏi” đến “làm lãnh đạo”](https://invisiblenetwork.ai/podcast/1531072297/931ffaaee21f) (2026-04-21, 38 min): audio https://anchor.fm/s/35a724e0/podcast/play/118781611/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-21%2F422503595-44100-2-3b3386e3ab864.m4a
- [Tiền Bối #1: Nghề Account “Xưa” và “Nay”](https://invisiblenetwork.ai/podcast/1531072297/df117581b298) (2026-04-13, 66 min): audio https://anchor.fm/s/35a724e0/podcast/play/118361053/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-13%2F421943321-44100-2-a90224a71cc88.m4a
- [Into Modern Trade #4: MT Planogram – Nghệ thuật thiết kế quầy kệ](https://invisiblenetwork.ai/podcast/1531072297/87b6c61b56ce) (2026-04-08, 17 min): audio https://anchor.fm/s/35a724e0/podcast/play/118026234/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-3-6%2Fefc4017c-439f-bece-d6a7-72eee93f04a3.mp3
- [Into Modern Trade #3: MT Category – Chiến lược ngành hàng](https://invisiblenetwork.ai/podcast/1531072297/d1cdaef432b6) (2026-03-25, 19 min): audio https://anchor.fm/s/35a724e0/podcast/play/117332504/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-2-23%2F420571078-44100-2-d97c8f549373.m4a
- [MT Customer Supply Chain #6: Quy trình thu đổi và trả hàng kênh MT](https://invisiblenetwork.ai/podcast/1531072297/d6f7b9ac5175) (2026-02-11, 24 min): audio https://anchor.fm/s/35a724e0/podcast/play/114899127/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-2%2F417293746-44100-2-4efd03988a3a8.m4a
- [Into Modern Trade #2: Retailer Strategy – Cuộc chiến định vị trải nghiệm mua sắm](https://invisiblenetwork.ai/podcast/1531072297/1f4786465572) (2026-02-04, 19 min): audio https://anchor.fm/s/35a724e0/podcast/play/114946579/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-3%2F417357487-44100-2-941f120090a9f.m4a
- [Deep Dive #33: Xây dựng thương hiệu B2B – “Sâu” trước, “rộng” sau](https://invisiblenetwork.ai/podcast/1531072297/49bb05804b2a) (2026-01-27, 20 min): audio https://anchor.fm/s/35a724e0/podcast/play/114612931/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-4-5%2F423496547-44100-2-509472c4ae4f6.m4a
- [Into Modern Trade #1: Channel Insight – Làn sóng MT](https://invisiblenetwork.ai/podcast/1531072297/875959ebe73c) (2026-01-14, 23 min): audio https://anchor.fm/s/35a724e0/podcast/play/113966891/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-0-14%2F416080700-44100-2-62928faaeddc9.m4a
- [MT Customer Supply Chain #5: Hành trình xử lý đơn hàng Sell-in](https://invisiblenetwork.ai/podcast/1531072297/ca61ba64f0c3) (2025-12-22, 21 min): audio https://anchor.fm/s/35a724e0/podcast/play/112972173/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-22%2F414817668-44100-2-5aaa161f596b5.m4a
- [Retail Marketing #10: In-store Audit - “Bắt lỗi cửa hàng”](https://invisiblenetwork.ai/podcast/1531072297/13a11d838510) (2025-12-15, 16 min): audio https://anchor.fm/s/35a724e0/podcast/play/112166185/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-5%2F413784504-44100-2-135cef509122e.m4a
- [MT Customer Supply Chain #4: "Hậu trường" chương trình khuyến mãi kênh MT](https://invisiblenetwork.ai/podcast/1531072297/f5c972dba71d) (2025-12-09, 21 min): audio https://anchor.fm/s/35a724e0/podcast/play/112167196/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-11-5%2F413785805-44100-2-4c9c6e5dba02d.m4a
- [Retail Marketing #9: Retail Promotion – “No Sale, No Sales”, không khuyến mãi thì không có doanh số?](https://invisiblenetwork.ai/podcast/1531072297/780fd4edbd4c) (2025-11-06, 17 min): audio https://anchor.fm/s/35a724e0/podcast/play/110608679/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-10-3%2F410488025-44100-2-f7db653eb11f.m4a
- [Retail Marketing #8: Membership – Kích Bill thăng hạng thành viên](https://invisiblenetwork.ai/podcast/1531072297/1f67f1bfb256) (2025-10-15, 14 min): audio https://anchor.fm/s/35a724e0/podcast/play/109652288/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-9-14%2F409236303-44100-2-e4a3ca8abefba.m4a
- [Retail Marketing #7: Visual Merchandising – Giao thoa nghệ thuật phối style và bán hàng](https://invisiblenetwork.ai/podcast/1531072297/561d5328e720) (2025-09-30, 20 min): audio https://anchor.fm/s/35a724e0/podcast/play/108953775/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-29%2F408325534-44100-2-da9ecea6c1a3e.m4a
- [MT Customer Supply Chain #3: Lên kế hoạch cung ứng để listing](https://invisiblenetwork.ai/podcast/1531072297/402a4e08da6a) (2025-09-17, 16 min): audio https://anchor.fm/s/35a724e0/podcast/play/108095633/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-8-10%2F407221569-44100-2-8f9c15dcfd95c.m4a
- [Retail Marketing #6: Retail Concept – “Bước vào là muốn / Bước vào là cảm thấy…”](https://invisiblenetwork.ai/podcast/1531072297/162c12270a69) (2025-08-05, 18 min): audio https://anchor.fm/s/35a724e0/podcast/play/106405564/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-7-4%2F405070928-44100-2-38b2472a124fc.m4a
- [Khung năng lực đánh giá một marketer hiện đại năm 2025](https://invisiblenetwork.ai/podcast/1531072297/b7bc5ed8d585) (2025-07-31, 18 min): audio https://anchor.fm/s/35a724e0/podcast/play/106196558/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-30%2Fdb497f33-c82f-fa32-5a4f-ea29cd381d93.mp3
- [Hỏi Hối Hả #2: Anh Tô Nguyễn Trọng Nhân – “Lúc đầu tưởng không ai mua, ai ngờ thành best-seller”](https://invisiblenetwork.ai/podcast/1531072297/38e8775f038a) (2025-07-30, 23 min): audio https://anchor.fm/s/35a724e0/podcast/play/106157623/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-29%2F404752191-44100-2-a23371a08ffcb.m4a
- [Hỏi Hối Hả #1: Anh Lê Tịnh Minh – JD như được viết ra bởi ChatGPT là một “red flag” khi xin việc](https://invisiblenetwork.ai/podcast/1531072297/431ddb6faeca) (2025-07-29, 13 min): audio https://anchor.fm/s/35a724e0/podcast/play/106102019/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-28%2F404681043-44100-2-4063396bbdecc.m4a
- [Retail Marketing #5: Shopper Insight – Tâm lý và hành vi trải nghiệm mua sắm](https://invisiblenetwork.ai/podcast/1531072297/0d411aa82d19) (2025-07-27, 27 min): audio https://anchor.fm/s/35a724e0/podcast/play/105967834/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-25%2Fdeffe90d-c36d-b368-20fe-cda0ac2b9d6c.mp3
- [MT Customer Supply Chain #2: Giai đoạn pre-listing – Phân tích và đánh giá khách hàng Modern Trade](https://invisiblenetwork.ai/podcast/1531072297/ffdff97989f5) (2025-07-16, 30 min): audio https://anchor.fm/s/35a724e0/podcast/play/105524229/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-15%2F11cb7f1e-7788-ddc9-db96-4a399212ea13.mp3
- [MT Customer Supply Chain #1: Từ nhà máy đến quầy kệ và bức tranh chuỗi cung ứng FMCG ở kênh Modern Trade](https://invisiblenetwork.ai/podcast/1531072297/45c1fb938f38) (2025-07-10, 33 min): audio https://anchor.fm/s/35a724e0/podcast/play/105189572/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-6-8%2F425979a3-ba85-0354-674a-1c7423bab73f.mp3
- [Retail Marketing #4: Chiến lược danh mục sản phẩm – “Vũ khí” thầm lặng chinh phục khách hàng tại điểm bán](https://invisiblenetwork.ai/podcast/1531072297/6c10158c094d) (2025-06-04, 26 min): audio https://anchor.fm/s/35a724e0/podcast/play/103593201/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-5-3%2Ff0bf4efc-2302-36a0-e213-0dda160a4f68.mp3
- [Retail Marketing #3: Chiến lược mở cửa hàng bán lẻ](https://invisiblenetwork.ai/podcast/1531072297/0b00c51f686a) (2025-05-21, 18 min): audio https://anchor.fm/s/35a724e0/podcast/play/102867499/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-4-19%2F400559573-44100-2-4496e400ce0a8.m4a
- [Retail Marketing #2: Định vị thương hiệu nhà bán lẻ](https://invisiblenetwork.ai/podcast/1531072297/78c3d3863ae2) (2025-02-18, 18 min): audio https://anchor.fm/s/35a724e0/podcast/play/98656579/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-1-18%2F9cac2e5e-82c1-2138-f95b-d9470d582a45.mp3
- [Retail Marketing #1: Chuỗi giá trị thương hiệu trong thị trường bán lẻ](https://invisiblenetwork.ai/podcast/1531072297/acea96167dda) (2025-01-29, 23 min): audio https://anchor.fm/s/35a724e0/podcast/play/97490728/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2025-0-24%2F393621809-44100-2-4af24682f869d.m4a

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