# Strategies to Reach and Influence Decision-Makers

An episode of [Sales Logic - Selling Strategies That Work](https://invisiblenetwork.ai/podcast/1499355853), 18 Feb 2025, 27 min.

Audio: https://traffic.libsyn.com/secure/thriveinuncertainty/2.18.2025_-_Decision_Maker.mp3?dest-id=1483107

Lightning Round: 10 Worst Mistakes You Can Make in Sales Question: Lorenzo from San Francisco asks, "I have been working in insurance sales for more than 15 years, and it is getting harder and harder to get to the right person. I ask prospects who to talk with, who makes decisions—they assure me they can—and then I hit a dead end? How do you determine who makes the decisions in organizations? Am I doing something wrong?" Book: Selling to Big Companies by Jill Konrath ❖ Send your questions to Meridith and Mark at hello@saleslogicpodcast.com 🧠 Register now for the Sales Logic Expert Exchange→This month: Tiffany Bova! Topic: "Unlocking Sustainable Growth: The Roadmap to Long-Term Success" → Register for Feb. 25th from 3-4 p.m. CT here.

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