# Bold Move #1: Create a Sales Process That Benefits Your Prospects

An episode of [The Advanced Selling Podcast](https://invisiblenetwork.ai/podcast/148759439), 5 Jun 2025, 7:28.

Audio: https://www.buzzsprout.com/2517440/episodes/17464162-bold-move-1-create-a-sales-process-that-benefits-your-prospects.mp3

Send us Fan Mail Bill Caskey kicks off a new 12-week series based on his book "12 Bold Moves" by tackling the first bold move: creating a sales process that genuinely benefits prospects, not just salespeople. He challenges the traditional approach of "shoving people through" a process and shares how reframing discovery as mutual understanding can dramatically improve close rates. Caskey includes a real client example of using pre-call assessments to increase closing rates from 20% to 40% while providing genuine value to prospects. Is it time to make a BOLD move in your business? If so, download our brand new book, "12 Bold Moves - Insider Secrets to Reinventing Yourself and Your Business." http://12boldmoves.com The Insider program is open for enrollment. If you have not checked out our small learning group, go to http://advancedsellingpodcast.com/insider to join now. Get positioned for 2027 before you plan it. Join Bill live on Nov 6 in Insider: advancedsellingpodcast.com/insider

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