# Why no amount of technology will turn a bad story into a good story

An episode of [The Great Indoors](https://invisiblenetwork.ai/podcast/1508600639), 19 Dec 2024, 53 min.

Audio: https://pdst.fm/e/audio.cohostcdn.com/show/65b4aec9-61f7-4f65-ab9d-0c6c6fa83ae9/episode/fc10fafb-f9aa-4c91-9570-61ec4b455e44/episode_35037647d5ac3eb113e7a3d719d3feb2.mp3

Trust is the hallmark of a meaningful relationship—personal or professional. Without it, disconnection and detachment can take hold, often with serious consequences. For Geoff Hollingworth, Chief Marketing Officer at Rakuten Symphony, building trust in today’s fast-paced digital world isn’t just a goal, it’s a mission. In this episode, Geoff joins Matt to explore how companies in the digital space can foster trust with consumers and the transformative impact this can have on business. Drawing on his journey from a childhood fascination with fictional worlds to leading innovation in telecom, Geoff unpacks the power of storytelling in connecting people, brands, and ideas. Discover how generative AI is reshaping the storytelling landscape and why Geoff sees it as a tool to amplify human creativity rather than replace it. From cultural nuances to creating narratives rooted in trust, Geoff reveals how compelling stories can transcend borders and redefine the way we communicate. If you’ve ever wondered how trust, storytelling, and technology intertwine, this is an episode you can’t miss!

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