# From Continental Rider to Tech Founder: The Origin of JOIN Cycling

An episode of [Lanterne Rouge Cycling Podcast](https://invisiblenetwork.ai/podcast/1528031270), 9 Nov 2025, 1 h 10 min.

Audio: https://sphinx.acast.com/p/open/s/6565736dd2e37200126fbf93/e/6910739fa17ebcde88fad946/media.mp3

For this special episode Patrick went to visit JOIN’s Amsterdam HQ to sit down with CEO Jim van den Berg and trace his founder journey from struggling junior cyclist to WorldTour coach to building one of the sport’s leading adaptive training platforms. *Exclusive deals from our trusted partners* 👇 🚴♂️ Want to reach your goals with cycling’s smartest training app? Get a one month free trial of JOIN Cycling, no strings attached! 👉 https://join.cc/campaigns/lanternerouge 🧡 The JOIN x Lanterne Rouge Indoor Series is live on Zwift! Ride with us every Thursday at 20:00 CEST in structured group workouts that fit straight into your JOIN training plan 👉 https://join.cc/campaigns/lanternerougeindoor ⚡ Fuel like the pros with Maurten, trusted by some of the fastest riders in the peloton. Get 20% off your first order with code LRMaurten2025 👉 https://www.maurten.com Timestamps: 00:00:00 Introduction & Jim’s early cycling years 00:07:57 Returning to cycling, continental racing & starting as a coach 00:16:30 WorldTour coaching & the Thomas Dekker hour record project 00:23:17 The origin of JOIN, early development & first investment 00:33:40 Growing JOIN: content strategy, expansion & fundraising challenges 00:56:10 The Relive merger, JOIN Running & future vision *Meet the team* 👇 🇦🇺 Patrick Broe - Host: https://www.youtube.com/@LanterneRougeCycling & https://www.instagram.com/the_lanterne_rouge_/ & https://www.twitter.com/lanternerougeyt 🇧🇪 Benji Naesen - Host: https://www.youtube.com/@BenjiNaesenTV & https://www.instagram.com/benjinaesen/ & https://www.twitter.com/benjinaesen 🇳🇱 Luc Grefte - Producer: https://www.twitter.com/lucgrefte Some links in this description may be affiliate links, meaning we earn a commission if you make a purchase through them. This helps support the podcast at no extra cost to you. Thanks for your support! Hosted on Acast. See acast.com/privacy for more information.

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