# In Focus-Parley | Are brands overreacting to manufactured outrage?

An episode of [In Focus by The Hindu](https://invisiblenetwork.ai/podcast/1494440867), 3 Sep 2026, 29 min.

Audio: https://www.podtrac.com/pts/redirect.mp3/traffic.megaphone.fm/THGU8401549180.mp3

Last week, jewellery brand Giva withdrew an advertisement it made for Raksha Bandhan after netizens criticised actress Kriti Sanon’s outfit as too revealing for a traditional festival. The incident is the latest in a series of brands backtracking on their advertisements following backlash that is often religiously or communally charged. Given India’s current socio-political climate, are brands overreacting to manufactured outrage? Here, we discuss the question. Guest: Mitushi Sharma and Santosh Desai Host: Sonikka Loganathan Producer: Jude Weston Learn more about your ad choices. Visit megaphone.fm/adchoices

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