# Secrets to a Strong ROI from Trade Shows

An episode of [Sales Logic - Selling Strategies That Work](https://invisiblenetwork.ai/podcast/1499355853), 14 Jul 2026, 26 min.

Audio: https://traffic.libsyn.com/secure/thriveinuncertainty/7.14.2026_-_ROI_on_Trade_Shows.mp4?dest-id=1483107

Lightning Round: Top 10 Trade Show Mistakes Question: Margo from West Palm Beach asks, "My company spends a fortune on trade shows.. I just don't see the ROI. Would be interested to know your thoughts on trade shows and more important your ideas for getting ROI." Book: Never Lose A Customer by Joey Coleman 🧠 Catch the BLOG for this episode!

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