# How to Win Over the CFO

An episode of [Sales Logic - Selling Strategies That Work](https://invisiblenetwork.ai/podcast/1499355853), 23 Dec 2025, 26 min.

Audio: https://traffic.libsyn.com/secure/thriveinuncertainty/12.23.2025_-_CFOs.mp3?dest-id=1483107

CFOs: The True Decision-Maker in Today's Buying Cycle Lightning Round: Top 10 Things You Need to Do Now to Start 2026 Strong Question: From Chris in London asks, "I have been selling pharmaceuticals for years, and I have ridden economic ups and downs, but I have never in all my career made so many sales presentations where the CFO is in the room. I know how to sell to a CRO, I know how to sell to a CEO, but how do I sell to a CFO?" Book: The Value Sale by Ian Altman 👀Read the BLOG for this week's episode

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