# This Is How We Do It: The playbook for office-to-residential conversions

An episode of [The Weekly Take from CBRE](https://invisiblenetwork.ai/podcast/1505081153), 30 Mar 2026, 35 min.

Audio: https://audio.cohostcdn.com/show/c5676b54-b94d-40b4-802e-04eb50a0ee7b/episode/c344fd04-4b5c-40ff-bffc-12fcf1a2645d/episode_5566e8f3d0379fcf60b38f9915de4312.mp3

How did the largest office-to-residential conversion come about? Brian Steinwurtzel of GFP Real Estate offers an inside look at how lower Manhattan’s 25 Water Street, a struggling office tower that was transformed into more than 1,300 apartments. He discusses what this landmark project signals for urban resilience. · The right acquisition price and bold design and amenity choices can turn challenged office assets into world‑class residential properties. · Tax incentives can often be the deciding factor in whether a conversion is viable. · Fast execution is essential for controlling risks and costs in today’s market. · Office-to-residential conversions are highly bespoke, where building bones matter more than any rule-of-thumb formula. · Great residential conversions are redefining downtowns, but their future hinges on policy, pricing and how the next market cycle unfolds.

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