# The Sales Questions that Uncover Pain, Value & The Yes

An episode of [Sales Logic - Selling Strategies That Work](https://invisiblenetwork.ai/podcast/1499355853), 12 Aug 2025, 27 min.

Audio: https://traffic.libsyn.com/secure/thriveinuncertainty/8.12.2025_-_Questions_to_Get_Yes.mp3?dest-id=1483107

Lightning Round: Top 10 Ways to Build Your Personal Brand Question: Juan from Santa Fe asks, "I sell software for a small firm that focuses on manufacturing firms - and for the last few years business has been great. Once the election happened we are struggling—struggling because it seems like everyone has become price sensitive—so price sensitive. I have listened to your podcast and I know I need to sell value if I want to get price off the table - what are the best questions to ask to get to the value?" Book: Spin Selling by Neil Rackman

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