# When outsiders try, and fail, to build a car #317

An episode of [The Intercooler](https://invisiblenetwork.ai/podcast/1504140597), 8 Jun 2026, 48 min.

Audio: https://sphinx.acast.com/p/open/s/69cd19c37d4a54c657c2ce3d/e/6a22c521be8560e74b80caa5/media.mp3

Andrew Frankel and Dan Prosser discuss the challenges of massive brands who try to enter the world of car manufacturing. How many succeed? Dyson, Apple, and Google all invested hundreds of millions only to find it was rather harder than they expected. Use coupon code pod20 at checkout to get 20% off an annual subscription to The Intercooler's online car magazine for the first year! Listen to this podcast ad-free, and enjoy a subscriber-only midweek podcast too. With a 30-day free trial, you can try it risk-free – https://www.the-intercooler.com/subscribe/ Find out more about JBR Capital here – https://www.jbrcapital.com Use coupon code Ti10 to get 10% off your Supernatural Car Care order – https://supernaturalcarcare.com/ Hosted on Acast. See acast.com/privacy for more information.

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