# Why Reaching Your Goals Won’t Make You Happier | Arthur C. Brooks | Be Well Moments

An episode of [Live Well Be Well with Sarah Ann Macklin | Health, Lifestyle, Nutrition](https://invisiblenetwork.ai/podcast/1508380100), 9 Oct 2026, 6:10.

Audio: https://traffic.megaphone.fm/APO4288496695.mp3

This week’s Live Well Be Well Moment is with Arthur Brooks, Harvard happiness researcher and #1 New York Times bestselling author. Why does actually reaching your goals so rarely make you feel as good as you expected? Arthur breaks down the arrival fallacy and the real neuroscience behind that dopamine crash, and what it means for how you should be chasing success in the first place. My book ‘Healthy Shouldn’t Be This Hard’: https://www.amazon.co.uk/Healthy-Shouldnt-Be-This-Hard-ebook/dp/B0G1DHNRV5 This episode is sponsored by: POLSEN HEALTH: The compassionate health tracker. Connecting body and mind with unique stress recovery insights so you can live fully today. 👉 15% off with code LWBW15 at https://polsen.health/ PULSETTO: Vagus nerve stimulation for stress, sleep and calm. 👉 Use code SARAHANN at https://pulsetto.sjv.io/SARAHANN 📖 If this resonates, you can join the thousands who read The Compassionate Cure each week. https://sarahmacklin.substack.com/ Let’s be friends! 📷 Instagram: https://www.instagram.com/sarahannmacklin/ 📹 Subscribe: https://www.youtube.com/@livewellbewellsarah 🐦 Twitter: https://x.com/SarahAnnMacklin 📱 TikTok: https://www.tiktok.com/@livewellbewellpodcast 💌 Newsletter: https://sarahmacklin.substack.com/

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